The Jody Maberry Show

Michael Hudson wants you to get your message heard. In this episode, Michael explains how and why to get your message out to the world. He also shares why you need a talk specifically tailored towards selling you and the work you do. Michael's website - MichaelHudson.com Michael on Twitter - @DrMichaelHudson Michael on Facebook - DrMichaelHudson Here is Michael's exercise to map your significant life experiences; This is a quick exercise where you will map the most significant experiences in your life across the timeline…events you experienced something that changed you, your perspective, and your path. 1. Take a piece of paper and lay it out landscape. 2. Draw a horizontal line across the middle of the paper. 3. Label the left side with the date of your birth and the right with the current date. 5. Draw vertical lines above the center line for the positive experiences with the height of the line indicating the significance of the event to you. Label the event at the top of the line for the event. 6. Draw vertical lines below with the relative heights indicating the significance of the event for the negative experiences in your life. Label the events at the bottom of the line for the event. 7. Review your timeline and circle the 5 most significant events (positive or negative), i.e., the ones with the longest lines. 8. Answer this question for each of these 5 events…What did I learn from the experience that reveals insight that others can use? This will help you define your unique message as it reveals the things on your life journey that led you to discover what matters most. Your core message will emerge from these insights…because they make up your signature story. They capture the essence of what has shaped you and are the message you should share to create the most impact for those you seek to serve.

Recently, I watched the film Ice Guardians. The film is about enforcers in the National Hockey League. At the end of the movie, when asked if he would do it over again, Kelly Chase said, "with more fire". I couldn't stop thinking about what he said. When I look back on my career as a Park Ranger, I would do it with a little more fire if I could do it over again. As an entrepreneur, I would do the first three years with a little more fire. Heck, I would redo today with a little more fire if I could do it over again. Don't fall into that trip. Don't get to a point in the future and wish you had lived today with more fire. Start the fire now.

Josh Elledge used publicity to grow savingsangel.com into a profitable business. Now, he helps entrepreneurs and businesses figure out the best public relations approach and begin to show up in the right places to become an authority. Josh is a regular contributor on television and in newspapers. In this episode, Josh will explain how to use what you know to become an authority through publicity. Don't miss Josh's Twitter Publicity Master Course. Usually, it costs $100, but you can sign up for free HERE. Josh's website - UpEndPR.com Josh on Twitter - @joshelledge Josh on Facebook - UpendPR

This episode we are going to make the final stop on our Florida Customer Experience Tour. Lessons from Universal Studios: Keep your entrance sharp. Make people feel they have entered someplace special. Do something different. Don't directly compete with the big names. Find your niche and become known for something specific. Consider the design of your product and customer experience.

The final day of touring Walt Disney World to learn about customer service we will visit Epcot. I had the opportunity to take part in a pilot program Disney World is testing out. Guest relations had my cell phone number. Every day they would text me just to see how things we going. And they made sure I knew I could text them if I had questions about anything. This worked out great for me. No looking for a cast member. No waiting in line. Just send a text. I did text them with 3 questions throughout the days we have been here. One thing I noticed is they language When I texted and mentioned I could not see my plans in the Disney World app or website, they pleasant reply I received was. "Our system is currently going through a magical enhancement which is why you cannot view or modify your plans." Check out the choice of words. Magical Enhancements. The language you use for your service or product matters. The words you use to and in front of customers matter. Now, my final lesson from Epcot and from Disney World came when I stood in line so my daughter could meet Anna and Elsa, the characters from Frozen. My daughter was wearing braids. Elsa told her a story of how Anna uses Reindeer slobber to keep her braids in place. It was quite a story. And it made my daughter feel special. What can you do to give customers individual attention to make them feel special?

Day 3 of our Lessons from Disney World tour takes us to Hollywood Studios. Here are the three lessons from Hollywood Studios; Give your customer a clear, exact path to get what they want. If your customer's experience will be enhanced by the experience you have created, don't give them a shortcut. If it is your responsibility, you need to take responsibility. Listen to the episode to find out where the lessons come from and how you can apply it to your business.

Today, we take the show to the Magic Kingdom for day 2 of Lessons from Disney World. I visited the Magic Kingdom for one day six years ago, so this park is not new to me. But I came with new eyes. Looking to see what I can learn about how they create magic. Here are the business lessons I learned from a day at the Magic Kingdom; Most businesses overuse signs. What signs can you remove from your business? Every cast member at Disney will stop to pick up trash. Consider the buy in it takes across an organization for every cast member to stop and pick up trash. Cast members love working for Disney. How much do your employees enjoy coming to work? If you don't love what you do, find something else. You do not have to settle.

This episode is the first of four episode from Walt Disney World. Each day I will visit one of the Disney World Parks and share with you what I learn. On The Jody Maberry Show, we have learned about Disney from Lee Cockerell and Jeff Noel. But now, I will get to experience what we have learned on the ground. Today's park is Animal Kingdom. The day got off to a curious start when my Magic Band would not work. But the lesson I learned is that you should stick with your customer until the problem is solved. I also learned how we should remove the potential of confusion away from customers. Listen in to hear this short episode about Animal Kingdom. Next episode, we will visit the Magic Kingdom.

The Jody Maberry Show goes on the road to the Kennedy Space Center. This is the first episode in a series examining some of the popular attractions in central Florida. We will find lessons we can take from the attractions to apply directly to your business. Here are 10 Customer Service Lessons from my time at Kennedy Space Center: Make a great first impression. Build anticipation from what happens next. If you are not unique, you have to get the details right. Be Boldly Clear about what you do. Interpretation can connect you to an audience. People love to feel like an insider. Offer an experience, not just a product. Offer upgrades. Use video to help get your message out. Everyone on your team has to sold on the mission of what you are doing.

Does the thought of charging premium pricing scare you? In episode 13, we talked to Kirk Bowman about value pricing. Kirk urged you to move away from charging by the hour and base your price on value. In this episode, Petra Foster joins us to talk about using premium pricing for your coaching or consulting business. People who have mastered their message charge premium pricing based on value. People who are still trying to determine the value they offer price by the hour. Petra Foster is a Client Enrollment Strategist who helps coaches and consultants develop premium packages and get high-end clients in six weeks. In this episode, Petra explains why you need to charge premium pricing and outlines how to structure a premium coaching package. Petra will remove some of the intimidation you feel about charging premium prices. Click Here to get Petra 6-Step Blueprint to help you discover how to craft irresistible coaching packages. Don't miss this eBook. Check out Petra's Facebook Group, Enroll High-End Clients With Ease. Petra's website - petrafoster.com Petra on Twitter - @petra_foster