Nudgetalk RADIO

Join your hosts Mike Hughes and Jordan Buck live from Nudgestock 2019!

In this month's episode our Mike Hughes talks to Rory about his new book Alchemy: The Surprising Power Of Ideas That Don't Make Sense.

Dr. Diana Fleischman, an evolutionary psychologist at the University of Portsmouth, delves into how our evolutionary roots shape human behavior. She discusses the fascinating link between instincts like jealousy and survival. The conversation explores dark triad traits, emphasizing the role of environment and genetics in human behavior. Dr. Fleischman also navigates the nature vs. nurture debate, particularly in modern dating scenarios, and contrasts monogamy with polygyny, revealing the complexities of relationships shaped by evolutionary psychology.

Rory welcomes Ali Goldsworthy, co-host of the Change My Mind podcast, known for her insights on psychology and political polarization. They dive into how perceptions can shift despite deep ideological divides. Ali discusses the challenges of understanding economic mobility across urban and rural environments and the role of social media in shaping opinions. The conversation also touches on the evolution of education and the importance of inclusive hiring practices, all under the umbrella of fostering open-mindedness in a polarized world.

Dave Trott explains how creativity helps us 'Look at everything everyone else has looked at, and see something no-one else has seen'

Marketing expert Mark Ritson discusses the importance of behavioral science in marketing, including framing and pricing strategies. He explores the advantages of online experimentation, the drawbacks of relying solely on digital data, and the importance of brand loyalty and consumer preferences. The podcast also dives into the concept of ultra targeting in advertising and raises ethical questions about dark advertising.

Ruth Simmons, CEO of SoundLounge, chats with Mike Hughes, behavioural strategist, about how music creates context and brand identity. Follow Ruth Simmons @soundequity Follow @ogilvyconsultuk Sponsor SoundLounge soundlounge.co.uk/

James Clear in conversation with Eleanor Heather chatting about James' recent book Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones Follow @JamesClear Follow @ogilvyconsultuk Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones is available online: https://www.amazon.co.uk/Atomic-Habits-Proven-Build-Break/dp/1847941834/ref=sr_1_1?ie=UTF8&qid=1540199501&sr=8-1&keywords=atomic+habits Sponsor SoundLounge soundlounge.co.uk/

Jeff Kreisler in conversation with Rory Sutherland, two huge advocates of behavioural science together in one podcast. Follow @jeffkreislerbs Follow @ogilvyconsultuk Dollars and Sense: How We Misthink Money and How to Spend Smarter available here: https://www.amazon.co.uk/Dollars-Sense-Misthink-Money-Smarter/dp/006265120X Sponsor SoundLounge soundlounge.co.uk/

David Graeber in conversation with Rory Sutherland about the prevalence of bullshit jobs. Follow @davidgraeber Follow @ogilvyconsultuk (@ogilvychange followers will have been transferred automatically) Bullshit Jobs available here: https://www.amazon.co.uk/Bullshit-Jobs-Theory-David-Graeber/dp/0241263883 Sponsor SoundLounge soundlounge.co.uk/