The Digital Marketing Podcast by Exposure Ninja

In this episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by Daisi Pollard. Daisi is here to talk about how images impact conversion rates and how creating better imagery on your website can massively boost the sale of your products.  It is said that humans process images around 60,000x faster than the written word, subconsciously analysing images and determining their appeal before you even realise. So good e-commerce photography and good graphic design could play a bigger role in the buyer's journey than you once thought.  Daisi explains that by identifying the niche market your product is in and creating targeted imagery around that niche market can have a dramatic effect on sales. Another route is to let that niche market create the imagery themselves by utilising influencer marketing.  In the modern world, we live in today people become loyal to the brands they buy for example Gucci, Nike, Ray-Ban, they have somewhat of a cult following. By building an emotional connection to your brand through the way it's perceived in images can create this type of brand loyalty.  To find out more about the power of good brand imagery and how it can boost your website's conversion rate take a listen to Daisi Pollard.  2:12: How important are images to a websites conversion rate? 5:20: Influencer marketing/ In house photography 7:43: Is good photography just for e-commerce websites?  10:06: Does having pictures of people build trust?  13:25: How does somebody know if they need new product photos 17:30: Are broader plainer images better or are lifestyle images with the use of models better?  27:35: What impact does product demonstration have?  32:30: What needs to be included in a demonstration video? For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/145/

In this weeks episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by George Papazov, from TradePro Academy, a trading membership platform that helps newcomers to stocks trade like a pro. George is here today to share the tools and techniques he is currently using to gain a massive amount of organic traffic to his website. TradePro, which offers an educational course/program for people who are interested in learning how to trade stocks, options and forex, is a website that has seen booming interest thanks to their digital marketing efforts. George has managed to build a thriving community of traders who can meet, learn and interact to share ideas through some ingenious marketing strategies. TradePro’s main source of revenue comes from their memberships, which is a notoriously difficult area to generate revenue, as it’s hard to get people to commit to paying a monthly fee. How is George achieving such success in this area? In our podcast, he shares details on how TradePro uses a constant stream of fresh content to maintain high levels of membership. Due to the volatility of the trade industry, he explains how this works and why it is necessary. He also talks about how you can repackage content into actionable advice for your visitors. To finish, George gives us extra insight into how TradePro is able to hold on to the memberships once it has them. The business acquires them via three main funnels and utilises these strategies to keep consumers interested. The strategies are: - Free training courses - Organic SEO - Social media presence. If you want all the details, listen in to find out how George is using these avenues to boost leads and sales for TradePro

In this week’s episode of the Exposure Ninja Digital Marketing Podcast Tim talks to you about you and how your mindset can affect your digital marketing. Mindset governs what we do - it governs our actions so having our head in the right place is crucial for setting up a business and our digital marketing.  We are going back to basics and talk about the fundamentals of why you want to create a business in the first place. Does your business fulfil a need? Or is it designed around you and what you want?   Many business owners would be happier to sit back and have money in the bank rather than invest that money in growth. At the same time, these business owners would like to see dramatic results with little investment but with little investment comes mediocracy. If you want growth sometimes you will have to take risks.  Your mindset can dramatically alter the course of your business so listen as Tim takes you through four reasons why your digital marketing is being held back by things nothing to do with your digital marketing:  - 2:22 - 1. Designed their business or product around them. Our business is set up primarily to serve us (The owner).  - 9:20 - 2. Fear of failure. We’d rather keep money in the bank than investing in our growth because we’re scared it won’t work.   - 17:38 - Obsession with irrelevant things: Terminology  Competitors Technology Logo colours - 20:40 - Belief in miracles For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode#143

This week Tim is joined by Nick James, from Seriously Fun Business. Nick is an events organiser come sales specialist and has married the two by putting on some incredibly influential events for businesses owners who want to grow their companies.  Nick can sell over 200,000 seminar tickets per year with the use of his digital marketing techniques. He focuses on three main areas when it comes to digital marketing:    Building a personal database i.e. a list of people interested in events, attended webinars, taken lead magnets etc..  Paid Facebook advertisements Use of multiple social media platforms: Twitter, Facebook, LinkedIn and Instagram   So listen up as Nick tells you how he leverages these three areas to convert a massive amount of ticket sales.    To find out more about Expert Empires (and also see Nick’s fantastic emails) go to https://exposure.ninja/ee

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our very own Head Of SEO Andy Tuxford. Together they delve into the psyche of Google to understand how the search engine thinks when it comes to what websites they give authority in their search results.   Andy has been up all night in preparation for this podcast looking at a wealth of Google research papers, intending to give you a better understanding of how Google checks facts. How Google understands what’s true and not true is important for your website’s rankings.   Our latest episode is a must-listen for any SEO lovers out there or for anyone who likes to talk SEO technicalities. Learn some tips from a tried-and-tested industry expert with the Exposure Ninja Digital Marketing Podcast.   Disclaimer: The data we discuss in this podcast is from a Google research paper published by Google NYC. Google has not said anywhere that this is how they check facts in their algorithm.    In this episode, you will learn if algorithm changes will affect your business and about each step in Google's fact-checking process:  Generation - Collecting evidence Relevance - Comparing the evidence based on key features Stance - Decision about accuracy and ranking

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim discusses lessons learned from Exposure Ninja’s recent Digital Mastermind session. Bringing together business owners and elite digital marketers, these Mastermind gatherings are designed to breakdown common problems like traffic acquisition and lead generation, and find powerful solutions to turbo-charge results.  To help your business get the most out of its website, episode 140 tackles some crucial talking points from the most recent Mastermind, and looks at how you can replicate the success of others. This one is all about taking advantage of the low-hanging fruit potentially available to your website; opportunities that can drive up quality conversions and see your profits rise with just a few simple changes.  What You’ll Learn About Increasing Conversions in This Week’s Episode: How to build credibility and trust on your website to encourage interest  The benefits of crafting a buyer narrative that sells, and how to do it The true power of social proof when it comes to selling How to enhance credibility without any prior experience/testimonials/credentials Tips for getting customers interested in your product How to build a lead generation tool that works for your brand The golden rules of developing a compelling call to action. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode140

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our resident sales powerhouse, Wayne Dharana, on location in Luton (I know, fancy!) In this podcast, Tim and Wayne show you how to take your business from 0 to 20K of sales — as such, this episode is ideal for absolute beginners who’re starting from scratch with their businesses. For many businesses or solopreneurs, getting to that first 20K of sales is often the most challenging period of their business life because until you have sales coming in you don’t have the marketing budget to spend on actually doing marketing (which is super important), which means you don’t get sales — it’s a tricky loop to be stuck in or as Tim likes to call it, the DEATH LOOP OF HATE… 🤨 The goal of this episode is to guide you to a place where you’re able to generate some sales and you’ve got that feedback loop working for you instead of against you! You'll definitely need your notebooks for this one — buckle up folks ‘cus this episode is killer!! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode139

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Seth Kravitz from Phlearn - an online course platform for photographers and creatives who want to learn how to use Photoshop and Adobe Lightroom. Phlearn operates in an incredibly competitive space but Seth and his team have managed to build Phlearn into the no.1 platform for learning Photoshop online with the help of their super savvy Facebook Ad campaigns. Today, Seth walks us through how he and his team have built Phlearn, specifically focussing on their approach to Facebook Ads and sharing one ridiculous accidental test that they ran with no targetting at all with surprising results! This episode is a must-listen for any businesses out there considering a Facebook advertising strategy. Learn some tips from a tried-and-test industry expert with the Exposure Ninja Digital Marketing Podcast. In This Week’s Podcast About Facebook Ads, You’ll Learn: How to stand out from the crowd in a highly competitive space – hint: it involves being consistent and more entertaining than your competitors  How to combine content marketing, organic and paid advertising to get new customers Facebook Ads & Content Marketing: how to combine the two for insane ROI and growth Different types of ads: the importance of building up an in-house resource bank The importance of brand consistency when creating ads The importance of choosing the right type of content for your ads, e.g. images vs video The importance of targeting: get to know your customers (demographics but also what type of content they like) and target lookalike audiences with the same type of content How to create a successful Facebook Ads funnel Landing pages vs content: where to drive customers for more conversions How to utilise your best content to generate traffic with commercial intent Reducing bounce rate: how to keep people on your site longer than they need to be For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode138

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Facebook Ads marketing guru, JP Johl. In a recent Facebook ad campaign for a large online retail brand, JP was tasked with spending $1 million on ads in just six weeks.  Far from being the nightmare scenario you might expect, JP managed to turn this high-pressure environment into a highly-successful marketing drive for his client. The end result was some impressive ROI that brought in excellent opportunities for the eCommerce website. Today, we get an insight into how JP achieved what many would call an impossible task, as he talks us through exactly what did on this campaign. Our latest episode is a must-listen for any businesses out there that are considering a Facebook advertising strategy. Learn some tips from a tried-and-test industry expert with the Exposure Ninja Digital Marketing Podcast. In This Week’s Podcast About Facebook Ads, You’ll Learn: How to A/B test your products and services to see which will perform best for your ad campaign.    How to identify which pages are going to offer your Facebook ads the best ROI.   Top tips for writing targeted Facebook ad copy, including how you can harness the power of testimonials.    The best way to scale your Facebook ads to make sure you are getting your ad spend right.    The best tools and techniques to use when running Facebook ad campaigns.   How to quickly measure the success of Facebook ads, so you can ditch ineffective ads early.   The key lessons JP Johl learned from his $1 million campaign that you can apply to any of your Facebook ad campaigns.   The importance of brand story when it comes to creating great ads.    How to build a Facebook ad funnel that keeps your customers engaged and gets them clicking — and why you’d want to build a funnel to begin with.   Examples of failed marketing campaigns and how you can avoid making the same mistakes.  For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode137 *Note — We apologise for the sound disruption between the 2 and 3-minute marks.

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we are pleased to be joined by the Marketing Director of Kolabtree, Jonathan Hedger.  Kolabtree is an exciting platform that offers businesses and organisations the chance to work with world-leading experts and academics to create powerful, specialised pieces of unique content to super-charge marketing efforts. In the modern age of Google, authority and expertise are crucial when it comes to developing trustworthy content that ranks. With E-A-T proving so important in 2019, now is the time you should start thinking about how to give your content the clout it needs to perform well in search.  What Can You Expect to Learn About Increasing Your Rankings in This Episode? Episode 136 of the Exposure Ninja Digital Marketing Podcast is all about how collaboration could be the key to mastering E-A-T and propelling your brand into newfound areas of online marketing success. Tim and Jonathan talk you through how collaborative content can be used to increase your rankings. Today you’ll learn:   The key industries that need to consider collaboration to secure authoritative and trustworthy content.   About fascinating case studies that demonstrate how collaborative content can transform your marketing efforts in a big way.   How experts go about creating authoritative content to bring your business the credibility it needs.    Why this kind of authoritative content is so important for increasing your search engine rankings.   How to use collaborative content to build website backlinks.   Techniques and methods to get the most value out of your experts when it comes to producing collaborative content.   About the benefits beyond simple marketing, from new product creation possibilities to enhancing the services you offer.   How to find the right kind of collaborators; collaborators that are going to help your business thrive.   Tips for understanding collaborative content budgets, how much to invest, and where to draw the line.   The best way to find collaborators that you need. Where to look and how to contact them.  For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode136