The Jody Maberry Show

Mike Kim had a tremendous speaker line up for his Influence and Impact Conference. Sure, I was one of the speakers, but that is not the only reason it was a great line up. Mike was deliberate in bringing in a speaker to cover specific aspects of building a personal brand. Val Brown talked about looking great on camera. Michael Hudson gave insight into being a paid consultant. Jennifer McClure gave us a glimpse of the speaker life and how we can do it. Kary Oberbrunner talked about building a business off of a book. I talked about podcasting. Jason Clement talked about design. Throughout the conference, I jotted down some of the great things the speakers said. On this episode of the show, I share some of my favorite quotes from the conference with you. Here are where you can find out more about all of the speakers from Influence & Impact. Mike Kim - website - Twitter - Facebook - Episode of The Jody Maberry Show Val Brown- website - Twitter - Facebook - Episode of The Jody Maberry Show Michael Hudson -website - Twitter - Facebook - Episode of The Jody Maberry Show Jennifer McClure - website - Twitter Kary Oberbrunner - website - Twitter - Facebook - Episode of The Jody Maberry Show Jason Clement - website - Twitter Click here to hear Mike Kim and I discuss Influence & Impact on his Brand You podcast.

When Mike Conner and Mike Simmons launched their company, Catalyst Sale, they decided to use a podcast as part of their marketing and promotion. In this episode of the Jody Maberry Show, Mike and Mike discuss their business, why they chose to use a podcast, and how a podcast can help with sales. Catalyst Sale website - catalystsale.com Catalyst Sale on Twitter - @catalystsale Catalyst Sale Podcast - Catalyst Sale

Lessons from a day at Disney Land.

I spent the day at Disney's California Adventure in Anaheim, CA. Here are the lessons I learned; It is better to experience with other people. I did California Adventure by myself, but just like most things in life, it is better to have other people with you. Look the part. At Disney Land, cast members have uniforms depending on where they work in the park. Uniforms help them look the part of the role they are playing. The way you dress and present yourself should have the same consideration. Be "On" when it is time to be "On". When I saw Buzz Lightyear meeting and greeting kids, he was completely Buzz Lightyear. He was "On". You need to know when it is time to act like Buzz and fully be in character. Do little things to delight people. At California Adventure, a cast member draws Disney Character on the pavement with water. They don't last long, but guests who see it are delighted. Do you do little things like this to delight people? We are just getting started. Walt Disney felt like he was just getting started. You should approach life in the same manner. What you are about to do is more important than what you have already done. Celebrate milestones.

Not long ago I had the opportunity to interview Dan Tyre. Dan is the Sales Director of Hubspot. Dan was a guest on the Catalyst Sale Podcast, which I host with Mike Simmons and Mike Conner. Mike Simmons and I did an interview with Dan about sales and during the conversation before we recorded, and sometimes during the interview, I noticed how Dan would insert silence into the conversation. Mike Simmons and I did an interview with Dan about sales and during the conversation before we recorded, and sometimes during the interview, I noticed how Dan would insert silence into the conversation. Usually, after he asked a question is when he would be silent. I had to find out more, so this episode of the Jody Maberry Show is all about silence. Dan Tyre explains why he goes silent. How comfortable are you with silence? Here are the reasons Dan Tyre uses silence in a conversation; Silence shows you are interested in the response of the person you are talking to. Silence is part of active listening. Silence prevents you from rambling about stuff the other person doesn't care about. Dan suggests you should be talking only 30% of the time when you are talking to a prospect.

One of my favorite business books is QBQ by John Miller. There are few books that have had such a direct impact on my career. QBQ stands for Question Behind the Question and it focuses on personal accountability. When I apply what John suggest in the book, good things happen. It is that simple. In my park ranger days, I used to give this book to people who worked with me. Their response to the book told me plenty about their personality and work habits. I had the opportunity to ask John Miller how we can have an impact. Here are the things you need to know from John Miller's comments about impact; -When something goes wrong, leaders figure out their role and find a way to do better. -You have to be good enough to out perform the situation and circumstances that get in your way. -Deep down, nobody likes a complainer. You have to make a decision to resist the temptation to complain and step away from personal accountability. -The quickest way to have an impact is to practice personal accountability. Personal Accountability is the foundation of leadership. If you have not yet read QBQ, you can get it here. You can find John Miller here.

As a former park ranger, it was a delight when I had the opportunity to have dinner with the Director of the National Park Service. Jon Jarvis, now retired, also took the time to sit with me and discuss parks and leadership One of the questions I asked Director Jarvis was how to have an impact. No matter the work you do, you should be more concerned with having an impact than you are with success. Director Jarvis how you should take the initiative to step up and take on hard issues. Pick an issue that matters to you and step up to be a leader. Here are other things you need to know; -Most organization are conservative in the amount of risk they are willing to let you take. Once you understand how to make things happen within the parameters of processes, procedures, and guidelines (as well as how much autonomy you have), you can begin to get. -Most organizations embrace innovation and initiative. Being aware of the problems your organization faces allows you to show innovation in finding a solution. -You don't have to wait for someone to tell you that you are a leader. -Don't just participate. Lead instead. Word will spread about your initiative. -Find the issues your organization needs to take on. Pick your issue and become a champion to solve the problem.

How to READ a solution to any problem R - Recognizee E - Execute A - Assess D - Deliver

Recently, I was a coach at Ray Edwards' Copywriting Academy Live. As a coach, I had the opportunity to get first-hand experience with the questions and concerns people have about their business. In this episode of the Jody Maberry Show, I give you some of the advice I may have given you if you were at Copywriting Academy Live. You will get eight coaching sessions in a single podcast episode. Your story is the only thing that sets you apart. Everyone else is just as scared as you are. Cut out anything confusing, unbelievable, or boring. Most people know the answer, but don't believe it until someone else guides them there. The only way to get ahead is to do the work. There is a thread woven throughout your background that connects your offer to the world to your personal story. Break down a complex task into as many pieces of possible. Read your work out loud.

I spent 8 years as a Park Ranger. During that time I gave dozens of interpretive talks. Interpretation is a skill every park ranger works at, but interpretation can help you grow your business. When giving an interpretative talk, there is a three-step formula to help you connect with the audience. Tell a Story Tell why it matters Call to Action This is the same formula I use for most podcast episodes, speeches, and many sales pitches. Understanding interpretation, and adopting this simple formula can help you build your business.