
The J Curve with Olga Maslikhova
The J Curve, hosted by seasoned investor and Stanford GSB alum Olga Maslikhova, is your front-row seat to Latin America’s tech revolution. Ranked in the top 5% of global videocasts, we bring you unfiltered conversations with the visionaries—entrepreneurs and investors—who are redefining the tech landscape in Brazil and beyond. Tune in bi-weekly for insider stories, hard-earned lessons, and strategies behind some of LATAM’s most groundbreaking tech successes.
Latest episodes

Dec 31, 2024 • 23min
Olga Maslikhova, host of The J Curve: LATAM’s tech explosion—blockbuster M&As, IPOs, and a pipeline of unicorns
🎙️ No Guests, Just You & Me 🌍
Season 3 of The J Curve is officially wrapped, and I’m here to unpack the journey so far. From doubling our Spotify streams to hitting the top 5% of videocasts globally (what?!), this year has been a wild ride.
In this solo ep, I’m breaking down:
🔥 Why podcasting is THE medium of the future.
🌎 LATAM’s tech explosion—blockbuster M&As, IPOs, and a pipeline of unicorns.
💡 The 10 life-changing lessons I’ve learned from 40+ brilliant founders.
It’s bold. It’s personal. It’s everything you didn’t know you needed. 🎧 Tune in now and let’s close this season on a high note!
If you would like to get more insight from LatAm's leading tech founders and investors, subscribe to our new YouTube channel and follow us on Spotify or Apple.
Follow Olga on LinkedIn or Instagram Olga is an entrepreneur, venture capital investor, mentor at Techstars and founder at The J Curve, Latin America's leading English speaking podcast about tech builders. She's been investing in the USA, SEA and Latin America for over 13 years. Companies she backed include tech unicorn ClassPass (acquired by Mindbody) and Vitalk (acquired by Gympass).

Dec 17, 2024 • 1h 24min
Allen Taylor, Managing Partner at Endeavor Catalyst: How U.S. IPOs Can Unlock Billions for LATAM Startups
Allen Taylor, Managing Partner at Endeavor Catalyst, has dedicated 18 years to supporting high-impact entrepreneurs in emerging markets. He shares insights from his transformative journey from California to Latin America, emphasizing the importance of patience and long-term thinking in creating billion-dollar companies. Discussing Endeavor's innovative investment strategies, Allen highlights its impressive $6 million bet that returned 8x, and the untapped potential in sectors like agribusiness and SaaS. This engaging conversation is packed with valuable lessons for founders and investors alike.

Dec 10, 2024 • 29min
The J Curve After Hours: Dirty Martinis and Making It in Latin America
On this special episode of The J Curve, I swap roles with the incredible Veronica Serra—founding partner at Innova Capital and Endeavor Global board member. With dirty martinis in hand, I shared my entrepreneurial journey, life lessons, and love for Latin America’s startup ecosystem. A rare and unforgettable moment 🥂 Enjoy!

Dec 3, 2024 • 1h 19min
Marcelo Lombardo CEO at ERP giant Omie: What no one tells you about building a $100M in ARR startup
Welcome to Season 3 of The J Curve, a podcast about entrepreneurship in Latin America. Today we sit down with Marcelo Lombardo, the founder of Omie, to explore the journey from a seven-person startup to a 1,600-strong team transforming Brazil’s SMB ERP market. We discuss his unconventional path to entrepreneurship, pivotal business decisions like the shift to accountant partnerships, and how Omie became a key player in an incredibly complex and fragmented market.
The list of Omie’s venture capital investors includes the likes of Riverwood Capital, Softbank and Astella.
Marcelo shares insights on building resilient companies, navigating challenging fundraising landscapes, and leveraging M&A to fill strategic gaps. This conversation dives deep into crafting scalable sales processes, balancing growth with cash flow sustainability, and the lessons learned from his fascinating transition from tech to sales leadership. Whether you’re an entrepreneur scaling your venture or an investor seeking the next disruptive play, this episode is packed with actionable takeaways.
We discuss 👇🏻
1. B2B sales playbook mastery: How Omie crafted a science-driven approach to sales that closes 40% of deals in the first meeting.
2. Breaking the VC2G trap: Why raising venture capital to spend on performance marketing is a losing strategy and how Omie escaped it.
3. Navigating Brazil’s complex tax system: How understanding and leveraging local nuances created a competitive moat in one of the world’s toughest markets.
4. The accountant hack that revolutionized customer acquisition”: How leveraging accountants turned OMI into a lead-generating machine.
5. Acquisition as a growth fuel: How Omie became an M&A machine to fast-track innovation and fill product gaps.
If you would like to get more insight from LatAm's leading tech founders and investors, subscribe to our new YouTube channel and follow us on Spotify or Apple.
Follow Olga on LinkedIn or Instagram Olga is an entrepreneur, venture capital investor, mentor at Techstars and founder at The J Curve, Latin America's leading English speaking podcast about tech builders. She's been investing in the USA, SEA and Latin America for over 13 years. Companies she backed include tech unicorn ClassPass (acquired by Mindbody) and Vitalk (acquired by Gympass).

Nov 19, 2024 • 55min
Adhemar Milani Neto, CEO at Brazilian car subscription platform Kovi: Why Brazil is poised to dominate the global EV market
Welcome to Season 3 of The J Curve, a podcast about entrepreneurship in Latin America with me, Olga Maslikhova. My guest today is Adhemar Milani Neto, founder and CEO of Kovi, an ‘all-inclusive’ car subscription platform for gig workers. Kovi has raised $145M from top investors like Valor Capital, Prosus Ventures, Quona, Monashees, Norte, Maya Capital, Globo Ventures, and Peter Thiel’s family office. In this episode, we talk about Brazil’s unique mobility landscape, the lessons from transforming Kovi from a pure tech company to an operational technology business, and how Adhemar is building a holistic company culture—plus so much more.In today's episode we discuss: Driving innovation: how Brazil’s mobility challenges are reshaping the market with subscriptions and connected technology Connect the dots: how transparency and proactive communication build stronger founder/VC partnerships? Complexity doesn't scale: how to build scalable operations with purpose and precision? Break down silos: how to create synergy between tech-driven culture and operations in a startup Clean win: how Brazil’s renewable edge and gig economy fuel EV growth?If you would like to get more insight from LatAm's leading tech founders and investors, subscribe to our new YouTube channel and follow us on Spotify or Apple. Follow Olga on LinkedIn or Instagram Olga is an entrepreneur, venture capital investor, mentor at Techstars and founder at The J Curve, Latin America's leading English speaking podcast about tech builders. She's been investing in the USA, SEA and Latin America for over 13 years. Companies she backed include tech unicorn ClassPass (acquired by Mindbody) and Vitalk (acquired by Gympass).

Nov 5, 2024 • 1h 11min
Sergio Furio, founder and CEO of $4.8B Brazilian fintech lender Creditas: Why the wrong market will sink even the best team
Welcome to Season 3 of The J Curve, a podcast about entrepreneurship in Latin America. My guest today is Sergio Furio, chairman of the board of Endeavor Brazil and founder and CEO of Creditas, Brazil’s leading fintech lender that is transforming Brazil's lending landscape by offering secured loans at significantly lower interest rates, bringing essential financial access to millions across the country.
Creditas has raised $879m dollars across six funding rounds. It’s most recent valuation is $4.8B and the list of backers includes the likes of Fidelity, Advent International, Lightrock, QED, VEF, Softbank and Kaszek.
In this episode, we dive into the value of choosing the right market, distinct challenges and opportunities of Brazil’s financial services ecosystem, Creditas’ pivot from a marketplace to direct lending, and how Sergio’s fresh perspective as an expat gave him the courage to challenge the status quo.
1. The Market Matters: How targeting the right market can make or break your startup?
2. Profitability Roadmap: Why profitability depends on margins and smart resource management over drastic cost-cutting?
3. Smart Capital, Stronger Foundations: The long-term benefits of choosing investors who share your mission and bring strategic value, not just funds
4. From 6 to 2000: The Creditas team-building playbook—forget résumés, hire for grit and vision
5. Breaking the Mold: Why outsiders see opportunities that insiders miss?
If you would like to get more insight from LatAm's leading tech founders and investors, subscribe to our new YouTube channel and follow us on Spotify or Apple.
Follow Olga on LinkedIn or Instagram Olga is an entrepreneur, venture capital investor, mentor at Techstars and founder at The J Curve, Latin America's leading English speaking podcast about tech builders. She's been investing in the USA, SEA and Latin America for over 13 years. Companies she backed include tech unicorn ClassPass (acquired by Mindbody) and Vitalk (acquired by Gympass).

Oct 22, 2024 • 1h 21min
Marcelo Abritta, founder and CEO at Buser: How a simple marketplace model took over Brazil’s $10B bus industry
Welcome to Season 3 of The J Curve, a podcast about entrepreneurship in Latin America. My guest today is Marcelo Abritta, founder and CEO of Buser, a Brazilian bus transportation platform that connects passengers with underutilized charter buses, offering affordable travel while disrupting the traditional $10 billion intercity bus industry.
Most recently, Buser raised $138m Series C from the likes of Lightrock, Softbank, monashees, Valor Capital, Globo Ventures and Canary. Marcelo shares his inspiring entrepreneurial journey, from selling emoji pillows to building a tech-driven company that directly challenges Brazil’s entrenched bus monopolies. We explore how Buser’s innovative platform is providing affordable, on-demand transportation for millions of Brazilians, while tackling complex legal challenges and scaling in one of the most fragmented transportation markets in the world.
In today's episode we discuss:
1. Before you build, validate: why early demand validation is the key to smarter, leaner startup launches
Learn how building a waitlist and testing demand upfront can help you scale smarter without burning through your cash.
2. Make headlines work for you: how to leverage media to boost your startup’s growth and user adoption
Discover how strategic media coverage from pivotal moments can rapidly boost your user base and brand awareness.
3. Play by the rules (or break them!): How to innovate in heavily regulated industries
Learn how startups can navigate tricky regulations and carve out opportunities for disruption in established markets.
4. Right place, right time: how spotting lucky moments can be your startup’s secret growth hack
Timing is everything—explore how to recognize and ride lucky breaks that could make your startup a success.
5. Turning red to black: a practical guide for startups to survive (and thrive) through financial crises
Learn actionable steps to cut costs, achieve cash flow neutrality, and ensure your startup thrives, even during economic downturns.
If you would like to get more insight from LatAm's leading tech founders and investors, subscribe to our new YouTube channel and follow us on Spotify or Apple.
Follow Olga on LinkedIn or Instagram Olga is an entrepreneur, venture capital investor, mentor at Techstars and founder at The J Curve, Latin America's leading English speaking podcast about tech builders. She's been investing in the USA, SEA and Latin America for over 13 years. Companies she backed include tech unicorn ClassPass (acquired by Mindbody) and Vitalk (acquired by Gympass).

4 snips
Oct 8, 2024 • 1h 11min
Igor Marinelli, founder & CEO at Tractian: First Principles Approach to Disrupting Legacy Industries
Igor Marinelli, founder and CEO of Tractian, discusses his journey from creating inventory systems as a teenager to leading a pioneering industrial IoT company. He underscores the necessity of understanding customer pain points to innovate effectively. The conversation touches on the distinctions between B2B and B2C strategies, the importance of hands-on leadership, and selling value over features. Igor also shares insights on building resilient partnerships in fundraising and embracing long-term thinking in tech entrepreneurship, providing valuable lessons for aspiring founders and investors.

Sep 24, 2024 • 1h 9min
Marcelo Maziero and Fernando Fontes, founders of Brazil’s leading receivables exchange firm CERC: The $5 trillion opportunity—How CERC is changing the capital market infrastructure in Brazil
Welcome to Season 3 of The J Curve, a podcast about entrepreneurship in Latin America. My guests today are Marcelo Maziero and Fernando Fontes, founders at Brazil's leading financial market infrastructure provider Cerc, that has raised up to $100m in a round led by Abu Dhabi’s sovereign investor Mubadala Capital with a follow on from Valor Capital. This episode is a must-listen for anyone interested in fintech innovation across Latin America and other emerging economies.
We explore the complexities of scaling in highly regulated market, the importance of building a strong partnership, and the critical role that understanding local market dynamics played in their success.
In today's episode we discuss:
1. CERC’s $5 trillion bet: how reinventing receivables is transforming Brazil’s financial infrastructure?
2. Regulation as strategy: how CERC turned compliance into a competitive advantage in Brazil’s fintech landscape?
3. Brazil-specific strategy: how deep understanding of industry pain points can fuel innovation?
4. Co-founder chemistry: how the right partnership drives startup success?
5. Long-horizon funding: how CERC secured $100M by aligning with investors who understand infrastructure and share a long-term vision?
If you would like to get more insight from LatAm's leading tech founders and investors, subscribe to our new YouTube channel and follow us on Spotify or Apple.
Follow Olga on LinkedIn or Instagram Olga is an entrepreneur, venture capital investor, mentor at Techstars and founder at The J Curve, Latin America's leading English speaking podcast about tech builders. She's been investing in the USA, SEA and Latin America for over 13 years. Companies she backed include tech unicorn ClassPass (acquired by Mindbody) and Vitalk (acquired by Gympass).

Sep 10, 2024 • 1h 30min
Andre Maciel, founder at Brazilian VC Volpe Capital: the $700B LATAM question for Meta, Google and ByteDance
Welcome to Season 3 of The J Curve, a podcast about entrepreneurship in Latin America. My guest today is Andre Maciel, founder of the Brazilian venture capital firm Volpe Capital, whose current and former portfolio includes the likes of Vtex, CRM&Bonus, Connectly, and Atlas Governance. Before starting Volpe, André was the founding managing investment partner at SoftBank Latin America, and prior to that, he spent nearly 17 years in investment banking and private equity at JP Morgan.
This is a special conversation where we dive into the evolution of startup investing in Brazil and Latin America, unpack various exit strategies, and set realistic return expectations for portfolio managers. We also explore AI’s transformative role in boosting productivity, particularly in sectors like tax prep and automation. Finally, we discuss why LATAM is such a hotbed for innovation, offering tech giants like Google and Meta an incredible $700 billion market opportunity.
In today's episode we discuss:
1. AI’s Big Bet: why the application of AI is a critical factor in unlocking productivity in Latin America?
2. The $700B question for Meta, Google and ByteDance: why Brazil is big tech’s most wanted market?
3. The 2021 exit gap: how LATAM VCs missed a golden opportunity to deliver LP returns?
4. The path forward: How can Latin America cultivate a robust local LP market?
5. LATAM vs. Silicon Valley: What sets their founders apart?
If you would like to get more insight from LatAm's leading tech founders and investors, subscribe to our new YouTube channel and follow us on Spotify or Apple.
Follow Olga on LinkedIn or Instagram Olga is an entrepreneur, venture capital investor, mentor at Techstars and founder at The J Curve, Latin America's leading English speaking podcast about tech builders. She's been investing in the USA, SEA and Latin America for over 13 years. Companies she backed include tech unicorn ClassPass (acquired by Mindbody) and Vitalk (acquired by Gympass).