

Rethink Real Estate
Harcourts Auctions
Welcome to Rethink Real Estate, a podcast for real estate agents looking to take their business to a new level. On this show, you'll get the latest sales strategies, business insights, and marketing tips to help grow your real estate business. Our expert guests share their insights on everything from negotiations to building a strong personal brand. Whether you're new to the industry or a seasoned pro, there's something for everyone on Rethink Real Estate. Tune in for actionable advice and inspiration to help you succeed in today's world of real estate.
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#RethinkRealEstate
Episodes
Mentioned books

Jan 30, 2023 • 40min
S2E11: Teacher turned Real Estate Agent Used Analytics to Grow a #1 Real Estate Business with Justin Green
In this episode of Rethink Real Estate, we sit down with one of the top agents in Orange County and leader of The Green Group, Justin Green. Justin Green is an Orange County native, raised in Dana Point, and currently residing in Laguna Niguel. Justin is a former well-respected and devoted high school teacher who decided after a few years in the education system to switch career paths and pursue real estate. Now almost a decade later, Justin is one of the premier agents in Orange County and continues to help clients fall in love with the same neighborhoods that he has enjoyed for his whole life.
Today, we discuss Justin's switch from teaching to real estate, how his analytical mind made auction a simple choice for him, and his lack of traditional real estate experience giving him an edge in his specific marketplace. There are a lot of gems in this interview so we hope you enjoy and share it with a friend! Don't forget to hit that like button and subscribe for more episodes!
https://www.harcourtsauctions.com

Jan 27, 2023 • 32min
S2E10: Helping Agents Navigate a New Real Estate Market with Jonathan Bass #auctiontalk
In this episode of Rethink Real Estate, we sit down with Regional Auction Director for Harcourts Auctions, Jonathan Bass. Jonathan has a cast understanding of business cumulated through his expansive experience in sales and marketing. His impressive resume comprises of management roles in Corporate Risk Mitigation, Real Estate Sales, Mortgage and Finance. Jonathan has been with Harcourts Auctions for over 4 years now and has helped navigate hundreds of real estate transactions.
Today, we discuss how agents are handling this current market that is changing drastically and is already much different than this time last year. We discuss the importance of setting yourself apart, creating competition, as well as the agent mindset early on in 2023.
We hope you enjoy and don't forget to LIKE, FOLLOW, and SUBSCRIBE if you found any value in today's podcast!
https://www.harcourtsauctions.com

Jan 25, 2023 • 39min
S2E9: How a Top Producing Agent & Business Owner Gets More Listing Opportunities by Giving His Clients Options with Jesse Salas
In this episode, we sit down with Jesse Salas who is a Top Producing Real Estate Agent as well as Business Owner mainly serving San Diego and Riverside County. Jesse is an absolute rockstar in the industry and has more accolades and appearances across national media than one can count. He consistently prides himself on providing the best service possible to each and every one of his clients and it also helps that he consistently gets them the results they are looking for.
Today, we talk with Jesse about his initial hesitations with the auction platform, how he has used auction to get more "at bats" with potential clients, and how he has been able to scale his real estate businesses with this tool.
Business Planning Video
Harcourts Auctions

Jan 23, 2023 • 55min
S2E8: Marketing Automation for Real Estate Agents with Chris Cochran
Welcome to the Rethink Real Estate podcast, where we discuss the latest trends and strategies in the industry. Today, we have a special guest, Chris Cochran, Director of Marketing for Harcourts Auctions. Chris brings over a decade of marketing experience from real estate agents, brands, and tech companies, and he's here to share his insights on how to work smarter, not harder, with marketing automation. With technology advancing at a rapid pace, there are more opportunities than ever to automate tasks and free up time for more important activities, like prospecting and community engagement. Join us as we dive deep into the world of marketing automation and discover how it can help you grow your real estate business.
For any questions or comments feel free to reach out to us anytime, we'd love to hear from you!
Don't forget to like, follow, and subscribe on your favorite podcast platform!

Jan 20, 2023 • 40min
S2E7: Agent Sales & Negotiation Tips for the 2023 Real Estate Market with Jason Scott #auctiontalk
As an experienced auctioneer in Australia, Jason Scott possesses a broad range of auctioneering and sales experience with knowledge well beyond his years. Honed through over a decade spent as a high-performing sales agent and experience as office Broker/Owner, Jason's unwavering determination qualify him as an exceptional negotiator and someone you want on your team. Jason now leads the Harcourts Auctions team as the Director of Auctions and we are thankful to have someone with his reputation of professionalism and delivery of premium results for his clients.
Join us as we sit down with guest expert Jason, who directly oversees thousands of property sales every year, to discuss the latest sales and negotiation strategies for the 2023 real estate market. Whether you're a seasoned agent or new to the industry, this podcast is sure to provide valuable insights and tips for success in the ever-evolving world of real estate as we shift in to a completely different market compared to last year at this exact time. From understanding market trends to closing the deal, Jason shares his wealth of knowledge and experience to help you navigate the competitive landscape and leverage the market to deliver more deals this year. Tune in now and take your real estate career to the next level with Ben Brady & Jason Scott.
Want to more great resources and tips on how to take your real estate business to the next level? Visit our resource center!
Download our 2023 Business Planning Template Here!

Jan 18, 2023 • 30min
S2E6: How a California Real Estate Team Grew Their Business 1900% by Thinking Outside the Box with Chad Widtfeldt #auctiontalk
In our latest episode of Rethink Real Estate, we sit down with California real estate agent Chad Widtfeldt. Chad made his way into real estate in 2005, where he quickly worked up into becoming an owner of Regency Real Estate Brokers and is now the managing partner of The Green Group and Harcourts Prime Properties Monarch Beach. Over the years, Chad has participated in over $1,000,000,000 in sales while helping over 1,000 families with their real estate goals and needs. Chad is an expert in his local area but he wasn't able to fully unlock his real estate potential until he started to think about his team's real estate transactions a little differently. Since then, he has seen a 1900% increase in his real estate business.
Don't forget to subscribe and follow us as we release new episodes of Rethink Real Estate every Monday & Friday with special bonus episodes like this one in between!
For more information on Harcourts Auctions feel free to visit https://www.harcourtsauctions.com

Jan 16, 2023 • 58min
S2E5: Plan for a Repeat & Referral Business in 2023 with this FREE Business Planning Tool! – Link in Description!
Elevate your real estate business in 2023 with our comprehensive business planning excel file. Designed for real estate professionals, this free tool helps you outline your business plan, set and track your income goals, and manage your prospecting and farm area. With the ability to track actuals throughout the year, you'll have a clear understanding of your progress and any areas that may need adjustment. Whether you're a new agent or a seasoned pro, this excel file is the perfect way to stay organized and on track for success in the coming year. Download now and start planning for your best year yet!
Download the 2023 Real Estate Business Planning Tool for free here: https://info.harcourtsauctions.com/2023-real-estate-business-planning-tool
Jump to a specific section of the video:
00:00 Rethink Real Estate Podcast Intro
03:06 Business Planning Tool Overview
06:15 Business Plan Income Goal
18:22 Prospecting Review
44:20 Farm Area Analysis
52:23 Annual Actuals
56:28 Business Planning Tool Recap
58:00 Don't forget to Subscribe!
Thank you so much! If you've found value in this episode and tool feel free to share it with a friend in the real estate community! We would love everybody who is serious about their real estate career to have access to this awesome tool!

Jan 13, 2023 • 23min
S2E4: Realistic Planning in the Real Estate Business: Reflecting on 2022 & Anticipating 2023
In today's episode of Rethink Real Estate, we discuss the level of disappointment in some real estate agents' eyes on what they believe was a poor year in 2022. Ben Brady from Harcourts Auctions talks about the importance of understanding and reflecting on the past year and being as aware as possible when it comes to the realistic side of the planning real estate business. He also touches on the ongoing growth pattern that everybody thinks that they can experience within the real estate industry and how indulging into real estate content that isn't as real as the current landscape can affect the planning process. He also talks about the decision of whether or not you want to grow your business or whether or not and how to balancing that decision in the beginning of any planning perspective can actually make sure that you can really hold yourself accountable to the way that you want to be held accountable.
Follow Rethink Real Estate for new episodes every Monday & Friday at 5AM PT and special bonus episodes along the way!
For more information on Harcourts Auctions or to get in contact feel free to visit our website anytime!

Jan 11, 2023 • 38min
S2E3: Instagram Reels, YouTube Shorts, and Digital Marketing for Real Estate Agents with Chris Cochran
In this episode of Rethink Real Estate, we dive into the world of digital marketing for real estate agents with special guest, Marketing Director for Harcourts Auctions, Chris Cochran. Chris has been helping agents, brokers, and real estate brands position themselves successfully online for over a decade now and we have asked him to be a recurring guest to provide further value to the real estate community. In this episode, we will have a strong emphasis on understanding your target demographic and providing value to your audience, while discussing how to effectively use Instagram Reels and YouTube Shorts to connect with potential clients and grow your business. We'll explore the latest trends in digital marketing and provide tips and strategies for creating compelling content that will resonate with your target audience. Whether you're just getting started with social media marketing or looking to up your game, this episode will give you some great insight into what is seeing success online today and will hopefully help you succeed in the digital space. Follow and join us every Monday & Friday as we release a new episode of Rethink Real Estate!

Jan 9, 2023 • 20min
S2E2: 2022 Real Estate and Auction Statistics Every Agent Should Know! #auctiontalk
Welcome to our latest episode of Rethink Real Estate. On today's podcast we will be discussing the 2022 real estate and auction statistics every agent should know!
In this video, we will be sharing the key data and trends from the real estate market this year, including information specifically on Harcourts Auctions.
We will be covering topics such as the amount of auctions we conducted across North America, the different levels of interest generated between auctions and traditional real estate methods, as well as the overall performance of the market.
As a real estate agent, it is important to stay informed on the latest trends and data in order to best serve your clients. That's why we've compiled this comprehensive overview of the market that you can download for free here.
Feel free to follow and join us every Monday & Friday for new episodes! You won't want to miss out on this essential information for real estate professionals.
Thanks for watching!
Looking for more information on Harcourts Auctions? Feel free to visit our website!