This time, Christian interviews Alex Dapunt about his career path and work experience. He initially wanted to become an architect but then landed in the Digital Design Space.

Alex started his career in an Italian agency and then moved to Munich and finally to Berlin where he started working for SumUp where he became the Head of Design. Over 4 years Alex scaled up the Design team from 4 to 40 people before he left the hyper-growth startup.

Besides a lot of hiring and building up a Brand & Product Design Team, he shares the importance of introducing a design system to scale in hypergrowth.

If you're interested in his work check out the design system Circuit UI on Github.

Episode Minutes:

0:28 - Introduction of Alex Dapunt
6:00 - Key design challenges in companies
8:00 - Cross-functional design collaboration
12:20 - Leading a Design Team to build a customer-focused design system
15:50 - Decision-making process to build a design system
18:55 - Potential downsides of a design system
21:50 - Design system & branding
27:00 - Establishing a design system in cross-functional teams & multi-products
30:00 - Alex’s key takeaways & summary

Connect with Alex:

Website: www.alexdapunt.com
Linkedin: @alexdapunt
Twitter: @alexdapunt

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#3 Managing hyper growth with the help of a design system