The Jody Maberry Show

"Don't do what everyone else is doing. You don't have to copy someone else. And if something else did work, yeah, it worked for them. But that doesn't mean you have to follow their exact recipe." When it comes to sales, following a cookie-cutter approach often leads to frustration and missed opportunities. I learned this firsthand while selling my car on Facebook Marketplace. A lot of the success depends on authenticity, attention to detail, and a clear understanding of what buyers value. Effective sales descriptions, setting the right price, and embracing transparency can transform your sales results. It can be as simple as choosing the right words and repeating key details. Understand that price sets the tone for a buyer's perception. Doing good work, even if unnoticed by most, still makes a difference. His experience reinforces that differentiation is key—you don't need to copy someone else's success to create your own. By being transparent and focusing on adding value, you not only build trust but also set yourself apart in a crowded marketplace. If you're ready to improve your sales effectiveness and engage customers more meaningfully, start by applying these lessons. Be clear, be authentic, and don't be afraid to create your own path. The words you use matter. People don't see what is right in front of them so you have to say it several times. Price sets the tone. People don't value a low price. You can help someone and still win. Lower price, he wins and I win. There are some people who appreciate good writing. Most won't notice. Do good work anyway. Don't do what everyone else is doing. Don't try to hide anything. Notable Moments 00:00:42 - Introduction and Selling the Car 00:07:59 - Importance of Words and Storytelling 00:11:56 - Pricing and Value Perception 00:13:53 - The Power of Helping Others Win 00:16:35 - Attention to Detail and Addressing Potential Issues 00:18:51 - Differentiation and Standing Out 00:21:52 - Transparency and Anticipating Potential Problems 00:28:15 - The Unique Appeal of Jaguar Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry

Cassie Tucker started working with me one year ago. Initially, Cassie provided support for the work I was doing. Over time, her role expanded, and now she provides operational support and marketing strategy for my business and our clients. We've worked together on product launches and events. Cassie joins us for this episode of The Jody Maberry Show to discuss what she has learned during her one year working for Maberica, INC. Cassie talks about how living out your dream is possible in ways you might not expect, the importance of processes, leadership lessons she's learned from clients, how to have intention behind every piece of marketing, and how to become an excellent podcast host. We also discuss some of our upcoming projects, including the book release for Lee Cockerell's Career Magic and the launch of my suite of podcasting courses. Cassie has become the co-host of the Will Talks Biz podcast. We share the story behind that show and how Cassie became the co-host. Resources: Connect with Jody Maberry and Join his Email List to keep up with stories and behind the scenes look at the magical work they do: www.jodymaberry.com Instagram - Jody - Cassie LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Quotes: "Keep an open mind for unexpected and alternate ways you can achieve your dream." Cassie Tucker

"It's okay to take a rest. Work can wait. Your body and your family cannot. Notable Moments 00:47 – First vacation with serious unplugging 03:11 – Excitement about returning to work vs. missing out 04:18 – Will taking a break create a 9-month ripple effect? 06:22 – Approaching this trip as if it were the "last time" 07:57 –Rest strategies: planning, automation, and communication 09:27 – Redefining unplugging for entrepreneurs: daily, weekly, or modified breaks 10:47 – How rest unlocked creative thinking and vision realignment 13:09 – The surprising clarity from only working on what matters 14:32 – Rest reveals which projects excite you—and which ones don't 18:44 – Personalizing client service through awareness and anticipation Rest isn't a reward. It's a critical part of the work. I've recently done something I've rarely done before: take a whole month away from work. Usually when I'm in Florida, I work half-days and try to squeeze in fun. This time, I did it differently. I have to admit, it's changed how I think about rest. Cassie and I talk about what it means to intentionally unplug and how to prepare for time off. I used to worry that rest meant you were slacking. Now I understand it's about aligning with the life you say you're building. Stepping away gives you margin for creativity and insight into what really matters in your business. What really surprised me was how much I questioned whether certain tasks were worth picking back up again. Sometimes we keep doing things just because they're in motion. You'll also hear bonus thoughts on service, personalization, and what my dog's stay at Dog Townsend taught me about exceeding expectations. Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry

Mark Rucker is with me again in our traditional follow-up episode where he can ask me any three questions of me that he wants. Mark took a page out of his own book to come up with his three questions and they are great. First, have you ever participated in a personal talent assessment? I have personally done a couple over the years, and I have had some points of contention with the results at times. Next, how have you professionally used your helper abilities to help others pursue their dreams? Would you believe what I'm doing right now is directly tied to my helper ability? Third, pick a leadership lesson you want to emulate or a poor leadership attribute you never want to exhibit? Since I am wired to help, I'll give you one of each. Fourth (that's right, Mark snuck in a bonus question), which national park are you itching to visit? It is a toss-up that spans the continental United States. Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

Mark Rucker joins me and shares secrets from his Life and Leadership files. Mark worked with Disney for 32 years, has served as an executive with Great Wolf Lodge, and recently authored the book Coffee with the Mouse: Life and Leadership Wisdom from 32 years at Disney and Beyond. Early in life, Mark started collecting lessons on leadership into his drop file. Over time, it morphed into life and leadership lessons that he has since shared over coffee and now in a powerful book. Character is important. You will never know if being nice and humble will get in the way of advancement, but you must be true to yourself. Authenticity is key to succeeding in your own life. However, it is not a lack of humility to express a desire to improve to your leaders. That is how you manage your career while maintaining your integrity. When you make a leap in leadership and move to manage more, it is necessary to take on an adoption mind sent. An adoption mindset is built on the communication and understanding of caring for your team, leading with compassion, and treating them as individuals. Get to know them. Connect and let them know you really care. Whether leading in the office or at home, there are parallels. You, as the leader, provide values, speak the truth, and provide wisdom and direction. As those under your leadership grow, give freedom for them to walk in what they have learned, and the space needed to grow. Don't worry about being like everyone else; it may have served you well in high school, but now you will benefit from standing out. Resources: Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Quotes: "How you treat people and what you say to people and how you say it to them can have a lifelong effect." MR

An MBA can lead to a promotion and a bigger salary in the corporate world. But if you run your own business, do you need an MBA? In the two years between my time as a park ranger and launching my own business, I went back to school to get an MBA. Now, nine years later, I look back and consider if an MBA has given me an advantage as an entrepreneur. Reasons Not to Get an MBA -Student loans can limit your opportunities. -Time and money spent getting an MBA could instead be used to become an expert in one thing, and being an expert can create more opportunities than higher education. -Nobody cares if you have an MBA. They care about the results you can create for them. People want to know you have the solution to their problem, not your educational background. -Experience and exposure as an entrepreneur can be more valuable than education. -You can learn more from a mentor than from a textbook. -You can learn more specific targeted knowledge from the right conference or course. Reasons to Get an MBA -Getting an MBA is a long, arduous process. You will build a lot of confidence if you can stick with it and do the hard work it takes to graduate. -You will become a big picture problem solver, and you can see the entire puzzle of a problem and understand all aspects of a business. -There are situations where the credibility of an MBA will open doors for you. Having an MBA signals you understand a business before you even enter the room. All things considered, no, you don't need an MBA to be a successful entrepreneur. Instead, you need to focus on being yourself and becoming an expert in your work. Find the right conferences to attend and groups to be a part of.

I try to make two or three solid connections with people when I attend live events. I want to spend enough time with those people where we keep in touch after the event. To make good connections, you can't be the person who shows up slinging out business cards like a blackjack dealer. And you won't make an impression on people if all you do is talk about yourself. Use these Ten Tips to make connections at Live Events Instead of asking, "How are you?" ask, "How is your day going so far?" This can be a good one when you only have a moment or two with someone. It can be an excellent way to get a quick insight into the person in front of you. Ask, "How do you know (mutual connection)?" If you have been paying attention, you should know you and the person you are talking to have a mutual connection. Ask how they know the person. Often, there is a good story attached. Find a common interest. Maybe you are both wearing the same kind of shoes. Perhaps you overheard their conversation and learned they are a St. Louis Blues fan. Find the first common interest you can and begin the conversation there. Do your homework. If there will be someone at the event you know you want to meet, do your homework before you get there. Find out more about them and have questions you want to ask. Or discover your common interest before you meet them. Ask, "What brought you to this event?" You may get a good story. And it will lead you towards something to talk about. Use a question instead of a comment. You can expect " thanks " if you say "nice earrings," you can expect "thanks." If you say, "where did you get those earrings" you can expect a story. It can be a good way to start a conversation. Instead of asking, "What do you do?" ask, "What are you working on?" If you ask what someone is working on, you will get to hear about something they are excited about. If you ask what they do, you might get a simple answer about their job. If you want to know what someone is about, find out what they are working on. It may be writing a book or building a fire pit in their backyard, but you can be sure they are excited about the work. Ask "Where are you from?" This is always a great conversation starter. Perhaps you have been to their hometown, which leads to a conversation. If not, ask about their town. Most people like to talk about where they are from. Ask, "If you weren't here, where would you be?" You might find out about their family, or you may find out they love to fish. Either way, you will learn something about them.

Tim Schurrer is back for our traditional follow-up episode where I invite my guests into the interviewer chair. Tim has three questions for me, and as always, they do not disappoint. Question one requires a little bit of context, but when you boil it down, the question is simply this: who are you showing up for? For me, there is the obvious answer. Then there is also the more specific answer that can be summed up in the avatar of Lee Cockerell. Next, what is your favorite story of helping someone else win that you were glad to be a part of? The first one that comes to mind involves seeing someone change their mind and step into a role they really excelled in. Lastly, what is being successful? How do you define it? I can sum success up in one word, and it's not what most have in front of their mind when they hear that word. Since we got through these questions pretty quickly, make sure you listen for a bonus round of questions for Tim and some unsolicited parenting advice. Resources: Build a Winning Team Podcast Secretsocietyfree.com (get the first two chapters free) Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

Tim Schurrer is with me and is unpacking his new book, The Secret Society of Success. Tim spent ten years on Donald Miller's Storybrand team and has recently embarked on a new journey as an author, podcaster, and speaker. At some point or another, we all ask the question "what is success?" Society often waters success down to prestige, money, or position. Tim's book takes a unique approach to answering this question. Success can look very different. It can be flying under the radar. Just because no one knows you had a hand in a project does not mean you have not achieved success. If you do your job in a way that frees others up to do theirs well, you are successful. Those who are part of the society of success use their abilities and skills to shine the spotlight on others; not toot their own horn. There is no limit to what you can do if you don't care who gets the credit. The secret society has little to do with your title on an org chart and everything to do with your headspace. When we are grateful to play a part, we can embrace our definition of success. You don't have to touch a million lives at a time; just one at a time, and that is enough. Don't worry about what everyone else is doing. Define what success looks like for you this season, double-check your intentions, and walk down your path with confidence. Resources: Build a Winning Team Podcast Secretsocietyfree.com (get the first two chapters free) Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/