Building a Generational Brand Through Creative Expression

In this episode of Launch Hour, we are joined by Jake Liu, the Co-Founder and CEO of Outer, a premium outdoor living brand. Today we discuss the origins of Outer and how it aims to be the leading brand for outdoor living. Outer initially launched as a direct-to-consumer (DTC) model, but they also created a unique neighborhood showroom program where customers can visit nearby Outer customers to experience the product before purchasing. The showroom concept was inspired by the idea of an "Airbnb of retail" and has been successful in building a community around the brand.

This episode also explores some of the challenges Jake faced in building Outer, including the complexities of the supply chain and the highs and lows of launching a new startup. Despite the difficulties, Jake remains resilient and shares how he copes with the mental challenges of entrepreneurship, including meditation and finding joy in his family. The episode concludes with advice for aspiring founders in the consumer brand space, emphasizing the importance of aligning the brand with the Founder's values.

Learn more about Jiake and Outer:
Outer Website
Outer Instagram

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*There is explicit language and content in this podcast episode. It is not meant to encourage or promote the use of explicit language or other materials. It is meant to help in telling an entirely authentic, truthful story.*