The Art Biz

Early in her painting career, Carol A. McIntyre was surprised by the lack of easy-to-understand color theory classes. This motivated her to develop a simpler way to mix color which, in turn, would empower artists. Her full-color book, I Just Want to Paint: Mixing the Colors You Want, walks you through her color-mixing methodology. Carol has helped over 3,500 painters see and mix color differently. She is an award-winning artist who is a signature member of the Transparent Watercolor Society of America and holds associate memberships with the Oil Painters of America and the American Women Artists. In this episode of the Art Biz Podcast, Alyson talks with Carol about the long process of publishing her book and the expenses, many of which were surprises. See Carol's art. Find her book, I Just Want to Paint. Follow her on Instagram. This episode is sponsored my signature business-building program, the Art Career Success System, a program I have perfected for more than 17 years working with artists. All of the lessons you learn in the Art Career Success System are tasks you will do over and over again throughout your art business and career. That's why it's a SYSTEM. In the ACSS you will build a strong foundation using my video and audio lessons, worksheets, and transcripts. And you will be part of a community of artists who are forward-thinking and forward-moving. Join us now and get your business in shape. See http://artcareersuccesssystem.com. **** Music for the podcast is by Wildermiss. Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 36) Instagram @AlysonStanfield Facebook @ArtBizSuccess #ArtBizSuccess

Adele Sypesteyn is a New Orleans-born artist whose architecturally influenced abstract work is distinguished by multiple layers of texture, color and pattern. She draws inspiration from her surroundings, particularly the weathered walls of New Orleans and elements of nature. Her abstract art combines warm textures with aged patinas and writings, and utilizes her unique technique developed over three decades as a practicing artist. Adele has been making a living from her art for 4 decades. But she never got too comfortable with income coming from a particular source. She paid attention to changes in the marketplace and economy. And she educated herself. In this episode of the Art Biz Podcast, Alyson talks with Adele about the trail she blazed, including her decision to pull out of her galleries and focus on expanding her teaching practice into a major source of income. See Adele's art at https://AdeleSypesteynStudio.com and watch her instructional videos on her YouTube channel, https://www.youtube.com/channel/UCJoxxdEPmXegvzMSywE-L2Q **** This episode is sponsored my signature business-building program, the Art Career Success System, a program I have perfected for more than 17 years working with artists. All of the lessons you learn in the Art Career Success System are tasks you will do over and over again throughout your art business and career. That's why it's a SYSTEM. In the ACSS you will build a strong foundation using my video and audio lessons, worksheets, and transcripts. And you will be part of a community of artists who are forward-thinking and forward-moving. Join us now and get your business in shape. See http://artcareersuccesssystem.com **** Music for the podcast is by Wildermiss: http://wildermiss.com Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 36) Instagram @AlysonStanfield Facebook @ArtBizSuccess #ArtBizSuccess

Lorraine Glessner's love of surface, pattern, mark-making, imagem and landscape has led her to combine disparate materials and processes such as silk, wood, wax, pyrography, rust, paper, and more in her work. Lorraine is a former Assistant Professor at Tyler School of Art, Temple University, artist mentor, workshop instructor and an award-winning artist. She holds an MFA from Tyler School of Art, Temple University, a BS from Philadelphia University, and an AAS in Computer Graphics from Moore College of Art & Design. She has a diverse art background with skills that include painting, sculpture, graphic design, interior design, textile design, photography, digital imaging and much more. Since 2016, Lorraine has evolved from an assistant professor of art to running her own workshops and retreats. Through the process, she has learned a great deal about teaching as a significant source of her income. In this episode, you'll hear Lorraine and Alyson talk about how she has set up her workshops and retreats, how she finds venues, the pros and cons of doing for-hire workshops, the tools she uses to stay organized, and how she balances teaching with her studio practice. See Lorraine's art at https://LorraineGlessner.net and find her on Instagram https://instagram.com/LorraineGlessner1 **** This episode is sponsored my signature business-building program, the year-long Art Career Success System. Whether your goal is to increase your income, expand your venues, become more articulate about your work, enhance your online reputation, or nurture your audience, the Art Career Success System gives you what you need. I purposely called it a System because the actions you take in the course are things that you will do repeatedly throughout your career. Your approach this year will be different from the approach you take next year or the year after. But when you follow the Art Career Success System, you can easily update it to reflect your changing needs. Join us and get your business in shape. See ArtCareerSuccessSystem.com. **** Music for the podcast is by Wildermiss: Wildermiss.com Read the show notes, see photos, and leave a comment at ArtBizSuccess.com/podcasts (episode 35) Instagram @AlysonStanfieldFacebook @ArtBizSuccess #ArtBizSuccess

*~* This episode is sponsored by the Art Career Success System, a 1-year training program that gives you the time and space to build a strong and reliable business foundation for your art. See ArtCareerSuccessSystem.com *~* Living the artist's life doesn't necessarily flow with owning a business—with gaining valuable business skills that help you earn income from your creativity. But every so often I come across artists who are just as interested in learning about business as they are in being an artist. And I feature them in my interviews on the podcast and blog. Miriam Schulman is one of those artists. She discovered a gift secondary to her art—a curiosity about how the art business works. Combined with the fact that she loves to talk and ask questions, Miriam found her calling in her weekly podcast, The Inspiration Place. But it was a lot of work to start, and it's a lot of work to keep up. If you have ever considered starting a podcast or sharing your story on a podcast, this episode of the Art Biz Podcast is for you. In this interview you'll hear about: Miriam's background in engineering and corporate finance and how she found the courage to transition to a full-time artist. How she promoted her work early on and why she still believes in using a brag book. The teaching spot she created called The Inspiration Place to collaborate with other artist teachers. What gave Miriam the idea to start a weekly podcast under The Inspiration Place umbrella and how she committed to making it happen a few months later. The production team and systems Miriam has behind her now and the coaches and mentors that have helped her along the way. Why she feels that podcasting is the perfect platform for her to share her voice and build her influence. Miriam's decision to focus on business lessons and translating them as they pertain to artists specifically. Her automated process for inviting and booking guests and her advice for artists who pitch to be on her show. Why Miriam plans to keep podcasting every week and how it serves her in her business. See Miriam's work: SchulmanArt.com Follow her on Instagram: Instagram.com/schulmanart Listen to the latest episode of The Inspiration Place Podcast: https://www.schulmanart.com/category/podcast/ You can leave a comment for Miriam or me along with this post at https://artbizsuccess.com/produce-podcast-schulman (episode 34). Music is by Wildermiss.

In 2014, Ali Cavanaugh had 11 galleries representing her work throughout the U.S. and even overseas. It was all she could do to paint fast enough to supply these galleries with new work. What a great problem to have, right? But something wasn't sitting right with Ali. So she asked each of the 11 galleries to return her work. One by one they sent back what few paintings remained in their inventories. She had begun to reconsider not just what her business model looked like, but the art itself. She decided to take control and be very deliberate about her next moves. In episode 33, you'll hear about: Ali's first steps as an artist and initial gallery representation. Why galleries weren't interested in work behind glass. How Ali took 6 months to teach herself a new watercolor technique and why it was important to do this. How Ali used her blog to attract press coverage and interest from galleries. How Ali has expanded her audience using social media. Ali's philosophy of the artist's journey and micro-evolution. Why it's critical to challenge yourself as an artist. Why Instagram is the perfect platform for getting affirmation for your work. The reason Ali pulled her art from galleries and what happened to those 25 pieces. How Ali began raising her prices and why art fairs were the best venue for the new prices. Ali's monograph that was published by Unicorn Publishing in 2019. Details of Ali's intention to renovate a property in the small town of St. Genevieve, Missouri. Ali's upcoming plans for Patreon. To be inspired by her work, visit AliCavanaugh.com and find her on Instagram @_alicavanaugh_ You can leave a comment for Ali or me along with this post at https://artbizsuccess.com/reinventing-cavanaugh-podcast (episode 33). ~+~+~ This episode is sponsored by the Art Career Success System, a year-long program and community that gives you a strong foundation for a sustainable art business. See https://artbizsuccess.com/acss ~+~+~

Explore the messy and nuanced journey of success in the art world. Discover why comparing yourself to others can stifle creativity. Learn about the three different ways artists define success and what vital aspects are often overlooked. Embrace small wins that lead to sustainable growth. Dive into the idea that happiness is a crucial factor in measuring success. Plus, the importance of evolving narratives and nurturing relationships to spark new opportunities in your artistic career!

When I heard Sean VanderVliet mention the word "legacy," I knew I had to talk with him. He thinks big and I like that. Check out episode 15 and episode 19 for more on legacy. Sean is the artist behind Fenway Clayworks based here in Denver, Colorado, and in just a few years he has created a brand and a buzz around his functional pottery. A number of Denver's finest restaurants commission Sean for their signature dinnerware. He wasn't always a ceramic artist. For a number of years Sean worked in tech startups and even, with partners, started his own niche business for rock climbers. He has been able to translate the lessons he learned in those positions to his career as an artist. Sean says that people work with him because they see his passion. Although 60% of his current business is from commissions, he makes work in his style. If you want something with a flower or aspen tree on it, look elsewhere. He enjoys immensely the collaboration with chefs and others, but he is also clear that not everyone is a customer. This is just one of the numerous business lessons in Sean's story that are applicable regardless of the type of work you do. After hearing his vision, you may want to start looking out for a Fenway Clayworks in your neighborhood. Our topics of discussion include: Sean's background and how his childhood community influenced the work he does today. Why he left his corporate job to be "part of something small" and how working at other companies has served him in his pottery business. The business model he operates and the breakdown of his income streams - 60% wholesale dinnerware to restaurants in the Denver community, 20% wholesale to retailers, 20% direct retail sales. How Sean's confidence has grown, which has allowed for more success in his business. His commitment to his own design style. How Sean plans to scale his business and hire help to support his growth. The role he's assigned to social media and email (and Instagram as "the perfect platform for potters"). Why he believes that people choose to work with him over other artists. Sean's dedication to educating and explaining his process and how this translates to pricing. And his realization that "not everyone is a customer, and that's okay." What's next for Sean and his plan for an "experiential retail" space. Follow Sean on Instagram. Music by Wildermiss. To leave a comment, see images, and read more, click here. ** This episode of the podcast is sponsored by the Art Biz Mastermind Workshops. Join us live in Seattle on September 28-29, 2019. See http://artbizmastermind.com **

The fact that we are approaching the 100th anniversary of the ratification of the19th Amendment did not escape the attention of Oklahoma-based mixed media artist Marilyn Artus. For years, Marilyn had been wondering what art project she could possibly do that would be grand enough to match the significance of the occasion. She came up with one—Her Flag—and joins the show to talk about it. It includes collaborations with artists and public performances in each of the 36 states that passed the amendment. After more than a year on the road, Marilyn will complete the enormous flag. Marilyn talks about what inspires her to honor this occasion. She also shares how we can get involved. In this interview, you will hear about: ● The research and passion that drove Marilyn into this ambitious project. ● Why it was important to Marilyn that the project be open to anyone who wants to celebrate, regardless of race or political affiliation. ● Why Marilyn knew if she wanted this project done, she needed to do it herself and not wait for anyone else. ● How Marilyn selected the 36 women artists in each state to work with. ● Why it was important to Marilyn that she pay the artists. ● The decision to make the flag at Rainbow Pennant, a business in Oklahoma that already employs women to make American Flags. ● A glimpse into the states Marilyn will travel to throughout her epic journey. She will start in Wisconsin in June to travel the path of ratification, and end her trip in Tennessee on August 18, 2020, the anniversary of the date on which the 19th Amendment was ratified. ● The physical details of the 18 x 26 ft flag, and how Marilyn plans to sew everything while she is on the road. ● The team Marilyn has hired to help her work on Her Flag, including one very important full-time project manager. ● The systems Marilyn used to keep their internal and external communication flow organized. ● The need for artists to not be so attached to their original idea that they miss out on something better. ● The decision to feature women of color and focus on women like Ida B. Wells, Mary McLeod Bethune, and Sojourner Truth. ● The part of the journey that is most uncomfortable for Marilyn, but why it's important that she do it. ● Marilyn's big dreams for the finished Her Flag. Resources: Blog post for notes and comments: https://artbizsuccess.com/artus-her-flag-podcast Her Flag https://herflag.com CaFÉ https://www.callforentry.org/ Basecamp https://basecamp.com Book: Fresh Lipstick: Redressing Fashion and Feminism by Linda M. Scott https://www.freshlipstick.com/ Music: Wildermiss

Tampa Bay area artist Leslie Neumann had a real sweet deal going with Firebird Restaurants, until it stopped. She rose to meet the challenge and joins the show today to share her experience and provide a cautionary tale to others. Leslie talks about how she started working with Firebirds, and how she found a way to not only stay afloat but succeed when 50-60% of her income went away. She also talks about living frugally, playing to your strengths, and the planning and strategizing that went in to her one-woman show. In this interview, you will hear about: ● How Leslie got her gig with Firebirds Restaurants in the first place, and how she landed her deal with them from 2014 to2018. ● Why her time with them came to an end, and a lesson when there is a change. ● The role of her art consultant, and the pros and cons of them working so closely together. ● What her production schedule looked like while working with Firebirds including payment, deadlines and production. ● How she came to pick the 10-13 same paintings that were used and replicated over the past 4 years. ● How she survived Firebirds ending although it was on average 50-60 % of her income. ● The importance of living frugally and debt free. ● The one person show that Leslie put on in June of 2018, which made her a half of a year's earnings in just one night. ● The mistake that Leslie made, and why she doesn't want you to make it — stay in touch with your base no matter how busy you are. ● What she re-established that had gotten pushed aside and how she uses her newsletter and social media to stay in touch using a voice authentic to her own. ● Leslie's strategy in the next year. ● Playing to her strengths of interfacing with people rather than doing business over the computer screen. Resources: Leslie Neumann http://leslieneumann.com Leslie's Instagram https://instagram.com/leslieneumann Firebirds restaurant locations https://firebirdsrestaurants.com/find-a-location/ Show notes and comments https://artbizsuccess.com/neumann-commissions-podcast Quotes: ● "The production was like a puzzle, and I like that kind of stuff." ● "What was appealing for me is that I got to paint every day." ● "It always works out." ● "Stay in touch with your base." ● "Make the very best art you can and start planning for whatever it is that will provide income next." This episode is sponsored by the 10th anniversary edition of I'd Rather Be in the Studio: The Artist's No-Excuse Guide to Self-Promotion. Get your copy at artbizsuccess.com/irbits

What would it be like to pack up your art supplies and live in an entirely new country? Today's guest, Marcus McAllister, left the United States over 20 years ago to live in Paris, and has been making a living as an artist there for the past 17 years. In this episode, Marcus talks about his decision to live abroad, his sketchbooks, the sources of his income, and the importance of relationships. In this interview, you will hear about: How Marcus has been scrappy yet intentional about his business and career. His sketchbooks (and why he doesn't even walk the dog without taking one with him). Marcus's first memories of living on an Army base in Little Rock, Arkansas. How Marcus ended up in Paris and transitioned to a full time artist, and the transition within his career to getting there. The way Marcus overcame the language barrier and presented himself as an artist to find work. Why Marcus thinks it's hard for artists to call themselves artists, and why it's important for artists to own that title. The dedication Marcus has to always having a sketchbook on him, with over 100 now in his possession. The different sources of income Marcus has including original work, mentoring, and hosting workshops. How Marcus keeps his expenses minimal, and is open to be vulnerable and authentic when times are financially tough. The connection between creativity, struggle, and doubt. Marcus's go-to marketing methods and how he promotes his shows. The important connections Marcus has made through his relationships over the years, and why he thinks all artists would benefit from spending more time cultivating relationships. How Marcus makes the initial contact when networking, and how he follows up and stays in touch. His tradition of Sunday teas in the studio and the importance of listening to your gut and knowing when it's time to evolve and shift into something new. How working as an artist can involve a lot of solitude, and Marcus's advice to artists who aren't as gregarious as he is. Etiquette for networking at events as an artist, and why you shouldn't be afraid to let those business cards fly. Resources: Marcus McAllister http://www.marcusmcallister.com/ Marcus's Instagram https://www.instagram.com/ateliermarcus.mcallister/ Video Interview with Cynthia Morris https://www.youtube.com/watch?v=zz5P1Wqpl7o Marcus's Journals on Video https://www.youtube.com/watch?v=_ZOZ6jVWCT4 Show notes and comments https://artbizsuccess.com/mcallister-paris-podcast