The Digital Marketing Podcast by Exposure Ninja

In this week’s episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by online sales-generating machine Wayne Dharana. Our resident marketing guru, Wayne has an unbelievable record when it comes to building successful client relationships and making those all-important sales.   Today, Wayne talks us through the power of the humble email, looking at everything from why it still has a place within your communication structure to how to use it to make your business money. Whether you are looking to improve the way you interact with customers or want some tips on the best way to market your business over email, this is the podcast episode for you.   What Can You Expect to Learn From This Podcast?  The goal of this podcast is to gain some real insight into how to craft perfect sales emails, direct from a true sales master. Stay tuned to find out: Why, despite new innovations in communication technology, you should still be using classic email for your business Expert tips on how to think about automated email marketing for better growth opportunities  How to email with clarity, and use your messages to progress client communication strategies; ultimately leading customers to where you want them to be Best practices for sending follow up emails and how to make sure they get the right response The best way to use language and tone of voice to approach your customers to create a personal connection and boost sales Techniques to use that support higher rates of invoice payment Why a personal style and persona is essential for engaging customers Wayne’s top tips and golden rules for crafting the best possible sales emails How to use emails to manage client expectations. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode135

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by founder of Kindlepreneur, Dave Chesson. A platform devoted to turning eBook authors into bestselling writers and award-winners, Kindlepreneur is renowned the world over for its ground-breaking online marketing methods and success stories.  Today, we put Dave’s skills to the test, as he runs through a live demonstration of Amazon marketplace optimisation, using Tim’s own book ‘How to Get to the Top of Google’ as the guinea pig.  If you are looking for honest and genuine tips on how to turn your book into a business-building bestseller, make sure you tune it to one of our most insightful podcast episodes to date. Even our marketing experts at Exposure Ninja learned a thing or two from Dave’s world-class industry expertise. He really doesn’t hold back! What can you expect to learn from this podcast episode?  Why you should write an eBook for your business How to use a book to acquire more customers, and better customers, too! How to optimise your author page and profile to establish authority  What you can do you improve your book’s sale page and drive up conversions Tips for writing titles, subtitles and product descriptions for your eBook Ways to think about what your readers want to better steer their decision-making process Dave’s key points on creating a compelling call to action Unique insight into Amazon marketplace heat-mapping and retinal tracking How to use editorial and customer reviews for sales growth — with insider tips on how to get more reviews, too! Reasons to use Amazon ads to boost sales — Learn how to use Amazon ads through Kindletrapenuers’ free course Dave reason’s his number one tactic for increasing sales and visibility on the Amazon marketplace VIDEO BONUS: If you can, make sure you check out this latest episode in video form. Dave Chesson’s live run-through of Tim’s book is best experienced through a visual medium. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode134

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we're trying something completely different... If you're not scared s***less at least twice a day, you're not thinking big enough — Andy Harrington Tim is super passionate about growth mindset and coaching and in this episode, he wants to encourage you all to challenge yourselves; REALLY challenge yourselves. Whatever you're doing now, push it to the extreme — growth lies just on the other side of your comfort zone! This is a concept that many of you will be familiar with and in this podcast, Tim shares his thoughts on exactly how you can do this and reap the rewards. As we said, this is something completely different for our podcast listeners so let us know what you think — drop us a line on Facebook, Twitter or Instagram and if you enjoy the show, please leave us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from! If you're hungry for more content like this, head over to Tim's personal YouTube channel and subscribe to his vlog. It's packed full of behind-the-scenes footage and awesome insights into the reality of growing a business, including the original vlog and inspiration for this podcast episode: PLAY A BIGGER GAME For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode133

In this week's episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Liz Willits from AWeber. Aweber.com is one of the world's biggest email marketing companies and Liz has joined us to discuss just what makes a good email?! What can you expect to learn from this podcast episode? Liz recently conducted an INSANE study which analysed 1,000 emails from the top 100 email marketers in the world right now, in order to try and answer four of the most asked questions when it comes to email marketing: How long should my email be? How long should my email subject line be? Should I use emojis in my email subject line? Should I capitalise my email subject line? As you can imagine, Liz has got a ridiculous amount of knowledge on the subject of email marketing, so note pads at the ready -- prepare to get your long-neglected email list back on point with the expertise Liz shares in this episode! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode132

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is flying solo in order to show you an awesome new 3-step sales funnel we've been working on that's proving to be CRAZY successful—and the best part is, it's probably the simplest digital marketing funnel you can implement! To get the most out of this episode, we highly recommend that you watch the video version over on YouTube as Tim uses his favourite magic whiteboard to breakdown some of the key details of this killer marketing funnel. What can you expect to learn from this podcast episode? Whilst this sales funnel has been designed for the dental industry, it doesn't actually matter what market or niche you want to implement this type of funnel in as it's based on really simple, fundamental principles. Here's a short rundown of the episode: Explanation of the funnel Context: How and why we made the decisions we did to make the funnel work Breakdown: Key principles you need to successfully apply this sales funnel to your business   For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode131

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by entrepreneur and blogging BEAST, Yaro Starak. Yaro has come onto the show to talk to about blogging, but the curveball is he's not talking about business blogging... Yaro has used his personal blog to turn himself into an online influencer with a huge audience and then leveraged this popularity to sell his own digital products and services. It's a different but super interesting approach to how most people view blogging as a digital marketing strategy for their business. What can you expect to learn from this podcast episode? There's lots to take away from this episode, especially if you're interested in putting yourself or someone else in your business forward to become a potential influencer in your field. Here are some of the things we cover: Who Yaro Starak is and how he makes money How to use a personal blog to build an organic, loyal audience for your business Why personality and storytelling is so important for building relationships with your audience/customers How to decide what to write about—getting the balance right between personal storytelling and keyword targeted phrases How to overcome personal barriers to sharing your story online i.e. my life/work/story isn't interesting Success vs Failure: Should people share the bad stuff too? Yaro's blogging strategy: - How often to post - How long each blog post should be - How to promote your blog posts - Social Media promotion strategy - What about keywords? - How to come up with new things to write about Big thanks to Yaro for joining us on the show. You can find him at https://yaro.blog/ and be sure to check out https://inboxdone.com/ if you're looking for some help manage your emails. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode130

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the former SEO Manager of Airbnb and PayPal, Tommy Griffith. Tommy has some amazing stories about his time at Airbnb and PayPal including his own experience of the eternal conflict between SEO and User Experience (UX). What can you expect to learn from this podcast episode? Here’s a brief outline of some of the questions we ask Tommy and the topics covered in this episode: Just how cool was it working on SEO campaigns for monster companies like Airbnb and PayPal? What did a typical day look like? What do their internal SEO and Content Team structures look like, and how important is SEO in their digital marketing campaigns? What KPIs were you working towards? Was it the standard organic conversions, traffic and ranking that most of us will be familiar with or, with so many variables like huge branded traffic and mammoth organic link acquisition, was it something entirely different? Do you have any examples of specific tests you ran at Airbnb and/or PayPal? How was it working with the other teams on the sites, and how did you ensure that the SEO considerations were prioritised? Traffic: Lots of businesses are working on the Inbound model, i.e. casting a wide net with informational content to drive traffic for lower commercial keywords in order to build relationships with potential customers. What’s your take on this approach, and was it a consideration at these sites or where they just focussed on commercial traffic? As ever, huge thanks go to Tommy for joining us on the show and sharing his stories! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode129

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Prabhat Shah, founder of Day to Day eBay and all around Amazon marketing BEAST! Prabhat has been working with Amazon sellers for over 10 years and has some serious, game-changing knowledge to share for any online sellers that want to expand and improve their visibility on Amazon. Now, we can probably all agree that Amazon is the King of eCommerce — in the 25 years since its creation, Amazon has steadily overtaken all other online marketplaces to become the go-to eCommerce platform for online shoppers. Every month, over 197 million people around the world visit Amazon.com — to put that number into context, that’s more than the ENTIRE population of Russia… Put simply, if you're selling products online, you cannot afford to ignore Amazon! What can you expect to learn from this podcast episode? In this episode, Prabhat takes us behind the scenes of how to rank organically on Amazon, how to get the most out of Amazon's Ad platform, and reveals some of the ridiculously sneaky and hyper-aggressive strategies that Amazon is using to dominate its space! Here are some of the awesome things we cover in this episode: Organic Visibility: What does Amazon look for in a product listing in order to rank it prominently? Amazon Reviews: How many do you need? What about review quality and sentiment? Product Descriptions: How long should they be? What about keywords? Should you embed images? Amazon Books: Ranking on bestseller lists is key to maintaining sales - how important is this for other physical products? Seller Competition: What if I'm selling a product that Amazon already sells? How can I compete? Amazon Ads: Why are they a good idea? What sort of products work best? CPC: What sort of cost per click should I expect through Amazon Ads? How big a percentage should I be willing to give up to Amazon? Does Amazon Ads impact organic listings? What are some of the top differences between a beginner/unprofitable Amazon Ads campaign and a finely-tuned profitable one? As always, HUGE thanks to Prabhat for joining us on the show. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode128

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Alex Nerney, the blogging behemoth behind Avocadu and Create and Go. Alex has managed to build up both of his blogs using a super savvy content creation strategy to drive tonnes of relevant traffic, both organically and through Social Media. In his first year of blogging, Alex managed to generate over $100,000 in revenue from his blog, which is pretty spectacular! What can you expect to learn from this podcast episode? While Alex’s main blog is focussed within the health and fitness niche, there are plenty of lessons to be learned here for ANYONE who’s currently running (or trying to run) a business blog! Here are some of the questions Tim puts to Alex during the show: What are Avocadu and Create and Go all about and how do you make money? Health and weight loss is a super competitive niche, why did you pick that market and weren’t you intimidated by the competition? Take us back to the early days. What were your traffic numbers like initially and how did you avoid getting disheartened? How did you start to create posts that brought in traffic? What did you change? How do you choose what to write about? What are your current top traffic sources? Do you pay for traffic to either blog? How do you think about how much to spend? What have you experimented with that did/didn’t work? Massive thanks to Alex for joining us on the show. Make sure you go and check out some of the killer content on Create and Go and if you’re a fan of Facebook groups – head on over to the Honest Bloggers Create and Go Blogging Community!   For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode127

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our very own Deputy Head of Content Marketing, Sam Lyon. Sam is an absolute beast when it comes to getting our HR clients placed in some of the top publications around and has landed articles in The Guardian, Entrepreneur and a cubic mega-tonne of leading HR publications! What can you expect to learn from this podcast episode? Tim and Sam waste no time getting to the good stuff in this episode, so if you’re looking to get to grips with the content marketing publishing process, from working out what kind of publications to target for your business all the way through to pitching and securing those all-important article placements, Sam’s got you covered! Here are some of the things we dive into in this episode: How to identify the best publications to get featured in How do you make sure your article topics match up with what your target publications are looking for How to effectively research your articles How to make sure your article aligns with your business AND the target publication Insights into Sam’s entire publication process, including her insider tips on reaching out and pitching to some of the world’s biggest publications! Behind the scenes of one of her proudest features in Glassdoor How to maximise the number of articles you can publish for your business Massive thanks to Sam for taking the time out her super busy ninja schedule to join us on the show! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode126