The SaaS CFO

Welcome back to The SaaS CFO Podcast! In today's episode, we have the pleasure of hosting Jonathan Sanders, the co-founder and CEO of Light. With an impressive background that includes working in finance and co-founding successful startups like Pleo and Junie, Jonathan brings a wealth of experience to the table.  We dive into Jonathan’s journey from the finance world in London to founding multiple startups, culminating in his latest venture, Light—a smart financial platform designed to simplify and modernize global finance operations for tech-driven, multinational companies. Jonathan shares insightful details about what sets Light apart, including its modern database architecture on AWS, its intuitive user interface, and seamless integrations with major platforms like Salesforce and HubSpot.  Join us as we explore the challenges and innovations in the accounting software space, the importance of clean data during month-end closes, and the exciting future prospects for Light, including an ambitious goal of achieving one-hour month-end closes and the upcoming launch of their Light Command Interface. Whether you're a SaaS CFO, controller, or interested in the evolution of financial technology, you won’t want to miss this episode!  Show Notes:  00:00 Modern, cloud-hosted, simplified, fast, accounting ledger platform.  07:14 Fast, scalable AI-driven general ledger for clean data.  11:05 Partner for bookkeeping and scaling multinational finance functions.  14:54 Identifying companies transitioning to multinational operations.  17:18 Raised $13M to create scalable accounting products.  20:08 Partner with experts, plan indirectly, prove concepts, learn.  24:05 AI-driven automation for seamless operations and strategy.  25:59 Natural language simplifies complex accounting transactions.  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/light-raises-13-million-in-funding  Jonathan Sanders’ LinkedIn: https://www.linkedin.com/in/jonathan-sanders/  Light’s LinkedIn: https://www.linkedin.com/company/uselightinc/  Light’s Website: https://light.inc/  To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Welcome to The SaaS CFO Podcast, where we dive deep into the financial strategies and innovations within the SaaS industry. In today's episode, our host Ben sits down with Paul Kleen, the founder of Pitchit, a pioneering company in the lead qualification space powered by AI. Since its inception in August 2022, Pitchit has transformed the way sales teams handle and prioritize leads, particularly in the telecommunications sector.   Paul shares insights into the fully remote structure of Pitchit, their unique pricing model that moves away from traditional SaaS frameworks, and the company's impressive revenue metrics, ranging from hundreds of millions to billions annually. You'll hear about the innovative lead scoring system, the challenges and successes in fundraising, and the strategic go-to-market approaches that set Pitch It apart.   This episode is a treasure trove of information for anyone navigating the SaaS landscape, providing a glimpse into how AI is disrupting traditional sales processes and the future of remote work. So grab your headphones and tune in to this enlightening conversation with Paul Kleen on The SaaS CFO Podcast.  Show Notes:   00:00 AI agent qualifies leads and books meetings efficiently  03:57 We target telecommunications dealers selling to consumers.  09:28 Selling AI-based lead qualification service, not features.  11:24 Spam filtered, engagement evaluated, scored cold, warm, hot.  15:49 Human interaction in customer service remains indispensable.  18:29 Keynotes attract influencers, driving effective customer acquisition.  21:05 Niche-specific expos more valuable than broad ones.  23:48 Raised funds minimally to avoid potential pivots.  28:59 Product market fit measured by qualified leads.  32:55 Selected niche clients before publicly raising funding.  33:51 Start stealthily, refine product before advertising broadly.  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/pitchit-raises-2-5-million-in-seed-round  Paul Kleen’s LinkedIn: https://www.linkedin.com/in/paulkleen/  Pitchit’s LinkedIn: https://www.linkedin.com/company/pitchitai/  Pitchit’s Website: https://www.pitchit.ai/  To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Welcome to The SaaS CFO Podcast! Today, we have a riveting conversation lined up with Tom Aley, the co-CEO and co-founder of Aidentified. Join our host Ben as he dives deep into Tom's extensive journey through the high-tech world, beginning in the late '90s and evolving into his current role at Aidentified. Tom shares his early experiences in high-tech sales and his transition into launching a venture fund at Reed Elsevier Ventures, setting the stage for his future entrepreneurial endeavors.  In this episode, you'll hear about Tom's journey of founding several successful companies, including Generate and NetProspex, both of which were sold to industry giants like Dow Jones and Dun & Bradstreet. Tom elaborates on how Aidentified is transforming financial services with its cutting-edge SaaS application and data services, offering unparalleled insights and relationship mapping for clients. He discusses the unique challenges and opportunities in merging consumer and business data to create a comprehensive 360-degree view of individuals and organizations.  Whether you're a budding entrepreneur or a seasoned professional, Tom’s insights on scaling a business, fundraising, and strategic partnerships are sure to provide invaluable lessons. He offers a candid look at the complexities of growing a tech company, emphasizing the importance of accuracy, quality control, and strategic investor partnerships. Don’t miss this episode packed with wisdom and practical advice straight from the trenches of the tech industry!  Show Notes:  00:00 Raised funds, sold company, crowdsource data, AI, sold twice.  03:05 Integrated 360 view merging personal and business insights.  06:59 Diverse data matching expands networking opportunities greatly.  09:48 Go-to-market strategy: telesales and direct outreach.  12:57 Constant sales growth, pandemic challenges, financial focus, successful funding.  16:00 Choose VCs with relevant industry operational experience.  20:33 Efficient service with fixed gross margins, high.  21:55 Revenue focus essential for sustained business growth.  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/aidentified-secures-12-5-million-in-series-b  Tom Aley’s LinkedIn: https://www.linkedin.com/in/taley/  Aidentified’s LinkedIn: https://www.linkedin.com/company/aidentified/  Aidentified’s Website: https://www.aidentified.com/  To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Welcome to The SaaS CFO Podcast! In this episode, we chat with Leon Panjtar, co-founder and CEO of SaleSqueze, a trailblazing configure price quote (CPQ) platform. Leon brings a fascinating journey from his background in robotics engineering to the world of software development and entrepreneurship. Together, we dive into how SaleSqueze is revolutionizing the sales process for complex and customizable products across various industries like home and garden furniture, medical equipment, motorhomes, and more.  Leon shares insights into their growth strategies, including their focus on SMBs, the significant milestones that guided their fundraising journey, and their ambitious plans for the future. Whether it’s discussing their innovative approach to reducing manual sales processes or the impact of their visual CPQ solutions, Leon offers ample wisdom for SaaS CFOs and entrepreneurs alike. He also delves into their impressive achievements, such as doubling their ARR in the first half of the year and plans to reach $1 million by year's end.  Join us as we explore the innovative ways SaleSqueze is making waves in the CPQ space and Leon's vision for the company's path to $125 million in ARR. Tune in for an episode packed with practical advice for budding SaaS entrepreneurs and fascinating stories from the trenches of startup life.  Show Notes:  00:00 Complex products require manual sales processes.  03:46 Automating complex distribution for diverse product verticals.  08:36 Two approaches: inbound advertising and outbound outreach.  11:29 Lead investor Bogdan convinced by self-service milestone.  15:07 Launching self-service product, scaling and expanding use cases.  16:15 Check salesqueze.com, LinkedIn for more information.  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/salesqueze-secures-1-4-million-in-seed-round  Leon Panjtar’s LinkedIn: https://www.linkedin.com/in/leonpanjtar/  SaleSqueze’s LinkedIn: https://www.linkedin.com/company/salesqueze/  SaleSqueze’s Website: https://salesqueze.com/  SaaS Metrics Course here: https://www.thesaasacademy.com/the-saas-metrics-foundation-live-cohort-new?mc_cid=b89d27187d&mc_eid=20fbb3e1b5 To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Welcome to another exciting episode of The SaaS CFO Podcast! In this episode, we are thrilled to have Roee Barak, founder, and CEO of Upward AI, as our guest. Roee, based in Tel Aviv, shares his fascinating career journey that took him from law school to the tech industry. With nearly a decade of experience in various business roles, including business development, sales, and marketing, Roee decided to launch his dream venture, Upward, to revolutionize AI-powered research and productivity tools.  Join us as we dive deep into Roee’s story, exploring the genesis of Upward and the innovative solutions it offers for high-stakes research in various industries. Roee provides a detailed walkthrough of how Upward helps users perform significant research, from defining objectives to gathering and synthesizing data, all the way to creating comprehensive reports and presentations. We also discuss Upward’s go-to-market strategy, initial success on Product Hunt, and its impressive growth to over 1,000 paying subscribers in its first year.  Lastly, Roee shares valuable insights on fundraising, team building, and the challenges of staying ahead in the fast-evolving AI landscape. Hear firsthand how Upward plans to transition from a single-user focus to a collaborative platform, aiming to bring substantial productivity gains to teams and enterprises. This episode is packed with lessons and inspiration for aspiring founders and SaaS enthusiasts. Don’t miss it!  Show Notes:   00:00 Need for a knowledge tool and productivity.  05:24 Content sourcing, research hub, notepad for outcomes.  06:56 Focused on end-user research tool before organizations.  11:33 Co-founders' AI journey: from skepticism to mainstream.  15:10 Key metric: New research projects from customers' usage.  16:46 Upward transitioning to collaborative research platform development.  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/upword-raises-3-million-in-pre-seed-round  Roee Barak’s LinkedIn: https://www.linkedin.com/in/roee-barak-20882887/  Upword AI’s LinkedIn: https://www.linkedin.com/company/upwordai/  Upword AI’s Website: https://www.upword.ai/  SaaS Metrics Course here: https://www.thesaasacademy.com/the-saas-metrics-foundation-live-cohort-new?mc_cid=b89d27187d&mc_eid=20fbb3e1b5 To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Welcome back to The SaaS CFO Podcast! In today's episode, we have a fascinating discussion with Pujun Bhatnagar, the co-founder and CEO of Kintsugi. Pujun shares his journey from New Delhi to becoming a machine learning engineer at Facebook and eventually, a successful entrepreneur. We'll dive into Kintsugi's mission to simpujplify sales tax compliance using advanced technology, making it accessible for businesses globally.  Pujun talks about the company’s ambitious growth plans, aiming to reach $1 million, $5 million, and even $10 million in funding, and the significance of transparent conversations with investors. We'll explore how Kintsugi puts sales tax on autopilot for e-commerce and SaaS companies, the impact of regulatory changes from cases like South Dakota vs. Wayfair, and the fierce competition in the compliance space.  Additionally, Pujun is offering a special 15% discount for our listeners, so stick around to learn how you can benefit. Whether you're a startup or an established business, this episode is packed with invaluable insights on navigating the complex world of sales tax. Let's jump right in! 15% off using this link: Https://trykintsugi.com/benShow Notes:  00:00 Potential in untapped market through technological innovation.  04:13 Automate sales tax tracking for e-commerce businesses.  08:23 Government interaction handled for sales tax compliance.  11:05 Sales tax regulations shift, creating market opportunities.  17:02 Company headquartered in SF, expanding internationally, leveraging AI.  18:37 App quickly calculates sales tax liability from various platforms.  21:48 Providing latest sales tax news and advice.  25:22 Successfully partnered with VCs, expanded and adapted.  28:41 Investment strategy: long-term, ignore early valuation.  32:01 Focus on serving more customers globally, efficiently.  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/kintsugi-raises-6-million-in-series-a  Pujun Bhatnagar’s LinkedIn: https://www.linkedin.com/in/pujun/  Kintsugi’s LinkedIn: https://www.linkedin.com/in/pujun/  Kintsugi’s Website: https://trykintsugi.com/  SaaS Metrics Course here: https://www.thesaasacademy.com/the-saas-metrics-foundation-live-cohort-new?mc_cid=b89d27187d&mc_eid=20fbb3e1b5 To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Welcome to The SaaS CFO Podcast! In today's episode, we are thrilled to introduce Aurora Maggio, the CEO and co-founder of Zefi AI. Aurora's journey is fascinating and somewhat unconventional for a SaaS founder, beginning with a background in architecture and transitioning into the world of AI and software.  In our conversation, Aurora delves into the innovative solutions Zefi AI provides—aggregating and transforming qualitative customer interactions into actionable quantitative data for businesses. With a focus on reducing churn and prioritizing product roadmaps, Zefi AI targets a diverse range of industries, from digital to physical products.  Join us as we explore Zefi's journey from its inception in Italy, its early funding rounds, the importance of design partners, and Aurora's insights on scaling and prioritizing feature requests. Whether you're a SaaS founder or an enthusiast, this episode is packed with invaluable lessons and inspiration.  Tune in and learn how Zefi AI is revolutionizing customer insights and driving growth in the SaaS industry.  Show Notes:  00:00 Diverse customer base, digital products, future trend.  04:51 SaaS tools connect data, analyze customer feedback.  08:02 PLG approach, focus on inbound lead generation.  11:54 Initiated investor talks, pivoted product, closed contracts.  13:22 Reaching out to founders for mutual support.  16:50 Enhancing onboarding for scaling and customer retention.  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/zefi-ai-raises-1-6-million-in-pre-seed-funding  Aurora Maggio’s LinkedIn: https://www.linkedin.com/in/aurora-maggio/  Zefi AI’s LinkedIn: https://www.linkedin.com/company/zefi-ai/  Zefi AI’s Website: https://www.zefi.ai/  SaaS Metrics Course here: https://www.thesaasacademy.com/the-saas-metrics-foundation-live-cohort-new?mc_cid=b89d27187d&mc_eid=20fbb3e1b5 To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

In this episode of The SaaS CFO Podcast, we're thrilled to welcome back Itzik Alvas, Co-founder and CEO of Entro Security. Itzik, a seasoned expert in cybersecurity with past roles at IDMO and Microsoft, is making his mark in the industry by addressing the critical need for securing non-human identities and secrets in the digital world. Itzik is our first returning guest, having previously discussed the initial stages of Entro Security, and we're excited to catch up on the company's progress and achievements. Since founding the company in 2022, Itzik, along with his Co-founder and CTO Adam Schliki, has been dedicated to pioneering the non-human identity and secret security vertical, focusing on service accounts, API keys, and programmatic access keys that are essential for application authentication and service access.  Under Itzik's leadership, Entro Security has experienced significant growth. The company, which started with just 20 employees, has now doubled its team size to 40. This headcount increase reflects their expansion in capabilities and market reach. Entro Security has attracted dozens of customers, including large enterprises and Fortune 100 companies, illustrating the high demand for their innovative solutions. Their dual headquarters in Cambridge, Massachusetts, and Tel Aviv, Israel, strategically position them to cater to a diverse set of industries such as finance, healthcare, technology, and online travel. Itzik shares insights into the company's scaling journey, highlighting the importance of having a repetitive story and solving distinct problems to gain investor trust.  Entro Security's recent funding achievements are also noteworthy. With a successful Series A round raising $18 million, on top of an initial $6 million seed round, the total capital raised now stands at $24 million. This infusion of funds is set to further propel their growth, with plans to expand their team and enhance their product offerings. Itzik delves into the lessons learned from the Series A fundraising process, emphasizing the need for traction, customer validation, and strong metrics such as CAC and ARR. As the conversation unfolds, Itzik provides valuable advice for other founders navigating similar paths. Tune in to this engaging episode to learn more about the evolving landscape of cybersecurity, Entro Security's ambitious plans, and the key metrics driving their success.  Show Notes:  00:00 Background in cybersecurity, shifted from offense to defense.  04:13 Developers creating non-human identities without security oversight.  09:24 Sustainable business requires cost and metric improvement.  11:09 Find repetitive flow, acquire customers, tell investors.  15:35 Continued investment in non-human identity security.  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/entro-security-closes-18-million-in-series-a  Itzik Alvas’ LinkedIn: https://www.linkedin.com/in/itzik-alvas/  Entro Security’s LinkedIn: https://www.linkedin.com/company/entro-security/  Entro Security’s Website: https://entro.security/  SaaS Metrics Course here: https://www.thesaasacademy.com/the-saas-metrics-foundation-live-cohort-new?mc_cid=b89d27187d&mc_eid=20fbb3e1b5 To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Welcome, everyone, to another episode of The SaaS CFO Podcast. Today, we're joined by Nathan Nasseri, CEO and founder of ResVR. Nathan brings his wealth of experience from 25 years in video game technology and his family's legacy as one of the largest home builders in Alberta. Combining his unique background with a deep understanding of the home building industry, Nathan has innovated the way production home builders visualize and sell homes.  ResVR leverages gaming technology to help homebuyers see and experience their choices, making the often daunting process of selecting finishes and upgrades much more accessible and engaging. Nathan discusses his journey of shifting his business model from a services-based approach to a SaaS model and the impact this has had on their growth. He also sheds light on overcoming the industry's reluctance to adopt new tech and how ResVR proves its value through clear ROI for home builders.  Join us as we explore how ResVR is transforming the home buying experience and the construction industry's approach to technology. Nathan shares fascinating insights into the company's rapid growth, their innovative solutions, and what the future holds. Don't miss this compelling conversation about the fusion of technology and real estate, only on The SaaS CFO Podcast.  Show Notes:  00:00 Software for custom home builders and upgrades.  04:28 Software generates significant returns for home builders.  06:50 No setup fee, pay after using software.  12:29 Slow start but aiming for major growth.  15:08 Raised $1.7 million from various sources.  18:37 Raised money, turned customers into paid users.  20:52 New product release and exterior design focus.  Links:   SaaS Fundraising Stories: https://www.thesaasnews.com/news/resvr-secures-cad-1-7-million-in-funding  Nathan Nasseri’s LinkedIn: https://www.linkedin.com/in/nathannasseri/  ResVR’s LinkedIn: https://www.linkedin.com/company/resvr/  ResVR’s Website: https://resvr.com/  SaaS Metrics Course here: https://www.thesaasacademy.com/the-saas-metrics-foundation-live-cohort-new?mc_cid=b89d27187d&mc_eid=20fbb3e1b5 To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

In this episode of The SaaS CFO Podcast, our host Ben is joined by Alok Goel, the co-founder and CEO of Drivetrain. Alok shares his journey from being a venture capitalist to becoming an entrepreneur and founding Drivetrain.   He discusses the inspiration behind the company's mission to bring predictability to SaaS businesses and details the products and services offered by Drivetrain. Alok also dives into the company's approach to reaching CFOs and shares insights from his fundraising journey. Additionally, he emphasizes the importance of aligning with investors who share the long-term vision of the business.   Finally, Alok provides valuable input on the significance of leveraging multiple metrics to drive business decisions. This episode offers valuable insights for SaaS CFOs and entrepreneurs alike.  Show Notes:  00:00 Hiring and timing crucial for SaaS success, aims for predictability.  03:39 We help with planning, data integration, and performance monitoring for achieving targets.  09:20 Different GTM approach focuses on authenticity, customer references, warm introductions, high-quality thought leadership content for CFOs.  10:04 Industry solutions, community content, mission alignment, demo impact on sales.  14:51 Regular communication with investors is essential to ensure alignment of vision and avoid energy-draining mismatches. Choose investors carefully to prevent business disruptions.  16:18 Multiple metrics better than few, beware target fixation.  19:47 Encourages random intellectual discussions with entrepreneurs and CFOs. Available for calls and message exchanges.  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/drivetrain-ai-raises-15-million-in-funding  Alok Goel’s LinkedIn: https://www.linkedin.com/in/goelalok/  Drivetrain’s LinkedIn: https://www.linkedin.com/company/drivetrainai/  Drivetrain’s Website: https://www.drivetrain.ai/  To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray