eCommerce MasterPlan

Chloë Thomas
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Sep 2, 2017 • 38min

Naturalicious' Gwen Jimmere understanding your customer to grow your business, hair care market

Gwen Jimmere is the founder and CEO of Naturalicious home of the Hello Gorgeous Hair Care System which is all about helping ladies get their hair looking awesome, quicker. After launching in 2013 Naturalicious has become one of America’s fastest growing haircare brands and now ship around 400 retail orders a month, and 130 wholesale orders per month, and a couple of big pallet orders to distributors too.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Aug 26, 2017 • 34min

Homespares' Rob Boyle talks product images, marketplaces and B2B eCommerce

Rob Boyle is the Head of Marketing at Homespares, a B2B & B2C eCommerce retailer supplying spare parts, accessories and consumables for in and around the home everything from washing machines to powerwashers. They carry over 13,000 items in stock which can be supplied within 24 hours, many of which are their own-brand ranges. Founded in 1962 they now ship about 300 products a day, turnover is around £6million.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Aug 19, 2017 • 38min

CRO expert Johann van Tonder joins us to discuss his new book "e-Commerce Website Optimisation"

Johann van Tonder is the co-author of “eCommerce Website optimisation, Why 95% of your Website visitors don’t buy, and what you can do about it”. In his day job he’s a CRO expert at AWA Digital working with clients all over the world. In this episode we get deep into CRO - with plenty of tips and tricks you can use to improve sales in your eCommerce business.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Aug 12, 2017 • 27min

Runway Passport's Liz Entin - bringing high fashion to the masses with LOTS of partnerships

Liz Entin is the Founder and CEO of Runway Passport a fashion company connecting emerging designers with customers worldwide. They enable customers to buy from designers that wouldn't otherwise be accessible; from places such as Addis Ababa in Ethiopia, Dakar in Senegal, Brooklyn in New York, Berlin, Dusseldorf, and more. They launched in 2016 and now represent over 60 fashion designers from all around the world.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Aug 5, 2017 • 30min

Al Gerrie: masterclass in marketplaces, international and how to successfully manage returns

Al Gerrie is now the founder and CEO at Zigzag global a genius returns management system. In this interview though we’ll be diving into Al’s serious eCommerce pedigree – which includes a number of household names including Mountain Warehouse and Office Shoes; and as a consultant at Marketplace and International specialists Pentagon. And of course getting a few tips from him about just how to make returns work for you.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Jul 29, 2017 • 31min

Premae Skincare's Clare Anyiam-Osigwe on passion for helping customers, and the power of PR

Dr Clare Anyiam-Osigwe is one the UK’s top 20 natural beauty experts and the founder & CEO of Premae Skincare. She’s also the recent recipient of a British Empire Medal for services to dermatology. Premae Skincare is a boutique bricks and clicks business focused on making products to help the customer look pretty and feel confident. They launched in December 2011 and now have sales in excess of £135k. We discuss how she founded her company, and how her passion for helping her customers keeps her pushing forwards. PLUS her sneaky tips for getting lots of PR coverage.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Jul 22, 2017 • 26min

Slick Chicks' Helya Mohammadian: Customer Engagement on Social media inc Facebook and Instagram

Helya Mohammadian is the CEO and founder of Slick Chicks. Slick Chicks sell a revolutionary range of ladies underwear – it’s all about making pants (not trousers) much easier to use. They launched in summer 2016 and are growing steadily. They've been featured in Cosmo, Huffington Post and Mashable. She's using Shopify, and it's all about customer engagement on social media.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Jul 15, 2017 • 39min

UX guru and author Matt Isherwood shares lessons from his book "Designing eCommerce Websites"

Matt Isherwood is the author of “Designing eCommerce Websites – over 50 UX Design Tips and Tricks for Great Online Shops” it’s number 1 Amazon seller, and reviews include a 15year website design veteran who says “Matt’s densely-packed ebook has been a major eye-opener”. Matt’s worked at the BBC and onefirestay, and is now specialising in working with growing startups.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Jul 8, 2017 • 37min

HoneyTree's Sebastian Galbraith-Helps: migrating to Magento, and Subscription Commerce

Sebastian Galbraith-Helps runs the online only eCommerce business HoneyTreePublishing.com, with his wife the artist Lizbeth Holstein. HoneyTree is the UK’s leading bespoke stationery boutique, where customers can pick from over 2,000 unique designs and have the high-quality stationery of their choice delivered next day. Sebastian and his team have mastered the logistical and technological challenges of selling bespoke online, to turnover in excess of £500,000 a year. This may seem familiar as Sebastian has been on the show before – back in episode 15! This time he’s back to update us on what he’s been up to, including Migrating to Magento AND adding a subscription product to his business.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Jul 1, 2017 • 32min

Argos' Gabrielle O'Hare- masterclass in content needed to sell online; product images; video

Gabrielle O’Hare is the Content Controller at Argos – managing the 5th biggest content production studio in Europe producing all the photography and video that’s used on Argos’s website. Argos is a UK multichannel retailer that turns over £4bn. For those of you outside the UK who aren’t familiar with Argos they sell pretty much everything – from jewellery and toys through homewares and garden, have stores everywhere, and a massive catalogue of products that all kids in the UK have very fond memories of play-shopping from. We get deep into the role of visual content on your website - from product photography to lifestyle video and pre and post purchase requirements! Lots of great advice here that WILL have you money and increase sales. What more could you ask?This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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