Maximum Lawyer

Ever wonder what name you should name your company? If you rebranded your law firm, what would you name it? And why?! Today we are talking with our naming guest expert, Alexandra Watkins who’s claim to fame is being responsible for naming Wendy's “Banconator!” In this episode Alexandra goes over tips for naming your business with a memorable name. There is a process! Then she goes over the mistakes that you need to avoid when naming your company. Jim and Tyson also talk to her about why a name that is reflective of the company is so important and not naming your law firm after yourself is a great way to get started. Listen into this valuable episode and get the creative marketing juices flowing. Episode Highlights: 00:56 Meet Alexander03:02 The qualities of a good brand name … hint, it’s not your name!07:24 What NOT to do when naming your business11:18 What to do when your exact match for a domain name is gone13:03 The thought process to develop a good names 14:12 How to change your brand name midstream17:09 The importance of not being boring …Jim’s Hack: Post regularly on LinkedIn (Mon-Fri) and see the surprising benefit of what happens and that is the awesome resumes that the lawyers and paralegals submit to your company!Alexandra Tip: To test your brand name to see if it passes the “test” use S.M.I.L.E. and S.C.R.A.T.C.H. technique (listen all about these technique in episode 481) Tyson’s Tip: Use a bland white ceramic cup to drink your water or coffee from so that when you are on videos for marketing or on Zoom meetings you don’t trigger people with your Starbucks!🎥 Watch the full video on YouTube here.Connect with Alexandra:WebsiteLinkedin Book Resources:Join the Guild MembershipMeet us in San Diego! The final quarterly mastermind of 2022 still has tickets available! Become a member to purchase your ticket.Subscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Let’s talk about design! Design is something that so many law firm owners don't spend enough time thinking about. ➡️ What does your design say about your company? ➡️ Should you create a brand book for your firm? ➡️ What are some design mistakes that you’ll need to avoid? ➡️ Does design really matter? ➡️ How often should you freshen up the look of your website? These are some of the questions that our guest — Lauren Felter is answering today. She's a design educator for non designers and a former ladder climber. She spent the first decade of her career overseeing marketing operations and technical systems for a university admissions office, while also teaching design as adjunct faculty. Then in January, 2020, after intense burnout and an identity crisis at the top, she decided to blow it all. And do it her own way. So she turned her highly sought after university design course into one specifically for professionals like lawyers and business owners who aren't graphic designers, but find designing an inevitable part of their regular to-do list. 02:06 Laura’s journey … and and getting results 09:19 Design tips that attorneys should know …11:51 Creating a brand book for your company 12:44 Design mistakes to avoid …15:34 Paying five bucks for a designed logo on Fivverr may not be a good idea … here’s why 17:52 How do you remove your personality, out of the branding? 20:01 How often should law firm owners be thinking about freshening up their look? Jim’s Hack: How often do so many of us feel like we have to justify taking care of ourselves to make sure that people don't think we're too highfalutin? We don’t have to justify ourselves to other people.  Lauren’s Tip: You are allowed to change your mind. If it’s not working or serving you right now you are allowed to figure out what's a better fit for you. Pivoting is not failure. Tyson’s Tip: Read the book Fascinate by Sally Hogshead to deep dive into creating an irresistible brand.🎥 Watch the full video on YouTube.Connect with Laura:Website Instagram Resources:Join the Guild MembershipMeet us in San Diego! The final quarterly mastermind of 2022 still has tickets available! Become a member to purchase your ticket.Subscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Our guest today is Deanna Johnson. She's a new guild member here at Maximum Lawyer. She has been practicing law for five years. She started out doing community property litigation with a small firm of two guys who were experts in this area. After leaving this she went on to experience insurance defense and more. While this built her expertise and confidence as a lawyer for other companies — she always knew she wanted to go out on her own, and start her own practice.She thought it would take a long time to start but after finding the Maximum Lawyer Podcast and the Guild her plans have changed! She shifted gears and planned for all the things she needed to figure out before she quit her job before she went out on her own. Which she did!Join us in this conversation where she shares about starting your own business, quickly and successfully!03:25 The actual moment that it clicked … 04:29 First week on the job and where 90% of the work comes from05:53 Some mindset shifts, before going out on your own06:59 Exceptions vs. reality when going out on your own08:30 How did you pick your practice area? 11:40 What does your day look like? 15:15 Your first hire?17:46 Ideas for getting that revenue up19:15 Niching down your firm's practice21:26 Looking back, is there anything you would've done differently? Jim’s Hack: read the book called What's In It for Them? to get into author Joe Polish (co-host of the I Love Marketing Podcast) mindset of how important connections with other people are. Deanna Tip: Build connections by defining your target audience, then go do something you enjoy and have natural conversation with people. Tyson’s Tip: Use this easy editing app called InShot for assistance with editing your TikToks🎥 Watch the full video on YouTube.Connect with Deanna:WebsiteFacebook Resources:Join the Guild MembershipMeet us in San Diego! The final quarterly mastermind of 2022 still has tickets available! Become a member to purchase your ticket.Subscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Calling all lawyers — you might relate to this episode — when you've had a team member call you out. This happened to Jim the other day and in this episode he and Tyson reflect on what happened and the falling out because of it. It’s probably not what you think.It’s about numbers and it’s about keeping an eye on your firm's roles. Are they all filled? Do you need more people? What kind of people? Jim and Tyson fill in the conversation around what they do for the team and the numbers they track as well. (And you should be tracking too!) Let’s dive into today’s episode and wake up call. 04:59 RSF (relentless solution focused) and putting Jim in the hot seat today!07:29 When you have an entire system helping to sign up cases … this is what it looks like09:28 Starting in January goals … 11:02 Going back to numbers you need to track … according to Jim.13:45 Looking at season over season numbers17:38 Hiring a director of sales? Jim’s Hack: the Road Less Traveled by M Scott. Making the case that you need to be in therapy, like it's really about doing that hard work. it's a real clarion call to wake up and accept the fact that things are hard and then soldier on, hopefully with the help of someone that you can confide in and talk to and who's gonna call you out on your shit. Tyson’s Tip: Ask the question of “what can I learn from this?” to open your mind to learning.🎥 Watch the full video on YouTube.Resources:Join the Guild MembershipMeet us in San Diego! The final quarterly mastermind of 2022 still has tickets available! Become a member to purchase your ticket.Subscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Did you know that it is human nature to think of adding things into our lives before we think about subtracting? Like when life gets stressful … we add. Or when work gets too busy - we add. Today we are excited to talk to our guest Leidy Klotz, author of the book “Subtract”. We talk about our instinct to add, and answer the question of “What if we thought about subtracting?” We talk about a huge physical example of subtracting (San Francisco freeway) and a subtraction checklist that we can use to cue ourselves to stop and think about subtracting as well. For example, Do you really need to go to that meeting? Or are you just a passenger? Join Jim and Tyson today as they deep dive into this idea of: “Why do we think of adding before we think of subtracting? And what can we do about it?” Because one of the biggest challenges with subtracting is that it's invisible to your calendar. So what are the benefits to you personally and to your business? Listen in and take notes. 1:11 Meet Leidy Klotz …04:28 Are we built to add? Is it a survival instinct? 06:06 The exercise of removing 5 things from your calendar every week AND the benefits!08:00 How do we stop so that we can  intentionally think about subtracting from our lives?10:16 Even after we do think of subtracting, it can be hard to execute — just like the San Francisco freeway …  here’s why …14:06 What is a checklist for subtraction? And what would be on it? 19:47 What are the recommended standards for when something should be eliminated for business and personal purposes?22:09 What about when you want to do a bunch of different things and you're trying to get it all done? (personal and business) 24:31 Time famine … and what we can do about it Jim’s Hack: Drink a gallon of water a day! Benefits = clear and healthy skin, less headaches and joint aches, plus more!Tysons Tip:  Pick one of the things that you’ve been putting off in your life and start doing it, but FIRST — remove 2 things from your calendar to free up your time to do the thing that you’ve been wanting to do.Guest Tip: If you like to read books, read anything by Eduardo Galiano because he wrote the best soccer book of all time called “Soccer and Son and Shadow”. Brilliant writer!🎥 Watch the full video on YouTube or show notes here: https://maximumlawyer.com/leidyklotz477/Connect with Leidy:Bio: https://www.leidyklotz.com/about-leidyWebsite: https://www.leidyklotz.com/Twitter: https://twitter.com/LeidyklotzResources:Join the Guild MembershipMeet us in San Diego! The final quarterly mastermind of 2022 still has tickets available! Become a member to purchase your ticket.Subscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Have you heard? NEW in 2023 we're adding 1/2 day workshops to every quarterly Guild mastermind!If you watched Jim and Tyson live in the Facebook group yesterday, they announced that we will be kicking things off in the new year with a Video Marketing Workshop to help you create an action plan to start your YouTube channel or improve your current strategies and systems. We've jam packed this 4 hour workshop to cover everything you need to know:Content CreationContent Calendar + IdeasBuilding a Tribe Using VideoStudio Setup EditingYouTube SetupDistributionRepurposing ContentEquipment ListLogisticsMastermind Schedule:Thursday January 19th, 2023 1:00 - 5:00 PM | Video Marketing Workshop6:00 PM | Welcome Dinner for you and a guestFriday January 20th, 20237:30 AM - 5:00 PM | Mastermind Day Member HotseatsView the full mastermind schedule here.Check out the Guild community for legal entrepreneurs here. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

When one of your hacks turns into a smashing success … that’s what happened to today’s guest on the podcast. Keith Lee is CMO for a software company called Case Status. Through a phone app or website portal all law firm clients are able to check the status of their cases. Just like online banking.This eliminates roughly 85% of a law firm's inbound phone volume from current clients. With the support of the messaging system, calendaring tasks, reminders, e-signature, and stage levels, clients expectations are set about your firm's work and where everyone is in the process. This is not a case management system, but a client management system that we are talking about in today’s episode. Listen in as Keith goes over the 3 big reasons why you might want to check out Case Status to manage your clients. 01:18 Keith’s journey which a super weird non-traditional, legal career path03:08 Keith’s insights on what mistakes most legal tech vendors make when dealing with law firms and lawyers04:35 Making a career change …  15:06 What is Case Status? And how can it help lawyers? 21:14 What integrations come with Case Status  …Jim’s Hack: This week is a mindset shift from short patient’s levels, where if something doesn’t work you quickly jump over to the next thing, TO instead of jumping around — why not try staying the  course and see what happens.Tyson’s Tip:  A new website and app called Wombo, that takes words you give it and creates art about those words. It could do some fun social media things. Keith Tips: Check out Naval Ravikant, micro podcast series all about his fundamental strategies to build wealth over a long period of time. Listen to this gem in less than 3 hours! Perfect for any business owner. 🎥 Watch the full video on YouTube.Connect with Kieth Lee:Website TwitterMembershipCase StatusResources:Join the Guild MembershipMeet us in San Diego! The final quarterly mastermind of 2022 still has tickets available! Become a member to purchase your ticket.Subscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

What happens if there is sudden death in your firm and what happens for planned succession? Steven McClelland joins us today for practical tips and valuable insight on this situation. Not only because Steven has dealt with this first hand in his firm but also because he believes that as attorneys, we have to come to the realization that we are replaceable. With a staggering stat of 72% of attorney’s not having an “after death” plan in place, he is on a mission to share how to make this practical and possible.01:05 Where do you start when it comes to getting prepared for:  When the owner of your firm passes away? 02:39 Meet Steven and why this is his passion 09:27 A couple practical actions are … 12:00 What about your spouse?15:40 These few documents are helpful …. 18:49 Where do you put your documents for people to access after death? 21:04 What about if the person doesn't actually pass? 23:10 What about your bills? Who pays them? How does this work out?28:10 If you put together ONE document for your firm … The most important document would be is …29:15 How plans for death affect the ways the people you love process through death. Jim’s Hack: Deep Questions Podcast by Cal Newport Guest Tip: Create a video of instructions for your team in case you die. Also think of creative ways to support and connect with your family and kids after death as well. Tyson’s Tip: Use this easy editing app called InShot for assistance with your Reels etc. 🎥 Watch the full video on YouTube.Connect with Steven McClelland:Website Blog Resources:Join the Guild MembershipMeet us in San Diego! The final quarterly mastermind of 2022 still has tickets available! Become a member to purchase your ticket.Subscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

From a small immigration law firm job to one of the top 20 Business Immigration Lawyers in the Nation by HR Executive Magazine, Sameer thought he was at the pinnacle of success.Like many, Sameer felt like something was missing, and he was faced with learning more about himself which began his journey of self-discovery. Understanding who you are, which is an ongoing process, and how that work is instrumental to having a vision and building a business based on that vision is what makes all the difference.Going back to square one, he decided to branch out on his own and find that connection with his work. He soon realized that he valued three things: freedom, service, and being a disruptive force.Building from his own experience as an immigrant and corporate immigration expertise, Sameer works to help highly skilled immigrants that struggle to navigate the severely arcane immigration system.2:17 need to fit in6:38 helping individuals11:16 I don’t have to do it all myself14:51 decision to niche down19:06 I just start talking about this24:03 there’s so much moreJim’s Hack: People always say, “I don’t know what to do.” If you find yourself in that situation, Les Brown said, instead say to yourself, “If I did know what to do, what would I do?” Presume you do know what to do, and just do that.Sameer’s Tip: Check out the chrome extension PDF Friendly. It makes any web page print friendly & PDF.Tyson’s Tip: When evaluating anything, always start with the positive and then move into the negative. This mindset shift is hard to change because it goes against nature. Don’t ignore the negative; just practice starting with the positive. 🎥 Watch the full video on YouTube.Connect with Sameer:WebsiteLinkedInResources:Join the Guild MembershipMeet us in Scottsdale, Arizona! The first quarterly mastermind of 2023 has tickets available! Become a member to purchase your ticket.Subscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

He is the CEO of Connecticut Trial Firm and attorney of the highest bodily injury verdict in the State of Connecticut!With a dollar amount in mind, Ryan and his partner set out with a specific goal in mind about five years ago when it all began with his client, but this verdict certainly exceeded expectations.Something that may surprise many is that Ryan had no doubt about his goal. He set out knowing that his goal was going to happen but also knew it was going to take a significant amount of work and skill.One of the great things about Ryan is that he understands that clients are scared, hurt and confused, which is why he represents individuals every day against multi-billion dollar corporations that are focused on profits, not people.Being the first person in his family to graduate from a four-year college, Ryan has dedicated his life to putting law into plain English. 2:35 we want a $10 million jury verdict6:23 we were not established11:03 we really wanted to understand what they went through14:07 initial demand of $60 million19:51 I was in court sobbingJim’s Hack: There’s no substitute for looking out into the future deciding where you want to be, writing it down, and then working backward to build the infrastructure to get where you want to be.Ryan’s Tip: Even if something feels out of reach for you, believe in yourself. Surround yourself will better people, go for it and figure it out because you can do it. Everything is figuroutable!Tyson’s Tip: For visuals and recreations, check out highimpact.com. For animations, check out https://www.totaltrialsolutions.com/animations/🎥 Watch the full video on YouTube.Connect with Ryan:WebsiteLinkedInResources:Join the Guild MembershipMeet us in Scottsdale, Arizona! The first quarterly mastermind of 2023 has tickets available! Become a member to purchase your ticket.Subscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn