$1.7M Raised to Improve Field Sales Rep Productivity

Sep 26, 2024

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Welcome to another episode of The SaaS CFO Podcast! Today, we have an exciting conversation lined up with Nicholas Christiaen and Jonas Deprez, the co-CEOs and co-founders of Donna—a next-generation assistant designed to revolutionize the way sales reps manage their CRM data. Nicholas and Jonas bring a wealth of experience from their previous successful startups, Cashforce and Dalbix, respectively. They share their incredible journey of meeting through a mutual investment opportunity, leveraging their combined expertise to co-found Donna.

In this episode, we dive into the unique features of Donna, its target industries, and the significant pain points it addresses for field sales reps. We also discuss their recent fundraising success, raising $1.7 million in just three weeks, and their ambitious plans to scale globally. Whether you’re interested in how to streamline sales processes, the dynamics of starting a new SaaS venture, or the intricacies of fundraising, this episode has something for you. Stay tuned as Nicholas and Jonas reveal their insights and the future direction of Donna!

Learn more about Donna at askdonna.com. Let’s get started!

Show Notes:

00:00 Donna is the perfect assistant for sales reps.

03:26 Helping reduce admin for sales-intensive industries.

07:06 Main targets: VP sales, innovation leads, sales reps.

10:11 Focused on adoption and potential paid programs.

13:32 Raised $1.7 million quickly with unexpected momentum.

19:53 ROI, time saved, and increased business output.

21:37 Sales reps seeking advantages, PLG motion, enterprise.

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/donna-secures-1-6-million-in-pre-seed-round

Nicolas Christiaen’s LinkedIn: https://www.linkedin.com/in/nicolaschristiaen/