The CEO Mindset Archives -

  I often speak of my personal epiphany moment and how it guided my path to my business and my concept of personal branding.  Epiphany moments are HUGE!  It’s like a bolt of lightening that surges through you and is a catalyst for change in your life. On today’s show, one such epiphany happened for my friend Lauren.  She has always been moved by art and the diversity of color but little did she know, diversity was going to take on a completely different meaning for her and the vision she had for her hyper local magazine, The Art of Living Beautifully.  Listen to this episode to hear Lauren’s story and the lesson she learned about movement and diversity. Lauren Palmer is the creator and publisher of The Art of Living Beautifully, a hyper-local media company that guides women in the development and utilization of personal culture. Through the content provided on The Art of Living Beautifully’s various platforms, including a printed magazine and blog, Lauren provides guidance and inspiration that lead women to recognize their value and vitality, and to embrace their God-given purpose by living present, colorful, and intentional lives. IN THIS EPISODE, YOU’LL LEARN: What Lauren means by “The Art of Living Beautifully” What she believes communities could do to achieve a live of beautifully living How she overcame feelings of anxiety and stress as a young mother What she means when she says she wants to make her readers “MOVE” AND MORE…. GET TO KNOW LAUREN: Her Magazine: The Art of Living Beautifully Her Personal Culture Workshop Her Facebook Group Her Instagram IF YOU LOVED THIS INTERVIEW WITH LAUREN, LISTEN TO THESE: https://andreapatrick.com/podcast/pbstyle/learn-art-of-living-beautifully-lauren-palmer/ https://andreapatrick.com/5-tips-live-beautifully-grow-brand/ https://andreapatrick.com/3-tips-to-live-beautifully/ The post The Art of Living Beautifully: A Personal Culture w/ Diversity appeared first on .

“Dig you well before you needed”,  said this weeks guest —> Liz Roberts.  I was fascinated by this conversation and the wealth of information shared.  Many of us are struggling with the catch 22 of not quite being profitable enough to hire a team, but having more work than one person can handle.  During this podcast episode, we are talking about building business credit. The good, bad and ugly of it all. I was surprised by what I learned about business credit and how many people aren’t taking advantage of the opportunity it can afford them. IN THIS EPISODE, YOU’LL LEARN: Detail about the difference between using credit and building business credit Liz shares industry secrets and tips to successfully building the business credit How to avoid common business credit mistakes that happen with new business owners And more! CONNECT w/LIZ for ALL YOUR BUSINESS CREDIT NEEDS! She is a serial entrepreneur who’s been doing business online for 20 years.  She started as a business financing consultant, specializing in startup business financing. Her latest project helps business owners to build business credit. WEBSITE FACEBOOK   The post How To Build Business Credit appeared first on .

How to Define Your Niche In 2020 It’s so easy to hang up your business shingle, but it’s quite a different story to get customers in the door to buy your product.  Gone are the days when a famous logo bought the trust of customers.  With ponzi schemes, crashed markets, and untrustworthy CEO’s… the general public couldn’t care less about what you say… they want to know you are there for them and have a genuine interest in solving their problem. This means you need a specific offering… to attract a specific group of people …to solve their specific problem.  YOU NEED TO DEFINE YOUR NICHE.  In this episode of P. B. & Style, I’m sharing tips to answer the question: “How to find  your niche in 2020”.  There are a lot of people sharing technical ways of doing this, but they require costly apps or knowledge in other aspects of marketing you may not have.  Regardless of what you think a niche is, ALL ROADS LEAD BACK TO YOU.  Ultimately, people need to trust you and trust is earned. If you want to learn how to find your niche in 2020, you have to start with defining the role you’ll be playing in the expert/customer relationship. LISTEN to my tips for how to find your niche in 2020 by putting feet to your superpower and using personal branding techniques. In this episode you’ll LEARN: What a niche REALLY is My 5 Steps for how to find your niche in 2020 Examples of mistakes I’ve made and how I rectified them How you can get EVEN more tips on how to put feet to your personal brand and leverage it across platforms to increase engagement and conversions in your business. To get started with a more personalized approach to your marketing efforts I’ve got TWO very simple, very FREE options: First, I’ll be expounding on today’s topic inside my Facebook Group so be sure to request access there. I definitely want you involved in THAT conversation. That’s also where ALL my guests will be popping in from time to time to offer EVEN more tips for you. Second, you can grab my FREE online audio: “8 Step Strategy To Fortify Your Business & Eliminate the Competition”. If you’re ready to GET TO WORK… you should GRAB my book, The BTB Business Journal. It’s full of information, tools, worksheets, challenges and more. If you’re a self starter and can get thing done on your own, it’s a great way to tap into your personal brand then leverage it EVERYWHERE! If you love this episode, you’ll REALLY love these: 12 Steps to an AUTHENTIC Marketing Strategy Facebook Groups Best Practices 3 Personal Branding Approaches that REALLY Work There’s a Blog Post too!!   The post How to Find Your Niche in 2020 appeared first on .

Today we are talking women empowerment! Neiki Jones is my guest.  She had a dream to build a unique outreach organization committed to recognizing, nurturing and supporting leaders of the past, present, and future. Her vision was realized with the launch of A.L.A.Y.A. Ministries a 501 © (3) organization, dedicated to helping individuals who are struggling with identifying the purposed leader buried deep within them. Her personal struggle with self-worth resonates with many young women and men in our communities today. Neiki freed herself from the bondage of self-doubt and built this organization to share with everyone three basic principles that will liberate, heal and deliver the leader in each of us.  The three basic principles are Embrace, Empower and Exalt. Women empowerment is the topic of this podcast. If you’re in a place where you need a little encouragement, feel led to be an encouragement or you’re just somewhere in between.. this podcast episode for you. Women Empowerment is the process that creates power in women over their own lives, society, and in their communities. Women are empowered when they feel confident/certain about their abilities and are able to access the opportunities available to them without limitations and restrictions.  During this conversation about women empowerment, you’ll hear: How to recognize symptoms that someone may need support Benefits of finding support Why you should consider giving back MEET NEIKI: Facebook: @alayaministries Instagram: @neikij Website: https://www.alayaministries.org/ LinkedIn: https://www.linkedin.com/in/neiki-jones-461b4734/ To get started with a more personalized approach to your marketing efforts I’ve got TWO very simple, very FREE options: First, I’ll be expounding on today’s topic inside my Facebook Group, THE BTB BOSS TALK so be sure to request access there. I will have the link below in show notes. I definitely want you involved in THAT conversation. That’s also where ALL my guests will be popping in from time to time to offer EVEN more tips for you. Quiet a kept, that’s where I’ve also started exclusively sharing my extra goodies and giveaways.   Second, you can grab my FREE online Video Series: “Hwy 8: The Road to Your Inner Influencer”: https://andreapatrick.com/hwy8videos (NEW NAME/REBRANDING COMING) —> The BE THE BRAND Blueprint: a step by step guide to authentic personal brand development with tips for significantly increasing your social media engagement and conversion rates. You can find the links to both in the show notes below. If you’re ready to GET TO WORK… you should GRAB my book, The BTB Business Journal. It’s full of information, tools, worksheets, challenges and more. If you’re a self starter and can get thing done on your own, it’s a great way to tap into your personal brand then leverage it EVERYWHERE! https://amzn.to/30mQavz If you love this episode, you’ll REALLY love these: How to Reinvent Yourself Endurance and the L.I.E.S We Tell Ourselves A Conversation About Perseverance   The post The Fundamentals of Women Empowerment appeared first on .

  Leadership is a journey and along the way life, overwhelm, and anxiety happen.  If you’re new to business, struggling with an existing business, or just afraid to get started…this podcast episode is for you.  Having a marketing strategy is the best way, I’ve found, to organize the growth of your efforts business.  A strategy is the art of devising or employing a plan to achieve a goal.  If the goal is to build a successful business and marketing is what attracts your target audience to your business THEN…. A marketing strategy should be at the top of your list of things to get right…right? Throughout your business, there will be opportunities to create multiple marketing strategies because it depends on the campaign you’re running at the time.  For the sake of this episode AND any future marketing campaigns… I want to concentrate this episode on how to build an AUTHENTIC marketing strategy for those campaigns. Don’t be left wondering what in the world to do next in  your business or for your business… Reach out to me! I’d be happy to do a 30 minute discovery call with you FOR FREE!  My goal is to help as many people as possible in 2020 and it starts with a simple phone call.  Are you ready?  I am.. Contacting me is as easy as 1-2-3… Use THIS LINK to book your discovery call TODAY! Is that to forward of me.. to ask you out on a phone date?  Okay, here’s another way you can begin a new journey in your business.  Overcome the overwhelm with my book, The BTB Business Journal.  In it, you’ll find valuable information, guidance, tools, and challenges to make sure you’re in the right space to do business authentically for increased engagement and conversions…. Be sure to leave a review on Amazon when you’re done! During this episode you’ll learn: My tips for creating an authentic marketing strategy How I use a marketing strategy to create my content The importance of building a community as part of your marketing strategy Why your marketing strategy should come from an authentic place AND MORE… IF YOU LIKED THIS EPISODE, LISTEN TO THESE: 6 Social Media Platforms: How to Use Personal Branding to Build Them 3 Personal Branding Approaches that Really Work How to Outshine the Competition with Systems & Workflow iTunes Link: https://itunes.apple.com/us/podcast/p-b-style/id1271237158?mt=2 Spotify Link: https://open.spotify.com/show/0NaYwwJzTKJucbvoUzt9SL The post 12 Steps to Building an Authentic Marketing Strategy appeared first on .

Our black women in business series continues with womenpreneur, Shante Roddy.  Shante R. Roody is the CEO of Intuitive Risk Management International, empowerment speaker, talk show host, event producer and advocate for women and entrepreneurs. Her mission is helping purpose-driven women entrepreneurs increase their influence, impact and income to give them more time, results and freedom to live life without limits.   She is one of the administrators for Facebook Group, BLACK WOMEN PROMOTE.  With over 25,000 women in the group, she is phenomenal with keeping everyone engaged, contributing and sharing their value.  I absolutely love being in the group and learning from the ladies. Facebook groups are a great way to build a community of like-minded individuals and have a captivated audience for the type of content you share and the services you provide.  With the digital world emphasizing the need to have a sales funnel, Facebook groups are perfect to capture those leads. Listen as Shante schools us on best practices for building and maintaining Facebook groups.. In this episode you’ll learn: About starting a Facebook Groups Reasons to join Facebook Groups Common complaints from members of Facebook Groups What Shante believes fosters GREAT engagement inside Facebook Groups AND… MORE! GET TO KNOW SHANTE: Website: www.intuitiveriskmanagement.com Email: srroddy@intuitiveriskmanagement.com Social Media: @intuitivermi Work with her: http://bit.ly/SmallBizOnDemand IF YOU LIKED THIS EPISODE, LISTEN TO THESE: Increase Conversions in Your Business Content Creation and Leaving Lasting Impressions The Importance of Social Media The post Facebook Groups: Best Practices with Shante Roddy of Black Women Promote appeared first on .

  During this episode of P. B. & Style, I’m taking a look at 6 social media platforms and giving my personal tips and tricks for how I use personal branding to grow them. Social media is an a Achilles heal for many because of fear, mistakes made, and a lack of understanding.  When you look at the number of marketers talking about “Pay to play”, “building community”, “Click through rate”, “Search engine” and more it’s no wonder people are running for the hills AWAY from social media. If you’re like me, you’ve made mistakes testing paid ads or paid subscriptions to make social media more efficient.  Knowing it requires a BUDGET to promote your business on social media, makes making mistakes one of those “paralysis by analysis” situations that takes us back to FEAR. Have NO FEAR… Help is on the way.  In this episode, you’ll learn: My 2 BIG take always from this episode Which social media platforms are best for long form writing Which social media platforms I believe are best to showcase an extroverted personality How to USE a social media platform for research even when it’s not a platform for exposure A lot of what I talked about in this episode requires you TRULY understanding your unique value.  If you find you’re not quite there yet, that’s okay. I’ve got just the ticket.  My book, The BTB Business Journal will help you manage the volume of your personality, discover ways to stay motivated, effectively create circumstances for optimal success and more.  GRAB YOUR COPY TODAY! If you like this epidsode, take a listen to these: https://andreapatrick.com/podcast/pbstyle/importance-social-media/ https://andreapatrick.com/podcast/pbstyle/get-sustain-audience-personal-branding/ https://andreapatrick.com/podcast/pbstyle/content-creation-leaves-lasting-impression/ The post 6 Social Media Platforms and How to Use Personal Branding to Build Them appeared first on .

  Meet Melanie Jones-Williams.  She’s a wife, mother, and military veteran – still active in the Navy reserves.  She’s been an entrepreneur for over 15 years now, she owns an online resale shop, and she has been an active partner with Myecon (The personal financial success company) for the last 2 years.  With a passion for learning then teaching others what she’s learned, she is focusing her attention on helping her clients create generational wealth. Generational wealth is an aspect of financial planning geared toward passing down financial resources to future generations.  Simply put, generational wealth is considered to be the assets passed down from one generation to the another. Listen as Melanie and I discuss the various aspects of entrepreneurship that may contribute to your ability to create generational wealth for your family. What You’ll Learn: Melanie’s thoughts on the biggest threat to wealth creation 3-5 ideas to help you manage your money better The key to starting a business with little to no money The #1 obstacle Melanie says keeping people from starting their business What Melanie says is the biggest threat to wealth retention Connect with Melanie: Website Facebook LinkedIn If you liked this podcast, you’ll love these: https://andreapatrick.com/podcast/pbstyle/dont-afraid-unapologetic-defining-niche/ https://andreapatrick.com/podcast/pbstyle/use-business-law-protect-brand/ https://andreapatrick.com/podcast/pbstyle/goal-setting-strategic-planning/ The post Black Women In Business – Melanie Jones-Williams On Generational Wealth appeared first on .

  Today, I’m sharing some ways to approach personal branding in your business that will either minimize the number of these pitfalls you face or at least the amount of time you spend in them. WHAT YOU’LL LEARN: 3 Incredible ways to walk in your purpose How I’ve personally used these tips to grow my own business Why personal branding is SO important to reducing the stress and overwhelm of starting, maintaining, and growing your business in an authentic way. If you liked this episode, you should listen to these: https://andreapatrick.com/podcast/pbstyle/3-areas-to-cease-in-2020/ https://andreapatrick.com/podcast/pbstyle/3-tips-increase-conversions-business/ ENJOY THESE APPROACHES IN VIDEO FORM: https://youtu.be/VQM7tqsFneE SUSBSCRIBE TO MY PODCAST ON iTUNES SUBSCRIBE TO MY PODCAST ON SPOTIFY LEAVE A PODCAST REVIEW/COMMENT  A THOUGHT PROVOKING QUESTIONS FOR THE COMMENTS BELOW: What about your current approach to growing your business are you most proud of and why? The post 3 Personal Branding Approaches the REALLY work appeared first on .

The next few weeks I’m doing a series called, “Black Women In Business”.  I’ll be talking to women who have successful businesses and they will be sharing entrepreneurial journey’s and the obstacles they faced as black women in business.  I’ll be sprinkling a few solo episodes in there (because I am one of many black women in business…lol), but you’re in for a treat with the interviews I have lined up.  With it being the beginning of the year, I thought my first interview should be with someone who focuses much of her content on reinvention. She’s a fellow podcaster too. In the world of podcasting, the name of the game is to speak your truth. My guest today not only speaks her truth in her own podcast, “Her Business – Her Voice – Her Conversation”, but she also shares her tips and knowledge about HOW you can do the same through the act of reinvention. Margo Lovett is like a lot of the black women in business I know. She is a power house! In addition to being a podcaster, Margo is an award winning author.  Her book, “Her Business Her Voice Her Reinvention”, was launched in 2017 and shortly followed by an anthology – “Women Inspiring Nations” launching in January of 2018. Margo has appeared in many publications, including The Huffington Post. Her energy is contagious, that’s why I’m so excited to talk with her today. Listen to our conversation and hear how, with a change of our mindset, we can reinvent ourselves and get to what we truly love in life. WHAT YOU’LL LEARN: What REINVENTION requires. How you may know a reinvention is a good idea What Margo means by “identify relevant opportunities and content for your connections” Where to begin the reinvention process Common mistakes made when one decides to reinvent themselves Margo’s special offer for you What bad beliefs prevent people from seizing their reinvention opportunity The relationship between a personal reinvention and one’s entrepreneurial journey CONNECT WITH MARGO:  LinkedIn Twitter Facebook BOOK A CONSULTATION FOR SPECIAL OFFER: https://margolovett.com/consultation-appointment/ If you liked this episode, you should listen to these:  https://andreapatrick.com/podcast/pbstyle/process-pivot-plan_leadership/ https://andreapatrick.com/podcast/pbstyle/manifest-your-dreams/ SUSBSCRIBE TO MY PODCAST ON iTUNES SUBSCRIBE TO MY PODCAST ON SPOTIFY LEAVE A PODCAST REVIEW/COMMENT  The post Black Women In Business – Margo Lovett appeared first on .