Being a computer scientist was too boring for Henning. Once he saw Photoshop the first time he fell in love not only with the tool. He quickly started expressing his ideas on the screen and started working as a freelancer until one of his clients got acquired by the entrepreneur Stephan Schambach.   The omnichannel retail platform NewStore was born and he started as a Product Designer. These days Henning is leading the Design Team and everything related to user research, experience, and product planning. He shares deep and detailed insights about projects with NewStore's clients and how they build a B2B retail product that has touchpoints to end customers.    Table of content: 0:30 - Intro Henning 3:55 - Definition of Omni-Channel & NewStore 9:20 - Product development in B2B (real-world project examples) 14:45 - Developing modern point of sale & checkout features 18:25 - Translating customer feedback into design & user experience 20:55 - Challenges with quantitative feedback in B2B (e.g. Google Analytics) 22:40 - Organizational customer feedback funnel 24:55 - Design as a service 30:55 - Early design involvement for the win 38:20 - Design collaboration with Product Managers 43:55 - When & how to say “no” to customer requests 52:55 - Henning’s key takeaways about design thinking in B2B enterprise 55:31 - Debrief Christian & Alex   Connect with Henning:  Linkedin: @henning-witzel Twitter: @Henning_Witzel Website: https://www.henning-witzel.de/   ✩ Follow The Product Bakery Podcast ✩    👨‍💻 Linkedin: Product Bakery    📸 Instagram: @productbakery    🐦 Twitter: @productbakery20    🌍Website: https://www.product-bakery.com/

What's the difference between a product vision and a company vision? Christian talks about the definition of a product vision and the key information it should and shouldn't contain.  He describes the definition process based on examples and best practices. Next to the "theoretical" part, he talks about how to create a product vision based on two workshop methodologies that you can easily apply for your own vision.   Table of content 0:30 - Product vision basics 7:05 - The one catchy product vision sentence 7:50 - Benefits of having a product vision 11:30 - Iterating on the product vision 17:00 - Defining a product vision (workshop formats) 24:55 - Christian’s summary about creating a product vision   Connect with Christian: Website: www.christianstrunk.com Linkedin: @christianstrunk Twitter: @strunkchristian   Read more here: https://www.christianstrunk.com/blog/product-vision   ✩ Follow The Product Bakery Podcast ✩    👨‍💻 Linkedin: Product Bakery    📸 Instagram: @productbakery    🐦 Twitter: @productbakery20    🌍Website: https://www.product-bakery.com/

James & Tim are both founders of Avion.io, a user story mapping tool that helps Product Teams to better collaborate and plan features, products, and services.  When Tim came back from his Product Owner course 5 years ago, learning about user story mapping, he quickly realized together with James that this methodology makes planning much easier and efficient. Unfortunately, they were missing a tool to digitalize and remotely collaborate on a user story map. They sat together after work and started designing and developing Avion.io which they've launched in 2019.  In this episode, they talk about the advantages of user story mapping as well as advanced techniques on release planning, MVP definitions, and some more cool story mapping life hacks.   Table of content 0:30 - How Tim & James got into user story mapping 5:25 - User story mapping vs. customer journey mapping 8:30 - Story mapping during the product development cycle 13:30 - Product discovery with story mapping 19:00 - Defining MVPs and preparing the backlog 25:40 - Story mapping as a product documentation tool 26:15 - Advanced release planning with story mapping 32:15 - Downside of story mapping 35:25 - Bootstrapping Avion with story mapping 43:40 - Key takeaways from Tim & James 46:30 - Debrief Alex & Christian   ✩ Follow The Product Bakery Podcast ✩    👨‍💻 Linkedin: Product Bakery    📸 Instagram: @productbakery    🐦 Twitter: @productbakery20    🌍Website: https://www.product-bakery.com/

This time, Christian interviews Alex Dapunt about his career path and work experience. He initially wanted to become an architect but then landed in the Digital Design Space.  Alex started his career in an Italian agency and then moved to Munich and finally to Berlin where he started working for SumUp where he became the Head of Design. Over 4 years Alex scaled up the Design team from 4 to 40 people before he left the hyper-growth startup.  Besides a lot of hiring and building up a Brand & Product Design Team, he shares the importance of introducing a design system to scale in hypergrowth.  If you're interested in his work check out the design system Circuit UI on Github.    Episode Minutes: 0:28 - Introduction of Alex Dapunt 6:00 - Key design challenges in companies 8:00 - Cross-functional design collaboration 12:20 - Leading a Design Team to build a customer-focused design system 15:50 - Decision-making process to build a design system 18:55 - Potential downsides of a design system 21:50 - Design system & branding 27:00 - Establishing a design system in cross-functional teams & multi-products 30:00 - Alex’s key takeaways & summary    Connect with Alex: Website: www.alexdapunt.com Linkedin: @alexdapunt  Twitter: @alexdapunt   ✩ Follow The Product Bakery Podcast ✩    👨‍💻 Linkedin: Product Bakery    📸 Instagram: @productbakery    🐦 Twitter: @productbakery20    🌍Website: https://www.product-bakery.com/

In this episode, Alex interviews co-host Christian Strunk to get some background on how he transitioned into Product Management.  Christian started working as a baker before he studied business administration. While studying he founded his first start-up "Pocketrobe" which opened the doors into the world of Product Management... Besides his career path, Christian talks about his most favorite product planning methodology "user story mapping" and how to get started with it.  If you're interested, listen in! For more information about story mapping  & Product Management check out his blog.     Episode minutes: 0:28 - Introduction Christian Strunk 8:00 - Product challenges in companies 8:45 - Get started with product planning 11:35 - Product planning with user story mapping 15:00 - Estabishing story mapping in the product development process 18:40 - When to not do user story mapping 21:25 - From planning to delivery (backlog preparation) 25:15 - Start planning from the end/back 30:30 - User story mapping or customer journey mapping? 35:05 - Christian’s key takeaways & summary    Connect with Christian: Website: www.christianstrunk.com Linkedin: @christianstrunk Twitter: @strunkchristian   ✩ Follow The Product Bakery Podcast ✩    👨‍💻 Linkedin: Product Bakery    📸 Instagram: @productbakery    🐦 Twitter: @productbakery20    🌍Website: https://www.product-bakery.com/

Meet your hosts Christian Strunk and Alex Dapunt as they introduce you to their new Podcast Format 'The Product Bakery Podcast'.  ✩ Follow The Product Bakery Podcast ✩    👨‍💻 Linkedin: Product Bakery    📸 Instagram: @productbakery    🐦 Twitter: @productbakery20    🌍Website: https://www.product-bakery.com/