Maximum Lawyer

Are you looking for a way to automate your intake system? Do you use various tools within your firm? In this podcast episode, Kelsey Bratcher from Hired Gun Solutions shares a presentation on automation intake and the evolution of the process.The intake process began with a simple piece of paper. When someone called a firm, a receptionist or administrator would write their name and number down on a piece of paper. This would then get passed to the attorney. In the legal field today, there are many tools and softwares that are used to automate the intake process, making it more efficient and faster. The ideal intake system will get a client on board in one call, without having to bother with scheduling an appointment.You want a level of consistency in the intake process. The same questions should be asked, the same information collected and the handoff of information should be right after everything is collected. This will ensure every client is treated the same and nothing is left out for the attorneys. Kelsey emphasizes the need to have a centralized system. If a firm is tracking calls and messages, scheduling meetings and has a marketing channel, all of this needs to be in one place or within one software.Take a listen!1:05 Kelsey Bratcher shares the fundamentals of the ultimate intake system3:46 The need for consistency in how calls are handled6:38 Centralizing information in one place8:43 The importance of staying organized in the intake process9:36 Easy and real-time access to reports and metrics🎥 Watch the full video on YouTube here.Connect with Kelsey:Website Facebook  Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Are you an attorney who wants to get into the social media space? In this podcast episode, Jim and Tyson discuss the importance of creating engaging and entertaining content for law firm videos and social media. Creating social media content is a difficult skill to master. It takes time and effort to not only understand how certain apps work but also what type of content is going to reel people in. Social media can be used to attract clients, especially those of a younger demographic. Tyson and Jim explore the idea of creating entertaining videos and if it will lead to more viewers and clients. One thing to consider is creating TikTok content that is a mix of fun and legal advice. The fun aspect allows viewers to get to know you as a person and then the legal advice will showcase the expertise.Tyson and Jim talk about how viewers do not like the “ask” in social media content. The point of social media is to attract people to view your content and subscribe. The last thing people want is to have to go the extra mile for a creator all the time if they are asking their audience to do something. Sprinkling in the “selling” is a good way to get your message across. Giving away your best tips and advice will get people to listen. It is a risk because nobody wants to give everything away for nothing in return, but Tyson and Jim promise it is the best way to get the views without throwing things in people’s faces.When creating content on apps like Tiktok, it is important to include all the necessary information without taking too much time. Make sure to address the question, provide a solution and have a call to action. It is really important to ensure videos are kept short. No one is going to listen to a video if it is too long because you lose the viewer if you do not get the point.To be successful on social media, it is important to understand the rhythm of the platform. What are people talking about? What are the trends to know and follow? Get to know your audience and understand what they want to see and what questions they need answered. As attorneys, find out what legal advice people want to know. Is it about immigration, privacy, criminal or copyright? From here, you can create content in a way that will help you attain more clients.Take a listen!2:09 The significance of creating engaging and interesting videos5:42 Balance entertaining content with informative legal content10:04 Giving away valuable content to attract clients18:35 The need for law firm videos and social media content to be short19:56 Advice on how to make TikTok videos interesting by following trendsJim’s Hack: Read the book $100M Leads: How to Get Strangers to Want to Buy Your Stuff Alex Hormozi Tyson’s Tip: Get your personal life organized through a Kanban board. Tyson suggests having columns for buckets such as “new task”, “doing” and “done” and using sticky notes to fill the board.🎥 Watch the full video on YouTube here.

Does your firm need better Wi-Fi? Do you struggle to have good connectivity during meetings? This episode features Tyson who discusses tech tips to improve Wi-Fi speeds for law practices. Regardless of the type of industry you are in, reliable Wi-Fi is a necessity, especially in this day and age. It is one of the only ways we are able to stay connected and know what is happening around us. Tyson talks about the need to understand what you are paying for. He suggests people google an “internet speed test” to check how fast the internet is and to test it all around the office. If the speed and the price don't match, it means it is time to make some changes.Tyson provides some tips to use to solve connectivity and speed issues. One tip is to simply reboot your router, which involves unplugging the router for 30 seconds, pressing the power button and plugging it back in. This can reset your internet and bring it back to a good speed. Another tip is upgrading your router. Older routers are not able to keep up with the newer demands of Wi-Fi and can really slow everything down. Disconnecting multiple devices is something that can also speed up your Wi-Fi. Most times, people have their phones, laptops and TVs connected to the Wi-Fi which can really slow it down. Encourage people in the office to disconnect devices that they do not need.Where your router is located in the office can really determine how strong the connection and speed is. If your Wi-Fi is slow, consider moving the router to a more central position. This could be a boardroom or office in the middle of the space. What this does is clear the path and not allow the connection to hit walls or barriers.Take a listen!00:24 How Wi-Fi speeds affect law practices2:33 How to test your internet speeds using Google's internet speed test4:29 Tips for improving Wi-Fi speeds🎥 Watch the full video on YouTube here. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Do you need some help in changing habits to reduce stress? In this episode, Tyson discusses the importance of stress reduction and shares practical tips for managing stress in the legal profession and as a business owner.Tyson talks about the various ways to reduce stress as well as some things he has implemented. One of his tips to reducing stress is the method of box breathing. Box breathing involves inhaling for 4 seconds, holding your breath for 4 seconds, exhaling for 4 seconds and then holding your breath once more for 4 seconds. What this does is help center yourself and reach a state of calm.Another tip is to turn off notifications. People are on their phones way too much and get distracted by all the apps. It can cause a lot of stress and many people can become addicted. Tyson suggests doing this as it allows you to control the flood of information that gets to you. You can control the amount and when you absorb it.One final tip is to schedule your workouts. Realistically, if you do not schedule it, it's not going to happen. Scheduling it allows you to proactively plan and stay accountable to yourself. If you decide one day you are not in the mood to workout, schedule that time frame for a walk around the neighborhood or around the office.Take a listen to learn more tips on how to reduce stress!2:04 The technique of box breathing for stress reduction4:47 Have you turned off notifications to reduce stress?5:35 The importance of scheduling workouts🎥 Watch the full video on YouTube here. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Are you a practicing attorney who struggles with closing a deal? In this episode of the Maximum Lawyer podcast, Russ, a salesperson with a law degree, presents the five most important factors to closing a sale. He talks about the skills and qualities an attorney needs to close a sale with a client.Building Trust People will buy a product or become a client because of trust. Trust is essential in gaining the support and rapport of a client. Trust comes from credibility as well, in that you are good at what you do and you have the evidence to show for it. Now the question becomes: “How do you begin to build that relationship with a client?”5 Steps for Closing a SaleRuss talks about the five steps for closing a sale and how it can pertain to attorneys.The first step is engagement. As lawyers, engaging with the client at the beginning is easy because the client calls you for help. As long as you are quick with getting their needs met, you have them. Once this step is done, you need to focus on discovering the client. Get to know them and their needs. Spend time understanding their real needs and the needs they don't even know about. Walk the client through the process of how their needs will be both met and encourage them to take your recommendations. This leads to the third and most important step, which is building value. Clients are going to buy what you're selling, only if you convince them you or a product has value. To build value, communicate with them when you will be in touch, when you are available and all the information the client will need.As attorneys, gaining the trust of the client comes from passion. You need to be passionate about them and their story. Working in the legal field comes with countless stories about people who have gone through turmoil, trauma and heartache. Clients need to have attorneys that are just as passionate as they are to solve the issue. This passion is important in showing clients that you care and are with them until the end. It will stem from the discovery stage, where you ask questions to get a better understanding of what the client needs and why they came to your firm.Most of the time, potential clients don't know what they want because they are stressed out from their legal situation. As an attorney, you need to get them to commit to something. After showing them your value, have them commit to a phone call from you, a follow up call from your assistant, or signing the agreement. You need to give them a choice to make a decision. This is where you close the deal and retain the client.Take a listen to learn more!1:19 The importance of trust, credibility, and rapport in closing a sale3:28 Engaging the client10:04 The importance of building value.19:30 The strategy of providing the client with a choice🎥 Watch the full video on YouTube here.Connect with Russ:Website Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Are you a new lawyer and need help getting your name out there? In this podcast episode, Jim and Tyson introduce Vaidas Cikotas and Steve Williams from RizeUp Media, a digital marketing agency specializing in law firm marketing. They all discuss how attorneys can establish an online presence and set the foundations for their business.First Thing to SetupWorking as a new defense lawyer involves a lot of marketing to get those first few clients. People need to be able to find you as a lawyer. One thing that is important to set up is Google My Business. This allows someone to add and edit business info and allows you to know how people find your business. This makes sure all information is up to date so you do not lose a single customer.Make ConnectionsNetworking is an important aspect of any business. In the legal field, networking with fellow attorneys is crucial to not only making connections but letting others know you are in business. If a fellow attorney cannot take on a case, they may refer a client to you. Being new in the business is all about making connections. Creating an online presence is another way to get your name and business out there. In relation to the legal field, commenting on various cases that are making headlines is a great way for people to understand your perspective. Social media like Twitter or Facebook is a great tool for this. The more online presence you have, the easier it will be for people to find you when they search on Google.Consistent Online PresenceVaidas and Steve talk about how a lot of great law firms exist but because they don't have a solid and consistent online presence, people are not aware of their work. They emphasize the need to keep an up to date website with the correct contact information, staff directory and biographies and the cases that attorneys have worked on. Think about this: If you need someone to landscape your backyard and the companies you are searching up do not have pictures of their landscaping work, you are not going to hire them. The same thing goes for law firms! Law firms and lawyers alike need to show their successes to get clients. Jim’s Hack: Don’t give your cell phone number to your clients when they are your clients, but give it to them after so they can refer you cases. Vaidas's Tip: Understand what you are spending for marketing and ask for help. Steve’s Tip: Give your clients your office phone number of your firm when they sign up.Tyson’s Tip: Use Zoho voice!  Episode Highlights:2:15 The initial steps attorneys should take to establish their online presence5:59 Importance of creating content to build presence on social media14:13 Exploring the long-term benefits of organic search results19:22 The significance of having a good online reputation🎥 Watch the full video on YouTube here.Connect with RizeUp Media:Website Facebook LinkedIn InstagramTwitter 

Are you in the market for a new AI tool to help make your life easier? In this episode, Tyson Mutrux introduces in his new tech segment where he shares an AI tool called Harpa.ai. This tool is a side window to your browser and does a wide variety of things. The tool can answer questions that you ask it, provide a summary and even rewrite what you are looking at on the page. Harpa.ai can integrate with other websites or apps. For example, it can provide summaries of Youtube videos with timestamps and can read the PDF you are working on.It is a great tool for writing as well. Whether you are writing a paper, website or a blog, the tool can mimic a specific writing style that you like. It also helps audit websites. If you have a website and you want it analyzed because you want to change some things, Harpa.ai will give you keyword reports, a strategy and meta descriptions. Take a listen to learn more about the various ways to use Harpa.ai!1:16 Introducing Harpa.ai2:21 The numerous features and capabilities of Harpa.ai🎥 Watch the full video on YouTube here.  Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Are you looking for a new hobby to add to your routine? In this episode of the Maximum Lawyer Podcast, Tyson talks about cold plunging and the various benefits of it.There is a lot of buzz around cold plunges. It is gaining a lot of traction and professional athletes are beginning to include it in their routines. Cold plunges do have a ton of benefits including improving your mood, strengthening your immune system, helping with inflammation and minimizing stress. Cold plunges can provide energy all day so you don't have to rely on coffee.Tyson talks about the different ways you can create a cold plunge, which includes his very own creation of turning a chest freezer into a cold plunge tank. Adding a temperature controller onto a tank is important because it will freeze the water to a certain degree and then turn off. When starting to implement cold plunges into your daily routine, it is important to start with small increments of time. Do not just jump in and stay in the tank for 30 or 40 minutes. Start slow with 5 minutes and gradually increase the time as you continue to use it.Listen in to learn more about cold plunges!2:07 Explanation of how to convert a chest freezer into a cold plunge tank6:20 The various benefits of cold plunging9:05 Starting with shorter durations9:51 Tyson advises listeners to consult with their doctors before trying cold plunges🎥 Watch the full video on YouTube here. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Do you need help improving your law firm's client journey? Are you finding it hard to get clients? In this episode, Matt Spiegel, the co-founder and CEO of Lawmatics, discusses the importance of providing excellent customer service in the legal industry and improving the client journey.It is evident that lawyers are not CEOs. They don't run businesses. But, Matt emphasizes the need for law firm owners to run their practice like a business. Law firm owners need to go out and find clients to grow their firm just like a CEO would go out and make connections to grow their success. Part of growing your business and law firm ensures the client is always happy because a happy client equals a happy practice. Matt delves into the ways to prioritize the happiness of a client.1 | Client Begins The client journey begins the moment a client reaches out to your firm via email or phone. This is part of the “client intake phase”. This phase is crucial to getting a client because they are reaching out to multiple firms at once. You need to ensure staff are engaging right away so they don't lose the client. Immediate engagement shows the client exactly how you will respond to them throughout the process. It shows that those in the firm care and are ready to provide the client with what they need, even if it's just basic legal information.2 | Active ClientThe “active matter phase” is the communication throughout the length of a client's case. Like phase one, communication is key to getting and retaining a client. It is important to provide the client information throughout the journey. Make it a habit to market to them. Send them information like newsletters that include things that are external to your firm. It is a good idea to set up a client portal, where individuals can go into a system and get updates on their case. If email communication is too much (and it can be in this industry), a client portal is a great way to input all necessary information and the client can retrieve it on the other end. 3 | Former Client The “former client phase” is a neglected but important phase in the client journey. 75% of clients come from referrals. Even when a client’s case is complete, the relationship between the attorney and client needs to continue. There are many ways to maintain a good relationship with a former client. Send a birthday and holiday email every year or add them to a mailing list for networking events. What this does is let the client know the firm has their best interests in mind even after the working relationship ends.Matt speaks about only doing things in your law firm that you can measure. You need to be able to back up your success with KPIs and numbers. Think about the conversion rates of initial screening calls that lead to actual clients. This will measure how successful the intake process is for your firm. Cost per lead and cost per client is another metric to consider to ensure the amount it takes to bring a client on board and how much you are making from that client makes sense.Take a listen!6:57 Immediate engagement and rapid response to create a positive first impression8:45 Focusing on maintaining the relationship with a former client8:58 Providing excellent customer service from the very first contact with a client9:53 Delighting clients through effective communication during the active matter phase17:29 The importance of automation🎥 Watch the full video on YouTube here.Connect with Matt:Website InstagramFacebookLinkedin Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Are you curious about using AI in your law firm? In this podcast episode, Jim and Tyson interview Manny Griffiths, the CEO and co-founder of Hona (formerly known as Milestones), a legal tech company that uses AI to change the client management experience.Hona was created as a way for client's going through the legal system to keep up to date on the progress of their cases. Manny shares about Hona as a “Domino's pizza tracker” type of system, where clients can know every aspect of their case and know where their cases are in the legal process. This stemmed from a personal story of being out of the loop in a case for months at a time, with no answers from his lawyer. Hona really works to improve the client experience and ensures those going through the legal process always know the status of their case. What makes Hona such a great product is that it includes every aspect of the client-lawyer interaction. The app includes basic communication, data collection (ie. basic personal information), billing and an AI chatbot that provides additional information on a case. Manny speaks to the fact that AI is drastically changing the way lawyers do their work. Though there are some that are hesitant to adopt it in their own firms, those that are wanting to elevate their firms are using it. Manny talks about how other people are becoming eager to learn about Hona and provides demos on how the app was created and how it is used. This shows the popularity of AI within the legal field. With the adoption of AI, the legal field is moving in a direction that many thought it would not go down. Simply put, the firms who are smart and take advantage of AI will prosper and the firms who are rejecting it will eventually go out of business. Listen in to learn more!Jim’s Hack: Respond to your YouTube comments and see more engagement!Manny’s Tip: Pay college football players or college athletes to do a small commercial or snippet and then send it to your alumni that are a fan of that team. Great, fun marketing! Tyson’s Tip: Use the Amazon smart plug to make life a little easier!2:53 The motivation behind starting Milestones10:06 The vision for Hona as a bridge between law firms and clients11:18 Discussion of how clients can use the AI chatbot in Hona19:03 Insights on the growing trend of niche AI startups in the legal tech space21:28 Discussion on advancements in technology and legal knowledge🎥 Watch the full video on YouTube here.Connect with Manny:Website Twitter InstagramLinkedin