The CEO Mindset Archives -

  HAPPY NEW YEAR!!! I’m happy you’re back to the first official episode of P. B. & Style. I have so much to share and while I was editing this podcast episode, I realized I actually forgot something.  I’ll get to that in a minute.  For now, I hope you had an amazing time with family, friends, and community over the holidays.  I know I did. Before I took my little holiday vacay, I mentioned in a couple of episodes, my system for the end of the year… how I plan, review, and revise my business efforts. While taking time this year, I found quite a few areas I wanted to adjust. In this episode, not only am I wishing you a happy new year, I’m also sharing the 4-1-1 about what’s going to be happening around hear.  I. NEED. YOUR. HELP to pull it off though… Now I can share the thing I left off in the podcast: REVIEWS!!!! I would really appreciate it if you would leave a review over on iTunes and/or Spotify.  It’s how these platforms know I exist and recognize it’s value.  If you’ve established a need to make adjustments in your business but don’t know where to start, I’d advise dusting off OR developing a personal brand THEN leveraging it across platforms to increase the engagement necessary to build community and conversions necessary to grow your business.  THAT’S WHAT HAPPENS HERE ON P. B. & STYLE!!!  See how that works! Anywho….. HAPPY NEW YEAR! I look forward to your comments below and your reviews.. remember, when you leave one, it could be chosen for a mention on my Youtube channel and my IG feed/story during next week’s episode!!! Don’t be left wondering what in the world to do next in  your business or for your business… Reach out to me! I’d be happy to do a 30 minute discovery call with you FOR FREE!  My goal is to help as many people as possible in 2020 and it starts with a simple phone call.  Are you ready?  I am.. Contacting me is as easy as 1-2-3… Use THIS LINK to book your discovery call TODAY! Is that to forward of me.. to ask you out on a phone date?  Okay, here’s another way you can begin a new journey in your business.  Overcome the overwhelm with my book, The BTB Business Journal.  In it, you’ll find valuable information, guidance, tools, and challenges to make sure you’re in the right space to do business authentically for increased engagement and conversions…. Be sure to leave a review on Amazon when you’re done! The post Happy New Year! Welcome Back to P. B. & Style appeared first on .

2020 will be here soon, but today, in addition to the content, I want to offer a heartfelt THANK YOU for listening to my podcast this year and exceeding my expectations for the number of subscribers I’d have.  We all work so hard to grow, engage and convert, right? You, taking the time to listen each week is a blessing I don’t take for granted. I’ve already gotten a head start on content and interviews for 2020, so the train is only pulling into the station for much needed maintenance stop.  I’ll be back with fresh content in January!! Need more assistance in the mean time? GRAB my book, The BTB Business Journal. It’s full of information, activities, and tools to help you develop authentic processes for your business in 2020 and for years to come. Get notified when the doors of The Marketing Matrix open in 2020!!! The post 3 Areas of Your Business Operation To Cease in 2020 appeared first on .

The time is upon us to start thinking about those resolutions for the new year (if you’re THAT person).  I personally don’t set resolutions, I set GOALS… Every year I sit down and think about the personal goals I have for myself and my family.  Unfortunately, much like those resolutions I’m so careful NOT to set, I have been guilty of not following through (more so for those family things because it takes a lot to wrangle the members of my family to be AND stay on the same page).  Well, this year I’m adding a little something to my planning phase to make sure I stick with my journey and achieve the focused vision for my personal and family goals in 2020.  I’m reverse engineering them!!! You’ve heard me say this many times, “Start with the end in mind” and that’s what I’m doing. I’m taking my own advice and applying it to my personal goal setting process this year.  Here’s what I mean by a focused: EXAMPLE GOAL:  Workout before I start my day REVERSED ENGINEERED: Morning routine (including workout) takes up about an 1.5 hours Must get Jessica ready by 8:15 am I need at least 7 hours of sleep each night. It takes 20 minutes to get Jessica ready Must get up by 6:00 am Must be asleep by 11:00 pm I’m looking forward to the productivity I plan to enjoy in 2020.  This year it shot up through the roof!!  LISTEN to this week’s podcast for more on how I accomplished this feat and hear what’s else is a part of my reversed engineered focused vision for 2020. I have something fun to share… I’m bringing back the blog!!!! Starting in January, I’ll be sharing the behind the scenes of my own entrepreneur journey by looping you in on the way I keep it in the road with my work/life balance approach AMD answer some frequently asked questions about the way I navigate my approach to personal branding and authentic marketing.  I’d love to have you along for the ride.  Take a look at my previous BLOG posts.  I’ll be taking a less wordy approach with the reboot and would love to have some more FREQUENTLY ASKED QUESTIONS to draw inspiration from.  Leave a comment below with things about my personal branding application, workflow, processes and ideas you’d like to know more about. In order for me to do all of this, I had to get clear about my VALUE and then learn to be okay with it, walk confidently with it.  If you’re struggling in this area, grab my HWY 8 VIDEO SERIES.  This road to your inner influencer will help you get the clarity you need to start walking in your purpose with intention.  Its an absolutely FREE MINI COURSE!!! All you have to do is click the image below to receive these four videos in as many days.  It’s a great start to a new year… Learn more about: Calendar Blocking Batching Content Morning Routines The post The Reverse Engineering of My 2020 Focused Vision appeared first on .

  It’s the end of the year and time to start thinking about what’s coming.  Like a lot of the content I’ve shared this year, we have to START WITH THE END IN MIND.  In this particular case though… the end we should have in mind is something even better than what we have right now. As the quote says: “Those who don’t know history are destined to repeat it” ~Edmund Burke When it comes to planning your year end wrap up, you have to consider the possibilities of lost opportunities and the reasons they were lost.  The wrap up should also take into account the year’s wins and tracing your steps to find ways to duplicate them.  All of this is your brands history.  Good, bad, or indifferent… without the knowing it, you’re destined to repeat it. I mention setting goals in this week’s podcast.  One of my favorite taglines from my chamber networking group comes from a financial adviser.  She always ends her 30 pitch with, “A goal without a plan is just a wish”.  Wishing, hoping, dreaming all require ACTION, PLANNING, AND INTENTION to lead to the desired result. Listen as I share some ideas for executing the perfect plan for your year end wrap up.  Use my gift below to help you make next year the BEST EVER! GRAB MY WORKFLOW WORKSHEET TO HELP YOUR WRAP UP The post How To Plan A Year End Wrap Up For Your Business appeared first on .

    Magdalina Sylvain originally from New York, now residing in Orlando, FL, is the author of How I lied My Way To The Altar And Now I’m Happily Married.  She is a Christian coach who, through her “Fortified Prayer Techniques”, helps women overcome their personal road blocks.  After reading her book OR being coached, these women have the endurance to change the “L.I.E.S” they tell themselves. Listen to our conversation as she talks about (what is essentially ENDURANCE and overcoming rejection, challenges & negative lies we are often faced with. During this interview, you’ll hear: How Magdalina exemplifies endurance to meet her goals What you NEED to reach your goals What you need to to do to SPEAK TO/REACH the right people About her BIGGEST challenge to overcome Don’t stay stuck… ENDURANCE is the topic of this weeks podcast. MORE ABOUT MAGDALINA: Speaking Requests Her Book Appearances  Social Media DEVELOP YOUR ENDURANCE BY PUTTING THE “B.U.” BACK IN YOUR BUSINESS: The post Endurance and The L.I.E.S. We Tell Ourselves appeared first on .

Are you struggling with getting clients?  Do you feel like you are constantly on the search for the PERFECT client?  When you think about social media management or marketing in general do you get the hives…lol?  Well, Bruce Springsteen seems to have a similar problem.  You know if someone as well know as THE BOSS is struggling, it’s not uncommon.  Doesn’t if feel good to know you’re in such good company? Follow along as I tackle one of Bruce’s quotes that, in my opinion, makes a pretty good case for personal branding. He says: “Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.”  I’m dissecting this quote to show you how all of these challenges can be met and conquered with personal branding. Don’t continue to struggle with the stress and overwhelm of growing your business. Learn to use WHO YOU ARE to activate authentic change in the way you do business. REGISTER FOR MY FREE MINI VIDEO SERIES! Feel like you have another TERM to use that reflects my definition of personal branding BESIDES “Personal Branding”.  I’d love to hear it! I realize graphic designers use it to describe the visual imagery of your business, I understand your stylist may use it to describe the attire you choose for yourself, but IT’S SO MUCH MORE and should be used as a VERB….. the action your personal brand takes to achieve the forward motion and goals necessary to succeed. IF YOU CAN COME UP WITH ANOTHER WORD/TERM…. TWEET ME @andreafpatrick using the hashtag #PBVERB  The post How To Get and Sustain An Audience with Personal Branding appeared first on .

  If there’s one thing I know for sure, it’s that being prepared and having contingencies planned makes the entrepreneurial hustle much easier. According to an article in Entrepreneur.com, coming up with innovative solutions to your special problems is a best practice for entrepreneurs.  With systems and workflows, you have a better chance of understanding what’s NOT working for your business and catch it early enough to create those INNOVATIVE SOLUTIONS.  In another article from Business News Daily about BEST PRACTICES for entrepreneurs, “The most important thing for small business owners to realize is that a piecemeal approach to marketing is now a death sentence”.  If you have systems and workflows, you can avoid the “Disjointed marketing efforts, or those that focus heavily on one channel while neglecting others” because they “…are destined to fail in a hyperconnected world.” The consistency that happens with systems and workflows makes your social media strategy clear, helps content creation be more cohesive between social media platforms, and allows you to connect all efforts back to your website.  This is how to ensure your advertising echos the messages you’re promoting with your content marketing. If you’d like to learn how to create authentic systems and workflows, I have a Master Class called: “How to Make More Strategic Decisions Guaranteed To Grow Your Business: w/ My 3 Secrets To Using Your Personal Brand More Effectively” REGISTER HERE! You may be ready to get started creating your systems and workflows but you aren’t quite sure how to start.  That’s okay too.. I’ve got you! I created a Workflow Worksheet to guide your thinking as you create workflows for reoccurring tasks in your business. Grab your copy below: The post How to Out Shine The Competition with Systems and Workflows appeared first on .

Everybody is going digital. Creating products, doing virtual coaching sessions, and hosting online summits are just a few ways people are growing their businesses online.  This week on the podcast, I’m lifting the hood and sharing my secrets to increasing conversions in your attempt. I have learned SOO much in my own quest to create digital products so I’m going to do for you what I wish would have been done for me.  I’m giving you the MEAT of what I’ve learned.  Yeah, I could give you the fluff and make it pretty stuff, but that’s not what is going to make the difference.  It’s the ugly h… hard stuff that REALLY gets the job done.  As I plan this podcast, I came across this article in Inc.com that shares “7 Tactics Guaranteed to Increase Your Conversion Rate”    By “Ugly…Hard Stuff” I mean the behind the scenes of whatever product/service you’re trying to sell.  In this article, the author states  Creating or refining your “Pre Selling” system as being the #1 tactic to increase your conversions.  Trust and believe…. between that and the task of actually building a community, what this podcast covers IS ugly and hard…lol!!! LISTEN AND THEN TAKE A LITTLE TIME TO MAP OUT YOUR OWN PLAN TO INCREASE YOUR CONVERSIONS!   What you’ll lean in this episode: 3 Important consequences of engaging your ideal clients Why TEACHING isn’t what you should do to convert 2 Common results of walking in your value The importance of presenting the RIGHT Call-To-Action the RIGHT way And More! Never Miss An Episode!  Join the growing list of listeners finding clarity, consistency, and authenticity in the way they position their business in front of their ideal customer base.  I host my Boss Talk Wednesday inside my Facebook Group, THE BTB BOSS TALK.  Love’n this episode….. Screenshot yourself listening and tag me using #pbandstyle and I’ll share it on my story, a little shout out of my own:)   The post 3 Tips to Increase Conversions In Your Business appeared first on .

We’ve all had our share of disappointments and discouragements, but my guest in this episode of P. B. and Style is giving us the benefit of the lessons she learned during some of the hardest times in her life. It’s a great story of perseverance, hope, inspiration and encouragement. By definition, perseverance is the ability to have a continued effort to do or achieve something despite difficulties, failure, or opposition.  Christina is giving us a little insight into her book: “My Shoes Your Shoes: From Homeless to Healed”.  She is an amazing success story and the lessons she learned along the way will be extremely helpful in any difficult situations you may find yourself in. As a life coach, Christina is using her lessons in perseverance and her journey from homeless to healed to to help others overcome their own disappointments and discouragements. LISTEN… you may find a few pearls to help you as well. What you’ll learn in this episode: Perseverance during difficult circumstances Christina’s triumphant journey from homeless to healed The power of passion and purpose What it means to “Let God download” on you AND MORE… VISIT CHRISTINA’S WEBSITE: HERE Perseverance comes from having a strength and will to succeed at whatever goal you are reaching for.  The idea is an easy one to understand, but can be difficult to accomplish when we have so much negativity via personal baggage and naysayers. There is one sure fire way to overcome this…. It’s time to UNPACK that negative baggage and return that negativity to the naysayer it belongs to.  I believe my FREE Mini Video Course – Hwy 8: The Road To Your Inner Influencer – is a FANTASTIC start! Each day for four days, you’ll receive a video with important questions to ask yourself. Each question will help you get closer and closer to the truth about how you want your brand to be perceived, how you want to connect yourself to it, and how you relate to your desired audience.  CLICK THE IMAGE BELOW TO GET STARTED! The post A Conversation About Perseverance with Author & Life Coach Christina Belcher appeared first on .

This week, I’m chatting it up with Business Breakthrough Strategist,  Charlotte Howard. Charlotte is the Founder Of Wealthy Women Inner Circle, The Hair Artist Association (with over 4000 members) & CEO Of Heart Centered Women Publishing (a global based book publishing firm). Before becoming a full-time female entrepreneur, Charlotte enjoyed a fun-filled rewarding career as a beauty salon manager and hairstylist working for Regis Corporation, a leader in beauty salons and cosmetology education. She now uses her cosmetology skills as one of her tools to assist and educate others in their own business development. This podcast is a testament to the tenacity and vision it takes to not only have a skill, but catalog it and re-purpose  for later use.  As I think about re-purposed skills,  conversations with clients about the future of their businesses come to mind.  Their uncertainty, frustrations, and fears beg the question… What is the key to understanding BUSINESS DEVELOPMENT? Fortunately…Charlotte and I tackle business development, AND MORE, during this podcast interview.  LISTEN! From this podcast interview, you’ll learn: What it means to catalog your skills The definition of a BREAKTHROUGH STRATEGIST Common mistakes people make that prevent them from having a breakthrough in their business More about Charlotte’s Business Building System Are you SERIOUS about your BREAKTHROUGH? See what Charlotte has for YOU: HERE! Not quite sure how to execute your breakthrough? My Workflow Worksheet is a great place to start. GRAB YOUR COPY: HERE! The post A Conversation About Business Development w/ Charlotte Howard appeared first on .