Maximize Your Influence

Kurt Mortensen
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Jun 11, 2019 • 19min

Episode 290 - Turning That No to Yes

Tired of hearing that nasty word – The word NO.  That NO is costing you money and costing you business. (Maybe costing you dating opportunities. :)   There are things you are doing that can guarantee a NO AND there are things you can do to guarantee a YES. Article: Crime, commitment, and the responsive bystander: Two field experiments.  It is easier than you think to get more yeses and the science of influence is clear about how to do it.  Join me for this week’s podcast on How to turn the NO into a YES. 70% off Influence University for a limited time!! Run!!
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Jun 4, 2019 • 22min

Episode 289 - Dealing with Remorse and Refunds

We have all been there – someone did not promise what was supposed to be delivered.  What was your reaction?  Has it happened to your company?  What causes buyer’s remorse?  What causes someone to ask for a refund? These questions and more will be answered on this week’s podcast.  What causes, how do you eliminate and how do you solve these issues.  It does not matter if you have a perfect product or service – this will happen to you.  Personality Traits May Affect Susceptibility to Persuasion Join me for the podcast on Dealing with Remorse and Refunds. Whats your Persuasion IQ? Find out and get a copy of my best-selling book for free for helping me out with my research!
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May 29, 2019 • 20min

Episode 288 - What's First? - Connect or Credibility

I was traveling with a famous personal development speaker (not going to reveal His name).  It had been a very long day and we arrived at our next destination.  It was very late at night and we were checking into our hotel for our speaking engagement the next day.  He asked the young lady for an upgrade and she said that they did not have any upgrades available.  He said, do you know who I am?  No, she said.  Do you know how often I frequent your hotel?  Sorry sir, I don’t, she politely responded.  He started to raise his voice and get angry.  When she would not give him a complimentary upgrade, the anger escalated as he asked to see her manager.  She slowly said I am the manager.  He left disgruntled and he did not get his upgrade.  I approached the desk and said I am sorry for that, nobody should treat you like that.  She said that’s OK it is part of the job.  We chatted for a bit and I made sure there was a connection and at the end of our conversation she said, thank you for your patience, would you like a complimentary upgrade? We have all had the experience of feeling an instant connection or bond with someone after just a few seconds of being in their presence. This is the Law of Connectivity. On the flip side, we have all met someone that rubbed us the wrong way or even repelled us.  We instantly did not want to be around them.  Then we meet some people we need to persuade and they don’t want to connect.  They want to get down to business.  Their face says, “Quit trying to be friendly – What’s the bottom line?” 6 Reasons Salespeople Win or Lose a Sale How do you know in that first 30 seconds if you should try to connect with them or go straight into credibility?  What signs are you looking for?  How should you start your presentation?  Join me for this week’s podcast as I discuss when to know when to connect or when to build credibility.  
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May 21, 2019 • 25min

Episode 287 - How to Get Referrals Without Asking –Stacey Brown Randall Interview

Is most your business or sales based on referrals?  Do people instinctively remember to refer you to their friends or colleagues?  Getting referrals makes persuasion easier, trust is not a barrier, and you know they need your product/service. Did you know there are ways to get referrals without asking for them?  There is a simple formula to get people to refer others to you – no questions asked.  Join me as I interview Stacey Brown Randall.  She is the author of Generating Business Referrals Without Asking.  Listen to this week’s podcast. Expert Guest: Stacey Brown Randall www.staceybrownrandall.com/quiz Stacey is the author of Generating Business Referrals Without Asking, host of the Roadmap to Grow Your Business podcast and teaches small business owners and solopreneurs how to grow their business through referrals without asking and sticky client experiences. She is the wife to one, mother to three and a supporter of the entrepreneurial dream for all.    
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May 15, 2019 • 6min

Episode 286 - How Your Height And Weight Affect Persuasion And Influence

Does appearance matter?  We are all taught not to judge each other by appearance. But at the end of the day we all end up judging each other subconsciously and and a lot of that is based on your physical appearance. The wrong judgment means your ability to influence decreases.  Think Looks Don't Matter? Think Again Do you look athletic, tall, fat or fit?   It all changes the way we get judged.  The shape and look of your face and body will also affect judgments.  I know it is not fair, but it is time to deal with reality.  Your appearance is judged by your positive and negative characteristics.  Find out what is being judged by others.  What is hurting your credibility and lifetime earnings?  What can you learn and to be more persuasive?  Listen to this week’s podcast to find out!
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May 8, 2019 • 25min

Episode 285 - How to Borrow Credibility

Are You Credible In The Eyes Of Your Prospect? Credibility is a huge aspect of influence. You could be the smartest person in your field or even the most qualified, but if that is not the perception, there is no credibility.  You have to be careful about how you explain and exhibit your credibility. If you launch into a laundry list of your accomplishments or of your education and titles, you might be perceived as a self-centered. The Diet Linked To Higher Intelligence You can transfer (borrow credibility) from others.  Since trust and credibility is at an all-time low – sometimes the only option is to borrow credibility from others.  Remember even though you are a good trustworthy person, it does not mean people trust you.  Join me for this week’s podcast on how to borrow credibility in any situation. 
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Apr 23, 2019 • 26min

Episode 284 - Price Is Not The Issue – YOU Are

Never fight on price.  Price in not the issue – you are the issue.  Only 6% of things are bought on price. Anybody can fight on price.  Let’s learn 14 techniques to make price a non-issue.  This is all about human perception. The human mind has to find a benchmark or comparison to make judgments, especially when we are talking about unfamiliar situations or new products. People need to make comparisons with their past experience and knowledge.   If the price comes up – you have blown your presentation.  Join me for this week’s podcast on Price Is Not The Issue – YOU are.  Learn how to master the influence skill of making price a non-issue. Discover why most objections are lies and solving them hurts your ability to persuade  
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Apr 16, 2019 • 20min

Episode 283 - Emotions (EQ) That Hinder Influence

Can you use fear to persuade?  Does mood matter when you are attempting to influence?  What about resentment, worry, depression and happiness – How do these emotions affect your ability to persuade? Your emotional intelligence and triggering the right emotion is a major aspect of influence. An experimental study of audience recognition of emotional and intellectual appeals in persuasion  Join me for this week’s podcast on Emotions (EQ) That Hurt Influence.  I will reveal the latest research on EQ and talk about the emotions that can help and hurt your ability to influence.
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Apr 9, 2019 • 20min

Episode 282 - Emotional Intelligence (EQ) and Lying

Did you know your Emotional Intelligence (EQ) is more important indicator for success and wealth than your IQ?  This EQ is also critical in your relationships and your ability to read people.  Emotional intelligence is a critical factor in detecting deception or detecting any type of emotion.  How are you in reading people and identifying deception? What is the Face of Truth? Join me for this week’s podcast on Emotional Intelligence (EQ) and Lying.  I will reveal the latest research on EQ and how to apply that to the world of detecting deception.
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Apr 3, 2019 • 22min

Episode 281 - How to Spot a Lie

How do you spot a liar?  How do you know if someone is really telling you the truth or they are trying to take advantage of you?  Deception and lying has been in the news lately.  How do you know who you can trust?  Who is telling the truth?  This knowledge will help every aspect of your life.  The other challenge is when you get nervous or uneasy you might be showing signs of deception.  What I am saying here is that even if you are telling the truth, you might be sending signals of deception.  Your audience can’t always identify exactly what is making them distrustful, but they feel that way and that is all that matters to them.  What happens is we all have micro expressions that happen so rapidly the conscious mind can’t see them, but the subconscious can sense them.   The Newest Way to Tell When Someone Is Lying to You Join me for this week’s podcast on How to Spot a Lie.  I will reveal the latest research on lying, deception and how to detect when someone is trying to deceive you.

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