The Digital Marketing Podcast by Exposure Ninja

Tim Cameron-Kitchen
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Nov 1, 2023 • 43min

AI Tools Most Marketing and Sales Teams (Probably) Aren't Using Yet

In this episode, Tim, Jess, and special guest Andrew Miles talk about the AI tools your marketing and sales teams (probably) aren't using yet. Watch this as a video instead https://exposure.ninja/extra-035 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/extra-035/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024https://exposureninja.com/podcast/297/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ The ONLY Digital Marketing Strategy You’ll Ever Need https://exposureninja.com/podcast/269/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Convert the 90% of Website Traffic That Gets Away https://exposureninja.com/podcast/275/  
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Oct 25, 2023 • 39min

How to 10X Your Conversions (Like a $5M Business)

In this episode, Tim and Jess deep dive into how you can earn hundreds of leads per month for your business in 2024. Watch this as a video instead: https://www.youtube.com/watch?v=waQkkI9QAto Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-034/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Do B2B Marketing That DOMINATES in 2024 - https://exposureninja.com/podcast/extra-031/ How To Get B2B LEADS That Come to YOU - https://exposureninja.com/podcast/264/ The ONLY Digital Marketing Strategy You’ll Ever Need - https://exposureninja.com/podcast/269/ How To Do B2C Marketing That CRUSHES in 2024 - https://exposureninja.com/podcast/extra-033/ How To Convert the 90% of Website Traffic That Gets Away - https://exposureninja.com/podcast/275/ How to Create the Perfect Marketing Strategy for 2024 - https://exposureninja.com/podcast/297/
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Oct 24, 2023 • 37min

How to Plan a New Website [REWIND]

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to plan a website for next year. Enjoy! Building a new website from scratch or thinking about refreshing your existing website? You’ve come to the right place! But, where do you start? (Hint – you don’t start with the design!) In this episode, we talk you through 5 key steps to build the perfect foundation for your website: Website Structure Conversion SEO Content Planning Wireframing Watch the video instead: https://www.youtube.com/watch?v=KuzySg7_Q7Y Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/216/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Create Landing Pages That Convert at 43% https://exposureninja.com/podcast/174/ THIS Is Why Your LANDING PAGES Don’t Convert https://exposureninja.com/podcast/261/ How To Earn More Than 100 Leads a Day https://exposureninja.com/podcast/114/  
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Oct 19, 2023 • 35min

How To Do B2C Marketing That CRUSHES in 2024

In this episode, Tim and Jess share how to maximise your B2C marketing strategy in 2024. There are lessons for everyone here, not just B2C businesses. Watch this as a video instead: https://www.youtube.com/watch?v=xC6FqqYQ7NY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-033/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Avoid These Digital Marketing Strategy MISTAKES in 2024 - https://exposureninja.com/podcast/extra-032/ Copy My 30 Minute Digital Marketing Strategy - https://exposureninja.com/podcast/270/ STEAL this (Award-winning) LOCAL SEO Strategy - https://exposureninja.com/podcast/255/ The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend - https://exposureninja.com/podcast/203/ STEAL Gymshark’s £1B Marketing Strategy - https://exposureninja.com/podcast/257/ 5 Lessons from Grenade.com’s Marketing Strategy - https://exposureninja.com/podcast/211/
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Oct 17, 2023 • 30min

7 Essential B2B Marketing Strategies [REWIND]

This episode is a re-upload of a classic, but still highly relevant, podcast episode about the best B2B marketing strategies. Enjoy! Be honest — when you think of B2B marketing strategies, what’s the first thing that comes to mind? There’s a good chance that you thought of something boring, right? Maybe something like publications on trade magazines, a feature article on the local newspaper, a trade show appearance, or the perennial B2B favourite — cold calling. Lots of it. To be fair, the reputation of B2B being an acronym for “boring-to-boring” isn’t exactly false. For the longest time, traditional business-to-business (B2B) marketing has been associated with dry articles in industry magazines, conference keynotes and meetings with potential clients. But in the digital world we live in, there’s simply no reason B2B marketing has to be dull. In fact, the most successful B2B marketing campaigns today draw direct inspiration from business-to-consumer (B2C) campaigns. Watch the video instead: https://www.youtube.com/watch?v=hukEe9qfFzg Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/205/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy…    
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Oct 16, 2023 • 37min

How to Create the Perfect Marketing Strategy for 2024

Learn why the traditional marketing funnel might need replacing with a bow tie in 2024. Confused? Listen and learn all about how the bow tie funnel might be your perfect marketing strategy for next year. Watch this as a video instead: https://youtu.be/oco5wXP8tRE Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/297/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… STEAL this (Award-winning) LOCAL SEO Strategy - https://exposureninja.com/podcast/255/ B2C Marketing Strategies for 2024 (and Beyond!) - https://exposureninja.com/podcast/294/ How To Market a Service-based Business - https://exposureninja.com/podcast/291/ How To Create a Perfect* Go To Market Strategy - https://exposureninja.com/podcast/296/ Copy the Content Strategy Behind a $33M SaaS Exit - https://exposureninja.com/podcast/256/ The Importance of PPC in an AI Search World - https://exposureninja.com/podcast/286/
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Oct 12, 2023 • 34min

Avoid These Digital Marketing Strategy MISTAKES in 2024

Join Exposure Ninja's founder and CEO, Tim Cameron-Kitchen, as he discusses some of the most common digital marketing strategy mistakes he and his team regularly encounter (and fix!). Joining Tim is Dale Davies, Exposure Ninja's Head of Marketing, and Freddy Heppel, one of our agency's best Marketing Consultants. Watch the video instead: https://www.youtube.com/watch?v=XWQUNMxfw28&list=PL6KnGdn57AO-V0OzRyrP76AqBDaPekNdO Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-032/ Download our eBook @ https://exposureninja.com/your-google-book/ You may also enjoy... The ONLY Digital Marketing Strategy You’ll Ever Need - https://exposureninja.com/podcast/269/ Copy My 30-Minute Digital Marketing Strategy -  https://exposureninja.com/podcast/270/ STEAL Gymshark’s £1B Marketing Strategy - https://exposureninja.com/podcast/257/
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Oct 10, 2023 • 41min

Brewdog: Digital Marketing Deepdive [REWIND]

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Brewdog does marketing. Enjoy! BrewDog has certainly placed itself as the top craft beer brand in the UK and built a bridge between the average beer drinker and the craft-beer community. But how did they achieve this? In this episode, we take a look at Brewdog’s Marketing Strategy, and how they’ve placed themselves as the market leaders in the craft beer industry. Even if you don’t sell craft beer, these marketing techniques can apply to any business, so keep listening! It may help you see your marketing strategy from a new perspective. We take a look at: Brand Mission Marketing Stunts eCommerce Ad Creative Where BrewDog Can Improve Site Navigation SEO Social Media Watch the video instead:  Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/224/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 5 Lessons from lululemon’s Digital Marketing Strategy https://exposureninja.com/podcast/227/ DON’T COPY Patagonia’s Digital Marketing Strategy https://exposureninja.com/podcast/236/ Lessons from Mailchimp's Digital Marketing Strategy https://exposureninja.com/podcast/214/  
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Oct 7, 2023 • 32min

Why Most Branding Doesn't Work [REWIND]

This episode is a re-upload of a classic, but still highly relevant, podcast episode about why most branding doesn't work. Enjoy! Branding is high on every business owner’s and marketer’s priority list. You want people to think positively about your brand. But, achieving it isn’t straightforward. First, it’s really, really hard to track. And, it’s getting harder to track (thanks Apple). Lots of the “great” branding campaigns we see today are only called such because they win big creative awards. Look at them a little closer and seeing the connection between the ad and the brand gets harder and harder to see. Branding today isn’t working as well as it could. Arguably, it’s not working as well as it did when advertising greats, like David Ogilvy, literally wrote the book on it. Watch the video instead: https://www.youtube.com/watch?v=nECEzogI8Gs Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/249/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Design the Perfect Buyer Personahttps://exposureninja.com/podcast/242/ How To Create The Perfect Website Sales Funnel https://exposureninja.com/podcast/182/ How To Convert the 90% of Website Traffic That Gets Awayhttps://exposureninja.com/podcast/275/  
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Oct 5, 2023 • 36min

How To Do B2B Marketing That DOMINATES in 2024

Join Tim, Jess and Annabelle as they talk about how to B2B marketing that dominates your niche in the upcoming new year. Watch the video instead: https://www.youtube.com/watch?v=K0QrqVaD7RM Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-031/ Download our eBook @ https://exposureninja.com/your-google-book/ You may also enjoy... How To Create a Perfect* Go To Market Strategy: https://exposureninja.com/podcast/296/ The Best Lead Generation Strategies for 2024: https://exposureninja.com/podcast/extra-028/ These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/  

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