The Digital Marketing Podcast by Exposure Ninja

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Greg Gifford — one of the world’s foremost experts on local SEO, VP of search at DealerOn and the official SEO Guru for SEMRush Academy. This week, Tim dives into the fascinating world of local SEO with Greg, who shares his expertise on how to increase your visibility in local map listings, how to increase your visibility in local organic listings, as well as some of his top tips on review collection, how to get local links and citations, and what to do with your Google My Business page to increase its chances of ranking! Greg is a super enthusiastic SEO expert with LOADS of actionable advice to share (way more than we could fit into a 35-minute podcast episode), so make sure you get out there and connect with Greg, you can find all his relevant pages and social media links in the show notes. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode108

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by fellow ninja, Stacey Overton, and together they interview Jennifer Hamley of Jennifer Hamley England -- an award-winning British bag company selling ‘Statement Handbags for Inspirational Women’. Tim and Stacey dive into Jen’s marketing strategy and find out how a bag company that’s only two-years-old has managed to win so many awards and get featured in some of the fashion industry’s top online media -- we’re talking Grazia, InStyle and Glamsquad to name but a few. Jen also walks us through her ‘accidental’ influencer marketing strategy that has helped her to engage with her customers and grow a dedicated tribe of women that champion the brand on a daily basis! Jen is super fun and the guys had a blast recording this one -- enjoy! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode107

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we’re talking about how to get traffic and sales from Reddit with Brent Csutoras of PeakActivity and Search Engine Journal fame! Now, if you’re anything like us, you probably think that Reddit is just an old skool, slightly geeky corner of the internet where you find all sorts of random stuff, from x-rated pics to in-jokes and memes… Well, prepare yourself for a solid change of mindset — Reddit gets 14 billion page views PER MONTH and is ranked the fourth most popular site in the U.S. by Alexa, furthermore, brands that earn a moment in the Reddit spotlight report up to four times the impressions of other social channels! The engagement levels on Reddit are unlike any other site on the web and Brent Csutoras is an absolute pro at navigating the somewhat intimidating realm of Reddit marketing to generate monster traffic, leads and sales for his clients’ businesses. So, if you’re ready to break into the world of Reddit with your business, pull up a chair and crack open a fresh notebook as Brent takes us into the world of Reddit marketing and shares a sound strategy that you can use to start breaking down and understanding how to use Reddit to grow your business! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode106

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Colin Gray of The Podcast Host, a platform dedicated to teaching you ‘how to podcast’ — from setting up a podcast and what equipment to use, to growing your audience and getting your episodes ranking. While Colin is a bonafide podcast expert, we’ve actually got him onto the show to talk about Content Marketing. He’s managed to build some ridiculous visibility for The Podcast Host — they’re up to 100,000 organic sessions per month on their website, which is pretty incredible stuff! Colin’s built some huge rankings for his site and the various podcasts he hosts and helps to run, all through writing really good quality content and then repurposing that content into high-quality videos and podcast episodes. So, in this episode, Colin takes us through his content production process — from identifying the type of content that will bring traffic onto his site to how he gets this content ranking to maximise visibility and build engagement. Colin’s a super interesting guy with tons of useful insights and tips to help you level up content marketing game. So, grab a notepad and pen, find a comfy spot and enjoy the show! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode105

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Louise Doherty from PlanSnap, an app that helps you make plans quickly and get together with friends with the tap of just a few buttons. Now, Louise actually got the idea for PlanSnap whilst working on a ridiculously successful influencer marketing campaign for ASOS. So, in this episode, not only does Louise give us a taste of what PlanSnap is and how they’re planning to market and scale this new product, she also takes us behind the scenes of the influencer strategy she implemented at ASOS that saw them work with 300+ of the UK’s top fashion influencers — getting them all blogging, tweeting, Instagramming, generally just buzzing about ASOS online! But before you write this episode off as one for the big business folk, stick with us — the ASOS campaign is completely scalable, so whether you’re looking to work with one influencer or 500, you can scale up or scale down this strategy to suit your needs and STILL get positive results!! Whether you’re already working with influencers or it’s something that’s been on your marketing plan to-do list for a while, there’s tons of useful, actionable information in this podcast episode — so grab a notepad and pen and get stuck in! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode104

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Daniel Siden from Lightvert, a media technology company developing awesome new outdoor advertising technology that you can only see in your eye — it’s pretty futuristic stuff that we’ll let Daniel explain in more detail (and more eloquently) in the podcast! But, despite the total mind-blowing, Star Trek-esque nature of Lightvert’s tech (which I’m sure we could dedicate an entire podcast to without even trying as it’s so cool), we actually got Daniel on the show to talk about crowdfunding. These guys executed a phenomenal crowdfunding campaign with some killer marketing behind it, which, considering they had the extra challenge of having to explain their concept and sell this brand new idea to people, is a whole new level of impressive! Daniel shares some great insights with us about the whole process and about the importance of social proof — how you build up credibility behind a new idea and how to build your tribe, so that when your crowdfunding campaign goes live, you’ve got a good response guaranteed. This one’s a real cracker for anyone that’s trying to raise seed funding for a new idea or looking at other ways to raise capital for their business outside of the traditional ‘get investors’ route. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode103

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we’re delighted to welcome one of our hardcore fans, Hemmel Amrania, who’s been listening to us right from episode one! But Hemmel is no ordinary fan, after listening to our content and attending one of our online SEO courses, he decided to set-up his own business in his spare time which he very quickly grew, making £4K profit PER DAY operating solely from his bedroom! His secret… he went to the dark side with Google Adwords — we’re talking full-on, master of the dark arts, he-who-must-not-be-named, black hat Adwords magic here guys (which is something we absolutely DO NOT recommend you use on your own campaigns, but is, nevertheless, a story we couldn’t resist hearing more about!) So, in this episode, Tim and Hemmel discuss exactly what he did and how he got his Adwords campaign converting so well on what were essentially banned products! The guys highlight the white hat takeaways from Hemmel’s campaign that saw him achieve a 30% conversion rate, with an average ROI of 1000%, and share the processes he adopted to maximise his campaign’s efficiency and supercharge those conversions! It’s really a fascinating story from a very switched on guy — Enjoy!   For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode102

NOTE: We apologise for Madhav’s sound quality in this episode - we’ve done our best to clean it up but you may need to listen a little harder than usual on this one - but it's totally worth it, we promise! In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the head of content marketing at Hubstaff, Madhav Bhandari. For those that don’t know, Hubstaff is an online time-tracking software with screenshot integration which runs on your desktop or as a mobile app. Once the time is tracked you can invoice clients, pay employees and see in-depth reporting, which is super useful for businesses with remote teams like ours! We actually started using Hubstaff at Exposure Ninja back when they first burst onto the scene around 2013 and we’ve watched them grow before our very eyes. Now, they have over 8,000 remote teams using Hubstaff daily and in the last three years they’ve gone from $220K to $4M in annual revenue, so we’ve brought Madhav on the show to find out exactly how they did it. From their SEO strategy to their Content Marketing approach, in this episode, we get right to the nitty-gritty of what Hubstaff have been doing to supercharge their ranking and convert so many organic visitors into free-trial sign-ups and eventually paying customers. Enjoy the show and don’t forget to let us know what you think - tweet us @ExposureNinja or drop us a line on our Facebook Page. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode101

We made it to 100 episodes! Firstly, we want to say a huge ninja thank you to everyone that’s helped us to reach this mega milestone, from the guests we’ve had on over the last 18 months who’ve shared their stories and knowledge, to all of our loyal listeners, thank you for being with us and long may it continue! To celebrate our 100th episode we decided to do something a little different… There are roughly 60 dedicated ninjas that work at Exposure Ninja, all of which have incredible knowledge in their respective fields. All of the results that you see at Exposure Ninja, whether that’s something you’ve seen on a webinar, examples that we highlight on the podcast or the case studies that we share in our masterclasses at live shows and on the website, all of this stuff is created, tested and executed by our dojo of extraordinary ninjas. So, for our 100th Episode Special, it’s time for them to take to the mic and show us what they’ve got! Pads and pens at the ready… Set… RELEASE THE NINJAS! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode100

“All it takes is faith and trust, but the thing that’s a positive must, is a little bit of (Disney marketing magic) pixie dust!” Boy, are we excited for this week’s instalment of the Exposure Ninja Podcast as we welcome a living legend, Lee Cockerell, the former Executive Vice President of Walt Disney World Operations. In this episode, Lee and Tim discuss the marketing processes that Disney used while Lee was in charge and reveal just how they managed to drive so many people to their resorts, including a look at the inner workings of their TV advertising funnel. But mainly, in a slight change to our usual focus on digital marketing, we talk to Lee about Leadership. While Lee was at Disney, he brought about a whole new world of leadership that propelled Disney World from being good to great (or rather great to greater), when he designed and implemented the Disney Great Leader Strategies to a cast of 40,000 people! So, if you want to build a snowman successful business and take your marketing to infinity and beyond, buckle up and grab a pen because this episode is the go-to guide on how to Disneyfy your marketing plan and implement a leadership strategy amongst your team that is Supercalifragilisticexpialidocious! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode99