The Launch Hour

Jenn, the founder of Embody, reflects on her journey over the past few years. She started the company with the goal of taking her mother's skincare brand mainstream and making her proud. Initially, she faced many challenges and almost ran the company into the ground. This led her to start something of her own. Embody experienced rapid growth, reaching half a million in sales, benefiting from a niche market and the increased interest in skincare during the pandemic.Jenn also shares her experiences with retail wins, such as securing partnerships with JCPenney and a major vitamin retailer – expanding Embody's presence in stores across the country. She emphasizes the importance of focusing on her brand's unique selling point and not comparing herself to other companies or getting caught up in external pressure. Jenn mentions her personal growth throughout the journey, gaining confidence and clarity about Embody's and her own identity and purpose. She acknowledges the importance of enjoying the entrepreneurial experience and staying true to oneself. Jen remains motivated by her desire to help women embrace aging and feel confident in their own skin.Learn more about Jenn and Embody:Embody WebsiteEmbody InstagramWant to learn more about the creators of "The Launch Hour?" Learn more or follow along with the full-stack Launch Pop team.Email: hello@launchpop.iohttps://linktr.ee/launchpop

Founders of immi ramen discuss their company's growth, product development, and challenges of scaling a remote company. They emphasize the importance of complementary skill sets, aligned values, and a compelling narrative behind a consumer brand.

Sara, the founder of Gem, shares her journey from the early days of the company. She talks about her previous venture, Plant Water, and her passion for exploring the untapped potential of new age plants. She recalls the moment when she had the idea for Gem and was unsure about its positioning and name. Despite feeling burnt out from her previous company, she wanted to start a profitable company and reached out to Jane and her team, who had previously led a successful crowdfunding campaign. They quickly responded, and together they started working on the idea of Gem.Sara emphasizes the importance of testing and experimentation in their early stages. They created Facebook ads and tested different positioning and names to see what resonated with people. This three-month journey of testing became a core methodology at Launch Pop. Sara reflects on the challenges of building a team and admits that she initially underestimated the importance of investing in her team and building a strong culture. She shares her struggles with raising money and the setbacks they faced, including the impact of the COVID-19 pandemic.Personal moments, such as a breakup, also affected Sara during the early years of building Gem. She emphasizes the importance of following one's instincts and wishes she had listened to her gut more often, especially when facing difficult decisions. Despite the challenges, Sara is grateful for the support of her team and the lessons she has learned along the way. She discusses her recent practice of documenting her weekly thoughts and decision-making processes, which allows her to reflect on her instincts and make more informed decisions.Sara's excitement and passion for the company shine through. She looks forward to the future and is grateful for the experiences that have shaped her as a founder.Learn more about Sara and GEM:GEM WebsiteGEM InstagramWant to learn more about the creators of "The Launch Hour?" Learn more or follow along with the full-stack Launch Pop team.Email: hello@launchpop.iohttps://linktr.ee/launchpop

John Sherwin from Hydrant discusses the journey of the brand, the challenges of being a solo founder, and the departure of a co-founder. They also touch on the importance of building a support network, running a DTC brand, defining success, and future goals.

In this episode of Launch Hour, we are joined by Jake Liu, the Co-Founder and CEO of Outer, a premium outdoor living brand. Today we discuss the origins of Outer and how it aims to be the leading brand for outdoor living. Outer initially launched as a direct-to-consumer (DTC) model, but they also created a unique neighborhood showroom program where customers can visit nearby Outer customers to experience the product before purchasing. The showroom concept was inspired by the idea of an "Airbnb of retail" and has been successful in building a community around the brand. This episode also explores some of the challenges Jake faced in building Outer, including the complexities of the supply chain and the highs and lows of launching a new startup. Despite the difficulties, Jake remains resilient and shares how he copes with the mental challenges of entrepreneurship, including meditation and finding joy in his family. The episode concludes with advice for aspiring founders in the consumer brand space, emphasizing the importance of aligning the brand with the Founder's values.Learn more about Jiake and Outer:Outer WebsiteOuter InstagramWant to learn more about the creators of "The Launch Hour?" Learn more or follow along with the full-stack Launch Pop team.Email: hello@launchpop.iohttps://linktr.ee/launchpop*There is explicit language and content in this podcast episode. It is not meant to encourage or promote the use of explicit language or other materials. It is meant to help in telling an entirely authentic, truthful story.* 

Sisun Lee, Co-Founder and CEO of More Labs, talks about his journey as a founder, leaving his company, and his new crypto business. He shares insights on resilience, the transition to the CPG world, the challenges of being a startup founder, and the impact of COVID-19 on his business.

Welcome to The Launch Hour podcast. I am Eva and I am Jane. We are the Co-Founders of Launch Pop. This podcast takes you behind the scenes of entrepreneurship in the e-commerce and consumer packaged goods (CPG) space.Join us as we dive deep into the journeys of visionary founders who are shaping the industry. In each episode, we catch up with these incredible individuals, discussing the highs and lows of building a company. From the exhilarating wins to the inevitable fuck ups, we're here to share authentic stories, hard-earned learnings, and celebrate the victories along the way. Get ready to gain unparalleled insights and a real glimpse into the life of a founder. The Launch Hour goes beyond the surface and reveals the true realities of what it takes to build and grow a successful brand in the dynamic world of ecommerce and CPG. Let's embark on this candid and inspiring journey together!Want to learn more about the creators of "The Launch Hour?" Learn more or follow along with the full-stack Launch Pop team.https://linktr.ee/launchpop