I am excited to have Mike Kim, a business coach, marketing strategist, author, and most importantly, a personal friend, joins me as we take a look at his new book, You Are the Brand.
Mike and I met many years ago, and over the years, it has been an honor to watch the content of his new book, You Are the Brand, develop and refine over time. Often, we see people at the end of their journey, once they have it all figured out. It is important to remember that the good you see them doing now is because they have gone through the process, finding what works and what doesn't.
In today's world of social media and influencers, people tend to fall into two categories: Those who attempt to portray what they feel people are looking for and those who overshare for the sake of transparency. What we all need to understand is that we are our brand. Attention isn't owed; it is earned. Ask yourself if what you are putting into the world can serve as a campfire for your target audience? Is it a beacon of light? Is it a place where people can gather and share stories? People want to see the journey and the hope at the end of the line. You build a brand by sharing true stories unique to your point of view.
How do you find your point of view? Ask yourself three questions: What ticks you off? What breaks your heart? What is the big problem you are trying to solve? Answer these questions, and you will have your unique point of view that will give life to your brand.
We are not goods. We are not cattle or pottery to be stamped with a brand. Your personal brand is a mix of your ideas, your expertise, your reputation, your message, and your personality. Your brand is what people know about you before you arrive in the room. Branding is not about image, it is about identity. As you narrow in on who you are and what you bring, you will begin to see a clear picture of what your brand truly is and has the potential to be.
Resources:
https://youarethebrandbook.com/
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