The Art Biz

Alyson Stanfield
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May 9, 2019 • 49min

Multiply Your Audience and Expand Your Show's Impact with Jill Powers (#27)

Jill Powers is a sculptor, installation artist and educator who creates art related to ecological issues. Jill discusses how her events educate, delight and challenge the viewer, and how she came to seek out unique collaborations with area businesses, organizations and experts. Jill also describes the many programs she has organized, and how she did it while balancing her own artistic commitments. You'll hear about how she worked with dancers, scientists, and restaurants beyond gallery walls. In this interview, you will hear about: Jill's background both in art and education, and her passion to create and teach in different settings. Two Colorado exhibitions: Plants and Insects in a Time of Change at the Firehouse Art Center in 2013 and Hold Fast: Seaweeds in a Time of Oceanic Change at the Dairy Art Center in 2016. The curatorial thesis of experiencing art that opens doors to the message. The actual work that was on view for each exhibit. The benefits of becoming involved in your community and collaboration beyond what seems possible. The clever way Jill's exhibitions included everyone from dancers, to chefs and scientists. The film night she organized as part of a public program. The funding that took place in order to successfully run the exhibits. The obstacles she faced in pulling off both events with over 3 years of planning. Her way of using volunteers and organizing systems to help her stay focused and on track. What led her to recognize the value in involving others and making the art more meaningful. The immersive aspect of her exhibits including live samples of seaweed at a tasting station and using music to set the mood. Her advice for artists who may consider becoming more involved in their community, and why enthusiasm and personal connection is so impactful. A glimpse into what's next for her in the future, including a book based on her teaching and life experiences. Resources: Jill Powers https://jillpowers.com/ Dairy Arts Center https://thedairy.org/ Firehouse Art Center https://firehouseart.org/ Seaweed exhibit article in the Denver Post https://www.denverpost.com/2016/02/22/boulder-artist-brings-seaweed-trend-to-plates-spas-and-restaurants/ Show notes and comments https://artbizsuccess.com/powers-impact-podcast
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Apr 18, 2019 • 52min

Creative Placemaking and Public Art with Lynn Basa (#26)

Chicago painter, public artist, and creative placemaker Lynn Basa joins the show today. She discusses making the art you want to make and the varied ways that artists are intersecting with public life. Lynn, author of The Artist's Guide to Public Art, also talks about the legacy she is creating with The Corner Project and how public art has changed over the years. In this interview, you will hear Lynn talk about: Her background as a studio artist and how it led to her interest in public art. Her time at the Seattle Arts Commission. The big jump of having her tapestries fabricated as rugs in Nepal, to then selling art to private collections, to finally teaching herself the business of finding customers. How the accessibility of art and availability of selling it online has changed the industry over recent years. What creative placemaking is, why it has gotten a bad rap, and how it is different from public art. Why she felt the need to go back to school in 2016 and get an MFA. What The Corner Project is, who funds it, the main mission of the space, and why she was inspired to start it. Some of the obstacles Lynn faced to build a coalition and organize a community in The Corner Project. What a typical meeting at The Corner Project looks like, her biggest challenges in running it, and what she wishes she would have known before starting it. Why an artist would be interested in creative placemaking, and who isn't cut out for it. How her personal art has developed over time. The Chicago art scene and the way her community supports other artists. Her upcoming book, the second edition of The Artist's Guide to Public Art. Getting better results by truly listening rather than by imposing your ideas — especially in local politics. How she learned how to pace herself and manage her time more effectively. Inspiration for artists on how they can be catalysts in their communities. Resources: The Artist's Guide to Public Art Lynn Basa The Corner Project I'd Rather Be in the Studio Quotes: "Art is a billion dollar business, and someone has to do it." "There is so much demand for art of all kinds." "Buying art isn't a rich person's hobby anymore." "I do think artists have a holistic way of looking at the world, and we need to recognize that." "Look around you, there are more resources than you think. " *** This episode of the Art Biz Podcast is sponsored by our Art Career Success System, a year-long business training program for committed artists. See http://ArtCareerSuccessSystem.com ***
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Mar 14, 2019 • 25min

Caring for Your Most Precious Asset as an Artist with Missy Graff Ballone (#25)

Missy Graff Ballone, artist and founder of Wellness for Makers, joins the show to discuss the importance of taking care of your most precious asset for making art: your body. She shares her own background as an artist, massage therapist and yoga instructor, and why she saw a need to provide resources that help artists take care of their bodies so they can make more art, and in turn, run their businesses. She also gives tools artists can use to get started in their new journey towards better health. In this interview, you will Missy hear talk about: Her background as an artist, massage therapist, and yoga instructor, and how all three are instrumental in her career today. How she blended her artistry and love of the body to motivate and empower artists through education, mindful living, and movement. Why she felt it important to teach artists accessible self-care to improve the longevity of their bodies, and ultimately their career. How it's never too late to invest in yourself and focus on the key assets — your body and health! The importance of creating extra variety in your movements in the studio. How we can become more consciously aware of the patterns we create within our body, and the most common ailments artists typically endure. Some gentle techniques and tools that she finds important and effective. The theme of resilience and how it relates to wellness for artists. Resources: Wellness for Makers Complete Wellness Kit 4 Weeks of Resilience Quotes: "We can't make art without a healthy body." "An artist's number one asset in their business isn't their mailing list, it's their body." "Our body is our most important tool." "Learning about the body is really empowering." "I love the idea of resilience in the body." *** This episode of the Art Biz Podcast is sponsored by our Art Biz Mastermind Workshops, where we can accomplish more in two days than if you spent 6 months trying to figure it out yourself. See http://ArtBizMastermind.com***
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Feb 14, 2019 • 38min

How To Be A More Confident Artist with Gwen Fox (#24)

Gwen Fox, a professional artist, instructor, and coach, joins the show to talk about building confidence. We discuss the difference between a belief and a truth, silencing our inner critic, how to overcome setbacks and deal gracefully with unwanted commentary. Gwen shares some of her own affirmations and gives specific ways in which we can use goal setting and visualization to create a life we may have never even dreamt was possible. In this interview, you will Gwen hear talk about: What you can do when your confidence is dashed, and how perfectionism and negative self-talk doesn't help. Why some people appear more confident than others, and where confidence doesn't come from. Why it's crucial to surround yourself with those that give you confidence. Gwen's personal experience of an authority figure questioning her intellectual capabilities, and how she finally shed the belief of not being "smart enough" that plagued her for years. The difference between beliefs and truths, and how to acknowledge and then silence your inner critic. Why so many artists suffer from the imposter syndrome, and how to combat it. How the words you choose to describe yourself shape the entire creative process. Examples of affirmations that Gwen herself uses for success and confidence. How Gwen looks at failure and mistakes as learning lessons and highways to success. The two best words you could ever ask yourself: "what if". The importance of using visualization, affirmations, and goal setting as tools to shape confidence and release your artistic voice into the world. Why Gwen fully believes we produce better art when we are kind to ourselves. Resources: Gwen Fox Quotes: "Confidence is a mindset." "Creating comes from your soul, and it's where you reveal the deep, intimate side of yourself." "Your creativity is what is so important. No one has your voice." "What we feed ourselves mentally is what we bring about." "The most important real estate in the world is the 6 inches between your ears." "Know that failure is an event, it is not personal." *** This episode is brought to you by the Art Biz Inner Circle. This is a group of unapologetically ambitious artists that my team and I worked with for a year. We help our members with goals, mindset, business strategies, and focus. See – http://artbizinnercircle.com ***
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Jan 24, 2019 • 45min

Leaving Behind What is Safe with Jan R. Carson (#23)

One artist's journey is never the same as another's. Not only do you have to be creative in what you make, but also in how you get it out there, connect with the right people and situations, and create a sustainable living. There is no perfect blueprint on how to make money or create a sustainable career, but for Jan R. Carson, the focus is on the quality of the work. In this episode, she talks about her own journey from a production artist since 1999 making over 7,000 silk and stainless steel wire mobiles, to her decision to leave behind what had been a safe income to go after the art and life she wants for herself. She discusses the balance of both worlds and how she has made it work successfully over the years, the selection process for the shows she enters, the vulnerable side of transitioning to a fine artist, and advice for artists looking to take a risk and leave what is safe. In this interview, you will hear Jan talk about: The non-linear career path of professional artists, and why determination and vulnerability are two key characteristics. Her personal transition from a production artist to a fine artist over the last 10 years. More about Jan's Moon-Lily Silk Mobiles, and what is involved with production and filling orders. The many hats she wears in navigating the construction of the mobiles, along with marketing, accounting, etc. Why she found it easier to retain and train people as employees rather than interns. What led her into production work and the retail business, and how it showed her that it was possible to make a living as a fine artist. Why she feels as though production art is tough for artists that want to explore and grow the different facets of their art. The point at which Jan knew she needed to begin shifting towards making her own art, and the steps she is taking towards balancing both production work and creation. Her commitment to letting her body make the work, and keeping her mind out of it. How she got the confidence in herself and her artwork to exhibit it, and what it felt like to put it out into the world. The important question artists need to ask themselves: What do I need to make? Not: How do I sell my art? The challenges of textile art, and connecting with the right people that will lead to sustainable income. The social component of being an artist, and how Jan navigates the world as a self-proclaimed shy homebody, to integrate her personal confidence more into her art. The importance of listening, connection, and staying open and present as an artist. Resources: Moon-Lily Mobiles Five Years Out Cherry Creek Arts Festival
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Dec 20, 2018 • 39min

Opening and Running Your Own Gallery: Tracy Miller (#22)

Many artists have a desire to open their own gallery, but few know how much work and thought actually goes into it. In today's episode, artist and gallerist Tracy Miller shares her experience of running the Tracy Miller Gallery for the last 7 years. Tracy discusses the journey from Fine Artist, to working in a Gallery, then opening her own gallery in Manitou Springs, Colorado. She talks about what type of artists she chose to work with, why she chose the specific location of Manitou Springs, the style of Art of the New West, challenges she overcame when running the business, how to still paint and have time for your own art when running a business, and advice she would give to others looking to open their own gallery. Tracy also talks about her decision to close down her gallery and focus more on her own work as an artist. In this interview, you will hear Tracy talk about: Her background as a fine artist, and how her experience with wholesale helped her later with becoming well versed in retail. Her experience working 5 years at an art gallery in downtown Denver, and why she feels working at a gallery before opening one is crucial. How Tracy Miller Fine Art came to be in 1994, and then evolved into Tracy Miller Gallery in 2011. Why Tracy chose Manitou Springs, Colorado as the gallery location, and how the mix of tourists and locals was a smart choice for her business. Why 70% of her sales ship out of state, and the importance of running a good virtual business on social media and your website. The importance of maintaining studio hours when you are an artist-gallerist. What Art of the New West means stylistically, and how the wildlife, landscape and Western themes are brought to life in a contemporary and colorful manner. The vision that Tracy brought to curating a cohesive gallery that some say fits perfectly together like a jigsaw puzzle. How Tracy chose specific artists for her gallery, and why she recommends working with artists that have tested their art before, engage with their clients and fans, and are active in their own business. Why gallery owners should know the price points of not only the art in their region, but the city or community as a whole. Crunch the numbers, and know the numbers. The success principles of "acting as if" and getting involved with your local community to network. How the internet has changed the way gallerists and artists interact as a collaborative effort rather than separate entities. Overcoming major business challenges, including two fires, floods and road construction projects around her gallery. Why Tracy has decided to close the gallery. Why her profit margin was at least 10% higher than a normal profit margin for retail. The different types of galleries that artists can open, and the choice they have to feature only their work, or create a space featuring both themselves and others. Resources: Tracy Miller Fine Art Tracy Miller Gallery - Facebook Tracy Miller Fine Art - Instagram Comment on this podcast Quotes: "I wanted to bring the finest in this genre that I could to our region." "Little did my artists know how long I stalked them!" "If you want to be financially successful and sell art, I knew I would have to pick people that had a following and a track record already." "It's a long term career, not a fast overnight career." "Do your research and know your market." "It comes down to a lot of organization and discipline to paint while you run a gallery." "Never turn down the opportunity to promote yourself and meet new people." *** This episode is brought to you by the Art Biz Inner Circle. This is a group of unapologetically ambitious artists that my team and I worked with for a year. We help our members with goals, mindset, business strategies, and focus. See ArtBizInnerCircle.com ***
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Nov 29, 2018 • 46min

Creating Opportunities for Your Art Career: Meg Black (#21)

Meg Black, an artist known for her proactive approach, shares her journey of securing a significant commission for the Topsfield Town Hall. She reflects on past experiences that shaped her, including a pivotal commission for a local library. Meg discusses the creative process behind her artworks, blending local inspiration with history. She reveals challenges she faced without a patron and her strategy in enlisting community support. Listen to her insights on navigating funding, community engagement, and showcasing art that resonates deeply with the local audience.
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Nov 1, 2018 • 17min

How to Choose the Right Artist Group for You (#20)

Artists are so generous and I love to see them supporting one another. I'm blessed that I get to be the person who introduces them to one another in the groups I lead. After witnessing artist groups from the outside and within over nearly 3 decades, I've been thinking a lot about artist group dynamics. In this podcast, I share with you my thoughts on this topic. It's just me talking, so it's shorter than most of my episodes. Here's what I share: Four primary reasons to be part of an organized and well-run artist group. Four attributes to look for in an artist group that will match your goals and ambition. Take notes because this could save you a lot of frustration when you're trying to find your tribe. *** This episode is brought to you by the Art Biz Inner Circle. This is a group of unapologetically ambitious artists that my team and I work with for a year. We help our members with goals, mindset, business strategies, and focus. See ArtBizInnerCircle.com ***
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Aug 16, 2018 • 55min

The Investing Artist: Art, Real Estate, and Legacy with Mary Erickson (#19)

Mary Erickson's art sales have paid for her lifestyle, which is comfortable and adventurous, but far from extravagant. She is a savvy investor and wise with her finances. Mary says she paints so that she can buy real estate so that she can collect art - paintings by other artists. You'll hear all about it in this episode. You'll also hear about: How she started selling and why she believes being involved in your community is key to an artist's success. How she keeps up with the 8 different galleries that represent her. Mary's legacy project: High Ridge Gardens, a bird sanctuary and artist retreat on her property, which she will leave with a funded endowment. I hope Mary's story inspires you to become wise with your finances. See Mary's art at MaryEricksonArt.com *** This episode is brought to you by the Art Career Success System: a step-by-step system to implement for growth no matter where you are in your art business. See ArtCareerSuccessSystem.com***
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Jul 19, 2018 • 52min

Transform Your Many Creative Ideas into Multiple Income Streams: Helen Hiebert (#18)

Helen Hiebert, a successful artist and entrepreneur, shares her journey of turning her passion into profit. She reveals her five diverse income streams that allow her to thrive creatively and financially. Helen discusses the importance of embracing the business side of art and how she balances it with parenting. The conversation also covers her blog, The Sunday Paper, and the evolving world of teaching online. Innovative ideas like community projects enhance her artistic impact and connect her with a wider audience.

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