The Jody Maberry Show

Matt McWilliams was a previous guest on the show and shared all about affiliate marketing. Jody invited Matt to come back and talk to us about his new book, "Turn Your Passions Into Profit". He has helped many people find success with their products. Now he is launching his own book to help even more people. Matt's book reveals how to find and attract your audience, build a following, and ultimately how to monetize your venture quickly and sustainably. Matt had been trying to write a book for seven or eight years, but his busy schedule and commitments always seemed to get in the way. When a pandemic freed up his time, he was finally able to start writing and make progress on his book. With their operations manager as a productivity guru, Matt was able to write the book in 98 days, writing for only 17 minutes a day. Even though it was hard to delete some of his favorite sections, he was able to cut the 117,000 word manuscript down to 82,000 words. With the help of his editor, he was able to release the book and now share its message with the world. Can you write for 20 minutes a day? Matt bets you can. You don't need fancy technology, just what you probably already have and a consistent plan. This is similar to the ten steps to becoming a successful online marketer that he talk about in his book. In this episode, Matt also shares his ideas on how you can create an effective lead magnet that addresses an immediate need in your target audience. You can love what you're doing, but if you're not making any money doing it, you're going to give up on it. The book will show you the path. If you execute what Matt writes about in the book, you'll get there. The book is all about getting clear on who your audience is and who you're serving with. It's never been easier to get noticed, but it's harder to stand out. Resources: Order Matt's Book "Turn Your Passions into Profit" Connect with Matt Website Facebook Twitter Connect with Jody: www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

"Discover how to offer help someone in the most effective and impactful way." In this episode, Cassie and I talk about the way we meet and what she learned about how to offer to help someone. Over the years I have found that offering help in the proper way is essential when reaching out to someone. It is important to be specific about what you can bring to the table and to do your research on the brand or organization to understand what they are looking for. Building a relationship is key, and even if you hear a no initially, keep the relationship going as the opportunity might present itself in the future. Additionally, volunteering or becoming an intern is a great way to get started offering help and meeting people. Paying to attend someone's event or offering services for free as an example of your work can also be great ways to get your foot in the door. In this episode, you will learn about: 1. Offering specific help instead of vague offers when seeking to collaborate or partner 2. Building relationships to increase chances of success in collaborations 3. Investing in someone's products and services as a way to demonstrate genuine care. "Don't be afraid to pay to cut to the front of the line. If there's someone that you really want to meet and you want to eventually offer to help them in some way, don't be afraid to pay to get there if you can afford it." Connect with Jody: Instagram: https://www.instagram.com/sugarjmaberry/ Facebook: https://www.facebook.com/sugarjmaberry Twitter: https://twitter.com/jodymaberry LinkedIn: https://www.linkedin.com/in/jodymaberry/ Website: https://jodymaberry.com/ Episode Highlights: [00:00:23] Lee and Cassie discuss the proper way to offer to help people. Do your research first, come back with specific ideas, and make your pitch personal. Having a relationship established first before you offer some sort of service can also help. [00:06:09] If you want to help out at someone's event, get to know the event. Offer to be an intern, offer to volunteer. Most people need help at events. If you can offer something specific as a way to help, then it really can open up an opportunity. [00:11:20] If there is a specific service that you're offering and it's something you can do remotely on your own, go for it. Doing the work for them and making it so easy for them to say yes is another great way to get your foot in the door. [00:12:24] The more that you can connect with someone over in person, over coffee, or over zoom calls, the better. Don't be afraid to pay to cut to the front of the line.

"The show starts the moment your foot hit the stage." In this podcast episode, Cassie and I talk about navigating the irony of using humor and stories to presentations. We both find that they tend to add value without feeling like you are selling. After speaking at a conference Cassie shares some valuable feedback regarding my performance. She emphasized the importance of owning the opening of a presentation. While I traditionally haven't used slides, I've started to incorporate them for marketing purposes. If you are considering stories and slides for your next presentation, make sure you know the audience and are tailoring content towards them. Using stories to emphasize points and lessons and using humor to keep the audience engaged are beneficial to consider for your next presentations. In this episode, you will learn the following: 1. How to create a memorable presentation by using visuals and stories 2. The importance of researching your audience and tailoring your content to them 3. Strategies for adding value without selling during a presentation Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Episode Highlights [00:01:17] The show starts the moment your foot hits the stage. You need to own your opening. Those first appearances or first moments set the expectation for the rest of the presentation. [00:04:05] One thing people do at conferences is take photos of the presenter on stage. Consider the engaging factor of having some sort of visual element to tie in everything. [00:08:03] Most of your stories tied back to you being a park ranger. You use those stories to be able to enhance a point, and I think that's something unique to you. People pay attention when you tell park ranger stories. That's something that makes that presentation memorable. [00:11:24] Know your audience that you're speaking to and tailor your content towards that audience. Stories are good, but it helps to have a specific framework or tool that they can use. [00:13:49] Humor kept the audience engaged. Even if all of the humor is planned. People will remember that. [00:17:16] Almost everyone that I saw present did not try to push their services or their products. I didn't even talk about what I do or the services I do.

"Don't impose your bad day on other people - use problems as an opportunity to innovate and create better experiences than before." Recently I was able to experience the magic of creative problem-solving firsthand when Cassie and I put on the Creative Magic Mastermind in Orlando with Lee Cockerell. We had to be flexible due to a hurricane and ended up having to make last minute changes to where the event was hosted. It ended up being a great experience. As we talk about everything that happened at the event we recognized several valuable lessons. One great reminder is that it is important to not impose your bad day on other people. We were able to use the problem as an opportunity to create an even better experience. It is possible to make a great experience even with changes. In this episode, you will learn: 1. What is the importance of being flexible when hosting events? 2. How can problem solving create new opportunities? 3. How can businesses create a consistently great customer experience, even when changes occur? Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Episode Highlights [00:01:36] We quickly learned the importance of being flexible because we had a hurricane in Florida not too soon before the Mastermind. Right before the event, our venue was no longer available because of hurricane damage. [00:05:07] Don't impose your bad day on other people. Try to create the solution before presenting it to the rest of the team. Sometimes those problems do create opportunities. [00:10:02] Don't bring your bad day on stage with you and make it a customer's problem. Your behavior, the way you treat people, all of that now is part of a product. Use problem as an opportunity. [00:17:24] The next Creating Magic Mastermind is coming up in April, so I look forward to seeing what lessons come from that. There will likely be many because once again there will be a lineup of fabulous guest speakers.

"We can all strive for a balanced lifestyle and create a better environment for ourselves and those around us." During this episode Cassie and I talk with Djuan Rivers about how to get the most out of life. Djuan is a former Vice President of Disney Parks and Resorts, who now travels the world and inspires others to find balance in their lives and careers. Djuan had a passion for travel and a balanced lifestyle, which he instilled in his team as a leader. His interest in traveling began in the 7th grade, when he wrote a letter to the Swiss Embassy. After that, he was determined to pursue his passion and set off on his own adventures, such as doing the seven summits. Through his experiences, Djuan learned the importance of trusting and verifying his team, as well as giving them opportunities to grow and take charge. That also is what allowed him to pursue his passions in life. In this episode, you will discover: 1. How to maintain a balanced lifestyle while still being an effective leader 2. Exploring the concept of servant leadership 3. How a 7th grade writing assignment inspired a passion for travel and a balanced lifestyle. "You are only a good leader if your operation runs in your absence being present." Episode Highlights [00:03:27] For me, it was very important to ensure that I had a very balanced life. It was such an instrumental part of my development, my growth, and actually my identity. And I think even more so, realizing the importance of a balanced lifestyle. [00:05:38] You are only a good leader if your operation runs in your absence being present. You need to make sure that everyone around you is ready to go. Let the next generation take over and push it to the next level after you leave. [00:06:52] Make sure that you have a team in place that you trust and can pass off the baton. Let those around you use their skill-sets while you're there. And then in your absence, let them solve it. Then you yourself can then start to explore other things. [00:09:36] You should always say trust, but verify. Trust your leaders. Verify that what they're doing is great and give them feedback. Most leaders are talented. They just need you to get all the other unnecessary stuff out of their way. Your goal is to create the environment that allows them to accomplish. [00:18:02] Go out and find your thing. Work towards your thing and add that value to your life and to your professional career. Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry

In this episode of The Jody Maberry Show, I broke my own rules and recorded using only my iPhone. When I was with Jeff Noel this summer in Glacier National Park, Jeff wanted to record short podcast episodes using only the iPhone. I was hesitant at first, but we recorded the first episode sitting next to Grennell Glacier, and despite some initial technical difficulties, we produced a quality recording. As Jeff and I reflected on our travel in the wilderness, I realized recording episodes on the iPhone could allow us to record anywhere, anytime. Jeff Noel and I have been exploring ways to work from anywhere, and here is what we have learned: You can work from anywhere if you're willing to break the rules and think outside the box. You can work from anywhere if you're willing to take some risks. This may mean recording a podcast on your phone in an unusual location, as Jeff Noel did, or it may mean something else entirely. The important thing is to be open to new ideas and to experiment with different ways of doing things. With creativity, you can find ways to work from anywhere – even if it means breaking some of your rules. So go ahead, explore different ways of working, and see what works best for you. You may be surprised at how much you can accomplish by thinking outside the box. Sometimes it's worth it to do something, even if you don't get anything tangible out of it. This could mean doing something for the experience or the learning opportunity, and it could also mean doing something simply because it's fun or because it's a good memory. Whatever the reason, sometimes it's worth it to do something, even if there's no immediate payoff. One example of this is traveling. It can be expensive and time-consuming, but it's also a great way to see new places and learn about different cultures. Another example is taking on a new hobby. It might not be something you're immediately good at, but learning something new and challenging can be rewarding. So next time you're considering whether or not to do something, ask yourself if it's worth it for the experience or the learning opportunity. You might be surprised at how often the answer is yes. It's important to be open to change and strive for excellence constantly. Do not be afraid to do something that you are not comfortable with. You should not be scared to experiment and try new things; this is the only way to truly learn and grow. It's also important to be open to change and to constantly strive for excellence. This means that you should be willing to learn new things and experiment, and you should also be willing to work hard and push yourself to be the best you can be.

"You motivate the masses, but you inspire the individual." Notable Moments 00:17 – Reflecting on his time as VP of Disney's Animal Kingdom 01:32 – The unique magic and conservation work at Animal Kingdom 06:20 – Why culture and personal connection matter in leadership 08:48 – Leading people as whole individuals, not job titles 13:16 – The difference between managing 5,000 people vs. inspiring individuals 15:34 – What people say about you is the truth—whether it's true or not 17:07 – An unforgettable impression from Bob Iger 20:11 – "There will always be a story about you—make sure it's the one you want told" 22:33 – Changing your environment with a simple "hello" 24:28 – Manifesting your own reality through energy and belief In this conversation with Djuan Rivers, former Vice President of Disney's Animal Kingdom, we explore what true leadership looks like up close. During a visit to Animal Kingdom, I watched Djuan connect with cast members like old friends, not as their boss. You could tell they looked to him as someone who genuinely saw them. Djuan explains how leaders create culture through visibility, care, and everyday moments. Throughout our conversation he shares a powerful Bob Iger story, explains why perception becomes truth, and reminds us that your reputation is built whether you're present or not. Djuan's belief? You manifest your own reality. Read my blog for more on how individual connection is the secret to lasting inspiration. Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry

Many people are familiar with podcasts. It doesn't matter what industry you are in, you can benefit from podcasting in one way or another. Cassie Tucker joins me as we unpack three strategies for leveraging podcasts to reach your goals. The first strategy is the one most think of when they consider podcasts. The long-term podcasts. Ideally, in this scenario, you post weekly and maintain the podcast an indefinite period. There are many benefits to this strategy. It allows you to build a network and connect in ways professionally that might otherwise be outside of your grasp. You can even foster a relationship before you even meet people. On a professional level, it allows you to build your email list and establish yourself as an authority on a topic or in a specific space. It can even help create additional content and boost your SEO when used strategically. The second way you can use a podcast is a short-term podcast. These podcasts are for a limited time and have a specific focus. It is the perfect tool for authors or speakers. You determine how many episodes you will host and build the arc of your podcast on that foundation. Hosting a short-term podcast provides extra exposure for you and extra opportunities for engagement with your audience. Lastly, one way anyone can utilize podcasts is to be a guest on existing podcasts. This is a great strategy for getting exposure to already existing audiences. It is an easy way to build your email list by providing opt-ins or a call to action that provides them with a resource. It also acts as an unofficial endorsement by the host, bolstering credibility. It also allows you to repurpose and customize your story or content for different audiences. Podcast Guest Magic is a course on how to successfully be a guest on podcasts. No matter your vision or commitment level, there is a way you can utilize podcasts to propel your endeavors to new heights. Resources: Will Talks Biz Podcast Podcast Magic Podcast Guest Magic The Secret Society of Success by Tim Schurrer Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Quotes: "When you have to show up every week, with something to say you start to understand what you believe in and who you are" JM

Tanner Brock is back for our traditional follow-up episode, and he has three questions locked and loaded. First, what is the most afraid you have been in the wilderness? I can tell you it isn't meeting a bear, and it isn't getting lost. The answer might surprise you. Second, if you started a new podcast, what would the new podcast be about, and what would the name be? I have a topic top of mind, but the name might be more difficult to answer. Third, you were one of the attendees at the Changing Discourse Mastermind in Kansas City. What was your big takeaway from the event? It is a tie between an exercise we did and one specific speaker. Because we made good time, I went ahead and gave Tanner a bonus question and snuck on a surprise guest to further explore the idea of leaning into your strengths and what to do with your weaknesses. Resources: E-mail Tanner: tanner@changingdiscourse.com to receive the two page sheet on how to gain mentors and receive a 15 minute call. Changingdiscourse.comTwitter Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

Tanner Brock has returned to discuss his newest resource, a five-step system to gaining true mentors in your life. Tanner is many things, namely the founder and CEO of Changing Discourse and host of the Changing Discourse Podcast. After six years of seeking out and learning from some of the best mentors, Tanner shares how to find the right mentors with us today. Once you identify someone you want to mentor you, there are five things to do. Don't seek the relationship. Most people don't have the time to invest fully in someone. Approach them with that in mind. Ask for work. Ask what you need to learn to do. You don't even need to talk. Send an email and ask what you need to do practically to accomplish what you want to learn. Disappear. Get off their radar. They don't have to worry or think about you, but you are working behind the scenes. Do the work. Once you have their insight, go and do what they told you to do. Don't question it. If it resonates, go and do it. If they are the right mentor for you, what they suggest will work and impact your life when you apply it. Return and report. After you do the work and you have accomplished something, circle back and share it with them. Let them know what you were able to do because of what they shared with you. Mentors teach you something, and then you can take it and teach others. Resources: E-mail Tanner: tanner@changingdiscourse.com to receive the two page sheet on how to gain mentors and receive a 15 minute call. Changingdiscourse.comTwitter Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Quotes: "There is always someone out there who has done more or seen more or experienced more than we have" TB "It is powerful to be a student." JM