Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career

In this episode of Real Relationships Real Revenue, I’m covering two scalable ways that you can meet new people. One is speaking and one is webinars. These are both related so we are putting them together in this episode so you can learn how to make the most of them. Speaking is an in-person, live event, and webinars are digital live events. So they are both real-time and very powerful.    Topics We Cover in This Episode:    How to be successful during these events How to create a call to action   The keys to success with these methods are offering a ton of value and having a call to action. You want to offer super valuable information that leads into your simple call to action that is a natural next step. When done correctly, this method has a very high acceptance rate.    If you want to learn more about speaking and connecting with your audience in a way that converts, make sure to check out my conversation with Pat Quinn. This is an incredible interview and Pat crushes it.    Resources Mentioned: Check out my conversation with Pat Quinn

In this set of episodes, we are continuing our conversation about how to get introduced to anyone you want. In the last couple of sets, we talked about how to use targeted methods that you can use to create new relationships. In this set, we are talking about really scalable ways to get introduced to many people. Scalable methods are incredibly important. In this episode of Real Relationships Real Revenue, I’m sharing why these are so important and what’s coming up.    Topics We Cover in This Episode:    The types of scalable methods How to get started with these methods   To make the most of this information, be thinking about the groups of people that you want to get introduced to. Think of buckets of people and the places that they go to. In these episodes, I’ll show you ways that you can get in front of them, offer value, and create relationships with them.    If you want to learn more, make sure to check out The Snowball System and read chapter 6. We go really deep into this topic and I think you’ll find it really helpful.    Resources Mentioned: Read The Snowball System

  In the last set of episodes, we talked about growing your relationships in a targeted way. In this set, we are talking about how you can do it in a way that we call Targeted with Scale. That’s because this blends scaled methods. In this episode of Real Relationships Real Revenue, I’m covering the mindset around developing new relationships or rekindling ones that have gone dormant, using in-person forums, value groups, strategic partners, and email marketing.    Topics We Cover in This Episode:    What targeted with scale means What I love about this method What in-person forums look like What to discuss at these events Using scarcity for your event The importance of following up What value groups are How to create a value group Examples of strategic partners How to utilize a strategic partnership How to use email marketing as a lead generation tactic Why this method is so effective Ways to tackle email marketing   Don’t fall into the trap of thinking that you can’t meet new people or that you can’t do it in a targeted and scalable way. These methods are incredibly effective and I know that if you give them a shot and stick with them consistently, you’ll love the results you’ll get.    Resources Mentioned: Read chapter 6 of The Snowball System Listen to my conversation with Craig Budner Listen to my conversation with Sandy Lutton Listen to my conversation with Dorie Clark Listen to my conversation with Nathan Barry

This is our last episode of lead generation tactics using the Targeted with Scale method. In this episode of Real Relationships Real Revenue, we are going to be talking about email marketing. This is an area that has so much more potential than people realize.    Topics We Cover in This Episode:    How to use email marketing as a lead generation tactic Why this method is so effective Ways to tackle email marketing     This method is incredibly powerful. The scale you get is huge. It’s such a personal way to add value to the lives of the people on your list and it may lead to them sending it along to other people who might find it valuable. You’ll be amazed at the results.    To learn more about this topic, make sure to listen to my conversation with Nathan Barry, the CEO of Convertkit. He has some really interesting insights on how to become successful with email marketing.    Resources Mentioned: Listen to my conversation with Nathan Barry

In these episodes, we have been talking about how to use the Targeted with Scale method to meet new people and develop new relationships. In this episode of Real Relationships Real Revenue, we are talking about a method called Strategic Partners. These are people in your circle that are noncompetitive that you can utilize to help you meet new people and deepen relationships.   Topics We Cover in This Episode:    Examples of strategic partners How to utilize a strategic partnership     Don’t go too fast with this method. The key is to go slow. Start with just one partnership. Engage in the conversation and find out how you can help each other in introductory and non-introductory ways. Really take the time to build that trust and it will pay off big time in the long run.    To learn more about this topic, listen to this conversation with Dorie Clark who has great tips on optimizing for interest. She brings so much great energy and I think you’ll really enjoy it.    Resources Mentioned: Listen to my conversation with Dorie Clark  

In these episodes, we are talking about using the Targeted with Scale method to meet new people and create new relationships. In this episode of Real Relationships Real Revenue, I’m sharing how you can use value groups to build relationships. These are different from in-person forums. The topics are important but they are secondary to relationships.    Topics We Cover in This Episode:    What value groups are How to create a value group   As the person that puts the value group together, everyone will look up to you and you’ll be viewed on a much higher level. You get to choose who to include and who to build relationships with. This type of event leads with networks or relationships and it’s incredibly powerful.    If you want to learn more about value groups, make sure to listen to my conversation with Sandy Lutton. She tells the story of how she won a great relationship advantage with her value group.    Resources Mentioned: Listen to my conversation with Sandy Lutton

In this episode of Real Relationships Real Revenue, we are talking about in-person forums or what some people call roundtables. They’re basically one-time events that are in-person. Getting people together to talk about a topic is going to forever be a great way to meet new people and build new relationships.     Topics We Cover in This Episode:    What in-person forums look like What to discuss at these events Using scarcity for your event The importance of following up   You want people that you already know and people that you don’t know. That’s what makes this a great lead-generation technique and something that fosters new relationships. Get people to come to your event, orchestrate conversations, and then make sure to follow up. The magic is in the follow-ups.    If you want to learn more about roundtables, make sure to check out this conversation with Craig Budner. He has an incredible way of explaining it all and I think you’ll really enjoy it.    Resources Mentioned: Listen to my conversation with Craig Budner

In the last set of episodes, we talked about growing your relationships in a targeted way. In this set, we are talking about how you can do it in a way that we call Targeted with Scale. That’s because this blends scaled methods. In this episode of Real Relationships Real Revenue, I’m covering the mindset around developing new relationships or rekindling ones that have gone dormant.    Topics We Cover in This Episode:    What targeted with scale means What I love about this method   In the coming episodes, I will cover the different ways you can use this method. Don’t fall into the trap of thinking that you can’t meet new people or that you can’t do it in a targeted and scalable way. I’m going to show you exactly how to do it in these next few episodes.    If you want a resource that goes into a lot more detail about how to meet people that you haven’t met yet, make sure to check out chapter six of The Snowball System.      Resources Mentioned: Read chapter 6 of The Snowball System

How do you meet new people in a very targeted way? This week on Real Relationships Real Revenue, we are going to be diving deep into this topic. Making new relationships is really important for anybody, regardless of who you are. You can get introduced to anyone you want to meet if you approach it the right way. In this episode, we cover turning personal relationships into commercial relationships, getting referrals, asking for help, and interviewing others.    Topics We Cover in This Episode:    The importance of establishing new relationships How to meet anyone you want to Why people want personal and commercial relationships How to broach the topic The importance of making it easy to opt-out The power of referrals  The proper way to ask for referrals How to use the Asking for Help technique The success rate for this technique What the Interviewing Others method is How to find the right platform to use  Why this method works     There are a million creative ways you can offer value based on the person you’re wanting to meet. Don’t be afraid to dive in and try these out. You may end up being  surprised by the results because these are really powerful methods.    Utilizing these techniques will drastically improve your chances of success, and not only will you meet the exact people that you want to, but you’ll deepen those relationships and grow your book of business and career.      Resources Mentioned: Check out The Snowball System Listen to my conversation with Josh Kaufman Listen to my conversation with Marissa King about referrals Listen to my conversation with Marissa King about asking for help Listen to my conversation with James Barclay

This is the final episode about how you can get introduced to the people you want to with the Targeted Method. In this episode of Real Relationships Real Revenue, I’m covering how powerful it can be to interview someone as a way to meet them. This is called the Interviewing Others Method and it is really powerful and simple.    Topics We Cover in This Episode:    What this method is How to find the right platform to use  Why this method works   This isn’t a difficult method to understand - it’s actually really simple. You want to find a reason and platform for the interview and make it meaningful. This is an excellent way to get in front of those people that you really want to meet. With it, you’ll also get several touch points so that you can deepen the relationship and show them that you’re human first and hirable second.    If you want more practical examples of what this method is and how it works, make sure to check out my conversation with James Barclay. He did a great job explaining it.    Resources Mentioned: Listen to my conversation with James Barclay