850K Raised to Reach the Right Prospect at the Right Time

Nov 20, 2024

Mark Walker, co-founder of Revved Up, brings a wealth of experience from Eventbrite and startups to the table. He discusses how his AI-powered platform revolutionizes account-based marketing by enhancing lead generation and engagement with tailored content. Mark shares his journey of raising nearly $1 million in pre-seed funding, detailing the lessons learned from his fundraising challenges. He also emphasizes the importance of aligning marketing and sales to optimize prospecting and the shift towards efficiency-driven growth strategies in B2B SaaS.

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Intro

00:00 • 2min

Rev'd Up: Enhancing Value Exchange in Sales

02:12 • 4min

Aligning Marketing and Sales for Enhanced Prospecting

06:07 • 2min

Navigating B2B SaaS Growth and Fundraising

08:20 • 12min

Navigating Warm Response Rates in Sales Outreach

20:31 • 2min

Strategies for Startup Growth and Targeted Campaigns

22:21 • 2min

Welcome back to The SaaS CFO Podcast! Today, we're thrilled to host Mark Walker, the visionary co-founder of Revved Up. With a dynamic background ranging from the events industry to pivotal roles in tech and SaaS, including growth leadership at Eventbrite and various startups, Mark's journey is packed with insights on building and scaling go-to-market teams. His unique career trajectory and vast experience offer a wealth of knowledge for anyone navigating the fast-paced world of tech startups.

In this episode, Mark introduces us to Revved Up, an innovative platform leveraging AI to transform account-based marketing. Born from Mark's challenges as a CRO in ensuring consistent, relevant outreach, Revved Up provides scalable research and bespoke content. Its mission is to simplify lead generation and enhance engagement with prospects. Mark's insights on AI in marketing are sure to inspire SaaS founders and marketers looking to innovate and optimize their strategies.

Additionally, Mark shares his fundraising journey, having raised nearly a million dollars in pre-seed funding to propel Revved Up's growth. From initial struggles to oversubscribed rounds, his experiences yield invaluable lessons for other founders. With their headquarters in London and a remote team spanning continents, Revved Up is on an exciting trajectory. As Mark and his team gear up for the next phase, we'll get a sneak peek into what's ahead. Whether you're intrigued by AI, SaaS marketing, or startup funding, this episode is packed with actionable insights and inspiration. So sit back, relax, and let's dive in!

Show Notes:

00:00 Revved Up focuses on educating and resonating buyers.

04:22 Scaling ABM principles for outreach across markets.

08:47 AI tools personalize large, complex deals efficiently.

12:34 Improving UX and surprising clients with AI.

14:04 Raised large pre-seed due to high interest.

19:38 Expanding team aligns with tools' effectiveness improvement.

21:16 Aim: Increase response rate to 5%.

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/revvedup-raises-850k-pre-seed-round

Mark Walker’s LinkedIn: https://www.linkedin.com/in/jfdimark/

Revved Up’s LinkedIn: https://www.linkedin.com/company/revvedupai/

Revved Up’s Website: https://revvedup.ai/

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