The SaaS CFO

Welcome to The SaaS CFO Podcast! In this episode, we chat with Leon Panjtar, co-founder and CEO of SaleSqueze, a trailblazing configure price quote (CPQ) platform. Leon brings a fascinating journey from his background in robotics engineering to the world of software development and entrepreneurship. Together, we dive into how SaleSqueze is revolutionizing the sales process for complex and customizable products across various industries like home and garden furniture, medical equipment, motorhomes, and more.  Leon shares insights into their growth strategies, including their focus on SMBs, the significant milestones that guided their fundraising journey, and their ambitious plans for the future. Whether it’s discussing their innovative approach to reducing manual sales processes or the impact of their visual CPQ solutions, Leon offers ample wisdom for SaaS CFOs and entrepreneurs alike. He also delves into their impressive achievements, such as doubling their ARR in the first half of the year and plans to reach $1 million by year's end.  Join us as we explore the innovative ways SaleSqueze is making waves in the CPQ space and Leon's vision for the company's path to $125 million in ARR. Tune in for an episode packed with practical advice for budding SaaS entrepreneurs and fascinating stories from the trenches of startup life.  Show Notes:  00:00 Complex products require manual sales processes.  03:46 Automating complex distribution for diverse product verticals.  08:36 Two approaches: inbound advertising and outbound outreach.  11:29 Lead investor Bogdan convinced by self-service milestone.  15:07 Launching self-service product, scaling and expanding use cases.  16:15 Check salesqueze.com, LinkedIn for more information.  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/salesqueze-secures-1-4-million-in-seed-round  Leon Panjtar’s LinkedIn: https://www.linkedin.com/in/leonpanjtar/  SaleSqueze’s LinkedIn: https://www.linkedin.com/company/salesqueze/  SaleSqueze’s Website: https://salesqueze.com/  SaaS Metrics Course here: https://www.thesaasacademy.com/the-saas-metrics-foundation-live-cohort-new?mc_cid=b89d27187d&mc_eid=20fbb3e1b5 To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Welcome to another exciting episode of The SaaS CFO Podcast! In this episode, we are thrilled to have Roee Barak, founder, and CEO of Upward AI, as our guest. Roee, based in Tel Aviv, shares his fascinating career journey that took him from law school to the tech industry. With nearly a decade of experience in various business roles, including business development, sales, and marketing, Roee decided to launch his dream venture, Upward, to revolutionize AI-powered research and productivity tools.  Join us as we dive deep into Roee’s story, exploring the genesis of Upward and the innovative solutions it offers for high-stakes research in various industries. Roee provides a detailed walkthrough of how Upward helps users perform significant research, from defining objectives to gathering and synthesizing data, all the way to creating comprehensive reports and presentations. We also discuss Upward’s go-to-market strategy, initial success on Product Hunt, and its impressive growth to over 1,000 paying subscribers in its first year.  Lastly, Roee shares valuable insights on fundraising, team building, and the challenges of staying ahead in the fast-evolving AI landscape. Hear firsthand how Upward plans to transition from a single-user focus to a collaborative platform, aiming to bring substantial productivity gains to teams and enterprises. This episode is packed with lessons and inspiration for aspiring founders and SaaS enthusiasts. Don’t miss it!  Show Notes:   00:00 Need for a knowledge tool and productivity.  05:24 Content sourcing, research hub, notepad for outcomes.  06:56 Focused on end-user research tool before organizations.  11:33 Co-founders' AI journey: from skepticism to mainstream.  15:10 Key metric: New research projects from customers' usage.  16:46 Upward transitioning to collaborative research platform development.  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/upword-raises-3-million-in-pre-seed-round  Roee Barak’s LinkedIn: https://www.linkedin.com/in/roee-barak-20882887/  Upword AI’s LinkedIn: https://www.linkedin.com/company/upwordai/  Upword AI’s Website: https://www.upword.ai/  SaaS Metrics Course here: https://www.thesaasacademy.com/the-saas-metrics-foundation-live-cohort-new?mc_cid=b89d27187d&mc_eid=20fbb3e1b5 To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Welcome back to The SaaS CFO Podcast! In today's episode, we have a fascinating discussion with Pujun Bhatnagar, the co-founder and CEO of Kintsugi. Pujun shares his journey from New Delhi to becoming a machine learning engineer at Facebook and eventually, a successful entrepreneur. We'll dive into Kintsugi's mission to simpujplify sales tax compliance using advanced technology, making it accessible for businesses globally.  Pujun talks about the company’s ambitious growth plans, aiming to reach $1 million, $5 million, and even $10 million in funding, and the significance of transparent conversations with investors. We'll explore how Kintsugi puts sales tax on autopilot for e-commerce and SaaS companies, the impact of regulatory changes from cases like South Dakota vs. Wayfair, and the fierce competition in the compliance space.  Additionally, Pujun is offering a special 15% discount for our listeners, so stick around to learn how you can benefit. Whether you're a startup or an established business, this episode is packed with invaluable insights on navigating the complex world of sales tax. Let's jump right in! 15% off using this link: Https://trykintsugi.com/benShow Notes:  00:00 Potential in untapped market through technological innovation.  04:13 Automate sales tax tracking for e-commerce businesses.  08:23 Government interaction handled for sales tax compliance.  11:05 Sales tax regulations shift, creating market opportunities.  17:02 Company headquartered in SF, expanding internationally, leveraging AI.  18:37 App quickly calculates sales tax liability from various platforms.  21:48 Providing latest sales tax news and advice.  25:22 Successfully partnered with VCs, expanded and adapted.  28:41 Investment strategy: long-term, ignore early valuation.  32:01 Focus on serving more customers globally, efficiently.  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/kintsugi-raises-6-million-in-series-a  Pujun Bhatnagar’s LinkedIn: https://www.linkedin.com/in/pujun/  Kintsugi’s LinkedIn: https://www.linkedin.com/in/pujun/  Kintsugi’s Website: https://trykintsugi.com/  SaaS Metrics Course here: https://www.thesaasacademy.com/the-saas-metrics-foundation-live-cohort-new?mc_cid=b89d27187d&mc_eid=20fbb3e1b5 To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Welcome to The SaaS CFO Podcast! In today's episode, we are thrilled to introduce Aurora Maggio, the CEO and co-founder of Zefi AI. Aurora's journey is fascinating and somewhat unconventional for a SaaS founder, beginning with a background in architecture and transitioning into the world of AI and software.  In our conversation, Aurora delves into the innovative solutions Zefi AI provides—aggregating and transforming qualitative customer interactions into actionable quantitative data for businesses. With a focus on reducing churn and prioritizing product roadmaps, Zefi AI targets a diverse range of industries, from digital to physical products.  Join us as we explore Zefi's journey from its inception in Italy, its early funding rounds, the importance of design partners, and Aurora's insights on scaling and prioritizing feature requests. Whether you're a SaaS founder or an enthusiast, this episode is packed with invaluable lessons and inspiration.  Tune in and learn how Zefi AI is revolutionizing customer insights and driving growth in the SaaS industry.  Show Notes:  00:00 Diverse customer base, digital products, future trend.  04:51 SaaS tools connect data, analyze customer feedback.  08:02 PLG approach, focus on inbound lead generation.  11:54 Initiated investor talks, pivoted product, closed contracts.  13:22 Reaching out to founders for mutual support.  16:50 Enhancing onboarding for scaling and customer retention.  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/zefi-ai-raises-1-6-million-in-pre-seed-funding  Aurora Maggio’s LinkedIn: https://www.linkedin.com/in/aurora-maggio/  Zefi AI’s LinkedIn: https://www.linkedin.com/company/zefi-ai/  Zefi AI’s Website: https://www.zefi.ai/  SaaS Metrics Course here: https://www.thesaasacademy.com/the-saas-metrics-foundation-live-cohort-new?mc_cid=b89d27187d&mc_eid=20fbb3e1b5 To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

In this episode of The SaaS CFO Podcast, we're thrilled to welcome back Itzik Alvas, Co-founder and CEO of Entro Security. Itzik, a seasoned expert in cybersecurity with past roles at IDMO and Microsoft, is making his mark in the industry by addressing the critical need for securing non-human identities and secrets in the digital world. Itzik is our first returning guest, having previously discussed the initial stages of Entro Security, and we're excited to catch up on the company's progress and achievements. Since founding the company in 2022, Itzik, along with his Co-founder and CTO Adam Schliki, has been dedicated to pioneering the non-human identity and secret security vertical, focusing on service accounts, API keys, and programmatic access keys that are essential for application authentication and service access.  Under Itzik's leadership, Entro Security has experienced significant growth. The company, which started with just 20 employees, has now doubled its team size to 40. This headcount increase reflects their expansion in capabilities and market reach. Entro Security has attracted dozens of customers, including large enterprises and Fortune 100 companies, illustrating the high demand for their innovative solutions. Their dual headquarters in Cambridge, Massachusetts, and Tel Aviv, Israel, strategically position them to cater to a diverse set of industries such as finance, healthcare, technology, and online travel. Itzik shares insights into the company's scaling journey, highlighting the importance of having a repetitive story and solving distinct problems to gain investor trust.  Entro Security's recent funding achievements are also noteworthy. With a successful Series A round raising $18 million, on top of an initial $6 million seed round, the total capital raised now stands at $24 million. This infusion of funds is set to further propel their growth, with plans to expand their team and enhance their product offerings. Itzik delves into the lessons learned from the Series A fundraising process, emphasizing the need for traction, customer validation, and strong metrics such as CAC and ARR. As the conversation unfolds, Itzik provides valuable advice for other founders navigating similar paths. Tune in to this engaging episode to learn more about the evolving landscape of cybersecurity, Entro Security's ambitious plans, and the key metrics driving their success.  Show Notes:  00:00 Background in cybersecurity, shifted from offense to defense.  04:13 Developers creating non-human identities without security oversight.  09:24 Sustainable business requires cost and metric improvement.  11:09 Find repetitive flow, acquire customers, tell investors.  15:35 Continued investment in non-human identity security.  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/entro-security-closes-18-million-in-series-a  Itzik Alvas’ LinkedIn: https://www.linkedin.com/in/itzik-alvas/  Entro Security’s LinkedIn: https://www.linkedin.com/company/entro-security/  Entro Security’s Website: https://entro.security/  SaaS Metrics Course here: https://www.thesaasacademy.com/the-saas-metrics-foundation-live-cohort-new?mc_cid=b89d27187d&mc_eid=20fbb3e1b5 To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Welcome, everyone, to another episode of The SaaS CFO Podcast. Today, we're joined by Nathan Nasseri, CEO and founder of ResVR. Nathan brings his wealth of experience from 25 years in video game technology and his family's legacy as one of the largest home builders in Alberta. Combining his unique background with a deep understanding of the home building industry, Nathan has innovated the way production home builders visualize and sell homes.  ResVR leverages gaming technology to help homebuyers see and experience their choices, making the often daunting process of selecting finishes and upgrades much more accessible and engaging. Nathan discusses his journey of shifting his business model from a services-based approach to a SaaS model and the impact this has had on their growth. He also sheds light on overcoming the industry's reluctance to adopt new tech and how ResVR proves its value through clear ROI for home builders.  Join us as we explore how ResVR is transforming the home buying experience and the construction industry's approach to technology. Nathan shares fascinating insights into the company's rapid growth, their innovative solutions, and what the future holds. Don't miss this compelling conversation about the fusion of technology and real estate, only on The SaaS CFO Podcast.  Show Notes:  00:00 Software for custom home builders and upgrades.  04:28 Software generates significant returns for home builders.  06:50 No setup fee, pay after using software.  12:29 Slow start but aiming for major growth.  15:08 Raised $1.7 million from various sources.  18:37 Raised money, turned customers into paid users.  20:52 New product release and exterior design focus.  Links:   SaaS Fundraising Stories: https://www.thesaasnews.com/news/resvr-secures-cad-1-7-million-in-funding  Nathan Nasseri’s LinkedIn: https://www.linkedin.com/in/nathannasseri/  ResVR’s LinkedIn: https://www.linkedin.com/company/resvr/  ResVR’s Website: https://resvr.com/  SaaS Metrics Course here: https://www.thesaasacademy.com/the-saas-metrics-foundation-live-cohort-new?mc_cid=b89d27187d&mc_eid=20fbb3e1b5 To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

In this episode of The SaaS CFO Podcast, our host Ben is joined by Alok Goel, the co-founder and CEO of Drivetrain. Alok shares his journey from being a venture capitalist to becoming an entrepreneur and founding Drivetrain.   He discusses the inspiration behind the company's mission to bring predictability to SaaS businesses and details the products and services offered by Drivetrain. Alok also dives into the company's approach to reaching CFOs and shares insights from his fundraising journey. Additionally, he emphasizes the importance of aligning with investors who share the long-term vision of the business.   Finally, Alok provides valuable input on the significance of leveraging multiple metrics to drive business decisions. This episode offers valuable insights for SaaS CFOs and entrepreneurs alike.  Show Notes:  00:00 Hiring and timing crucial for SaaS success, aims for predictability.  03:39 We help with planning, data integration, and performance monitoring for achieving targets.  09:20 Different GTM approach focuses on authenticity, customer references, warm introductions, high-quality thought leadership content for CFOs.  10:04 Industry solutions, community content, mission alignment, demo impact on sales.  14:51 Regular communication with investors is essential to ensure alignment of vision and avoid energy-draining mismatches. Choose investors carefully to prevent business disruptions.  16:18 Multiple metrics better than few, beware target fixation.  19:47 Encourages random intellectual discussions with entrepreneurs and CFOs. Available for calls and message exchanges.  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/drivetrain-ai-raises-15-million-in-funding  Alok Goel’s LinkedIn: https://www.linkedin.com/in/goelalok/  Drivetrain’s LinkedIn: https://www.linkedin.com/company/drivetrainai/  Drivetrain’s Website: https://www.drivetrain.ai/  To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Greetings, SaaS CFO community! Welcome to another exciting episode of The SaaS CFO Podcast. I'm your host, Ben, and today we have a special guest, Jake Soffer, the software founder, and CEO of FirmPilot. Jake's journey is nothing short of inspiring, starting from his days as a recruited hockey player at RPI, diving deep into the fascinating world of Natural Language Processing (NLP), and eventually venturing into entrepreneurship.  In this episode, Jake shares invaluable insights from his experience founding Rollio, a cutting-edge natural language interface for CRMs, and how he navigated every classic first-time founder mistake along the way. We'll delve into FirmPilot, the innovative company he founded in 2023, which is revolutionizing the legal marketing landscape with AI-driven SEO, social media, and ad management solutions tailored for law firms.  Tune in as Jake reveals FirmPilot's journey from a simple experiment to a thriving business, his strategic approach to targeting small and solo law firms, and how they've already achieved top Google rankings for their clients. Plus, you'll hear about how FirmPilot’s go-to-market strategies, fundraising experiences, and metrics for success have shaped the company's growth trajectory. Whether you're a seasoned founder or an aspiring entrepreneur, this episode is packed with lessons and inspiration. Let's dive in!  Show Notes:  00:00 Data-driven content creation to boost online presence.  03:41 Transitioned from Rollio, helped brother, created MVP.  09:21 Personalized approach and creative outreach for sales.  12:42 Focus on key metrics for current stage.  14:39 Focused on growth, hired first set of bdRs.  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/firmpilot-closes-7-million-in-series-a  Jake Soffer’s LinkedIn: https://www.linkedin.com/in/jake-soffer-00797a62/  FirmPilot’s LinkedIn: https://www.linkedin.com/company/firmpilot/  FirmPilot’s Website: https://firmpilot.com/  SaaS Metrics Course here: https://www.thesaasacademy.com/the-saas-metrics-foundation-live-cohort-new?mc_cid=b89d27187d&mc_eid=20fbb3e1b5 To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

In this episode of The SaaS CFO Podcast, we're excited to welcome Apoorva Kumar, the co-founder and CEO of Inspeq. Apoorva shares his fascinating journey from working in big tech companies like Microsoft, Amazon, and SAP to founding Inspeq in Q4 of last year.  Inspeq is a trust layer platform for AI applications, addressing the growing concern of AI inconsistencies and inaccuracies. With a strong focus on enterprise customers, particularly consulting companies, Inspeq provides a robust evaluation and guardrailing solution for large language model applications.  Apoorva discusses the importance of capital in their business, having recently raised $1.1 million from prominent AI funds and seasoned tech executives. He also shares valuable lessons for founders considering fundraising and emphasizes the significance of staying focused on customer enablement and product development.  Join us as we dive into Apoorva's insights on the AI industry, Inspec's growth plans, and their mission to empower organizations to create reliable AI applications faster and cheaper. Don't forget to visit Inspeq.ai to learn more and start "inspeq-ting" your AI outputs today!  Show Notes:   00:00 Relocated from Germany to Ireland, embraced tech.  06:07 Inspeq: Platform for AI application evaluation and optimization.  08:49 Promoting pay-as-you-go developers queue for customers.  12:50 Consulting companies executing multimillion dollar bespoke projects.  16:41 AI business needs capital for growth.  19:32 Guy wins competition, boosts validation and confidence. Heading to San Francisco for grand finale.  20:43 Enabling enterprise customers, focusing on product direction.  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/inspeq-ai-secures-1-1-million-in-pre-series-a-funding  Apoorva Kumar’s LinkedIn: https://www.linkedin.com/in/apoorva-kumar-b2b08431/  Inspeq AI’s LinkedIn: https://www.linkedin.com/company/inspeq-ai/  Inspeq AI’s Website: https://inspeq.ai/  To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Welcome back to The SaaS CFO Podcast! In today's episode, we're thrilled to have Parker Gilbert, the co-founder and CEO of Numeric, join us. Parker dives deep into the journey of Numeric, a company revolutionizing financial data accuracy and automation. He shares his insights on enhancing business processes, the crucial role of AI in tech and CFO space, and Numeric's ambitious plans for growth, including expanding their R&D team and developing new products.  We'll explore Parker's unique path from navigating finance challenges in a fintech startup to co-founding Numeric with a vision to provide clean, auditable financial data. He discusses the importance of aligning costs with ARR growth using metrics like the burn multiple, and how essential it is to have prepared financials and build investor relationships.  Listen in as Parker highlights the key strategies that have driven Numeric's success, from lean operations and achieving product market fit, to their comprehensive platform that syncs ERP transaction data and offers robust financial reporting capabilities. Plus, get insights into Numeric's diverse customer base and their go-to-market strategy involving inbound and outbound sales, content marketing, and strategic partnerships. Whether you're a CFO, an accounting professional, or simply intrigued by the intersection of finance and technology, this episode is packed with valuable takeaways.  Show Notes:  00:00 Transitioned from different startups to founding own company.  05:53 Teams building closed checklists for financial data.  08:10 Free checklist helps companies simplify and improve processes.  10:20 Identify, flag, and resolve unexpected financial transactions.  15:21 Product designed to aid finance and accounting.  19:27 Efficiency, automation, and value in audit process.  21:11 Prioritizing product-market fit and lean operations.  27:14 Obsession with top of funnel generation.  29:18 Company plans to expand and innovate products.  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/numeric-secures-10-million-in-seed-round  Parker Gilbert’s LinkedIn: https://www.linkedin.com/in/parker-gilbert-99483298/  Numeric’s LinkedIn: https://www.linkedin.com/company/numeric-io/  Numeric’s Website: https://www.numeric.io/  To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray