eCommerce MasterPlan
Chloë Thomas
Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
Episodes
Mentioned books
Mar 6, 2017 • 31min
LetterBox4You's Dominic Poznanski shifting from eBay to Woocommerce with 80% yearly growth
Dominic Poznanski is the founder and director of LetterBox4You.co.uk. They’re an online only primarily B2B eCommerce business selling post boxes. The business started in 2012 and they are now steadily growing at 80% per year targeting a turnover in excess of £500,000 this year. We discuss being a single manufacturer business, and how to escape being reliant on Amazon and eBay.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Mar 3, 2017 • 36min
Dotmailer's Skip Fidura brings us an exclusive eCommerce Email Marketing masterclass
Skip Fidura is the Client Services Director at dotmailer, they've just released their latest "Hitting the Mark" report - packed full of email marketing ideas you can use, and reviewing the email marketing performance of the 100 biggest retailers in the world. PLUS he outlines the 3 biggest opportunities from the report, and how to take advantage of those opportunities in your business. We dive into Abandoned Baskets, Welcome Campaigns, and getting those email sign ups.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Feb 27, 2017 • 34min
Temples & Markets' Judith Treanor: getting to $10k/m in year 1 w/ email marketing
Judith Treanor is the Director and Founder of Temples and Markets an online only eCommerce business who are helping to trade artisans in South East Asia into a better life, and bringing unique products to a customer who wouldn't otherwise find them. After 12 months of preparation the website launched in November 2015, and now has 15,000 on the email list, and anticipates a monthly revenue of $10,000 by Christmas 2016 heavily built on repeat purchases.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Feb 20, 2017 • 29min
Bathing Bunnies' Angela Taylor: product creation, selling online, and Not on the High Street
Angela Taylor is the founder of Bathing Bunnies, an online only ecommerce store which designs and manufactures luxurious towelling gifts for babies and children. Founded in 2012, started selling in 2013 and the business is now 50:50 online and wholesale, selling to 100s of different distributors and 1,000s of happy consumers. We discuss the necessity of different routes to marketing, how to get started with wholesale and much more.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Feb 13, 2017 • 37min
Michael E Gerber, author of Beyond the eMyth and small business guru talks eCommerce with Chloë
Michael E Gerber is the author of over 28 business books, including the E-Myth itself which has sold over 5 million copies, and was named (all the way back in 1995), by the Wall Street Journal as the Bestselling Business book of all time. It’s also one of the most recommended books by the guests on this very podcast. In December Michael’s latest book launched – it’s called Beyond the eMyth, and it’s the focus of our interview.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Feb 6, 2017 • 32min
The Leprosy Mission's Andrew Grant eCommerce to fund charity, product ideas, email and more
Andrew Grant is our first ever Charity / Not for profit eCommerce guest (can't believe it's taken this long to get one on the show!). Andrew runs the eCommerce store and digital marketing for the charity, which includes the wholesale site as well. In the last 12 months they did 42,000 orders - heavily weighted towards Christmas. We discuss the Google Adwords Grant for Charities, Email marketing, Clever product ideas, and the challenges and benefits of charity eCommerce vs standard for profit eCommerce.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Jan 30, 2017 • 34min
Stonemen's Johnnie Cass building a great relationship with your biz partner, going global
Johnnie Cass is the co-founder and General Manager at Stonemen, an underwear brand who make the best underwear you can get. They sell online, and wholesale to stockists globally. They launched 6 years ago and now turnover $500,000 per year. We discuss how they founded the business, how he and his business partner meld their very different views to create a successful company, and the key tools involved in that. Plus, the challenges of cashflow, budgeting and wholesaling overseas.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Jan 26, 2017 • 42min
Product Startup's Filip Valica - should you create your own product? how do you get it right?
Filip Valica is the host of The Product Startup Podcast. He is a mechanical engineer with a passion for designing, building and improving products. We discuss the pros and cons of creating your own product, how to work through the design process to create something that your customers will want to buy!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Jan 23, 2017 • 35min
Love Aroma's Lewis Love 400% growth, achieving £1m turnover in 2 years selling Yankee Candles
Lewis Love is the eCommerce Manager of Love Aroma a Bricks and Clicks retailer specialising in curating the best range of home fragrances. They launched offline in 2010, and online in 2014 and in 2016 is on track to do a £1 million turnover online, that’s 60,000 orders. In this show he reveals the path to launching the eCommerce side of the business, his tips for successful SEO and how to win on the deals websites. Plus lots on why focusing on your customer is key and how the products are at the centre of it all.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Jan 19, 2017 • 40min
Matt Warren on founding, growing & exiting two 7-figure turnover eCommerce businesses
Matt Warren founder of our series sponsors Veeqo – but don’t worry this isn’t a pitch episode - nope. Rather we’re going to dive into what led Matt to create Veeqo in the first place – As before Veeqo Matt was a serial eCommerce business owner and it was His own experiences running eCommerce businesses that led him to create Veeqo. First came Blitz Enterprises – a five year project which Matt grew from nothing to over £6m per year. Next was Jura Watches, a 7 year project creating the UK’s first official luxury watch retailer.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
