Leaving a Skincare Legacy to Launch a New Edible Category

Jenn, the founder of Embody, reflects on her journey over the past few years. She started the company with the goal of taking her mother's skincare brand mainstream and making her proud. Initially, she faced many challenges and almost ran the company into the ground. This led her to start something of her own. Embody experienced rapid growth, reaching half a million in sales, benefiting from a niche market and the increased interest in skincare during the pandemic.

Jenn also shares her experiences with retail wins, such as securing partnerships with JCPenney and a major vitamin retailer – expanding Embody's presence in stores across the country.

She emphasizes the importance of focusing on her brand's unique selling point and not comparing herself to other companies or getting caught up in external pressure. Jenn mentions her personal growth throughout the journey, gaining confidence and clarity about Embody's and her own identity and purpose. She acknowledges the importance of enjoying the entrepreneurial experience and staying true to oneself. Jen remains motivated by her desire to help women embrace aging and feel confident in their own skin.

Learn more about Jenn and Embody:
Embody Website
Embody Instagram

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