The Jody Maberry Show

Author Dan Miller and I recently visited the Wright Brothers National Monument in North Carolina. These are the ten lessons we learned as we reflected on our experience. Persistence, experimentation and asking for help are key to success. Many give up because they fear failure and competition. It doesn't matter how old you are; you still have more inside of you. The Wright brothers did something no one had done, took a small break and then did it again. They didn't let off the gas. You don't know what progress will come after you break a barrier. Get the right people in your corner. Innovation is contagious and births more innovation. The sharing of ideas is a powerful thing. The Wright brothers always wore suites. They were who they were, no matter where they were. Once you accomplish one thing, you can ask what else you can do. Innovation will always be built upon. Everyone has limits, and the next generation takes it to the next level. I am always amazed at the lessons you can learn about life and leadership. Often, they are in plain site. We just have to have eyes to see them. Connect with Dan Website Podcast Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Quotes: "We made it here, what's next?" JM "It takes a lifetime to build a reputation. In an instant people ruin it." DM

Cassie Tucker once again joins me as host and draws a parallel we can all learn from. As a former park ranger, I found that every park has two types of stories it tells: learned stories and earned stories. Learned stories are the stories that we tell. It is the information provided to guests; the content we choose for them to learn and use to enhance their experience. Earned stories are the stories they discover for themselves while visiting us. These are the actives and actions they do and take that create their own experience to pull from. There is a strong connection between earned stories, even more so than learned, because it is their own. As leaders, we can apply this to our own businesses. Learned stories are what you present to your clients. Earned stories are how people experience you and your business. As we approach our business with a "Park" mentality, we learn how to cultivate our client's experiences and foster the space for them to earn their stories. You can intentionally create an environment for people to encounter their own earned stories, which is a win-win for everyone. Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Quotes: "If you can help people earn their stories, they are the hero, and you are not. You don't want to be the hero, because it's not about you"

As is customary, Orlando Leyba returns to ask me three questions of his own. This episode has a little surprise: Orlando answers his questions, so you get a two-for-one deal. First, why did you leave being a Park Ranger? Simply put, three things changed in my life. Not surprisingly, they cover a wide range of impacts. Second, what is peace to you? If you have listened to this show for any length, you probably won't be surprised at my answer. Can you guess? Lastly, what is important in life? That is a big question, but the answer is surprisingly simple. What about you? What is important in life for you? It doesn't matter if you are a comedian, or a podcaster; a satellite engineer, or a park ranger, there are themes in life that are universal. It is nice to see that on display today. Connect with Orlando: https://heylando.com/ https://www.instagram.com/heylando/ Orlando's HBO Special Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

Most of us have a dream, but few people break from security to pursue their passion. Orlando Leyba did just that. A former satellite engineer turned comedian, Orlando shares his journey from working on CBS news to guesting three separate times on The Tonight Show with Jimmy Fallon. Orlando experienced multiple career paths before discovering his passion for stand-up comedy. After participating in a local improv theater class gifted to him by his wife, Orlando began to focus his efforts on pursuing the path that resonated with him. Looking back, Orlando recognized a trend in his life. The entertainment industry had always been there, just on the periphery. Once you discover what you are supposed to do, you recognize that your spirit talks to you and will show you what you are supposed to do. There is math in everything; a problem and a solution. You must identify the situation you are up against and determine what needs to be done. Don't just settle for being where something happens. Find the environment that was designed for what you want to do and get in it. Do the work of helping the journey along, and the journey will start helping you too. Surround yourself with people ahead of you as the journey opens those doors. There is a flow, an energy, to life. You give off energy. When you give off the right energy, you begin to see the flow to everything, where you can see and feel everything and how it is connected. The flow triggers good connection and interactions. When you pursue your dreams, you have to understand there are parts of your journey you have control over and some you do not. Your content, how healthy you keep yourself, and what you do with the contacts you encounter are all within your control. Do what you can and connect to the flow. That is how you pursue your dream. Connect with Orlando: https://heylando.com/ https://www.instagram.com/heylando/ Orlando's HBO Special Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Quotes: "Your spirit talks to you and is like you're in the right place, so all you gotta do is your part, you're in the right place, you got here, you're good, you made it, to the right place, now do the work for this place." Orlando Leyba

I keep five notecards on my desk, each with a quote to help me keep my focus where it needs to be. I replace two or three of those cards each year with new quotes. When I start the year with new quotes, I do an episode of The Jody Maberry Show with Jeff Noel to share the five quotes. Here are my five quotes for 2023: "Trade your expectations for appreciation." - Tony Robbins "Do your best and forgive yourself." - Admiral Payne "This is a wonderful day. I've never seen this one before." - Maya Angelou "Don't get ready. Be ready." - Lee Cockerell "Happy present moment." - Jeff Noel In 2023, I choose quotes to help me focus more on today. I want to enjoy today more, give attention to priorities, get ready, and use today as best I can. So I selected quotes to remind me to stop getting distracted by what might happen tomorrow and enjoy today. Everything I need, I have with me today. I've been doing the Five Things I Say to Myself cards for several years, which has worked well for me so far as it helps me give attention to what I think I need to work on this year.

Most of us use the New Year to set new goals or resolutions. Lee Cockerell recently told me something that changed how I view the beginning of the year. "The New Year begins every morning" - Lee Cockerell If something is good enough to start doing at the beginning of the year, it is good enough to begin on March 5th or a random Tuesday. If something is enough of a problem, you should stop doing it as New Year's resolution; you should stop doing it tomorrow. Or today. Understanding that the New Year begins every morning allows you to start over each day. How refreshing to realize we get a new chance each day to start on new goals, rebuild a relationship, make new connections, and take care of our problems.

Matt McWilliams returns, as is customary, to ask his three questions. Matt is the author of Turn Your Passions into Profits, and his questions continue to add value to our previous conversations. First, in his book, Matt discusses seven types of leaders, ranging from the Master Maestro to the Cordial Caregiver. Out of these seven leaders, what type are you? I can narrow it down to two, but you may be surprised at which two it is. Next, what is my ideal avatar? Their name, values, pains, and so on? If you have listed to the show for any length of time, I'm guessing you can answer this question in part, but I will give you a hint: it involves a specific group of people with a story to tell. Lastly, which of my lead magnets has been the best? It is another toss-up. Both were great in their specific arena and were huge value ads. The importance of the lead magnet is understanding that people have needs and asking yourself how you can give someone a quick win. When you provide value quickly, and for free, it makes people want to see what you can deliver on in the long term. Resources: Preorder Matt's Book Connect with Matt Website Facebook Twitter Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Quotes: "If you can figure that out, how you can give someone a quick win, that happens in the next day or two, you're on to something." JM "If they get that solutions, they get that quick win, they will come back for more." MM

Matt McWilliams was a previous guest on the show and shared all about affiliate marketing. Jody invited Matt to come back and talk to us about his new book, "Turn Your Passions Into Profit". He has helped many people find success with their products. Now he is launching his own book to help even more people. Matt's book reveals how to find and attract your audience, build a following, and ultimately how to monetize your venture quickly and sustainably. Matt had been trying to write a book for seven or eight years, but his busy schedule and commitments always seemed to get in the way. When a pandemic freed up his time, he was finally able to start writing and make progress on his book. With their operations manager as a productivity guru, Matt was able to write the book in 98 days, writing for only 17 minutes a day. Even though it was hard to delete some of his favorite sections, he was able to cut the 117,000 word manuscript down to 82,000 words. With the help of his editor, he was able to release the book and now share its message with the world. Can you write for 20 minutes a day? Matt bets you can. You don't need fancy technology, just what you probably already have and a consistent plan. This is similar to the ten steps to becoming a successful online marketer that he talk about in his book. In this episode, Matt also shares his ideas on how you can create an effective lead magnet that addresses an immediate need in your target audience. You can love what you're doing, but if you're not making any money doing it, you're going to give up on it. The book will show you the path. If you execute what Matt writes about in the book, you'll get there. The book is all about getting clear on who your audience is and who you're serving with. It's never been easier to get noticed, but it's harder to stand out. Resources: Order Matt's Book "Turn Your Passions into Profit" Connect with Matt Website Facebook Twitter Connect with Jody: www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

"Discover how to offer help someone in the most effective and impactful way." In this episode, Cassie and I talk about the way we meet and what she learned about how to offer to help someone. Over the years I have found that offering help in the proper way is essential when reaching out to someone. It is important to be specific about what you can bring to the table and to do your research on the brand or organization to understand what they are looking for. Building a relationship is key, and even if you hear a no initially, keep the relationship going as the opportunity might present itself in the future. Additionally, volunteering or becoming an intern is a great way to get started offering help and meeting people. Paying to attend someone's event or offering services for free as an example of your work can also be great ways to get your foot in the door. In this episode, you will learn about: 1. Offering specific help instead of vague offers when seeking to collaborate or partner 2. Building relationships to increase chances of success in collaborations 3. Investing in someone's products and services as a way to demonstrate genuine care. "Don't be afraid to pay to cut to the front of the line. If there's someone that you really want to meet and you want to eventually offer to help them in some way, don't be afraid to pay to get there if you can afford it." Connect with Jody: Instagram: https://www.instagram.com/sugarjmaberry/ Facebook: https://www.facebook.com/sugarjmaberry Twitter: https://twitter.com/jodymaberry LinkedIn: https://www.linkedin.com/in/jodymaberry/ Website: https://jodymaberry.com/ Episode Highlights: [00:00:23] Lee and Cassie discuss the proper way to offer to help people. Do your research first, come back with specific ideas, and make your pitch personal. Having a relationship established first before you offer some sort of service can also help. [00:06:09] If you want to help out at someone's event, get to know the event. Offer to be an intern, offer to volunteer. Most people need help at events. If you can offer something specific as a way to help, then it really can open up an opportunity. [00:11:20] If there is a specific service that you're offering and it's something you can do remotely on your own, go for it. Doing the work for them and making it so easy for them to say yes is another great way to get your foot in the door. [00:12:24] The more that you can connect with someone over in person, over coffee, or over zoom calls, the better. Don't be afraid to pay to cut to the front of the line.

"The show starts the moment your foot hit the stage." In this podcast episode, Cassie and I talk about navigating the irony of using humor and stories to presentations. We both find that they tend to add value without feeling like you are selling. After speaking at a conference Cassie shares some valuable feedback regarding my performance. She emphasized the importance of owning the opening of a presentation. While I traditionally haven't used slides, I've started to incorporate them for marketing purposes. If you are considering stories and slides for your next presentation, make sure you know the audience and are tailoring content towards them. Using stories to emphasize points and lessons and using humor to keep the audience engaged are beneficial to consider for your next presentations. In this episode, you will learn the following: 1. How to create a memorable presentation by using visuals and stories 2. The importance of researching your audience and tailoring your content to them 3. Strategies for adding value without selling during a presentation Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Episode Highlights [00:01:17] The show starts the moment your foot hits the stage. You need to own your opening. Those first appearances or first moments set the expectation for the rest of the presentation. [00:04:05] One thing people do at conferences is take photos of the presenter on stage. Consider the engaging factor of having some sort of visual element to tie in everything. [00:08:03] Most of your stories tied back to you being a park ranger. You use those stories to be able to enhance a point, and I think that's something unique to you. People pay attention when you tell park ranger stories. That's something that makes that presentation memorable. [00:11:24] Know your audience that you're speaking to and tailor your content towards that audience. Stories are good, but it helps to have a specific framework or tool that they can use. [00:13:49] Humor kept the audience engaged. Even if all of the humor is planned. People will remember that. [00:17:16] Almost everyone that I saw present did not try to push their services or their products. I didn't even talk about what I do or the services I do.