The CEO Mindset Archives -

In the spirit of NOT BEING all things to ALL people, I bring you this podcast episode today. For years, I’ve shared my passion for the importance of defining who YOU are and with confidence and certainty, OWNING your value.  It’s important to me because I know how it feels to undervalue yourself and be fearful that you won’t be good enough. I learned better and it’s my mission to help others learn the lesson as well.  In this article from Entrepreneur.com, 7 Steps To Defining Your Niche, the writer mentions 5 qualities of a defined niche: It takes you where you want to go—in other words, it conforms to your long-term vision. Somebody else wants it—namely, customers. It’s carefully planned. It’s one-of-a-kind, the “only game in town.” It evolves, allowing you to develop different profit centers and still retain the core business, thus ensuring long-term success. Defining a niche can seem scary. I realize, if the objective is to make money… it is daunting to think you’d miss out on making it if you narrow your playing field to do so.  I know it seems counter productive, but I promise you… getting in front of the people who actually WANT what you’re selling is better than casting a wide net and having a bunch of curious people who have no intentions of buying (or changing). My guest in this episode of P. B. & Style is Ms. Takiyah Noble. She just fascinates me.  I have to admit, when we first met, I wasn’t quite sure about how our personalities would align, but I am happy to say I am such a fan now and I know after listening to this podcast interview you’ll see why. Takiyah is so passionate about her area of expertise, it’s infectious. What I love most about her, is her UNAPOLOGETIC viewpoint and ability to make me think HARD about what she says. She makes me want to do better. I would definitely qualify myself as being a part of her niche market and look forward to hearing more from her! Whether you agree with her opinions or not, she has proven that defining your niche is a great way to put your value proposition to good use and as polarizing as her perspective may be, it’s hers and she’s brave enough to put it out there.  For that, I believe she deserves the utmost respect…I’m confident you’ll have the same opinion after listening. During this interview you’ll: Learn the definition of a Minimum Viable Audience Learn the litmus test for the WeKonomist Magazine (You’ll love her content “buckets”) Learn what Takiyah says is “as unique to America as apple pie” Learn what conversation ALWAYS leads to race in America Hear a NON-POLITICAL political exchange Don’t struggle with your certainty and confidence. I want you to BE THE BRAND and define a niche that takes you where you want to go. My Hwy 8: The Road To Your Inner Influencer FREE Video Course can help you with this. START THE COURSE TODAY! For more on WeKonomist, visit the website and become a loyal subscriber HERE! The post Don’t Be Afraid To Be Unapologetic About Defining Your Niche appeared first on .

Every morning I have a routine.  It’s a process – Brush my teeth, wash my face, deodorant, check blood sugar, take medicine/vitamins then have my coffee while watching Good Morning America.  My entire family knows my process so I rarely have any interference or hiccups getting my day started. What I just describe to you is my morning WORKFLOW.  It enables me to manage my expectations and the expectations of those around me.  Imagine how TOGETHER you’d feel if you had a set process for how you attacked your work day – your business dealings – your customer experience…. A workflow consists of an orchestrated and repeatable pattern of activity, enabled by the systematic organization of resources into processes that transform materials, provide services, or process information. It can be depicted as a sequence of operations, the work of a person or group, the work of an organization of staff, or one or more simple or complex mechanisms. I’ve found that being honest with what I need and what I like to do and about what I do best, is a great way to begin organizing the way I navigate my personal and business dealings.  In this Inc.com article, the main takeaways are this: You have to take a close look at what’s working Think outside the box, and Create a process to achieve consistency in your output. Workflow is such an important part of growing and scaling your business, I went the extra mile in sharing it with you…. Recently, I IG “stalked” (not really, but true…lol!) and befriended Jenna Daykin of In the Details Darling.  The first thing that struck me about Jenna’s Instagram profile was the tranquility of it.  It was so soothing and relaxing to view and it gave me the impression she would be AS tranquil and soothing to talk to.  I had to find out so I reached out and it just so happened I was looking for someone in the virtual assistance business to interview on the podcast.  I know how important duplicable systems and creating workflows has been for my business and I wanted YOU to hear about it from someone (besides me) who’s doing it and doing it well. Thankfully Jenna agreed and she’s opening up about ALL THINGS workflow in this weeks episode of P. B. & Style. During this interview, you’ll learn: What question yielded the response “Gaining trust and Bringing Value” The #1 thing you can do to have another set of hands without hiring another employee The #1 way to overcome “the comparison game” that every successful business owner practices How Jenna connected the dots from who she is to how she wants her brand to be seen by her desired client How developing your own personal brand plays a key role in onboarding people into your business AND MORE! If creating a workflow sounds like a daunting task for you, this Workflow Worksheet I created will gently guide you through the process. CLICK THE IMAGE and get yours!   Jenna can be found at In The Details Darling BUT she’s sharing a gift with you first! Grab her “7 Tips For Creating Better Balance In Your Business” goodie HERE!   The post Organization & Workflow w/ In The Details Darling Owner Jenna Daykin appeared first on .

The question of the hour is this…HOW DO YOU WANT TO BE KNOWN? If you’re the type of person who needs to be noticed, who needs everyone to know you’re behind the curtain pulling the strings and making things work, are you serving those who need it OR do you want to be known for the person in charge? I was reading an article from Inc.com about 3 Ways to Be a Leader in Your Industry and there was a sentence that really struck me… it was, “The best work happens when everyone is working to accomplish the same goals.”  According to this article, there are at least 2 ways to be a leader in your industry that speak to collaborative efforts.  I believe the article is worth reading because it really illustrates the way true industry leaders operate and that’s the whole point, right? Don’t we all work as hard as we do with the intent to make a difference in our niche? Much like Mr. Willie, this article touches on the need to be both inclusive of your clients, your employees, and with those whom you collaborate.  I know you’ll enjoy this interview. It’s an energetic conversation with John Maxwell Executive Director, Jeff Willie, We’re getting to the nitty gritty about LEADERSHIP.  We’re talking about everything from what it is to what it isn’ and Jeff is sharing practical solutions to the question, “How To Become A Leader”. During this podcast, you’ll learn: The REAL definition of Leadership Why You Should Consider A DISC analysis Which Industry I Believe Could Benefit From Leadership Training Practical Applications to Leadership GET TO KNOW JEFF: http://jeffwilllie.com LINKEDIN: https://www.linkedin.com/in/jeffwillie02/ Speaker, Leadership, Coach The post Leadership… Is It An Act Of Service OR Being An Authority? appeared first on .

OMG! One of the biggest obstacles I’ve faced in my business is finding the write description for the service I provide.  It was Marketing Strategist, when I was doing strategic plans for small businesses and nonprofits.  It was Signature Style, when I was doing mostly fashion/personal styling and now it’s PERSONAL BRANDING.  The fact is, I have been doing the same thing.  I help people and businesses attract their desired audience through authentic engagement.  Though was never really short of customers when I used word of mouth and networking to get them, when I decided to go digital I ran into problems. In 2015 I wrote a course.  I went through the rigorous work of planning it, creating it and launching it only to be received by a whole lot of NOTHING.  After a few years of working on my skills and researching best practices, I realized my issue was community.  I needed to build a community of like-minded people.  People who not only needed what I had, but had expressed that need and engaged with me to get answers. Social media plays a HUGE role in my community building and content creation plays the biggest role of all.  If I want to truly connect and build relationships, it’s important to get people off social media and into my INBOX (and me in theirs).  This means posts, scripts, courses, landing pages, email sequences, webinars, and the list goes on and on. According to an article on Hubspot.com, 63% of marketers site “generating traffic and leads” as their top marketing challenge.  If sounds like YOU, keep reading. On today’s episode of P. B. & STYLE, I’m talking with Ms. Laneic Lavelle of THAT CONTENT LIFE.  We talk all things content creation and she shares some tasty tips for finding your very own writing style. From this interview, you’ll learn: Some of the biggest mistakes made creating content The most common misconceptions about content writing Tips for creating a clear, consistent and authentic 30 second pitch A quick and UNIQUE way to determine your writing style A GIFT FROM LANEIC – http://bit.ly/tclabout See What Laneic Has To Offer: HERE Find out more about Laneic: HERE One thing I know for sure about writing content…. It takes a clear understanding of your WHY. Get to the bottom of YOURS using my FREE Mini video Course — Hwy 8: The Road To Your Inner Influencer: HERE   The post Content Creation That Leaves A Lasting Impression appeared first on .

As promised, this weeks podcast is a continuation of the networking conversation we had last week.  Networking with intention is imperative for growing your network and client base.  Once you’ve determined the right meeting for you AND developed a strategy for how you will navigate the group, the next step is to have a follow up process. According to this article on Hubspot.com, the following are statistics that support the suggestions of this series to GET OUT AND SUPPORT: Eighty-five percent of jobs are filled through networking Seventy-two percent of people say their impressions are impacted by how someone appears and their handshake Nearly 100% of people say face-to-face meetings are essential for long-term business relationships I don’t want it to be lost on you that the article I’m quoting is from a company with a very popular CRM…   In this episode, you’ll learn: How CRM’s play a role in scaling your business What a CRM actual is and how to use it Why it’s important to have a post networking routine What a CRM has in common with a CAVEMAN The relationship between a CRM & Income Producing activities Stephanie’s tips for a successful networking experience 5 common misconceptions about networking CRM’s and time management AND MORE…. STEPHANIE’S GIFT: Visit her website for more information and set up a consultation. OUR OTHER PODCAST Do you find networking difficult because you’re not quite sure how vulnerable you should be OR what you should say while you’re there (your 30 second pitch)… GRAB MY MINI COURSE VIDEO SERIES: Hwy 8: The Road To Your Inner Influencer The post Networking With Intention Part 2 appeared first on .

As a child, I used to love building houses made of cards.  I would pride myself in how high I could get the house before it came crashing down.  Unfortunately, so many people are risking the success of their business and/or careers on an unstable stack of cards.  It’s fragile, and solely dependent the placement of the next card you put on the stack. In this weeks episode, I’m talking to Joy O’Brien.  As the owner and Business Strategist, Joy offers specialized services for businesses and individuals in areas such as Human Resources, Benefits and Compensation, Recruiting, Compliance, Coaching, Office Operations and Administration, Business Development and so much more. She is committed to thoughtfully and strategically partnering with you to grow your business/career by ensuring that you are prepared for change, able to meet your company goals, and achieve sustained profitable growth. She is helping her clients build a business/career on a solid foundation. Here’s what you’ll learn in this episode: How to make and maintain a great first impression The importance of leaving a lasting brand legacy How to avoid building a career/brand on a house of cards The fundamental element that makes working with others easier The importance of self-awareness And more… Learn more about what Joy has to offer HERE! Get to the root of what you have to offer and start building a SOLID FOUNDATION using my MINI VIDEO COURSE (worksheets included): The post Build Your Career On Solid Foundation w/ Personal Branding appeared first on .

Are you a mom or know one? Are you an entrepreneur or know one? If you answered YES to either of these questions you’re familiar with the term MOMPRENEUR.  This week on the podcast, I’m interviewing a mompreneur and friend, Ashley Malfitano.  I wanted to interview Ashley because she is walking in her destiny and doing so with confidence and certainty because she has discovered the importance of personal branding. A little behind the brand with Ashley:  she found a passion for merchandising at the age of 16 while working a retail position in high school, but then was lead to the calling to be an entrepreneur after watching her mom as a trailblazer in building a 3rd party marketplace corporation.  It was upon having her first daughter she made the decision to leave corporate America and become a full-time partner in business with her mom, Diana Kinsey at The Uber Shop Corporation.  The Mompreneur Boutique is the latest retail avenue that Diana and Ashley have been working.  In support of this new business venture, Ashley recently launched a podcast, “Mompreneur Tribe” to further connect and engage with their target customer. During this podcast, you’ll learn: The importance of personal growth The value of being in community How to scale an idea from concept to fruition The importance of gratitude in business How being in compliance with who you are affects your community (tribe) building Why Vulnerability is a MUST Ashley’s journey through my 3 phases of influence Know Yourself Understand Your Passion Define Your Voice Get to know Ashley:  THE UBER SHOP MOMPRENEUR TRIBE PODCAST THE MOMPRENEUR BOUTIQUE  Want more guidance in developing a brand that yields authentic returns? GRAB MY VIDEO SERIES: Hwy 8: The Road To Your Inner Influencer.  It’s a video series that guides you through the right questions to deep dive into your true WHY and leverage the answers across strategies for your business. The post 3 Phases Of Influence w/ Mompreneur Ashley Malfitano appeared first on .

So many people struggle with the idea of “having a passion”.  For some it’s was easy as punch to figure out what their passion was and for others, the struggle is real.  Hearing someone say, “when you’re doing what you love it never feels like work”, but you’ve yet to determine what that “thing” is you LOVE, it could leave you feeling discouraged. I’d like you to imagine for a second, the possibilities that open up when you shift your perspective a little.  In today’s episode, I’m interviewing Laura Alotaibi, owner of Venues ‘N More.  She’s sharing her path to purpose as she walks us through her entrepreneurial journey. In addition to being the founder of Venues N More (.com), she is also the host of Party Planning Radio podcast.  Tired of the hassle of booking birthday parties, Laura traded in her teaching career for a career in party planning! In this episode, you’ll hear: How Laura shifted her perspective and used her passion in an unexpected way to monetize her brand What steps she took to overcome her fear The value of understanding your customers pain points How Laura Uses her personal brand to gain exposure for Venues N More How Laura used my “5F’s Stages For Future Success” to build her business How to turn frustration into focus and intention Also, pay close attention  see to if you can figure out when Laura is talking about one of the stages of (what I’m calling) “The 5F‘s for future success“.  During this interview, Laura will talk about all of the following: Frustration Filtering Formulation Fruition Focus After you listen to our interview, leave a comment below telling us which stage of The 5F’s For Future Success you think you’re in. >>NEED A LITTLE MORE HELP GETTING STARTED WITH YOUR BUSINESS IDEA?<< Join the others who’ve found the answers they need traveling down HWY 8 with me.  This is a 4 day video series that includes worksheets to help you answer the less obvious questions that need introspective answers.  You’ll be able to build a solid foundation for your business and understand what YOU need to create those Circumstances for Optimal Success, I always talk about. CLICK TO FIND OUT MORE ABOUT LAURA & VENUES N MORE Like what you heard? I’d appreciate it if you would head over to iTunes and/or Spotify to leave a review. The post From Frustration To Focus Entrepreneur w/ Venues N More appeared first on .

To be completely honest, I have always been that girl who needed to have structure around tasks, jobs, and well… life.  I like to know where the boundaries are.  My husband used to ask, “when are you going to go out and meet people? You won’t make make money sitting behind your desk all day.” In a way, he was right but to me, it was important to have my ducks in a row. I wanted to be prepared on the back end of my business JUST IN CASE the bottom fell out and business grew faster than expected.  I guest that was my way of setting goals and strategic planning.  I wanted to be proactive, not scattered and reactive. I’m sure you’re familiar with the quote: “a goal without a plan is just a wish”.  You’ll hear me use this quote repeatedly and the reality is, too many people begin important tasks without having a plan of action.  Goals are not just a light at the end of  tunnel. They are achievements we’re striving for.  In order to achieve the things we want, we have to have an ACTION ITEMS.  That action plan is the blue print to reaching goals. There should be careful thought put into the blue print your use to reach your goals.  My guest today, Sharon Richter of Focal Point Coaching, is breaking down the reasoning, process, and potential outcomes of goal setting and importance of strategic planning. In this episode, you will hear: Why goal setting and strategic planning is so important to your business How your personal brand plays a role in the success of your plans and strategies How to reverse engineer your goals to ensure success Why you should “Eat That Frog” I know how exciting but difficult it can be to hear something that can make a tremendous impact on your business, so don’t worry.  I’ve got a couple of tools to help you get focused with what you heard today. Is a 4 day video series with eight thought provoking questions that help you get clearer on your overall vision for your brand. My BTB Business Journal has a plethora of tips, tools, and even worksheets to create S.M.A.R.T goals that will assist you in building a solid foundation for your brand. That’s not all.  Sharon is also a fantastic resource for all things goal setting and strategic planning. Visit her on her website  or schedule time with her for more on how. Finally, don’t forget to head over to iTunes or Spotify to leave a review on this episode.  I love hearing your feedback and what you got out of the interviews.   The post Goal Setting & Strategic Planning appeared first on .

Chanelle Yarber is the founder of Bright Girl Media. She is Chief Marketing Maven at BrightGirl Media. The company is her brainchild – born out of necessity and purposely crafted to help small businesses attract the right attention on the Internet. In 2013, she was one of 20 women entrepreneurs recognized in the Elevate by Fairfield program and one of 25 African-American women chosen to travel to Africa to cross-pollinate business and technology practices with the Geeks Gone Global program. She was named Urban League of Dallas Young Professionals Member of the Year in 2014. Chanelle is also a member of Alpha Kappa Alpha Sorority, Inc. where she serves on numerous committees. In this episode of P. B. & Style, we’re talking all things social media.  Buckle your seats for a crazy ride that includes everything from pet peeves to platform overviews and a plethora in between. Listen as we discuss: How You Can Use Facebook Groups To Enhance Your Business Old School Marketing vs. Modern Marketing Where To Start To Ensure A Successful Social Media Strategy Why It’s NOT About The Money The REAL Purpose of Social Media AND MORE…. Be sure to listen until the end to hear about a deal you can only get for a LIMITED TIME! As always, don’t forget to: SUBSCRIBE for that P. B. & Style Vibe Leave a REVIEW on iTunes & Spotify SHARE with others ANSWER MY EPISODE QUESTION in the comments EPISODE QUESTION: What is your greatest struggle with social media? The post The Importance Of Social Media appeared first on .