The Digital Marketing Podcast by Exposure Ninja

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Seth Kravitz from Phlearn - an online course platform for photographers and creatives who want to learn how to use Photoshop and Adobe Lightroom. Phlearn operates in an incredibly competitive space but Seth and his team have managed to build Phlearn into the no.1 platform for learning Photoshop online with the help of their super savvy Facebook Ad campaigns. Today, Seth walks us through how he and his team have built Phlearn, specifically focussing on their approach to Facebook Ads and sharing one ridiculous accidental test that they ran with no targetting at all with surprising results! This episode is a must-listen for any businesses out there considering a Facebook advertising strategy. Learn some tips from a tried-and-test industry expert with the Exposure Ninja Digital Marketing Podcast. In This Week’s Podcast About Facebook Ads, You’ll Learn: How to stand out from the crowd in a highly competitive space – hint: it involves being consistent and more entertaining than your competitors  How to combine content marketing, organic and paid advertising to get new customers Facebook Ads & Content Marketing: how to combine the two for insane ROI and growth Different types of ads: the importance of building up an in-house resource bank The importance of brand consistency when creating ads The importance of choosing the right type of content for your ads, e.g. images vs video The importance of targeting: get to know your customers (demographics but also what type of content they like) and target lookalike audiences with the same type of content How to create a successful Facebook Ads funnel Landing pages vs content: where to drive customers for more conversions How to utilise your best content to generate traffic with commercial intent Reducing bounce rate: how to keep people on your site longer than they need to be For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode138

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Facebook Ads marketing guru, JP Johl. In a recent Facebook ad campaign for a large online retail brand, JP was tasked with spending $1 million on ads in just six weeks.  Far from being the nightmare scenario you might expect, JP managed to turn this high-pressure environment into a highly-successful marketing drive for his client. The end result was some impressive ROI that brought in excellent opportunities for the eCommerce website. Today, we get an insight into how JP achieved what many would call an impossible task, as he talks us through exactly what did on this campaign. Our latest episode is a must-listen for any businesses out there that are considering a Facebook advertising strategy. Learn some tips from a tried-and-test industry expert with the Exposure Ninja Digital Marketing Podcast. In This Week’s Podcast About Facebook Ads, You’ll Learn: How to A/B test your products and services to see which will perform best for your ad campaign.    How to identify which pages are going to offer your Facebook ads the best ROI.   Top tips for writing targeted Facebook ad copy, including how you can harness the power of testimonials.    The best way to scale your Facebook ads to make sure you are getting your ad spend right.    The best tools and techniques to use when running Facebook ad campaigns.   How to quickly measure the success of Facebook ads, so you can ditch ineffective ads early.   The key lessons JP Johl learned from his $1 million campaign that you can apply to any of your Facebook ad campaigns.   The importance of brand story when it comes to creating great ads.    How to build a Facebook ad funnel that keeps your customers engaged and gets them clicking — and why you’d want to build a funnel to begin with.   Examples of failed marketing campaigns and how you can avoid making the same mistakes.  For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode137 *Note — We apologise for the sound disruption between the 2 and 3-minute marks.

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we are pleased to be joined by the Marketing Director of Kolabtree, Jonathan Hedger.  Kolabtree is an exciting platform that offers businesses and organisations the chance to work with world-leading experts and academics to create powerful, specialised pieces of unique content to super-charge marketing efforts. In the modern age of Google, authority and expertise are crucial when it comes to developing trustworthy content that ranks. With E-A-T proving so important in 2019, now is the time you should start thinking about how to give your content the clout it needs to perform well in search.  What Can You Expect to Learn About Increasing Your Rankings in This Episode? Episode 136 of the Exposure Ninja Digital Marketing Podcast is all about how collaboration could be the key to mastering E-A-T and propelling your brand into newfound areas of online marketing success. Tim and Jonathan talk you through how collaborative content can be used to increase your rankings. Today you’ll learn:   The key industries that need to consider collaboration to secure authoritative and trustworthy content.   About fascinating case studies that demonstrate how collaborative content can transform your marketing efforts in a big way.   How experts go about creating authoritative content to bring your business the credibility it needs.    Why this kind of authoritative content is so important for increasing your search engine rankings.   How to use collaborative content to build website backlinks.   Techniques and methods to get the most value out of your experts when it comes to producing collaborative content.   About the benefits beyond simple marketing, from new product creation possibilities to enhancing the services you offer.   How to find the right kind of collaborators; collaborators that are going to help your business thrive.   Tips for understanding collaborative content budgets, how much to invest, and where to draw the line.   The best way to find collaborators that you need. Where to look and how to contact them.  For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode136

In this week’s episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by online sales-generating machine Wayne Dharana. Our resident marketing guru, Wayne has an unbelievable record when it comes to building successful client relationships and making those all-important sales.   Today, Wayne talks us through the power of the humble email, looking at everything from why it still has a place within your communication structure to how to use it to make your business money. Whether you are looking to improve the way you interact with customers or want some tips on the best way to market your business over email, this is the podcast episode for you.   What Can You Expect to Learn From This Podcast?  The goal of this podcast is to gain some real insight into how to craft perfect sales emails, direct from a true sales master. Stay tuned to find out: Why, despite new innovations in communication technology, you should still be using classic email for your business Expert tips on how to think about automated email marketing for better growth opportunities  How to email with clarity, and use your messages to progress client communication strategies; ultimately leading customers to where you want them to be Best practices for sending follow up emails and how to make sure they get the right response The best way to use language and tone of voice to approach your customers to create a personal connection and boost sales Techniques to use that support higher rates of invoice payment Why a personal style and persona is essential for engaging customers Wayne’s top tips and golden rules for crafting the best possible sales emails How to use emails to manage client expectations. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode135

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by founder of Kindlepreneur, Dave Chesson. A platform devoted to turning eBook authors into bestselling writers and award-winners, Kindlepreneur is renowned the world over for its ground-breaking online marketing methods and success stories.  Today, we put Dave’s skills to the test, as he runs through a live demonstration of Amazon marketplace optimisation, using Tim’s own book ‘How to Get to the Top of Google’ as the guinea pig.  If you are looking for honest and genuine tips on how to turn your book into a business-building bestseller, make sure you tune it to one of our most insightful podcast episodes to date. Even our marketing experts at Exposure Ninja learned a thing or two from Dave’s world-class industry expertise. He really doesn’t hold back! What can you expect to learn from this podcast episode?  Why you should write an eBook for your business How to use a book to acquire more customers, and better customers, too! How to optimise your author page and profile to establish authority  What you can do you improve your book’s sale page and drive up conversions Tips for writing titles, subtitles and product descriptions for your eBook Ways to think about what your readers want to better steer their decision-making process Dave’s key points on creating a compelling call to action Unique insight into Amazon marketplace heat-mapping and retinal tracking How to use editorial and customer reviews for sales growth — with insider tips on how to get more reviews, too! Reasons to use Amazon ads to boost sales — Learn how to use Amazon ads through Kindletrapenuers’ free course Dave reason’s his number one tactic for increasing sales and visibility on the Amazon marketplace VIDEO BONUS: If you can, make sure you check out this latest episode in video form. Dave Chesson’s live run-through of Tim’s book is best experienced through a visual medium. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode134

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we're trying something completely different... If you're not scared s***less at least twice a day, you're not thinking big enough — Andy Harrington Tim is super passionate about growth mindset and coaching and in this episode, he wants to encourage you all to challenge yourselves; REALLY challenge yourselves. Whatever you're doing now, push it to the extreme — growth lies just on the other side of your comfort zone! This is a concept that many of you will be familiar with and in this podcast, Tim shares his thoughts on exactly how you can do this and reap the rewards. As we said, this is something completely different for our podcast listeners so let us know what you think — drop us a line on Facebook, Twitter or Instagram and if you enjoy the show, please leave us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from! If you're hungry for more content like this, head over to Tim's personal YouTube channel and subscribe to his vlog. It's packed full of behind-the-scenes footage and awesome insights into the reality of growing a business, including the original vlog and inspiration for this podcast episode: PLAY A BIGGER GAME For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode133

In this week's episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Liz Willits from AWeber. Aweber.com is one of the world's biggest email marketing companies and Liz has joined us to discuss just what makes a good email?! What can you expect to learn from this podcast episode? Liz recently conducted an INSANE study which analysed 1,000 emails from the top 100 email marketers in the world right now, in order to try and answer four of the most asked questions when it comes to email marketing: How long should my email be? How long should my email subject line be? Should I use emojis in my email subject line? Should I capitalise my email subject line? As you can imagine, Liz has got a ridiculous amount of knowledge on the subject of email marketing, so note pads at the ready -- prepare to get your long-neglected email list back on point with the expertise Liz shares in this episode! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode132

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is flying solo in order to show you an awesome new 3-step sales funnel we've been working on that's proving to be CRAZY successful—and the best part is, it's probably the simplest digital marketing funnel you can implement! To get the most out of this episode, we highly recommend that you watch the video version over on YouTube as Tim uses his favourite magic whiteboard to breakdown some of the key details of this killer marketing funnel. What can you expect to learn from this podcast episode? Whilst this sales funnel has been designed for the dental industry, it doesn't actually matter what market or niche you want to implement this type of funnel in as it's based on really simple, fundamental principles. Here's a short rundown of the episode: Explanation of the funnel Context: How and why we made the decisions we did to make the funnel work Breakdown: Key principles you need to successfully apply this sales funnel to your business   For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode131

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by entrepreneur and blogging BEAST, Yaro Starak. Yaro has come onto the show to talk to about blogging, but the curveball is he's not talking about business blogging... Yaro has used his personal blog to turn himself into an online influencer with a huge audience and then leveraged this popularity to sell his own digital products and services. It's a different but super interesting approach to how most people view blogging as a digital marketing strategy for their business. What can you expect to learn from this podcast episode? There's lots to take away from this episode, especially if you're interested in putting yourself or someone else in your business forward to become a potential influencer in your field. Here are some of the things we cover: Who Yaro Starak is and how he makes money How to use a personal blog to build an organic, loyal audience for your business Why personality and storytelling is so important for building relationships with your audience/customers How to decide what to write about—getting the balance right between personal storytelling and keyword targeted phrases How to overcome personal barriers to sharing your story online i.e. my life/work/story isn't interesting Success vs Failure: Should people share the bad stuff too? Yaro's blogging strategy: - How often to post - How long each blog post should be - How to promote your blog posts - Social Media promotion strategy - What about keywords? - How to come up with new things to write about Big thanks to Yaro for joining us on the show. You can find him at https://yaro.blog/ and be sure to check out https://inboxdone.com/ if you're looking for some help manage your emails. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode130

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the former SEO Manager of Airbnb and PayPal, Tommy Griffith. Tommy has some amazing stories about his time at Airbnb and PayPal including his own experience of the eternal conflict between SEO and User Experience (UX). What can you expect to learn from this podcast episode? Here’s a brief outline of some of the questions we ask Tommy and the topics covered in this episode: Just how cool was it working on SEO campaigns for monster companies like Airbnb and PayPal? What did a typical day look like? What do their internal SEO and Content Team structures look like, and how important is SEO in their digital marketing campaigns? What KPIs were you working towards? Was it the standard organic conversions, traffic and ranking that most of us will be familiar with or, with so many variables like huge branded traffic and mammoth organic link acquisition, was it something entirely different? Do you have any examples of specific tests you ran at Airbnb and/or PayPal? How was it working with the other teams on the sites, and how did you ensure that the SEO considerations were prioritised? Traffic: Lots of businesses are working on the Inbound model, i.e. casting a wide net with informational content to drive traffic for lower commercial keywords in order to build relationships with potential customers. What’s your take on this approach, and was it a consideration at these sites or where they just focussed on commercial traffic? As ever, huge thanks go to Tommy for joining us on the show and sharing his stories! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode129