The Digital Marketing Podcast by Exposure Ninja

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Prabhat Shah, founder of Day to Day eBay and all around Amazon marketing BEAST! Prabhat has been working with Amazon sellers for over 10 years and has some serious, game-changing knowledge to share for any online sellers that want to expand and improve their visibility on Amazon. Now, we can probably all agree that Amazon is the King of eCommerce — in the 25 years since its creation, Amazon has steadily overtaken all other online marketplaces to become the go-to eCommerce platform for online shoppers. Every month, over 197 million people around the world visit Amazon.com — to put that number into context, that’s more than the ENTIRE population of Russia… Put simply, if you're selling products online, you cannot afford to ignore Amazon! What can you expect to learn from this podcast episode? In this episode, Prabhat takes us behind the scenes of how to rank organically on Amazon, how to get the most out of Amazon's Ad platform, and reveals some of the ridiculously sneaky and hyper-aggressive strategies that Amazon is using to dominate its space! Here are some of the awesome things we cover in this episode: Organic Visibility: What does Amazon look for in a product listing in order to rank it prominently? Amazon Reviews: How many do you need? What about review quality and sentiment? Product Descriptions: How long should they be? What about keywords? Should you embed images? Amazon Books: Ranking on bestseller lists is key to maintaining sales - how important is this for other physical products? Seller Competition: What if I'm selling a product that Amazon already sells? How can I compete? Amazon Ads: Why are they a good idea? What sort of products work best? CPC: What sort of cost per click should I expect through Amazon Ads? How big a percentage should I be willing to give up to Amazon? Does Amazon Ads impact organic listings? What are some of the top differences between a beginner/unprofitable Amazon Ads campaign and a finely-tuned profitable one? As always, HUGE thanks to Prabhat for joining us on the show. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode128

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Alex Nerney, the blogging behemoth behind Avocadu and Create and Go. Alex has managed to build up both of his blogs using a super savvy content creation strategy to drive tonnes of relevant traffic, both organically and through Social Media. In his first year of blogging, Alex managed to generate over $100,000 in revenue from his blog, which is pretty spectacular! What can you expect to learn from this podcast episode? While Alex’s main blog is focussed within the health and fitness niche, there are plenty of lessons to be learned here for ANYONE who’s currently running (or trying to run) a business blog! Here are some of the questions Tim puts to Alex during the show: What are Avocadu and Create and Go all about and how do you make money? Health and weight loss is a super competitive niche, why did you pick that market and weren’t you intimidated by the competition? Take us back to the early days. What were your traffic numbers like initially and how did you avoid getting disheartened? How did you start to create posts that brought in traffic? What did you change? How do you choose what to write about? What are your current top traffic sources? Do you pay for traffic to either blog? How do you think about how much to spend? What have you experimented with that did/didn’t work? Massive thanks to Alex for joining us on the show. Make sure you go and check out some of the killer content on Create and Go and if you’re a fan of Facebook groups – head on over to the Honest Bloggers Create and Go Blogging Community!   For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode127

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our very own Deputy Head of Content Marketing, Sam Lyon. Sam is an absolute beast when it comes to getting our HR clients placed in some of the top publications around and has landed articles in The Guardian, Entrepreneur and a cubic mega-tonne of leading HR publications! What can you expect to learn from this podcast episode? Tim and Sam waste no time getting to the good stuff in this episode, so if you’re looking to get to grips with the content marketing publishing process, from working out what kind of publications to target for your business all the way through to pitching and securing those all-important article placements, Sam’s got you covered! Here are some of the things we dive into in this episode: How to identify the best publications to get featured in How do you make sure your article topics match up with what your target publications are looking for How to effectively research your articles How to make sure your article aligns with your business AND the target publication Insights into Sam’s entire publication process, including her insider tips on reaching out and pitching to some of the world’s biggest publications! Behind the scenes of one of her proudest features in Glassdoor How to maximise the number of articles you can publish for your business Massive thanks to Sam for taking the time out her super busy ninja schedule to join us on the show! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode126

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Tyler Jack Harris, owner of two multi-million-dollar life insurance companies and the man behind the My Living Legacy vlog and the Sales Wolves podcast. Tyler’s story is pretty amazing and his business growth and success is directly linked to personal branding and a process he calls “scale impact”. According to Wikipedia, Personal Branding is “essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organisation”, but Tyler takes this one step further and looks at personal branding as a way to create a legacy — not only in terms of your business impact but in terms of having an impact on the world around you as well. What can you expect to learn from this podcast episode? If you’re thinking about pushing your own personal brand or someone in your business is thinking about doing it, there is SO much to take away from this episode! From the practical content strategies and planning side of things to overcoming the fear of putting yourself out there and keeping that doubting inner voice in check, Tyler has so much knowledge to share on this subject, plus he’s just a genuinely nice guy with a lot to offer! Here are some of the things we cover in this episode: How Tyler has used his personal brand to build his company, and why it’s not just about chasing fame! How to overcome limiting beliefs and muster the courage to put yourself out there (in spite of the haters!) How to decide how much resource to put behind your personal brand How to manage building your personal brand with other aspects of your business and personal life Delusion vs Persistence: How to know if you need to change angle vs just keep pushing on Spend: How to decide how much budget to put behind building your audience Strategy: How much do you need to strategise and plan vs freewheel it? Do you need to have a very specific audience profile in mind or do you believe more in just being yourself and seeing what comes out? Huge thanks to Tyler for joining us on the show. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode125/

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is delighted to be joined, once again, by Lozz Newton — a veteran and all-round legend of the Exposure Ninja podcast. For those of you that don’t know, Lozz actually moved on from Exposure Ninja last year but he’s come back onto the show to share his insights from some testing he’s been doing at his new company around Facebook Ads tracking and how to improve the accuracy of your ads if you’re running lead generation campaigns. This is a particularly useful episode for anyone who is having trouble tracking their sales through their Facebook ads. What can you expect to learn from this podcast episode? If you’re a service-based business like we are here at Exposure Ninja, it’s likely that a lot of your sales come after a consultation period of some kind. This means that your clients aren’t necessarily converting directly through your website, but through a phone call, a person to person meeting, or an email exchange later on. Because of this, any Facebook ad campaigns you’re running will need to be focused on lead generation, which means that when it comes to the data, you can see which ads generate leads, but not which ones generate sales. This is a MASSIVE problem for Facebook ads optimisation — if you don’t know which ads result in sales, it’s pretty difficult to improve your ad campaign over time. While leads are great, we all know that not all leads are created equal, and not all leads turn into sales at the same rate; think low-quality leads from people with too much time on their hands vs high-quality leads from interested buyers (we know which we’d rather have!) The problem is, if my only option is to optimise for leads and nothing else, I’ll almost definitely end up with lots of the first type and very few, if any, of the second. So, notepads at the ready, it’s time to learn a thing or two from the Facebook Ads master himself, Lozz Newton, about how to overcome this problem using various offline conversion tracking techniques. PLUS, don’t miss the bonus Facebook News Roundup at the end of the episode, some interesting stuff on the way! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode124

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by one of our awesome Dev Project Managers, Holly Cuthbert. Holly is responsible for managing website project builds for our clients, working in tandem with our Web Development and Design teams to ensure every website we build is beautifully managed and delivered on time! Holly came to Exposure Ninja from a fashion and branding background, which means she has some interesting insider knowledge of how businesses within very competitive markets, such as the fashion industry, can stand out and convince people to drop £300 on a plain t-shirt with a tiny designer brand logo on it! What can you expect to learn from this podcast episode? In this episode, Tim and Holly dive into the fashion industry’s branding approach and how this can be adapted to other highly competitive markets. Here are some of the things we cover in this episode: Your business’s personality is super important - don’t be afraid to have one! Identifying your target audience: How can you start doing this? What does this allow you do to? Your Business Vision & Mission Statement: Why they’re important and something you should be referring to CONSTANTLY Brand Voice: How to ensure that you choose a voice which resonates with your ideal customer Brand Story: You might not think the little things are interesting, but your customers will Logo and Colour Scheme: How important are these REALLY? Clarity and Consistency: How can businesses make sure that they always look and sound the same across everything that they do? Price: How does price impact your brand? For show notes, head to https://exposureninja.com/episode123  While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the CEO of Magic Monkey, Annie Brooking. Annie is a bonafide product marketing guru with a wealth of experience in bringing high technology products to market, having worked with some absolute powerhouses in Silicon Valley. With over 20 years as a CEO in high technology companies, she’s an absolute knowledge bank of information about how to launch a product successfully in the marketplace! What can you expect to learn from this podcast episode? In this episode, Tim and Annie get right into the nitty-gritty of how to launch or relaunch a product or business using Annie’s awesome ‘60 Skills of a Great Product Manager’ resource. Here are some of the things we cover in this episode: Annie’s strategic approach to bringing a product to market What comes first, the audience or the product? How to work out who your perfect audience is, and how deep to go on profiling them User Stories: What are they and why are they important? What might be a typical user story? Critical Success Factors: How do you identify them? Iteration vs Disruption: Disruption is usually heralded as the goal but when is disruption not desirable? Goal Setting: Setting goals for a product launch can be tough, how do you approach this? For show notes, and to access the free download of Annie's '60 Skills of a Great Product Manager', head to https://exposureninja.com/episode122  While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we’re delighted to welcome Pia Silva of Worst of All Design back to the show! Pia joined us on the show back in 2017 on Episode 25 of the podcast, where she shared her expert knowledge of how small companies can compete (and win) against larger, more established players – all by harnessing the supreme power of branding. This time around, we’re taking things one step further and discussing how to go about branding your business with your ideal customer in mind. What can you expect to learn from this podcast episode? This is a super interesting episode with Pia packed full of gems of knowledge about how to understand your target audience and their pain points in order to stand out and win new customers! Here are some of the things we discuss: How to brand your business to stand out in your niche How to profile your target audience What sort of characteristics need to make up an audience profile How well do we really need to understand our target customer? How to design your brand to resonate with your ideal customer Huge thanks to Pia Silva for joining us again on the podcast! You can find Pia on Social Media @PiaLovesYourBiz and if you're on Facebook, make sure you join her group Badass Your Brand You can also sign up for Pia's FREE TRAINING at HowToBuildABadassBrand.com For show notes, head to https://exposureninja.com/episode121. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

Welcome to another episode of the Exposure Ninja Digital Marketing Podcast, and boy do we have a treat for you today! In this week’s episode, Tim is joined by the direct-response copywriting hero, and living legend, that is John Carlton. For those of you that don’t know who John Carlton is, he’s one of the A-List of direct-response copywriters who’s been around since the golden age of newspaper and magazine advertising. John is responsible for some of the most powerful full-page written ads of all time, including this 'Magic Move' golf ad and this 'Free Gun' ad. What can you expect to learn from this podcast episode? This episode is a real chance to learn from a true legend and take the principles of direct-response marketing, that was so well established and effective in direct mail and newspapers/magazines ads, and translate them into today's digital advertising world to benefit your own business! Here are some of the things we cover in this episode: John’s definition of good copy What sort of difference can good copy make on a website? Attention: How can you keep people’s attention on a page long enough for them to be influenced by your message? PLUS: Who is a more formidable enemy - the magazine page turn or the back button? John’s website copy sins that lead visitors NOT to convert Objection Handling: How to identify the main buyer objections when you’re writing your website copy Personality vs Sales: Getting the balance right in your copy Writing Copy for Video: John’s top examples and what he thinks makes a compelling video script Long Form Video (i.e. webinar) vs Short Form Video (i.e. Facebook ad) Email: How to make sure your emails get read and discussions on the optimal email length John’s tips for becoming a better writer BONUS CONTENT: Make sure you watch the video version of this episode as we show you some of John’s most awesome ads ON SCREEN while we’re talking.   For show notes, head to https://exposureninja.com/episode120 While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

In this episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the in-house Pay Per Click (PPC) Ninja Dream Team, Lizzie Cross (Head of PPC) and Lenka Stefanakova (PPC Team Leader). If you’re currently running PPC ads or are in the process of setting up your campaigns then this episode is a MUST listen to make sure your ads are super-slick and ninja optimised to ensure the very best results for your business! What can you expect to learn from this podcast episode? Tim, Lizzie and Lenka take a deep dive into what makes an effective PPC campaign. As two ninjas that spend their entire work lives setting up, optimising and running ridiculously awesome PPC campaigns for our clients, there isn't much that these two haven't seen or dealt with before in the work of PPC! Here are some of the things Tim asks the ladies during this episode: What are the common mistakes people are making with their PPC campaigns? (and how to avoid/fix these mistakes in your own campaigns) Where is the ‘low hanging fruit’ in PPC? i.e. the areas where YOU can improve YOUR campaigns quickly and easily with super-fast results! How to improve the performance of PPC campaigns over time — monitoring, tweaking and amending campaigns How to effectively split-test your Google ads Other hints and tips for successful PPC campaign optimisation For show notes, head to https://exposureninja.com/episode119  While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!