The Jody Maberry Show

When you develop and create content, there is an important lesson we all must learn. In 2019, I had an unexpected chance to speak at the 2019 Copywriting Academy Live Event. This experience reinforced to me the necessity of knowing your content and having a reservoir of stories that you can pull from at any moment. For the Copywriting Academy Live, I was able to go from coaching to speaking with only seven words on the confidence monitor. This is the recording of that event. From a list of seven words: Outhouse, Ranger Pants, Interpretation Formula, Swap, Cub, Voice and PLS to a 30-minute extemporaneous talk. How do you think it went? No matter your medium, these tips will ensure your content is relevant, well-formed and ready for delivery whenever you need it. Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

Jeff Noel is an establishment here at the Jody Maberry Show. He is also a talented podcaster in his own right. After celebrating 100 episodes, he is sharing his wisdom on the process of wrapping up his first show, If Disney Ran Your Life. From recording the first episode in Kuwait City to being on-site in Glacier National Park, one thing that has been foundational for If Disney Ran Your Life is intentionality. From time frame to topics, Jeff had a clear vision of what he wanted the show to be.; this allowed him to stay the course and not let habit or comfort tempt him to take it further than planned. Another remarkable strategy that Jeff put in place is intentionally not dating the conversations with current events. Not only has this allowed If Disney Ran Your Life to be focused and a consistent beacon in an ever-changing environment, but it has also allowed it to rise and be relevant today, tomorrow, and for years to come. The growth that Jeff found along the way has allowed him to transition this amazing show from actively recording to continuously relevant. Hopefully, in the future, we might even see a book of the same title. Resources: If Disney Ran Your Life Podcast Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

Bob Burg, the author of The Go-Giver, is back again for our traditional three questions follow-up episode. I always enjoy the questions guests bring to the table and Bob did not disappoint. How did I get my start in business? Would you believe that working in parks was the bridge between two degrees and my love of finances and marketing? What do I find most rewarding? I have the opportunity to work with amazing individuals and partner on fantastic projects. But there is something even more rewarding, and I'm going to unpack that for you. How did you and Lee Cockerell get connected? Surprisingly, it was the result of a cold call, a family connection, and nearly standing him up…and we are still working together today. If you have wondered about any of these questions, you will enjoy our conversation. Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

Bob Burg, author of The Go-Giver, joins me to dissect the difference between being a go-getter, a go-giver, and a go-taker. The Go-Giver is one of the top 5 business books I recommend. When we are driven by metrics and goals, it is easy to lose sight of the importance of relationships. All things being equal, people will do business with those they know, like, and trust. If it is a close race, a personal relationship or connection will win out, because people know it is in their best interest to work with someone they can rely on. The good news is, as Bob so eloquently shares, there is no division or dichotomy between being focused on people and having goals. People don't buy from you because of your metrics, but your metrics will help you set a path to helping as many people as possible. A go-giver is someone who is laser-focused on providing immense value to others. Resources: www.burg.com The Go Giver – by Bob Burg and John David Mann The Go Giver Podcast Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

This is a momentous episode here on the Jody Maberry Show. We are celebrating 200 episodes. JeffBrown, a friend and host of the podcast "Read to Lead" is here to take me down memory lane. I am so grateful for all of the opportunities podcasting has opened for me. It's taken me around the world and landed me on stages I never dreamed I'd be speaking on. I know there is so much that this podcast, and others I am part of, have laid a foundation for. Some of which are in the works, and some that have yet to be realized. The Jody Maberry Show, specifically, has been a way of separating myself. It has allowed me to venture down paths that differ from the initiatives I am part of and exploring my take on the world. If you have ever wondered why I started podcasting, what my favorite episodes are or what I would have done differently, this is an episode you don't want to miss. Also, make sure to stick around until the very end for a fun treat, courtesy of JeffBrown. Resources: How to be a Park Ranger to Your Customer One Small Secret To Get More Attention Read To Lead Podcast The Cockerell Academy Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

I recently had the opportunity of presenting virtually for a podcast summit, and I shared something near and dear to my heart: How to Use the Park Ranger Interpretation Method. I was introduced to this method after giving my first campfire talk as a park ranger. I have never forgotten it. When creating a course, hosting a podcast, or delivering a talk, this method will help you engage your audience. It will also help them to take your content and apply it in their lives. You can remember this structure by keeping the S.W.A.P. acronym in mind. This flexible format allows for customizing the time you spend on each piece. Pro tip: Keep a story inventory to pull from when you develop your content. Whether you are doing an interview, or a monolog, remembering to S.W.A.P. will help you from preparation to delivery. Resources: Interpreting Our Heritage by Freeman Tilden Everything You Need to Launch a Podcast Download Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

Kary Oberbrunner is back for the anticipated follow-up podcast. When I have the pleasure of interviewing a guest, I always have them back and let them ask me any three questions they choose. My first time hearing them is during the interview, so you get the raw answers. What would you regret not doing if you died today? This might be the most loaded question I've had on the show. Not publishing a book? Not making a big enough impact? Never traveling to Alaska? I may be changing some things up after this question. What is the book that is pretty uncommon to most people, but life-changing to you? I don't ever hear anyone talk about this book, but I do have a fun family connection to the author. What music do you listen to when you want to be productive? I'll give you a hint – It is a movie soundtrack and it's far from Rotten to the Core. Resources: Made in America by Sam Walton The Descendants Soundtrack Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

Kary Oberbrunner returns to the Jody Maberry Show to talk about becoming unhackable. In 2016, Kary published The Elixer Project, a fiction book about how the truth can get hacked. Now, Kary has turned the lessons from The Elixer Project into a 30-day plan to help you maintain focus and get more done in life. The new book is Unhackable. Our conversation goes beyond the books, as we discuss how you and I get distracted from who we are and what we are supposed to be by the everyday activities and priorities of other people. Kary offers insight into how we can focus on what is important and not longer give priority to what doesn't matter. Kary even opens up and talks about challenges as a parent. You can get more information about the new book at unhackablebook.com. Every time Kary is a guest on the show, he leaves us with at least one memorable saying. This time, he said: "Everyone wants the stage. No one wants the struggle."

Ray Edwards is back again for our regular follow-up podcast. When I have the pleasure of interviewing a guest, I always have them back and let them ask me any three questions they choose. Ray has some great questions, including one I have never heard before. What do you carry in your pocket every day? There are a few things I carry every day that I am sure everyone can relate to. I mean, who doesn't have a handcuff key on them at all times? What did you discover about your backyard during the pandemic that surprised you? I'll give you a hint – what do settlers, silver mines, and plane crashes have in common? What is the one thing you are looking forward to the most in the next 6-12 months? I don't want to give too much away. There are a few things I am looking forward to, but the thing I am most excited about how to do with you and connecting…in person. Excited? Me too. Resources: The Ray Edwards Show Permission to Prosper by Ray Edwards Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/