
SuperLife with Darin Olien
I’m Darin Olien, the “Superfood Hunter.”
If you’re looking for motivation to take the next step towards a happier, healthier life then you’re in the right place.
On this podcast, you’ll hear honest conversations with extraordinary people that educate and inspire me. We cover everything from nutrition and mental health to sustainable ways of living.
We also dive into life's Fatal Conveniences™. These are the things that we're doing or consuming in our day-to-day life that may actually be harming us, or the Earth.
Latest episodes

May 23, 2025 • 58min
Jeff Garner: Toxic Fashion—The Silent Killer in Your Wardrobe
In this explosive episode of the SuperLife podcast, Darin reconnects with fashion renegade and sustainability pioneer Jeff Garner, director of the groundbreaking documentary Let Them Be Naked. Together, they unpack the dark truth behind modern clothing—what it's really made of, how it affects your body, and why even "organic" tags can be misleading. Jeff reveals the little-known history of synthetic fabrics, how the fashion industry was hijacked by petroleum-based chemicals, and what big brands don’t want you to know about dyes, phthalates, and PFAS. He shares the uphill battle to fund and distribute his film, the emotional catalyst behind it—his mother’s passing—and how the chemical war being waged on our skin is hiding in plain sight. If you’ve ever worn wrinkle-free, water-wicking, or stretchy clothing… this episode will change how you see your wardrobe forever. What You’ll Learn: 00:00 – How clothing chemicals absorb through your skin 02:00 – The overlooked toxicity of synthetic dyes and fabrics 06:00 – How Jeff risked his own farm to finish the film 08:45 – The heartbreaking personal story that inspired Let Them Be Naked 12:10 – Victoria’s Secret, class-action coverups, and the PR spin machine 16:30 – Why even natural-looking clothes aren’t always what they seem 18:50 – The shocking lack of regulation in the fashion industry 22:40 – Why hemp, alpaca, and natural dyes are the future of fashion 27:00 – Hidden history: how chemical warfare birthed fast fashion 31:00 – The environmental impact of the textile industry 34:10 – What consumers can do now to protect themselves 37:40 – How the fashion industry manipulates greenwashing narratives 41:00 – The terrifying science of long-term bioaccumulation from clothing 46:00 – The surprising origin of yoga pants and synthetic stretchwear 50:30 – The big solution: policy, public awareness, and conscious choices Sponsors: Therasage: Go to www.therasage.com and use code DARIN at checkout for 15% off Our Place: Toxic-free, durable cookware that supports healthy cooking. Use code DARIN for 10% off at fromourplace.com. Find More from Jeff Garner: 📽️ Watch the film: LetThemBeNaked.com 📖 Book: Let Them Be Naked 👕 Shop Prophetik: prophetik.com 📸 Instagram: @prophetik Darin Olien: 📲 Instagram | @darinolien 🎙️ Podcast | Superlife 🌐 Website | superlife.com 📚 Book | Fatal Conveniences Key Takeaway: “If you’re not questioning what’s touching your skin every day, you’re ignoring one of the biggest sources of toxic exposure in your life.”

May 22, 2025 • 25min
Let Them Be Naked: The War on Toxic Clothing
What if the very clothes you wear every day are silently poisoning your body and the planet? In this powerful conclusion to Let Them Be Naked, Darin uncovers the disturbing truth about the toxins hiding in your wardrobe—and how our modern fashion choices are accelerating both personal and planetary harm. From petroleum-based fabrics to hormone-disrupting dyes, Darin breaks down how the second most polluting industry on Earth is also one of the most overlooked when it comes to your health. This episode isn’t just about awareness—it’s a call to action. Learn simple, science-backed steps you can take right now to detox your life, one layer at a time. What You’ll Learn in This Episode: 00:00 – Final thoughts: why this topic is more urgent than ever 00:22 – Why clothing is one of the most dangerous “fatal conveniences” 01:00 – How PFAS, elastane, dyes, and synthetics harm your body and the Earth 01:45 – Organic doesn’t mean safe—watch for toxic dyes 02:00 – The second-largest polluter on the planet: fashion 02:15 – What to switch first: underwear, bedding, and intimate wear 02:45 – Undyed and plant-dyed fabrics: why they matter 03:00 – How to take one powerful step at a time 03:30 – Why this is your Matrix moment—once you see it, you can’t unsee it 04:00 – Food, water, air, and clothes: how to detox your whole life 04:45 – True power = knowledge + action 05:00 – Darin’s book Fatal Conveniences and how to get the solutions 05:20 – Why Darin created SuperLife: to help you thrive and take your power back Thank You to Our Sponsors: Therasage: Go to www.therasage.com and use code DARIN at checkout for 15% off Find More from Darin Olien: Website: darinolien.com Instagram: @darinolien Book: Fatal Conveniences SuperLife Wellness Platform: superlife.com Key Takeaway: "Knowledge without action is just awareness. But when you act on what you’ve learned, you take back your power—and that’s when real change begins." – Darin Olien

May 16, 2025 • 1h 24min
Robyn O'Brien: The War on Clean Food—What Big Ag Doesn’t Want You to Know
What if the pain you're running from was actually your greatest teacher—and the food on your plate was part of a national security crisis? In this soul-stirring Earth Day conversation, Darin sits down with food activist, author, and resilience icon Robyn O’Brien to explore how our food system is not only making us sick—but also threatening the health of future generations. From surviving public crucifixion as a whistleblower to advocating for systemic change in agriculture and health care, Robyn’s wisdom hits hard. This is about reclaiming your voice, your power, and your plate—because change doesn’t start in Washington. It starts with you. What You’ll Learn in This Episode: 00:00 – Recording paranoia & Earth Day reflections 01:00 – Robyn’s “no quit” mindset and emotional alchemy 02:30 – Why transitions test our true character 04:05 – Learning to integrate grief instead of bypassing it 06:00 – Why our society values doing over being 07:10 – Returning to love through emotional mastery 08:37 – How Robyn survived public persecution 10:30 – The early crucifixion of a food whistleblower 13:00 – Why pain is a sacred teacher, not an enemy 15:15 – Rebuilding from total burnout and betrayal 16:40 – Finding belonging by belonging to yourself 18:00 – How climate change starts as an inside job 20:00 – Judgment as control—and why curiosity is the answer 21:20 – Why polarization is the real public enemy 23:00 – Bridging divides with grace, not righteousness 25:30 – The food industry’s character assassination campaigns 27:00 – PTSD from public persecution—and parenting through it 29:20 – How pain creates radical inner clarity 30:45 – The real reason we don’t value clean food 32:00 – Self-belonging as the foundation of all change 34:00 – Why real climate work starts within 36:00 – The massive disconnect in U.S. food agencies 38:00 – The youth farming crisis: no one wants to inherit debt 40:00 – Food security IS national security 42:00 – How other countries are winning with better incentives 44:00 – The FDA and Big Pharma: a dangerous marriage 46:00 – Universal health care as the key to prevention 48:30 – What’s really stopping young people from farming 50:00 – Beyond lawsuits: who is building the infrastructure we need? 51:45 – Where philanthropy can create real systemic change 53:00 – State-level action as the real engine of reform 55:00 – The Generation Rx crisis + backbreaking drug costs 57:00 – A new model: restore the soil, restore the nation 59:00 – Every talent matters: from tech to farming 01:01:00 – Food is not just personal—it’s planetary 01:02:00 – You don’t need permission to get involved 01:03:00 – If you’re waiting for change, it’s waiting for you too 01:04:00 – Don’t wait for tragedy to be a changemaker 01:05:00 – What Robyn wants her grandkids to know about her fight 01:07:00 – How to find your people and magnetize your tribe 01:08:00 – The key to a better world? Stop pretending, start listening Don’t Forget... I just launched my brand new program Superlife Supermind. Visit my website https://superlife.com/ to learn more about how you can get rid of stress, improve sleep and overall health today. Thank You to Our Sponsor: Our Place: Toxic-free, durable cookware that supports healthy cooking. Use code DARIN for 10% off at fromourplace.com. Therasage: Go to www.therasage.com and use code DARIN at checkout for 15% off Find More From Robyn O’Brien: Website: robynobrien.com Instagram: @robynobrienusa Book: Seeding Innovation Connect with Darin Olien: Website: darinolien.com Instagram: @darinolien Book: Fatal Conveniences Products & Programs: superlife.com Key Takeaway: “Pain is sacred. It strips away what’s false and shows you what matters.” – Robyn O’Brien

May 15, 2025 • 32min
The Secret to Joy Isn’t What You Think
What if happiness isn’t something you chase—but something you tune into? In this powerful solo episode, Darin Olien strips away the distractions of modern life to explore the real source of clarity, peace, purpose, and joy. With a raw and contemplative flow, Darin shares his hard-won truths about why success didn’t fulfill him, how pain can become sacred, and why tuning inward is the path to your Super Life. This is more than a motivational pep talk—it’s a deep call to remember who you really are. Redefining Happiness Let’s start here. Happiness. We’re sold this idea that it’s a destination. That if we just get the right body, the right job, the right relationship — boom — happiness will magically arrive. But the truth I’ve discovered over and over is this: Happiness isn’t an emotion. It’s a frequency. It’s coherence between what you feel, what you do, and who you are. When your internal world matches your external actions — that’s happiness. When your soul and your choices are in agreement — that’s freedom. Purpose Isn’t What You Do — It’s Who You Are I used to think purpose was this big thing I had to accomplish — something out there on the horizon. But now, I know better. Purpose isn’t just what you do. It’s how you be. It’s the energy you bring into the room. It’s the way you treat people. It’s how you respond when no one’s watching. The SuperLife isn’t about chasing. It’s about tuning in. When you’re aligned with your soul — you don’t need to prove anything. You just live it. Perspective: From Victim to Creator Here’s a shift that changed everything for me: We are not victims of this life. We are creators of it. The moment we stop outsourcing our joy — waiting for the world to “make us happy” — we begin to reclaim our power. Fear? Becomes fuel. Struggle? Becomes the sculptor. Your life becomes a canvas — and you become the artist. The Keys to Living Your SuperLife So how do you actually live a SuperLife — from the inside out? 1. Radical Self-Honesty See yourself clearly — no filters, no bullshit. Get real about what’s working… and what’s not. 2. Daily Devotion Not grand gestures. Small, consistent choices. The micro becomes the macro. That’s the game. 3. Community & Reflection Who’s in your orbit? Do they mirror your greatness — or your fear? We rise together or we shrink alone. 4. Clear Energy Inputs Your life is a result of what you consume — not just food, but thoughts, media, environments, people. 5. Soul Dialogue Build an inner life richer than your outer one. That’s where the guidance lives. That’s where your real self is. The Meaning of Life — and the Illusion of Seeking It Outside You know, I used to ask myself: What’s the meaning of life? Why am I here? I thought maybe I’d find it on a mountaintop, or through success, or in someone else’s approval. But here’s what I know now: Life doesn’t give us meaning. We give life meaning. Meaning is something we create by how we live, how we love, how we grow, how we serve. The trap? Thinking the answer is somewhere “out there.” But chasing the external world is like drinking salt water. It looks like it’ll quench your thirst… but it just leaves you emptier. Life Reflects You — Always And yet — here’s the twist: The external world is meaningful. Not because it defines you… but because it reflects you. Your relationships, your challenges, even your pain — these are invitations. Mirrors. Life is always showing you where you’re aligned… and where you’re not. Not as punishment — but as clarity. Pain as a Propeller I’ve felt pain — heartbreak, betrayal, confusion, exhaustion. I’ve stared in the mirror and wondered, What the hell am I doing? But I’ve come to see pain differently. Pain is sacred. It’s a teacher. It strips away what’s false. It shows you what matters. And if you’re willing to feel it — it becomes a propeller. It pushes you to course-correct. To get honest. To get free. Course-Correcting with Courage You are allowed to change your mind. You are allowed to choose again. You are allowed to leave the path that’s killing your spirit — and walk toward the one that makes you come alive. That’s what living a SuperLife really means. It’s not perfect. It’s not always easy. But it’s real. It’s yours. And it’s waiting for you. Closing Reflection: Ask Your Soul If you’re confused right now… if you’re overwhelmed or numb… Just stop. Get still. Ask your soul: What’s true for me? What makes me come alive? Don’t ask what’s trending. Don’t ask what will impress the world. Ask what feels aligned. Ask what lights you up. That’s where your SuperLife begins. What You’ll Learn in This Episode: 00:00 – Welcome + why this might be Darin’s most important message 00:52 – What if happiness isn’t something to achieve—but to tune into? 01:40 – The myth of chasing the right job, body, partner for joy 02:15 – Happiness isn’t an emotion—it’s coherence between soul and action 03:20 – The ego’s tyrannical grip—and how to loosen it 04:45 – When your soul and your choices align, that’s freedom 05:30 – Darin’s reflections on “Down to Earth,” purpose, and surrender 07:00 – This episode is an invitation—not a lecture—to remember 08:00 – The truth: you’re already whole, you just forgot 09:00 – Silence, stillness, and telling the ego to shut up 10:50 – You’re not a victim of life. You’re a co-creator of it. 11:25 – Stop outsourcing your happiness—take your power back 11:55 – Pain as fuel. Struggle as sculptor. Your life is a canvas 13:00 – Forgiveness isn’t about excusing—it’s about reclaiming energy 13:45 – The daily rituals Darin uses to live a Super Life 15:15 – Gratitude isn’t a grand gesture—it’s a clear connection 16:35 – We waste so much energy waiting for the world to change 18:00 – Who’s in your orbit? Do they mirror your greatness? 18:55 – What you consume creates your reality—way beyond food 20:15 – Why the inner world is infinitely more important than the outer 22:10 – From mountaintop quests to silent revelations 23:00 – Serendipity arrives when you get out of your own way 24:40 – Life doesn’t give you meaning—you give life meaning 25:00 – Conscious partnership, real reflection, and loving accountability 26:40 – Pain is sacred. It strips away the false and reveals the truth 28:30 – You are allowed to change. You are allowed to start again 30:00 – Don’t ask what’s trending—ask what makes you feel alive 31:15 – The SuperLife is within you—go investigate it 31:45 – Final thoughts + join the community of Super Lifers Don’t Forget... I just launched my brand new program Superlife Supermind. Visit my website https://superlife.com/ to learn more about how you can get rid of stress, improve sleep and overall health today. Find More From Darin Olien: Website: darinolien.com Instagram: @darinolien Book: Fatal Conveniences Wellness Tools: superlife.com Key Takeaway: "Life doesn’t give us meaning. We give life meaning. And it starts by listening—not to the world, but to your soul." – Darin Olien

May 9, 2025 • 1h 21min
Dr. Aly Cohen: The 4-Step System to Detox Your Life Without Going Crazy
Dr. Aly Cohen, a triple board-certified physician and founder of The Smart Human, shines a light on the hidden hazards in everyday products that could be harming our health. She discusses how endocrine disruptors can wreak havoc on our hormones and immune systems. Aly introduces her 4 A’s Framework: Assess, Avoid, Add, Allow, which empowers listeners to detoxify their lives without feeling overwhelmed. This insightful conversation emphasizes the need for awareness about unregulated chemicals and offers practical steps to reclaim health and well-being.

May 8, 2025 • 34min
These Forgotten Plants Rewire Your Mind, Mood, and Mission
Discover the hidden potential of sacred plants for clarity in all aspects of life. Explore their ancient use for mental and emotional balance, including powerful adaptogens like reishi and ginseng. Uncover how herbs can enhance consciousness without psychedelics and support trauma release. Learn about the cleansing properties of plants and essential practices for holistic well-being. This enlightening discussion invites you to reconnect with nature’s offerings to elevate mind, mood, and mission.

May 2, 2025 • 1h 13min
Robby Besner: EMFs Are Real and They’re Wrecking Your Immune System
What if the invisible forces all around you—Wi-Fi, clothing, sunlight, even your supplements—were shaping your health in ways you never imagined? In this electrifying episode, Darin sits down with Therasage founder and frequency pioneer Robby Besner to unpack the incredible healing power of infrared, natural light, grounding, and vibrational energy—and how manmade EMFs are quietly hijacking our biology. From new tech that embeds supplement frequencies into wearable cards to cold plunges and Faraday canopies, this conversation is a mind-expanding blueprint for how to live in harmony with the energy around you. You’ll never look at your Wi-Fi router—or your T-shirt—the same way again. What You’ll Learn in This Episode: 00:00 – Welcome + what this episode is really about 02:00 – The hidden history of frequency medicine and ancient energy healing 04:00 – Tesla, Royal Rife, and the suppressed science of vibrational health 06:00 – What red light and infrared therapy really do to your cells 08:00 – Why EMFs are biologically incompatible (and how we got here) 10:00 – Can your body tell the difference between artificial and natural frequencies? 13:00 – What the FCC and FTC don’t want you to know 15:00 – Firefighters vs. cell towers: the lawsuit that revealed too much 17:00 – The shocking rise of electro-sensitivity and immune dysfunction 20:00 – How synthetic clothing is draining your body’s natural energy 23:00 – New tools: frequency cards, holograms, and heart rate variability testing 26:00 – Can a sticker carry the frequency of a supplement? 28:00 – Is your Wi-Fi router slowly destroying your sleep? 31:00 – What you can do right now to reduce EMF stress at home 34:00 – Children, screens, and RF baby monitors: what no one’s warning parents about 36:00 – The problem with “smartifying” our homes and devices 39:00 – Why Western medicine isn’t built to solve this problem 41:00 – The importance of turning off your tech, and tuning into the body 43:00 – Frequency-encoded nutrition: is it the future of supplements? 46:00 – The infrared sauna: ancient therapy meets modern science 49:00 – Cultures that grew up with sauna: longer life, better health 51:00 – The exponential effect of avoiding toxins and applying healing tools 54:00 – Why “just turning off your Wi-Fi” can change your life 56:00 – The illusion of “normal”—how stress is slowly normalized 58:00 – Cold plunges, courage, and breaking limiting beliefs 01:01:00 – Good stress vs. toxic stress: the key to transformation 01:03:00 – Community, coherence, and attracting high-frequency people 01:04:00 – Final thoughts on how to take back your health, one frequency at a time Don’t Forget... I just launched my brand new program Superlife Supermind. Visit my website https://superlife.com/ to learn more about how you can get rid of stress, improve sleep and overall health today. Thank You to Our Sponsors: Therasage: Go to www.therasage.com and use code DARIN at checkout for 15% off Bite Toothpaste: Go to trybite.com/DARIN20 or use code DARIN20 for 20% off your first order. Find More From Robby Besner: Website: therasage.com Instagram: @therasage360 Connect with Darin Olien: Website: darinolien.com Instagram: @darinolien Book: Fatal Conveniences Longevity Tools + Detox Kits: superlife.com Key Takeaway: "You’re either sprinting toward disease—or stacking subtle habits that make healing inevitable. Frequency is the missing piece." – Robby Besner

May 1, 2025 • 24min
Zombie Cells Are Aging You Faster—Here’s How to Kill Them Naturally
Discover the fascinating world of senescent cells, often dubbed 'zombie cells,' and their role in chronic inflammation and aging. Learn how these cells refuse to die and contribute to various health issues. The discussion highlights powerful natural compounds, like quercetin and ashwagandha, that can help eliminate these harmful cells. It also emphasizes the importance of lifestyle choices, including diet and fasting, in supporting the body's ability to detox and rejuvenate. Tune in for insights into using nature's medicine for optimal health.

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Apr 25, 2025 • 1h 4min
Dr. Laurie Santos: The Truth About Happiness Nobody Told You
What if everything you’ve been taught about happiness… is wrong? Yale psychology professor and host of The Happiness Lab, Dr. Laurie Santos, joins Darin to dismantle the biggest myths we believe about fulfillment—and reveal what actually works. From social comparison and toxic positivity to hedonic adaptation and brain rewiring, this episode offers science-backed, soul-refreshing insights that just might change your life. What You’ll Learn in This Episode: 00:00 – Welcome to the show + sponsor message (Thera Sage) 02:00 – What sparked Laurie’s lifelong study of happiness 04:00 – The crisis of mental health in students—and why it matters for everyone 06:00 – Why getting into Yale didn’t make students happier 08:00 – The "arrival fallacy" and the myth of circumstantial happiness 10:00 – Why our culture is confused—and our brains are wired backwards 12:00 – Hedonic adaptation: why nothing stays good for long 14:00 – How dopamine, comparison, and fear cycles keep us stuck 16:00 – Natural selection didn’t design you to be happy 18:00 – Why living in the present moment is harder than ever 20:00 – The devastating impact of tech on joy, connection, and presence 22:00 – Why even small social gestures create massive emotional shifts 24:00 – The toxic trap of “Good Vibes Only” 26:00 – What negative emotions are really trying to tell you 28:00 – Gratitude for the signal: rethinking anger, frustration, and overwhelm 30:00 – Curiosity over judgment: why your emotion isn’t the problem 32:00 – How to begin shifting when you feel stuck and disconnected 34:00 – The misunderstood power of self-compassion 36:00 – “Go gentle”: the science of slow, sustainable success 38:00 – Reclaiming your values in a noisy, comparison-driven world 40:00 – The science of time affluence and behavioral change 42:00 – Mindset, mindfulness, and the daily rituals that shift perspective 44:00 – How awe rewires the brain and inspires action 46:00 – Finding wonder in nature, stillness, and even YouTube 48:00 – What dogs can teach us about presence 50:00 – How to train happiness in kids (and ourselves) 52:00 – The #1 truth about happiness most people ignore 54:00 – Why knowing the science isn’t enough—you have to live it 56:00 – From Aristotle to modern science: the path to the “good life” 58:00 – Final insights + how to pursue lasting fulfillment Thank You to Our Sponsors: Thera Sage – Premium red light, PEMF & infrared tools for total-body wellness 🌿 Get 15% off at therasage.com with code DARIN Shakeology – Darin’s daily superfood shake with botanicals, fiber, prebiotics & more 🧠 Visit shakeology.com and use code SUPERLIFE for 15% off, free shipping, and a free shaker cup! Our Place: Toxic-free, durable cookware that supports healthy cooking. Use code DARIN for 10% off at fromourplace.com. Follow Dr. Laurie Santos: Podcast: The Happiness Lab Yale Course: Psychology and the Good Life Instagram: @lauriesantosofficial Connect with Darin Olien: Website: darinolien.com Instagram: @darinolien Book: Fatal Conveniences SuperLife Platform: superlife.com Key Takeaway: "Your brain wasn’t built to make you happy—it was built to keep you alive. But you get to decide how to live." – Dr. Laurie Santos

Apr 24, 2025 • 26min
Feel Disconnected? Why “Success” Is the Biggest Lie You’ve Been Sold
What if you’re not lost—you’re just living by someone else’s script? In this raw and empowering solo episode, Darin takes you on a journey of truth, reconnection, and resilience. This isn’t just motivation—it’s a blueprint for anyone ready to detach from toxic programming, reconnect to purpose, and finally remember who they are. Blending science, soul, and storytelling, this is your reminder that you are not broken—you’re buried. And it’s time to rise. What You’ll Learn in This Episode: 00:00 – Introduction to Super Life + the episode’s intention 00:33 – Shoutout to Thera Sage + the healing tech Darin swears by 02:28 – What if everything you were taught about life is backwards? 03:42 – Distraction, numbness, and the illusion of fulfillment 05:06 – Why simply saying “hello” is radical healing 06:30 – What science says about purpose, presence, and longevity 07:43 – Mindfulness + nature: the real biohack 08:40 – Emotional fulfillment over empty success 09:45 – Viktor Frankl, meaning through suffering, and choosing growth 10:24 – Why society keeps us anxious, and how to escape it 10:51 – The SuperMind program: Darin’s neuroscience-backed mental reset 12:05 – Stress, sleep, energy, workouts—how SuperMind adapts to your day 13:53 – “Those who have a why can bear almost any how” 14:34 – What it really means to live a super life 15:43 – You don’t need to quit your job or run away—just realign 16:56 – The “No Mask Day” + radical honesty with yourself 18:44 – Move. Breathe. Be in nature. Craft your own success 20:04 – Happiness only exists here and now—not after “the goal” 21:16 – Super Life isn’t a brand—it’s a remembering 22:23 – Darin’s early trauma and how disconnection nearly ended him 23:35 – Meet resistance with your values, not with fear 24:10 – Divorce, relocation, millions—none of it will save you 25:02 – The weed through concrete: nature’s lesson in resilience 26:17 – Darin’s final call: join the movement and live your super life Don’t Forget... I just launched my brand new program Superlife Supermind. Visit my website https://superlife.com/ to learn more about how you can get rid of stress, improve sleep and overall health today. Thank You to Our Sponsors: Thera Sage – Premium infrared, PEMF & red light tools for total cellular healing. 🧠 Get 15% off at therasage.com with code DARIEN Connect with Darin Olien: Website: darinolien.com Instagram: @darinolien Book: Fatal Conveniences Key Takeaway: "You don’t need more hacks. You need to remember who you are." – Darin Olien