Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career

In this episode of Real Relationships Real Revenue, I’m wrapping up the last several videos where we discussed different methods for meeting new people. I shared several different ways to meet whomever you want, and in this episode, you’ll learn tips for using webinars and speaking engagements, social media for lead generation, Episodic Writing, and so much more.    Topics We Cover in This Episode:    The types of scalable methods How to get started with these methods How to be successful during these events How to create a call to action Who should use social media How to do it properly How to be successful with this method What Episodic Writing is Where to publish your content How to use this method to meet people How to get started Figuring out who to target Pro ninja tips for making these methods work for you   Don’t fall into the trap of thinking you can’t make this happen. I shared several different ways to meet whomever you want, and next, I want you to think through and find a couple of methods that you could best leverage your strengths with.    Different methods work for different people, and it’s important for you to find what’s best for you. Start with who exactly you want to meet and how you can best offer them value. Then, using your strengths, use one of these methods and I know you’ll find success.      Resources Mentioned: Read The Snowball System Check out my conversation with Pat Quinn Listen to my conversation with Katrina Johnson

In this episode of Real Relationships Real Revenue, I’m wrapping up the last 15 videos where we discussed different methods for meeting new people. I shared several different ways to meet whomever you want, and next, I want you to think through and find a couple of methods that you could best leverage your strengths with.    Topics We Cover in This Episode:    How to get started Figuring out who to target Pro ninja tips for making these methods work for you   Different methods work for different people, and it’s important for you to find what’s best for you. Start with who exactly you want to meet and how you can best offer them value. Then, using your strengths, use one of these methods and I know you’ll find success.    If you want to go even deeper on this topic and learn more about targeting, I highly recommend you check out my conversation with Katrina Johnson. She shares a lot of really interesting stuff in this interview and I know you’ll enjoy it.    Resources Mentioned: Listen to my conversation with Katrina Johnson

The last couple of weeks we have been talking about forming new relationships, getting introduced to whoever you want, and how to do all of this in a scalable way. In this episode of Real Relationships Real Revenue, I’m sharing the last method in scalable ways to meet new people. It’s called Episodic Writing. This is when you write about a topic when something relevant happens as a way to meet certain people.   Topics We Cover in This Episode:    What Episodic Writing is Where to publish your content How to use this method to meet people   Avoid thinking that you are done as soon as the piece you wrote posts. You need to think of this as the starting line, not the finish line. Many people try to use this method but they don’t do it right. You want to be strategic with your time and efforts so that it gets in front of the right people.     There’s so much more on this topic in The Snowball System in chapter 6. Make sure to check it out for some really useful information that will help you find success with this method.    Resources Mentioned: Check out The Snowball System

In this episode of Real Relationships Real Revenue, I’m talking about how you can use social media as a lead generation tool. This one is tricky because few people do this well. There is a method that you’ll want to stick to when going this route. Essentially, you want to post content and use social media to amplify it. Then, you get targeted about who you want to meet and get that content in front of them.    Topics We Cover in This Episode:    Who should use social media How to do it properly How to be successful with this method   The goal with this method is that you want to go from social media to actually talking in person. Avoid using a spray-and-pray approach. You want to orchestrate this correctly so that you can get into a conversation with the person you’re hoping to so that you can create new relationships and potentially get hired.    If you want to learn more about social media for lead generation, make sure to check out The Snowball System. It has some really great information on the topic in chapter six.    Resources Mentioned: Check out The Snowball System

In this episode of Real Relationships Real Revenue, I’m covering two scalable ways that you can meet new people. One is speaking and one is webinars. These are both related so we are putting them together in this episode so you can learn how to make the most of them. Speaking is an in-person, live event, and webinars are digital live events. So they are both real-time and very powerful.    Topics We Cover in This Episode:    How to be successful during these events How to create a call to action   The keys to success with these methods are offering a ton of value and having a call to action. You want to offer super valuable information that leads into your simple call to action that is a natural next step. When done correctly, this method has a very high acceptance rate.    If you want to learn more about speaking and connecting with your audience in a way that converts, make sure to check out my conversation with Pat Quinn. This is an incredible interview and Pat crushes it.    Resources Mentioned: Check out my conversation with Pat Quinn

In this set of episodes, we are continuing our conversation about how to get introduced to anyone you want. In the last couple of sets, we talked about how to use targeted methods that you can use to create new relationships. In this set, we are talking about really scalable ways to get introduced to many people. Scalable methods are incredibly important. In this episode of Real Relationships Real Revenue, I’m sharing why these are so important and what’s coming up.    Topics We Cover in This Episode:    The types of scalable methods How to get started with these methods   To make the most of this information, be thinking about the groups of people that you want to get introduced to. Think of buckets of people and the places that they go to. In these episodes, I’ll show you ways that you can get in front of them, offer value, and create relationships with them.    If you want to learn more, make sure to check out The Snowball System and read chapter 6. We go really deep into this topic and I think you’ll find it really helpful.    Resources Mentioned: Read The Snowball System

  In the last set of episodes, we talked about growing your relationships in a targeted way. In this set, we are talking about how you can do it in a way that we call Targeted with Scale. That’s because this blends scaled methods. In this episode of Real Relationships Real Revenue, I’m covering the mindset around developing new relationships or rekindling ones that have gone dormant, using in-person forums, value groups, strategic partners, and email marketing.    Topics We Cover in This Episode:    What targeted with scale means What I love about this method What in-person forums look like What to discuss at these events Using scarcity for your event The importance of following up What value groups are How to create a value group Examples of strategic partners How to utilize a strategic partnership How to use email marketing as a lead generation tactic Why this method is so effective Ways to tackle email marketing   Don’t fall into the trap of thinking that you can’t meet new people or that you can’t do it in a targeted and scalable way. These methods are incredibly effective and I know that if you give them a shot and stick with them consistently, you’ll love the results you’ll get.    Resources Mentioned: Read chapter 6 of The Snowball System Listen to my conversation with Craig Budner Listen to my conversation with Sandy Lutton Listen to my conversation with Dorie Clark Listen to my conversation with Nathan Barry

This is our last episode of lead generation tactics using the Targeted with Scale method. In this episode of Real Relationships Real Revenue, we are going to be talking about email marketing. This is an area that has so much more potential than people realize.    Topics We Cover in This Episode:    How to use email marketing as a lead generation tactic Why this method is so effective Ways to tackle email marketing     This method is incredibly powerful. The scale you get is huge. It’s such a personal way to add value to the lives of the people on your list and it may lead to them sending it along to other people who might find it valuable. You’ll be amazed at the results.    To learn more about this topic, make sure to listen to my conversation with Nathan Barry, the CEO of Convertkit. He has some really interesting insights on how to become successful with email marketing.    Resources Mentioned: Listen to my conversation with Nathan Barry

In these episodes, we have been talking about how to use the Targeted with Scale method to meet new people and develop new relationships. In this episode of Real Relationships Real Revenue, we are talking about a method called Strategic Partners. These are people in your circle that are noncompetitive that you can utilize to help you meet new people and deepen relationships.   Topics We Cover in This Episode:    Examples of strategic partners How to utilize a strategic partnership     Don’t go too fast with this method. The key is to go slow. Start with just one partnership. Engage in the conversation and find out how you can help each other in introductory and non-introductory ways. Really take the time to build that trust and it will pay off big time in the long run.    To learn more about this topic, listen to this conversation with Dorie Clark who has great tips on optimizing for interest. She brings so much great energy and I think you’ll really enjoy it.    Resources Mentioned: Listen to my conversation with Dorie Clark  

In these episodes, we are talking about using the Targeted with Scale method to meet new people and create new relationships. In this episode of Real Relationships Real Revenue, I’m sharing how you can use value groups to build relationships. These are different from in-person forums. The topics are important but they are secondary to relationships.    Topics We Cover in This Episode:    What value groups are How to create a value group   As the person that puts the value group together, everyone will look up to you and you’ll be viewed on a much higher level. You get to choose who to include and who to build relationships with. This type of event leads with networks or relationships and it’s incredibly powerful.    If you want to learn more about value groups, make sure to listen to my conversation with Sandy Lutton. She tells the story of how she won a great relationship advantage with her value group.    Resources Mentioned: Listen to my conversation with Sandy Lutton