The J Curve with Olga Maslikhova

This conversation will change how you think about money. Recorded live at Digital Assets Conference 2025 in São Paulo, this special edition of The J Curve brings together three influential voices shaping the next era of crypto and traditional finance:Roberto Dagnoni — Executive Chairman, Mercado BitcoinBen Lizana — Principal, SoftBank Latin AmericaGui Gomes — Founder & CEO, OranjeBTCThis is not a technical crypto panel.It’s a wide-ranging debate about the future of money, digital assets, crypto adoption, and the global transformation of financial infrastructure — told by the operators and investors building that future in real time.We discuss:• The real bottleneck to mainstream adoption — the factor slowing growth more than technology, liquidity, or regulation.• The emerging-market advantage — why Latin America’s volatility and innovation pressure are creating a global edge.• The new IPO class — why public markets are suddenly hungry for digital-asset companies and what they’re evaluating.• Lessons from the last crypto cycle — the mindset founders and investors need to navigate hype, downturns, and noise.• The future of digital money — how reserve assets, tokenization, stablecoins, and macro shifts will shape global adoption.• The everyday impact — how new financial primitives are already reducing friction in ordinary transactions.Join The J Curve Community:⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠: Weekly deep dives into LATAM's hottest deals, emerging trends, and market intelligence⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠: Daily market insights and exclusive founder updates⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠: Behind-the-scenes podcast moments and quick industry takes⁠⁠⁠⁠⁠⁠Hit subscribe⁠⁠⁠⁠⁠⁠ and share this episode with fellow entrepreneurs and investors

We talk about complexity all the time — but few founders have weaponized it like these four did.In markets where infrastructure is fragmented, regulation changes by the month, and operational chaos is the norm, most founders either give up or try to export Silicon Valley playbooks that don't translate.Daniel Vogel, Caique Carvalho, Tiago Dalvi, and Piero Contezini did something different.They didn't build despite the complexity. They built because of it.Daniel turned Mexico's regulatory maze into Bitso's $2.2 billion moat — Latin America's first crypto unicorn. Caique orchestrated Brazil's fragmented DMV infrastructure into Gringo's $200 million exit to Corpay. Tiago called every investor to return their money, then pivoted Olist into a $10 billion GMV platform. And Piero turned Brazil's Byzantine tax system into Asaas's 37 revenue streams and a path to a U.S. listing.This isn't a recap episode. It's a strategic debrief.Every few months, I step back to look at the patterns — the decisions, frameworks, and inflection points that separate companies that scale from those that stall. This quarter, one theme cut through everything: in emerging markets, the very friction that makes these markets "too hard" is what makes them defensible once you figure them out.What I cover:The infrastructure decision — When to build from scratch vs. orchestrate what exists, and why control beats features in volatile markets.The contrarian bet that won Mexico — How Bitso ignored the entire crypto industry's narrative about replacing fiat and built the bridge instead.The tattoo marketplace that failed — What Caique learned about the difference between problems people tolerate and problems they'll pay to eliminate.The pivot that required courage — Why Tiago offered to return investor money, and what that decision revealed about founder clarity.Distribution as product design — Why Gringo built for WhatsApp first, and the three questions every founder should ask before building any feature.The four-layer playbook — How Asaas went from "help SMBs get paid" to 37 revenue streams by solving sequential, interconnected problems.The M&A playbook that just works — Olist's four-step integration strategy that turned acquisitions into product strategy, not just consolidation.Why 2,600 hours on taxes = $185M raised — The value of inefficiency, and why vertical SaaS works differently in Latin America than anywhere else.This is a masterclass in seeing opportunity where others see impossibility.Join The J Curve Community:⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠: Weekly deep dives into LATAM's hottest deals, emerging trends, and market intelligence⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠: Daily market insights and exclusive founder updates⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠: Behind-the-scenes podcast moments and quick industry takes⁠⁠⁠⁠⁠⁠Hit subscribe⁠⁠⁠⁠⁠⁠ and share this episode with fellow entrepreneurs and investors

We talk about disruption all the time — but few founders have lived it like Daniel Vogel.In 2014, when crypto was still synonymous with Silk Road headlines and skepticism, Daniel left a comfortable Silicon Valley job to move back to Mexico and build Bitso — a crypto exchange in a country where millions remained outside the formal banking system.Ten years later, Bitso is one of Latin America’s largest digital-asset platforms — a cross-border payments engine moving billions in remittances and one of the region’s first crypto unicorns. But its story is far more nuanced than the headlines.Behind every “first crypto unicorn” lies a founder who spent a decade fighting regulators, skeptics, market crashes, and cultural resistance to risk — and still managed to build trust in one of the world’s most misunderstood industries.What stood out about Daniel wasn’t the scale of Bitso’s success — it was the depth of his conviction and the discipline behind his obsession. He talks about curiosity as a lifelong engine, leadership as reinvention, and composure as a skill refined the night the Central Bank nearly shut the company down on Christmas Eve.This conversation is a masterclass in resilience, clarity, and long-term thinking.The pilot’s mindset of leadership — what flying small planes taught Daniel about control, composure, and crisis management.The risk paradox — how growing up in a culture defined by risk-aversion shaped his contrarian approach to building in volatile markets.The product decision that killed the competition — how Bitso’s choice to own its tech stack became the unseen edge that turned early disadvantage into dominance.The end game of crypto—why AI agents will eat the crypto market before humans do, and what Daniel means when he says machines will transact with each other "in ways we don't even understand."The paradox of rivalry — how competition became Bitso’s great source of discipline and growth.Join The J Curve Community:⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠: Weekly deep dives into LATAM's hottest deals, emerging trends, and market intelligence⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠: Daily market insights and exclusive founder updates⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠: Behind-the-scenes podcast moments and quick industry takes⁠⁠⁠⁠⁠Hit subscribe⁠⁠⁠⁠⁠ and share this episode with fellow entrepreneurs and investors

Caique Carvalho, co-founder and former Chief Product Officer of Gringo, shares his journey from failed startups to building a $200 million acquisition. He discusses the importance of product-market fit, emphasizing the lessons learned from his early ventures. Caique reveals how the WhatsApp MVP faced fraud issues yet evolved into a powerful platform for drivers. He highlights principles of great UX, the significance of focused growth strategies, and the value of strategic investors in scaling Gringo's success in Brazil's competitive market.

Is hustle culture the biggest startup lie? Is Brazil the end of credit cards? Can a fintech run like a pharmaceutical lab?In this episode of The J Curve, I sit down with Piero Contezini — founder and executive chairman of Asaas, one of Brazil’s most influential fintech platforms serving thousands of SMEs and processing billions in payments. Backed by SoftBank, Bond, Bradesco, and other top investors, Asaas has evolved from a Stripe-for-Brazil experiment into a full-stack financial operating system with 37 revenue streams.Piero’s story is one of relentless experimentation, radical cultural rules (like an 8-hour workday and zero-bug policy), and building in sync with Brazil’s regulatory revolution around PIX and Open Finance.Here’s what we cover:• Why service companies can’t scale like product companies• How one SME pain point grew into 37 revenue streams• The fintech monetization model tied directly to customer success• The culture rules that shaped Asaas: 8-hour workdays and zero bugs• How PIX and Open Finance reshaped Brazil’s fintech landscapeJoin The J Curve Community:⁠⁠⁠Newsletter⁠⁠⁠: Weekly deep dives into LATAM's hottest deals, emerging trends, and market intelligence⁠⁠⁠LinkedIn⁠⁠⁠: Daily market insights and exclusive founder updates⁠⁠⁠Instagram⁠⁠⁠: Behind-the-scenes podcast moments and quick industry takes⁠⁠⁠Hit subscribe⁠⁠⁠ and share this episode with fellow entrepreneurs and investors

Julio Vasconcellos, Managing Partner at Atlantico and digital transformation expert, dives into the dramatic shifts in Latin America's tech scene. He reveals why local VCs are outperforming global ones and discusses Mexico's burgeoning fintech landscape compared to Brazil. The impact of PIX on digital payments and its threat to traditional card networks is explored, along with the rapid AI adoption among Brazilians. Julio emphasizes how geopolitical sentiments influence investment decisions and why founders should leverage emerging trends for innovation.

Tiago Dalvi is the solo founder and CEO of Olist, Brazil's leading e-commerce operating system serving 45,000+ merchants and processing 60 billion reais annually. Olist has raised $314M from investors including SoftBank, Wellington Management, Goldman Sachs, Valor Capital Group, and Accel partner Kevin Efrusy, and operates in Brazil's $60B+ e-commerce market.The Brazilian unicorn founder discusses marketplace strategy, venture capital, M&A integration, and building Latin America's leading SMB commerce platform.Here's what we cover:From Marketplace to Ecosystem: Olist began as a single storefront. Today it's an operating system for 45,000+ merchants. What does it really take to expand from one product to a multi-product platform?The Three Pillars of a High-Performing Board: Behind every enduring company is a board built on the right foundation. What makes boards truly high-performing—and why do the best ones keep evolving?The M&A Integration Playbook: Acquisitions can accelerate growth—or sink the ship. Tiago shares the hardest lessons from integration, why protecting new acquisitions from the gravitational pull of core operations is critical for innovation, and why earnouts are so tricky to get right.Olist's Vision of Intelligent Commerce: What if your business could think for itself? Tiago explains how AI-powered decision-making could reshape SMB operations across Latin America's fragmented ecosystem.The Investor Breakup Playbook: Not every relationship lasts forever—including with investors. Why does Tiago part ways with board members he "really likes," what tough conversations are required when someone who got you to $10M isn't right for $100M, and how secondaries help recycle the cap table without burning bridges?Join The J Curve Community:⁠Newsletter⁠: Weekly deep dives into LATAM's hottest deals, emerging trends, and market intelligence⁠LinkedIn⁠: Daily market insights and exclusive founder updates⁠Instagram⁠: Behind-the-scenes podcast moments and quick industry takes⁠Hit subscribe⁠ and share this episode with fellow entrepreneurs and investors

Why do 90% of LATAM founders struggle to raise venture capital funding? It's not their product or market - it's because they don't understand the game they're playing. This episode reveals the patterns behind every major VC success story from Nubank to QuintoAndar. I cover the fund economics that drive every investment decision, the founder profiles that get fast-tracked, the three business models that dominate portfolios, and the four-element framework for stacking odds in your favor. Plus: why fundraising is actually sales, how to evaluate VCs before they evaluate you, and the exit math that determines premium outcomes.Key Insights & Takeaways:The Goldman/McKinsey pattern: Why majority of funded LATAM founders share investment banking or top consulting backgrounds—and how to borrow credibility if you don't have itFund math reality check: How a $300M fund needs $6B+ outcomes from single deals, and why this changes everything about what VCs actually fundThe Stanford platform mindset: How to shift from "solving problems" to "designing market architecture" and why this mindset separates venture capital winners from the restMarket timing: How 2012's 3G+smartphones created unicorns, and why 2025's Pix+AI+Open Finance could be biggerThe 4-element fundable startup framework: Backable founder profile + compounding business model + broken market + perfect timing = venture capital magnetFundraising as B2B sales: Why treating VCs as prospects with systematic qualification, relationship-building, and follow-up changes outcomesVenture capital fund cycle: How a $100M fund in year 2 beats a $500M fund in year 8, and how to research this before pitchingThe multi-country premium: Why regional businesses price higher than local ones, and how to build global buyer optionality from day oneJoin The J Curve Community:⁠⁠Newsletter⁠⁠: Weekly deep dives into LATAM's hottest deals, emerging trends, and market intelligence⁠⁠LinkedIn⁠⁠: Daily market insights and exclusive founder updates⁠⁠Instagram⁠⁠: Behind-the-scenes podcast moments and quick industry takesShare this with one founder who needs to hear this playbook: ⁠Hit subscribe⁠⁠ and help us reach more Latin American entrepreneurs and investors

Three ecosystem builders who created $1B+ in exits share the exact strategies behind Latin America's biggest tech wins in this rare roundtable, recorded live in São Paulo with AWS.Daniela Binatti: Built Pismo into one of Visa's largest fintech acquisitions ($1B cash)Romero Rodrigues: Sold Buscapé to Naspers for $374M, now Managing Partner at Headline. Early investor in Pismo and WellhubCarlos Costa: Valor Capital Managing Partner ($2B+ AUM) behind CloudWalk ($2.15B valuation), WellHub ($2.2B valuation), and Pismo ($1B exit)Key Insights & Takeaways:The "bonds vs options" framework: How Brazilian companies use stable local cash flow to fund aggressive global expansion betsWhy LATAM-to-LATAM expansion is a trap: Same operational complexity as global markets but with negligible valuation impactThe 25-year compounding curve: Why Pismo's real growth phase began after the $1B acquisition, not beforeGlobal infrastructure strategy: Building multi-country, multi-currency architecture from day one vs. retrofitting laterMarket education playbook: Converting banks from on-premise skeptics to SaaS believers across 78 countriesThe Brazil advantage: How a 150M+ user domestic market creates unique pressure-testing for global-ready productsTiming global expansion: When borderless business models should skip local validation entirelyJoin The J Curve Community:⁠Newsletter⁠: Weekly deep dives into LATAM's hottest deals, emerging trends, and market intelligence⁠LinkedIn⁠: Daily market insights and exclusive founder updates⁠Instagram⁠: Behind-the-scenes podcast moments and quick industry takesShare this with one founder who needs to hear this playbook: Hit subscribe⁠ and help us reach more Latin American entrepreneurs and investors

Dr. Vitor Asseituno is the CEO and Co-Founder of Sami, Brazil's fastest-growing health insurance startup. Sami has raised $65M total funding and serves 20,000+ customers across 11 Brazilian cities in the $60B private health insurance market.Key Insights & Takeaways:1. The "pipeline mathematics" behind turning 100+ VC rejections into Series B success2. Investor psychology: what resonates when pitching complex healthcare business models3. How embracing broker networks after everyone said "avoid them" drives 50%+ of sales4. AI workflow implementation: $800+ monthly savings per clinician and 30% EMR compliance improvement5. Loss ratio optimization tactics: the specific changes that improved margins from 85% to 53%6. Why regional focus beats national scale in Brazil's complex healthcare marketJoin The J Curve Community:Newsletter: Weekly deep dives into LATAM's hottest deals, emerging trends, and market intelligenceLinkedIn: Daily market insights and exclusive founder updatesInstagram: Behind-the-scenes podcast moments and quick industry takesHit subscribe and share this episode with fellow entrepreneurs and investors