The Digital Marketing Podcast by Exposure Ninja

In this episode, Tim and Jess are joined by special guest, Nicola Tuxford, Exposure Ninja's Head of PPC, to talk you through how to do powerful, high-ROI PPC in 2024. Watch this as a video instead https://exposure.ninja/extra-38 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/extra-038/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ The ONLY Digital Marketing Strategy You’ll Ever Need https://exposureninja.com/podcast/269/ How To Convert the 90% of Website Traffic That Gets Away https://exposureninja.com/podcast/275/

Picture this: You’re trying to launch your new marketing strategy and you’ve hit a brick wall. Everyone has an opinion and there are loads of last-minute changes. You wanted everyone to be involved, but not like this! You feel alone.  Isolated. Today, I’m going to share how you can avoid this scenario and get buy-in from the wider business right from the start.   Watch this as a video instead: https://www.youtube.com/watch?v=YmxJof30gbc Download the playbook @ https://exposure.ninja/law Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/300/ Download our eBook @ https://exposureninja.com/your-google-book/   You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024: https://exposureninja.com/podcast/297/ How to Plan Your Marketing Budget: https://exposureninja.com/podcast/292/ Google’s SECRET SEO Guide (and How to Use It): https://exposureninja.com/podcast/287/  

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can get the most out of your PPC budget. Enjoy! Have you ever wondered why Facebook and Google pay their people so much and how they can afford to do so? A huge part of it is because hundreds of thousands of companies around the world with no clear pay-per-click (PPC) strategy are dumping literally billions of dollars into these ad platforms every year. They’re taking the “build it and they will come” approach, not knowing that PPC advertising isn’t just a matter of ad frequency and quantity but also quality. These businesses and organisations end up spending more and more money hoping for better results. Sometimes that happens, sometimes it doesn’t. Now, if the idea of dumping your ad budget into Google and Facebook with very little return and not much strategy hits a little too close to home, then this episode is for you. In this podcast, our Head Ninja Tim walks you through the three-stage process of designing a PPC strategy that maximises the return on investment (ROI) of every single click that you buy. Watch the video instead: https://www.youtube.com/watch?v=jiZApCBcXFA Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/203/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How Google Ads Will Work in 2024 https://exposureninja.com/podcast/295/ The Importance of PPC in an AI Search World https://exposureninja.com/podcast/286/ How to Spy on Your Competitor’s PPC Ads https://exposureninja.com/podcast/246/ Reduce Your CPA by up to 87% https://exposureninja.com/podcast/241/  

In this episode, Tim and Jess are joined by Dale Davies (Exposure Ninja's Head of Marketing and former Head of SEO) as they talk about creating an unbeatable SEO strategy for 2024. Watch this as a video instead https://exposure.ninja/extra-37 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/extra-037/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ The ONLY Digital Marketing Strategy You’ll Ever Need https://exposureninja.com/podcast/269/ How To Convert the 90% of Website Traffic That Gets Away https://exposureninja.com/podcast/275/

Download the playbook @ https://exposure.ninja/law At Exposure Ninja, the team and I have won a ton of awards for our law firm marketing strategies. How?  By driving leads, sales and new business to them through their websites and other marketing channels. Today, I’m going to share what I’ve learned working with legal clients over the years. I’ll also share some key insights from our shiny new law firm digital marketing playbook. If you’re a law firm or lawyer who wants to get more clients through digital marketing, then this video is for you.  Actually, it's for anyone who wants to get better at marketing.   Watch this as a video instead: https://www.youtube.com/watch?v=MsK9rjccX44 Download the playbook @ https://exposure.ninja/law Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/299/ Download our eBook @ https://exposureninja.com/your-google-book/   You May Also Enjoy… How to Get MAX RESULTS from Your Marketing Budget: https://exposureninja.com/podcast/extra-30/ How Google Ads Will Work in 2024: https://exposureninja.com/podcast/295/ The Best Lead Generation Strategies for 2024: https://exposureninja.com/podcast/extra-028/      

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can replicate our content playbook. Enjoy! Learn the website sales funnel strategy we used to triple a client's traffic in one year and reduce their Google ads cost-per-lead by 73%. We’ll talk you through the whole strategy, share examples, and explain how you can apply this strategy to your business. Watch the video instead: https://www.youtube.com/watch?v=X_lcgqBwjLE Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/252/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ How to Get MAX RESULTS from Your Marketing Budget https://exposureninja.com/podcast/extra-30/ Organic Traffic Increase With SEO and Content https://exposureninja.com/podcast/288/ Copy the Content Strategy Behind a $33M SaaS Exit https://exposureninja.com/podcast/256/ Why 99% of GUEST POSTING doesn’t work https://exposureninja.com/podcast/244/ How to Write Content That Ranks #1 on Google https://exposureninja.com/podcast/235/  

This past month was the Exposure Ninja podcast's 7th birthday. To celebrate, the team and I are planning to do some podcast optimisation, but we need your help. We've put together a short poll to ask you what you enjoy most about the podcast (and what you don't). If you could spare sixty seconds to answer it, you'll not only be helping us, but you'll also be influencing the type of content we create for YOU in the future. Here's the poll: https://exposure.ninja/podcastpoll Thanks, Tim CK (and the team)    

Luke Nicholson, Exposure Ninja's Head of Content Marketing, joins Tim and Jess to discuss the future of content marketing. They explore the impact of AI, adapting to search engine changes, and understanding the fundamentals of content marketing. They also discuss the potential impact of search engine updates on the buyer journey.

Marketing a B2B company is one of the most fun jobs you can have as a marketer. No, really. Most of my all-time favourite campaigns have been with B2B brands. Firstly, because many B2B businesses have so many opportunities to do great digital marketing. Secondly, because there are infinite ways B2B businesses can stand out in their niche. And thirdly, because lots of your B2B competitors aren’t using digital marketing as well as they could be. There’s so much room for growth in many B2B marketing strategies – you just need to think outside the box. In today’s podcast, I explore the different ways B2B businesses can harness the power of digital marketing in ways that really work.    Watch this as a video instead: https://www.youtube.com/watch?v=rz5jF12guyY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/298/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How to 10X Your Conversions (Like a $5M Business): https://exposureninja.com/podcast/extra-034/ How To Do B2B Marketing That DOMINATES in 2024: https://exposureninja.com/podcast/extra-031/ How to Create the Perfect Marketing Strategy for 2024: https://exposureninja.com/podcast/297/  

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can replicate Masterclass' SEO success story. Enjoy! This SEO strategy is used by some of the world’s top websites to drive millions and even tens of millions of visitors to their sites every month. It’s also evergreen, meaning you do it once and it can earn new traffic for years. We use this strategy for our clients too and it can be a fantastic source of business when it’s done right. It works really well in competitive spaces where you might be otherwise struggling to rank for the most competitive keywords. But rather than just explain it to you, what we thought we’d do is show you how Masterclass is using it to drive more than $7 million worth of traffic to their site every month. Watch the video instead: https://www.youtube.com/watch?v=Jl-O0p2fcBM Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/245/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… lululemon - Digital Marketing Strategy Analysis https://exposureninja.com/podcast/227/ Mailchimp - Digital Marketing Strategy Analysis https://exposureninja.com/podcast/214/ Boohoo - Digital Marketing Strategy Analysis https://exposureninja.com/podcast/193/ Huel - Digital Marketing Strategy Analysis https://exposureninja.com/podcast/206/ Monday.com - Digital Marketing Strategy Analysis https://exposureninja.com/podcast/209/