The Jody Maberry Show

Mike Kim, the author of You are the Brand and my personal friend, returns for our three questions follow-up episode. Mike does not disappoint with his questions today. What have you learned in the last year that you wish you knew three years ago? It's not so much about learning a new skill, so much as I wish I had known how well something was going to do so that I could have started it three years earlier. What is giving you the most energy right now? I'll give you a hint – two things that I was forced to abstain from for the past year. This last one is probably one of the most unique questions I've been asked. If you could have a plane write anything in the sky for the world to read, what would you have them write? This was a surprisingly easy answer. Just two words, no question about it. What about you? Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

I am excited to have Mike Kim, a business coach, marketing strategist, author, and most importantly, a personal friend, joins me as we take a look at his new book, You Are the Brand. Mike and I met many years ago, and over the years, it has been an honor to watch the content of his new book, You Are the Brand, develop and refine over time. Often, we see people at the end of their journey, once they have it all figured out. It is important to remember that the good you see them doing now is because they have gone through the process, finding what works and what doesn't. In today's world of social media and influencers, people tend to fall into two categories: Those who attempt to portray what they feel people are looking for and those who overshare for the sake of transparency. What we all need to understand is that we are our brand. Attention isn't owed; it is earned. Ask yourself if what you are putting into the world can serve as a campfire for your target audience? Is it a beacon of light? Is it a place where people can gather and share stories? People want to see the journey and the hope at the end of the line. You build a brand by sharing true stories unique to your point of view. How do you find your point of view? Ask yourself three questions: What ticks you off? What breaks your heart? What is the big problem you are trying to solve? Answer these questions, and you will have your unique point of view that will give life to your brand. We are not goods. We are not cattle or pottery to be stamped with a brand. Your personal brand is a mix of your ideas, your expertise, your reputation, your message, and your personality. Your brand is what people know about you before you arrive in the room. Branding is not about image, it is about identity. As you narrow in on who you are and what you bring, you will begin to see a clear picture of what your brand truly is and has the potential to be. Resources: https://youarethebrandbook.com/ mikekim.com Brand You Podcast Youtube Instagram Twitter LinkedIn Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

Do you suffer from FOMO? I do. That isn't some weird disease or condition. It stands for Fear Of Missing Out. I recently when on a month-long trip to Florida with my family. When we left, I had intentions of recording multiple podcast episodes and working on my book. But at the end of the day, the month ended without me doing much along those lines. Did I miss out on an opportunity? Some would say yes. But I say no. See, I know my priorities and what is important to me. Time with family… is my priority; that is what I am afraid of missing out on. When you know your priorities and what is truly important to you, FOMO can help you capitalize and seize the moments that truly matter to you. Don't let our social media, marketing-driven world tell you what you are missing out on. You define that for yourself. Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

Djuan Rivers, soon to be French Ex-Pat, is back again and asking three questions that he is dying to know. What about customer service annoys you the most these days? Rude people, long lines? I'll give you a hint, it's not even sitting on hold for six hours…it's worse. If you can be any person or object that represents something 300 years from now, what would it be? My answer may surprise you…but it also may not. I promise it is not what you expect. Finally, you win the lottery worth 500 million dollars. What do you do with it? Besides run around the room like a crazy person? I have an idea, as I am sure you do. The sneaky follow-up question will get you through. It got me. If you were sitting with Djuan and he asked you these questions, how would you respond? Resources: Follow Djuan on Instagram: @djuanworldtraveler Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

Djuan Rivers, newly retired former VP of Disney's Animal Kingdom, is sharing not only his unbelievable stories of travel and adventure but also his secret to living an adventurous life while having a successful career. Coming from a legacy at Disney, Djuan started his journey in a confectioners booth on Main Street in the Magical Kingdom and ended up with his name on a window in the same area. This didn't happen overnight but through sacrifice and excellence over a 30-year career. Even while leading and doing a job in such a way that Disney will never be the same, Djuan still managed to wing walk, climb mountains, and swim with sharks. You don't have to choose either a successful career or an adventurous life. They are not mutually exclusive. It does take planning, sacrifice, and trust. Both endeavors require focus. You have to build and equip the team around you to be the best at their jobs. A good leader equips their team by empowering them to do their best and learn from their failures. You will develop into your full potential by trusting those around you to develop in theirs Building an atmosphere of trust is necessary. That trust can only be attained by pouring into those under you and reproducing values and excellence in them. When you support your team by doing your job, they can support you by doing theirs. Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

Matthew Luhn, the author of The Best Story Wins, is back again for the standard three questions follow-up episode. It's always fun to see what questions my guests will come up with. Matthew had a fun take. What is one of the first movies that you saw in a theater? I'm not sure it is the first, but I will say, as a result, I still have a soft spot for Reese's Pieces and Drew Barrymore to this day. Who is your favorite voice actor? This question hits close to home, having done 1500 podcast episodes and 3 audiobooks myself. I immediately think of three individuals, one of which has a voice that can bring my granny from the kitchen. Lastly, who is the Pixar character to whom you most relate? That one is easy. Because we both have had adventurous jobs in our past, have had to figure out ways to use our abilities to help others in the background and most importantly, balance putting family first even while helping everyone else. If you have wondered about any of these questions, you will enjoy our conversation. Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

Matthew Luhn, author, and writer is known for Pixar movies such as Toy Story and Cars, is sharing the importance of using stories to communicate and build a brand. Whether you are a writer or are in the business arena, you depend on stories more than you know. There is no difference between a presentation or a pitch, be it a business idea or a movie concept. You must hook your audience in the first seven seconds and have a clear takeaway for them at the end. A hook will get someone into the idea you are presenting and the takeaway will make it real to them. It isn't complicated to use a story. Every story possesses two key ingredients. First, they have a beginning, a middle, and an end. Second, there is a hero on a journey. It isn't as simple as pointing out success and achievement. The greatest hero's fail more than they succeed. Sharing obstacles makes you relatable and authentic, which enables your listener to engage in your story. It's ok to be a real person. Whether you are telling a story or making a presentation, don't just seek to entertain. Change and inspire your listeners. Resources: Matthewluhnstory.com twitter.com/matthewluhn The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond by Matthew Luhn Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

A missed phone call does not have to be a missed opportunity. If you put a proper greeting in place. Key Moments05:31 - Importance of a Creative Voicemail Greeting 09:01 - Going the Extra Inch in Customer Service 12:10 - Elements of an Effective Voicemail Greeting 16:43 - Maximizing Opportunities with Voicemail 18:07 - Steps to Change Voicemail Greeting Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry A simple voicemail message could turn missed calls into memorable experiences. In a world where voicemail is often overlooked, you have the ability to use yours to capture attention and leaving a lasting impression. I learned this when I changed the message people hear when I miss their call. Since then people share how much they love the unique approach, so I thought it would make sense to share why you should do this too. After listening to this episode, you will be able to: Craft captivating voicemail greetings to leave a lasting impression on callers and enhance customer engagement. Understand the significant impact voicemail has on shaping the overall customer experience and satisfaction. Learn the art of personalizing business communication to build stronger connections with clients and customers. Utilize voicemail as a unique marketing opportunity to promote your brand and attract potential customers. Explore examples of effective voicemail messages to inspire and elevate your own communication strategies. After listening to the episode, take the time to update and personalize your own voicemail message, whether it's for personal or business use. It is the perfect way to capture attention and make a memorable impression even when you are not available.

I have had the pleasure of helping to record and produce four audiobooks over the past few years. In the process, I have identified key steps when it comes to streamlining the process. Here are eight steps to recording your first audiobook. Step 1 Record it. There are a few different strategies for this step, and I'll unpack those for you. Step 2 Edit. Whether you do it yourself or outsource it, it is a necessary step. Step 3 Quality Control and Review. Get a friend to listen, read, and note any errors. Step 4 Make the Changes. Go back and make the changes. There is one vital piece, and I'll share that with you. Step 5 Have someone else listen to it. Another round of edits can make all the difference. Step 6 Add something, not in the written version. Listeners love an easter egg. Step 7 Run it through auphonic.com. Step 8 Submit it to ACX. It is a long process, and there are many sub-steps within each piece. With this outline, you will save yourself lots of time in the long run. Resources: auphonic.com ACX Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/