

Brown Way To Money - Money Talks for Women of Color Entrepreneurs
Alejandra Rojas
The Brown Way to Money Podcast is every woman of color entrepreneur's no-BS guide to building a solid financial foundation, creating multiple income streams, and investing in your future.
Break free from cultural money pressures.
Overcome systemic barriers to financial success.
Build a business that reflects your values.
Heal from money trauma.
Create a legacy of generational wealth.
This isn’t your average money podcast. It’s designed for you, the entrepreneur juggling cultural money pressures, systemic barriers, and the desire to build a business that aligns with your values. Grounded in the transformative Brown Way Framework, this show is here to help you heal money trauma, break free from scarcity mindsets, and create real, sustainable wealth—without sacrificing who you are.
Alejandra Rojas, the host of Brown Way to Money, is a Forbes Columnist, entrepreneur, trauma-informed finance expert, and founder of The Money Mindset Hub. As a certified TRAUMA OF MONEY™ professional and active member of Rapid Resolution Therapy® in the Netherlands, she helps women of color entrepreneurs build sustainable wealth by healing money trauma and breaking free from scarcity mindsets, which are often overlooked in traditional financial advice, so they can create a profitable business aligned with their values.
If you love relatable, empowering shows like Brown Ambition or Side Hustle Pro, you’ll feel right at home here. Each episode is packed with actionable tips, candid conversations, and inspiring stories from women who’ve been where you are and found a way forward. Whether you’re scaling your business, tackling debt, or just trying to figure out where to start, this is the space where your questions, concerns, and goals are front and center.
Ready to rewrite your money story? Tune in to The Brown Way to Money and join Alejandra on the journey to building the financial future you deserve.
Break free from cultural money pressures.
Overcome systemic barriers to financial success.
Build a business that reflects your values.
Heal from money trauma.
Create a legacy of generational wealth.
This isn’t your average money podcast. It’s designed for you, the entrepreneur juggling cultural money pressures, systemic barriers, and the desire to build a business that aligns with your values. Grounded in the transformative Brown Way Framework, this show is here to help you heal money trauma, break free from scarcity mindsets, and create real, sustainable wealth—without sacrificing who you are.
Alejandra Rojas, the host of Brown Way to Money, is a Forbes Columnist, entrepreneur, trauma-informed finance expert, and founder of The Money Mindset Hub. As a certified TRAUMA OF MONEY™ professional and active member of Rapid Resolution Therapy® in the Netherlands, she helps women of color entrepreneurs build sustainable wealth by healing money trauma and breaking free from scarcity mindsets, which are often overlooked in traditional financial advice, so they can create a profitable business aligned with their values.
If you love relatable, empowering shows like Brown Ambition or Side Hustle Pro, you’ll feel right at home here. Each episode is packed with actionable tips, candid conversations, and inspiring stories from women who’ve been where you are and found a way forward. Whether you’re scaling your business, tackling debt, or just trying to figure out where to start, this is the space where your questions, concerns, and goals are front and center.
Ready to rewrite your money story? Tune in to The Brown Way to Money and join Alejandra on the journey to building the financial future you deserve.
Episodes
Mentioned books

Jul 12, 2023 • 14min
087: Threads App and Financial Success: Empowering Your Money Mindset
Join me, Alejandra Rojas_Finance Professional and Founder of The Money Mindset Hub, as I explore the dangerous allure of the Threads app, where the average business owner's pursuit of financial success is compromised by mindless scrolling and compromising filters. Download the step-by-step guide on how to pass from being overworked with money to CEO with money. www.themoneymindsethub.com/CEO In this episode, you will be able to: Uncover the transformative power of Threads app on shaping your money mindset and streamlining business functions. Recognize the significance of meticulously selecting information and managing your time on the app effectively. Explore the subtle nuances between Threads app and Twitter, and how they can shape your cognitive approach. Learn to be the arbitrator of the information you take in from Threads app, ensuring it's beneficial for you. Grasp the art of evading destructive content and nurturing focus on financial triumph. Be very mindful of what type of information you are consuming and for how long. Your subconscious mind is constantly absorbing and filtering this content, so choose wisely. - Alejandra Rojas The resources mentioned in this episode are: Download and explore the latest app by Instagram, Threads, to gain visibility and market your business. Be mindful of the type of information you consume on the app and how it can impact your money mindset. Filter out content that doesn't align with your goals and values. Use Threads as an opportunity to find your voice and share your thoughts on important topics related to your business. Take advantage of the speed and digestible nature of the app to quickly consume and engage with relevant content. Remember that you become the average of the five people you surround yourself with, so choose who you interact with on Threads wisely. Avoid mindlessly scrolling through the app for hours on end. Set limits and prioritize your time for other productive activities. Stay focused on your goal of achieving financial success and use Threads as a tool to help you get there. Consider the potential impact of the app on your mindset and make conscious choices about what you engage with and how it aligns with your business goals. Share your experiences with Threads and engage with others on the app to build connections and expand your network. Continuously evaluate and adjust your use of the app to ensure it is serving your business The way the Threads app has created ripples in the entrepreneurial world is nothing short of striking. But as with all social media avenues, usage of the Threads app comes with its share of potential pitfalls, even for business owners seeking financial success. The convenience of finding curated, relevant content and networking with like-minded people is alluring but needs to be navigated with caution and purpose. Referring to the sprawling user base of Threads, Alejandra Rojas acknowledges the potential and influence of the platform. She believes in its capacity to operate as a network where users can share experiences and learn from one another. However, she advises not to be consumed by the app's siren song. Instead, Rojas suggests maintaining a conscious check on the emotional impact and relevance of the content consumed. After all, success is often found when good judgement meets enthusiasm, and sometimes, a little caution can lead to bigger gains. The rapidly growing popularity of the Threads app by Instagram has created a buzz, with users becoming enthusiastic about its ability to provide real-time updates from their closest contacts. However, with this surge in popularity and the potential for the app to influence attitudes about money, it's crucial to think critically and remain vigilant. Like a freshly brewed cup of coffee, the app can be invigorating, providing access to a world of information. However, this information can be a double-edged sword, as poor consumption habits may inadvertently shape, and possibly warp, the users' money mindset. From Alejandra Rojas' perspective, the Threads app is like an overflowing stream of content, rapidly flowing from source to consumers. She emphasizes the significance of not just acknowledging the wealth and speed of the information but also taking time to consciously curate, much like picking the choicest pebbles from a river bed. The app presents an opportunity to expand horizons by following money-related content and posts about topics such as the representation of women in Fortune 500 companies. But Rojas also warns against losing oneself in the flood of information, and advises that wisdom lies in discerning the quality of information consumed and adjusting the duration of the app use. Scrolling without deliberation through social media feeds is often an enticing pastime, but as per Alejandra Rojas’ viewpoint, it may not be beneficial to achieving financial success. Wandering carefreely through an abundance of information, much like wandering aimlessly through a maze, can be unproductive and potentially harmful. It’s important to approach Threads, and any new app for that matter, with thoughtfulness and purpose, akin to the way you approach your business strategies and financial planning. Drawing from her personal experience, Rojas suggests that the usage of such platforms should be fueled by the hunger to expand knowledge, to generate ideas, and to inspire motivation for progress, instead of merely passing the time. Yes, Threads certainly has that tantalizing allure, a social media siren song capturing attention with promise of entertainment and connection. But Rojas throws in a note of caution, expressing that an entrepreneur, especially one who is keen on forging a path towards superior financial success, cannot afford to compromise the filters and sharp focus necessary for growth and opportunity identification. Resources: Check out the SPS series, a powerful and easy-to-consume program that can help you achieve your mindset and transform your mind in under 20 minutes. Join the community of female entrepreneurs who have transformed their mindset and achieved financial success by signing up for The Money Mindset Hub programs and services. Consider booking a coaching session with Alejandra Rojas for personalized guidance on overcoming financial anxiety and achieving your goals. Download Our Best Seller Audio "From Overworked to CEO with Money" For Free at www.themoneymindsethub.com/CEO Check out The Money Mindset Hub on YouTube for video content that complements the podcast and helps you achieve financial success.

Jul 10, 2023 • 18min
[TFO] Overcoming Subconscious Beliefs the secrets no one is talking about
If you're feeling frustrated and defeated by the constant struggle to break through gender barriers and achieve financial success as a female entrepreneur, then you are not alone! Despite your hard work and determination, you may be experiencing challenges such as difficulty accessing funding, unequal opportunities, and biases that hinder your progress. Instead of the financial abundance and success you deserve, you may constantly fight against the current, struggle to make ends meet, and face endless roadblocks. But fear not, because this podcast episode will provide you with the insight and strategies you need to overcome these challenges, transform your money mindset, and finally achieve the financial abundance and success you've been working so hard for. In this episode, you will be able to: Grasp the intricacies of the trials and adaptions made by female entrepreneurs in the business landscape. Gain insights into the transformative power of altering subconscious beliefs and behaviors for business enhancement. Recognize how facing challenges can mold your monetary philosophy and propel your business's expansion. Delve into the process of letting go of outdated beliefs and welcoming change in one's entrepreneurial journey. Feel the exhilaration that comes from identifying your passion and problems that you are eager to resolve as an entrepreneur. List 3: My special co-host is Lucy Bekker @lucybekker_ Lucy is a relationship and life coach that helps women to have sky high standards and stop settling for bare minimum in life and love. She is obsessed with dancing, work life balance, living unapologetically, sexy feminine energy, loving her husband and finding the best pornstar martini on the menu Follow Lucy: Instagram: @lucybekker_ Download Our Best Seller Audio "From Overworked to CEO with Money" For Free at www.themoneymindsethub.com/CEO Importance of Money Mindset The entrepreneurial journey often requires us to assess and readjust our relationships with various aspects of our lives, one of the most important being money. Money mindset is a concept that revolves around our perception of wealth, how we attract it, and how we handle it once we have it. The importance of nurturing a healthy mindset towards money can't be overstressed, as this has a significant impact on financial success and business growth. Lucy Bekker brings a wealth of experience and insights to the table, emphasizing the importance of fostering an abundant mindset, something she solidly believes can attract wealth in all aspects of life. Digging deeper into her beliefs, she stresses the importance of self-awareness, reflecting on our thoughts and attitudes towards money, and overcoming limiting beliefs to cultivate an abundance-centric money mindset. Figuring It Out Successful entrepreneurs are always learning, adapting, and changing - it's the nature of the game. An insightful conversation with Lucy Bekker reiterates this fact, focusing on the incredible depth and breadth of learning experienced in an entrepreneurial journey. Not being afraid to figure things out along the way is crucial and should be embraced rather than feared, as these situations frequently lead to personal and professional growth. Lucy shares candid acknowledgment of the thrill of the unknown that comes with changing aspects of her business, like adjusting her coaching niche. The conversation reveals that figuring things out while moving forward is an integral part of her journey, proving her continuous efforts to learn, adapt, and grow. The key moments in this episode are: 00:00:00 - Introduction, 00:02:43 - Figuring It Out, 00:07:03 - Over Explaining, 00:09:05 - Changing Niches, 00:12:17 - Following Your Passion, 00:17:31 - Introduction, 00:17:31 - Importance of Money Mindset, 00:17:31 - Reviewing the Episode, 00:17:31 - Helping Wealthy Souls,

Jul 5, 2023 • 24min
085: Breaking Free: Overcoming Financial Trauma to Pay Yourself as a Business Owner
In this episode of The Money Mindset Show, I delve into the topic of financial trauma and its impact on business owners' ability to pay themselves. But what happens when the trauma becomes overwhelming and business owners find themselves trapped in a cycle of prioritizing everything else over their own salary? Tune in to find out how they navigate this challenging situation and whether they'll ever break free from the cycle. In this episode, you will be able to: Uncover the deep-seated connection between financial trauma and self-payment for entrepreneurs. Challenge preconceived notions that other business needs outweigh the necessity of self-compensation. Dissect the common idea of insufficient earnings serving as a barrier to paying oneself. Gain insights into how past financial upheavals influence decision-making and priority setting in business. Learn to rewrite subconscious money and pricing beliefs to focus on your well-deserved paycheck. You are not just the business owner, you are also the CEO and the investor. Paying yourself and prioritizing profit is crucial for the growth of your business. - Alejandra Rojas The resources mentioned in this episode are: Download the step-by-step guide on how to pass from being overworked with money to CEO with money. www.themoneymindsethub.com/CEO Access the audio program, SPS Series, to reprogram your subconscious mind with pricing. Go to themoneymindsethub.com/sps and download the program. Prioritize paying yourself as a business owner and include it in your financial planning. Cut down on other expenses if necessary, but do not cut down on yourself. Evaluate what is more important to your business goals and prioritize accordingly. Consider the value of having the person who runs the business and make financial decisions based on that. Stay tuned for upcoming episodes where financial trauma and its impact on paying yourself will be discussed in more detail. Follow the podcast and YouTube channel to stay updated. Pricing and Revenue So, how can you remedy this? Well, there are obviously many roads to take, from cutting unnecessary costs to boosting productivity. But one effective and often overlooked strategy is to optimize your pricing. A well-researched and carefully calculated price point could be the difference between barely surviving and running a thriving, profitable business. On this topic, Rojas shares deep insights during the show. Often, business owners' reluctance to pay themselves comes from insufficient revenue. She suggests focusing on different strategies to increase income and revenue, for instance, pricing optimization. Pricing your products or services right could lead to significant increases in your income, making paying yourself a non-issue. Not making enough yet Many people harbour the belief that they don't deserve to get paid until their business is making a certain amount of money. While prudent budgeting and cutting costs where necessary is a good business strategy, it shouldn't come at the expense of paying oneself a just salary. Rojas shares her viewpoint on this common objection in the podcast. Many business owners feel that they are not yet at a point where they can afford to pay themselves. They believe that they'll start taking home a salary when they cross a particular revenue threshold. However, Rojas advises this should not be the case. Your salary should be factored into the company's financial planning from the outset and should not be the go-to expense to cut when savings need to be made. Not making enough yet Many people harbour the belief that they don't deserve to get paid until their business is making a certain amount of money. While prudent budgeting and cutting costs where necessary is a good business strategy, it shouldn't come at the expense of paying oneself a just salary. Rojas shares her viewpoint on this common objection in the podcast. Many business owners feel that they are not yet at a point where they can afford to pay themselves. They believe that they'll start taking home a salary when they cross a particular revenue threshold. However, Rojas advises this should not be the case. Your salary should be factored into the company's financial planning from the outset and should not be the go-to expense to cut when savings need to be made. Resources: Check out the SPS series, a powerful and easy-to-consume program that can help you achieve your mindset and transform your mind in under 20 minutes. Join the community of female entrepreneurs who have transformed their mindset and achieved financial success by signing up for The Money Mindset Hub programs and services. Consider booking a coaching session with Alejandra Rojas for personalized guidance on overcoming financial anxiety and achieving your goals. Download Our Best Seller Audio "From Overworked to CEO with Money" For Free at www.themoneymindsethub.com/CEO Check out The Money Mindset Hub on YouTube for video content that complements the podcast and helps you achieve financial success.

Jul 3, 2023 • 20min
[TFO] Reframing Money: How to successfully Transform your Mindset for Greater Success
Step into Lucy Bekker's world, a place where dreams become reality and success is defined by more than just dollar signs. Follow this segment of the podcast in Youtube Here As she embarked on her journey to run a nightclub with her sister, little did she know that her path would take an unexpected turn. Lucy's story is a rollercoaster of emotions, from hosting a wildly successful all-women's event to facing the daunting reality of being $1000 in overdraft. But amidst the chaos, she discovered a profound lesson that transformed her life. Join us as we delve into the twists and turns of Lucy's financial journey, and uncover the surprising secret that led her to find fulfillment and happiness. Being too afraid to look at your money is one of the things that I changed. The unknown is always a lot more terrifying. - Lucy Bekker In this episode, you will be able to: Realize the unexplored correlations between financial intelligence and entrepreneurial prowess, giving your venture an unparalleled advantage. Unearth how the journey to find joy in your business can catalyze unprecedented profitable outcomes. Leverage the power of a transformational money mentality, potentially inviting unforeseen financial gains to your enterprise. Get comfortable with the ambiguities of entrepreneurial life and master the art of using them as stepping stones to triumph. Explore the validity of all monetary forms as potential pillars to uphold your business, breaking the old-school norms around wealth acquisition. My special co-host is Lucy Bekker @lucybekker_ Lucy is a relationship and life coach that helps women to have sky high standards and stop settling for bare minimum in life and love. She is obsessed with dancing, work life balance, living unapologetically, sexy feminine energy, loving her husband and finding the best pornstar martini on the menu Follow Lucy: Instagram: @lucybekker_ Download Our Best Seller Audio "From Overworked to CEO with Money" For Free at www.themoneymindsethub.com/CEO Value of Small Income Now, let's assume you've got multiple sources of income coming in; some big, some small. You might be tempted to focus solely on the larger ones overlooking the smaller streams, right? It's a common mindset, but imagine a shift; start to appreciate every little contribution towards your financial stability. Small wins matter, and over time, they can lead to significant rewards. Drawing from Lucy's experience, she initially dismissed the income from her side hustles or any other source outside her main business as insignificant. Soon she recognized the folly in her thinking, realizing this 'small' income also contributed to paying her bills and making her financially stable. Rather than undermining it, Lucy valued every bit of income that came her way and acknowledged its role in her overall business success. Planning the Party Remember a time when you put a plan into action purely for fun or passion's sake, with no guaranteed financial reward? It might seem like an anomaly in entrepreneurship, but it can provide a refreshing perspective to your traditional business approach. Take Lucy and her sister's all-women's nightclub event as an example. Even though they recognized the risks and costs associated, they went ahead because they believed in the project. In less than a day, they turned a fleeting thought into a successful event that catered to 200 attendees, all while ensuring a safe and positive atmosphere. Their approach goes on to remind us that in business, and in life, it's just as important to focus on doing things we are passionate about and that bring us joy.

Jun 28, 2023 • 58min
083: Intergenerational Money Beliefs with Meenadchi (2/2)
#MoneyMindset #FinancialTrauma #Increasingincome Have you heard the myths surrounding intergenerational trauma and money trauma? As female entrepreneurs, it's common to struggle with a negative money mindset due to inherited beliefs from past generations. But, it's time to bust those myths and rewrite your financial story. Myth #1: Money is the root of all evil.Myth #2: Rich people are greedy and selfish. Myth #3: You have to work hard to earn money. Our guest, Meenadchi, will share the truth about intergenerational trauma and money trauma, and how to overcome it for financial freedom. Are you ready to break free from these limiting beliefs and create abundance in your life? Money is a neutral entity, an energetic entity that really wants to show up for us as a resource. - Meenadchi Download Our Best Seller Audio "From Overworked to CEO with Money" For Free at www.themoneymindsethub.com/CEO Explore Overworking Vs Pricing Strategy In this episode, you will be able to: Discover the connection between family constellations and financial mindset for personal growth. Understand how family and societal beliefs impact your relationship with money. Learn about intergenerational trauma and its influence on money-related struggles. Recognize the importance of challenging limiting beliefs to pave the way for financial success. Explore the benefits of family constellations therapy in achieving financial freedom. My special guest is Meenadchi Get ready to meet the inspiring Meenadchi, a dedicated entrepreneur passionate about helping people break the cycle of intergenerational and money trauma. With a background rooted in a family that modeled financial stability and generosity, Meenadchi realized the importance of having a values-based approach to money. Her personal journey led her to explore various modalities for healing, ultimately discovering Family Constellation Therapy to be the key in unlocking her clients' potential for financial success. Through her empathetic guidance and the transformative power of this therapy, Meenadchi helps individuals build the foundation for a healthier relationship with money, enabling them to thrive and achieve financial freedom. Learn More About Meenadchi https://www.meenadchi.com or Follow her https://www.instagram.com/with.meenadchi/ Resources: Check out the SPS series, a powerful and easy-to-consume program that can help you achieve your mindset and transform your mind in under 20 minutes. Join the community of female entrepreneurs who have transformed their mindset and achieved financial success by signing up for The Money Mindset Hub programs and services. Consider booking a coaching session with Alejandra Rojas for personalized guidance on overcoming financial anxiety and achieving your goals. Download Our Best Seller Audio "From Overworked to CEO with Money" For Free at www.themoneymindsethub.com/CEO Check out The Money Mindset Hub on YouTube for video content that complements the podcast and helps you achieve financial success.

Jun 26, 2023 • 14min
[TFO] Breaking Taboos and Achieving Growth: Unconventional Entrepreneurial Tips
If you're feeling stuck in a cycle of self-doubt and fear, constantly second-guessing your decisions and struggling to make progress, then you are not alone! Many entrepreneurs experience these mental hurdles, especially when it comes to money mindset and pivoting. You may be putting in long hours and pouring your heart and soul into your business, but still not seeing the results you want. It's easy to feel like giving up or wondering if you're cut out for entrepreneurship altogether. But don't lose hope - with the right mindset and strategies, you can overcome these hurdles and find success in your entrepreneurial journey. "Successful business owners rely on they're just figuring out, like if we all are very clear that everybody's trying to figure it out, that's fine" In this episode, you will be able to: Master the techniques to harmonize purpose and profit for a sustainable business. Develop the mindset to triumph over mental barriers that come with entrepreneurship. Experience the transformative power of discomfort in your pursuit of personal growth. Establish a strong personal brand that sets you apart in today's competitive landscape. Challenge societal taboos and embrace candid discussions about money and sex for a well-rounded life. My special co-host is Lucy Bekker Lucy is a relationship and life coach that helps women to have sky high standards and stop settling for bare minimum in life and love. She is obsessed with dancing, work life balance, living unapologetically, sexy feminine energy, loving her husband and finding the best pornstar martini on the menu Follow Lucy: Instagram: @lucybekker_ Youtube: https://www.youtube.com/@lucybekker/videos Download Our Best Seller Audio "From Overworked to CEO with Money" For Free at www.themoneymindsethub.com/CEO Personal Branding and Profit In the world of entrepreneurship, personal branding plays a significant role in attracting clients and customers to your business. A strong personal brand reflects who you are, the values you stand for, and the unique perspective you bring to your industry. Furthermore, it helps to build trust and credibility with your audience and fosters long-lasting relationships with clients, leading to increased profits and business success. In the podcast, Lucy Bekker underlined the importance of pushing oneself in personal branding, as it is what people remember. She also talked about the possibility of balancing purpose and profits in business. Alejandra Rojas added that it is essential to have a structure for pricing, costs, and profits in place. The conversation emphasized how being true to oneself, beliefs, and values can lead to successful personal branding and profit within the business.

Jun 21, 2023 • 30min
081: Healing Intergenerational Trauma for Financial Freedom with Meenadchi (1/2)
#MoneyMindset #FinancialTrauma #Increasingincome Have you heard the myths surrounding intergenerational trauma and money trauma? As female entrepreneurs, it's common to struggle with a negative money mindset due to inherited beliefs from past generations. But, it's time to bust those myths and rewrite your financial story. Myth #1: Money is the root of all evil.Myth #2: Rich people are greedy and selfish. Myth #3: You have to work hard to earn money. Our guest, Meenadchi, will share the truth about intergenerational trauma and money trauma, and how to overcome it for financial freedom. Are you ready to break free from these limiting beliefs and create abundance in your life? Money is a neutral entity, an energetic entity that really wants to show up for us as a resource. - Meenadchi Download Our Best Seller Audio "From Overworked to CEO with Money" For Free at www.themoneymindsethub.com/CEO Explore Overworking Vs Pricing Strategy In this episode, you will be able to: Discover the connection between family constellations and financial mindset for personal growth. Understand how family and societal beliefs impact your relationship with money. Learn about intergenerational trauma and its influence on money-related struggles. Recognize the importance of challenging limiting beliefs to pave the way for financial success. Explore the benefits of family constellations therapy in achieving financial freedom. My special guest is Meenadchi Get ready to meet the inspiring Meenadchi, a dedicated entrepreneur passionate about helping people break the cycle of intergenerational and money trauma. With a background rooted in a family that modeled financial stability and generosity, Meenadchi realized the importance of having a values-based approach to money. Her personal journey led her to explore various modalities for healing, ultimately discovering Family Constellation Therapy to be the key in unlocking her clients' potential for financial success. Through her empathetic guidance and the transformative power of this therapy, Meenadchi helps individuals build the foundation for a healthier relationship with money, enabling them to thrive and achieve financial freedom. Learn More About Meenadchi https://www.meenadchi.com or Follow her https://www.instagram.com/with.meenadchi/ Resources: Check out the SPS series, a powerful and easy-to-consume program that can help you achieve your mindset and transform your mind in under 20 minutes. Join the community of female entrepreneurs who have transformed their mindset and achieved financial success by signing up for The Money Mindset Hub programs and services. Consider booking a coaching session with Alejandra Rojas for personalized guidance on overcoming financial anxiety and achieving your goals. Download Our Best Seller Audio "From Overworked to CEO with Money" For Free at www.themoneymindsethub.com/CEO Check out The Money Mindset Hub on YouTube for video content that complements the podcast and helps you achieve financial success. The importance of healing money trauma Healing money trauma involves addressing the emotional and psychological aspects of one's relationship with money. This often means confronting past experiences, reworking subconscious beliefs and identifying unhealthy emotional patterns related to finances. Healing money trauma is essential for individuals seeking to achieve financial well-being and build a stable financial foundation. In the interview, Meenadchi emphasizes the importance of healing as a crucial step towards financial freedom. Through her work as a family constellation therapist, she helps clients identify and address the impact of money trauma on their lives and encourages them to challenge their internalized beliefs about money. This process allows clients to create a healthier money mindset and paves the way for lasting financial success. The power of challenging beliefs around money Challenging limiting beliefs about money is essential for fostering a healthier relationship with finances. By questioning ingrained beliefs and reassessing one's financial mindset, individuals can open up to new possibilities and opportunities in their money journey. During the conversation, Meenadchi highlights the importance of questioning and examining one's own beliefs about money in order to create change. She shares her experience of redefining her own relationship with money, and how this transformation enabled her to thrive as an entrepreneur. Meenadchi emphasizes the power of challenging beliefs, and how this process can lead to significant shifts in one's financial situation and overall well-being. Moving from fear vs. desire Many individuals facing money-related challenges often make decisions based on fear rather than desire, leading to an unfulfilling financial situation. Taking control of one's financial destiny requires shifting from reacting to fear to focusing on genuine desires and ambitions in relation to money. Meenadchi shares her insights into how moving from fear to desire can positively impact an individual's relationship with money. She speaks about the importance of recognizing one's true desires and aligning financial decisions with these intentions, rather than being driven by fear-based limitations. By prioritizing desire over fear, individuals are more likely to experience financial satisfaction and create a life that truly fulfills them. Timestamped summary of this episode: 00:00:00 - Introduction, Host introduces the topic of family dynamics and their impact on money mindset and business results. Encourages viewers to subscribe and like the channel for more interviews aimed at helping female entrepreneurs achieve financial success. 00:00:45 - Meenadchi's Story, Meenadchi shares her background growing up in a safe home with a mother who was the breadwinner and emphasized abundance as a means of supporting the community. She talks about her own journey with money and how she initially believed the money myth that money is inherently evil. 00:06:13 - Nervous System and Money, Meenadchi explains how money amplifies what is in our individual and intergenerational nervous system. She uses the analogy of blood circulating in the body to explain how money should flow and how we can learn to trust that it will always be there, even when results don't show up as expected. 00:11:02 - Emotional Regulation and Female Entrepreneurs, The conversation shifts to the emotional roller coaster that female entrepreneurs experience with their businesses. Meenadchi emphasizes the importance of managing emotions and thinking about money as an energetic entity that wants to support us. She also highlights the importance of finding practitioners who reflect clients' lived identities. 00:14:51 - Family Constellation Work, Meenadchi talks about family constellation therapy and how it helps clear intergenerational gunk that affects our ability to receive and be in alignment with money in a values-oriented way. 00:17:38 - Overcoming Mental Lack Around Money, Meenadchi shares her family's history of mental lack around money, despite not lacking anything physically. She discusses the impact of scarcity on the brain and how it can be challenging to overcome. They also talk about the importance of challenging beliefs around money and understanding where they came from. 00:21:21 - Moving from Fear vs. Desire, The conversation shifts to discussing how scarcity and fear can impact our relationship with money. They talk about the importance of understanding that money is a strategy to meet needs, and how beliefs around money can be passed down through generations. 00:26:14 - The Power of Challenging Beliefs Around Money, Meenadchi emphasizes the importance of challenging beliefs around money and understanding that there are different modalities to do so. They talk about how entrepreneurship allows us to create the resources we wish existed, and how it can be a form of abundance. 00:30:55 - Love is Always Flowing Towards You, The conversation ends with a discussion on the underlying principle of constellation work, that love is always flowing towards us and that trauma can cause blockages. They talk about the power of understanding this principle and the willingness to receive love, and how entrepreneurship can help create the resources we wish existed. 00:35:44 - The Importance of Healing Money Trauma, Meenadchi emphasizes the importance of doing healing work around money and mindset. She notes that even with practical implementation, without addressing intergenerational loops and limiting beliefs around money, one will still be living in scarcity.

Jun 15, 2023 • 29min
080: Overcome Financial Anxiety: 5 Steps for Female Entrepreneurs
As I sat in that workshop, I couldn't believe what I was hearing. The struggles of these female entrepreneurs hit me hard, and I knew I had to do something about it. Little did I know, this experience would lead me down a path of discovery and growth that I never expected. Through my research and personal connections, I found a way to help women overcome their financial anxiety and achieve their dreams. It's a journey that has been both challenging and rewarding, and I can't wait to share it with you. Are you ready to take the first step towards financial success? In this episode, you will be able to: Discover powerful techniques to conquer financial stress and regain peace of mind. Learn how to create enjoyable and attainable fiscal goals to transform your financial future. Explore the significance of education and a growth mindset for long-lasting financial success. Uncover proactive strategies to prevent accumulating financial tension and worries. Grasp the importance of commitment and dedication in achieving your monetary objectives. Financial anxiety is not just about money, it's about the beliefs and behaviors that got you there. - Alejandra Rojas The resources mentioned in this episode are: Check out the SPS series, a powerful and easy-to-consume program that can help you achieve your mindset and transform your mind in under 20 minutes. Share in the comments below one belief that you have walked away from on your journey or one that you still hold onto for help breaking down those barriers and shifting it. Set financial goals that are achievable, meaningful, and appealing to you with clear and easy steps to achieve them. Join the community of female entrepreneurs who have transformed their mindset and achieved financial success by signing up for The Money Mindset Hub programs and services. Consider booking a coaching session with Alejandra Rojas for personalized guidance on overcoming financial anxiety and achieving your goals. Download Our Best Seller Audio "From Overworked to CEO with Money" For Free at www.themoneymindsethub.com/CEO Check out The Money Mindset Hub on YouTube for video content that complements the podcast and helps you achieve financial success. Setting achievable and desirable financial goals Setting achievable and desirable financial goals is a crucial component of overcoming financial anxiety and working toward financial success. Appropriate goals allow you to focus on your desires and keep the target within reach, ensuring motivation remains high. Moreover, setting goals that align with your values and aspirations is significant as they have a personal, emotional resonance that makes the pursuit more engaging and fulfilling. During the episode, Alejandra Rojas shares examples from her practice, such as helping a client break down her goal of generating $10,000 per month into smaller, more manageable steps. This approach enabled her client to remain motivated and committed to achieving her financial goals. Rojas highlights the importance of setting goals that not only spur excitement but also provide a realistic trajectory to success. Reframing your mindset for financial success Altering your mindset has a significant impact on your financial success. By reframing your beliefs, perspectives, and attitudes related to money, you shift the focus from negative emotions to a positive, goal-oriented mentality. In addition, focusing on abundance rather than scarcity facilitates a more optimistic and proactive approach toward financial management and decision-making. Alejandra Rojas emphasizes the connection between one's mindset and financial achievements by sharing examples from her personal life and her clients' experiences. She reiterates the importance of identifying negative thought patterns, acknowledging them, and then reprogramming them. Rojas also encourages her listeners to envision themselves as the person who has already achieved their financial goals, thus adopting a mindset conducive to success. Overcoming limiting beliefs and achieving financial success Acknowledging and combating limiting beliefs is an essential step in achieving financial success. Limiting beliefs are usually deeply ingrained in an individual's perspective and may have been formed through years of conditioning. These beliefs influence the way they handle money and shape their financial anxiety. It is crucial to recognize how these limiting beliefs impact one's behavior and to work towards reprogramming them with a new, constructive belief system. This helps in removing the barriers to financial success and empowers individuals to become more confident in managing money. In this episode, Alejandra Rojas shares her insights on how overcoming limiting beliefs has led to significant changes in her personal journey and the lives of her clients. She emphasizes that by reflecting on these beliefs and working proactively to reprogram them, it can lead to substantial improvements in one's financial situation. For example, Rojas discusses her experience as a money mindset coach and how clients have been able to overcome their financial anxiety by addressing their limiting beliefs and embracing more supportive perspectives. Timestamped summary of this episode: Financial Anxiety: 5 Steps for Female Entrepreneurs00:00:00 - Introduction, The host introduces herself as a morning coach and talks about how these tips have worked wonders for her clients, specifically Lisa, who was sleep-deprived due to financial stress but was able to overcome it and grow her business. 00:00:55 - Financial Anxiety, Financial anxiety is not a popular topic but is a real thing. It is the physical reaction that the body creates based on thoughts and stress related to money problems. This affects various aspects of life, including business and employment. 00:03:24 - Understand Your Money Beliefs, The first step to overcoming financial anxiety is to understand your money beliefs, which are stored in the subconscious mind and drive behavior. Identifying and changing unhelpful beliefs can release anxiety in under 20 minutes. 00:08:10 - Reframe Your Mindset, Reframing your mindset involves replacing unhelpful beliefs with thoughts and ideas that are useful for your vision and goals. This can be achieved by asking questions and finding ways to widen the lens of opportunities. 00:12:26 - Set Financial Goals, Setting achievable and meaningful financial goals can help overcome financial anxiety. By breaking down large goals into small, achievable steps, it can become easier to achieve them and work with your brain, not against it. 00:18:21 - Making Financial Goals Sexy and Desirable, The speaker emphasizes the importance of making financial goals desirable, sexy, and appealing by connecting them to pleasure and energy. This approach to goal-setting can help individuals achieve their financial objectives with a better mindset and understanding of their own motivations. 00:19:33 - Prioritizing Education on Money Mindset Work, The speaker encourages listeners to prioritize their education on money mindset work to overcome financial anxiety and understand why it happens. They also stress the importance of learning how to turn around negative thoughts and feelings about money. 00:21:26 - Preventing Financial Anxiety Snowballing, The speaker offers an RTT tip to prevent financial anxiety from snowballing and causing panic attacks. By imagining a future where financial goals have been achieved, focusing on the associated energy, color, smell, and wild animal, listeners can inhale and release negative emotions and release anxiety. 00:24:01 - Using Visualization Techniques to Release Anxiety, The speaker explains how visualization techniques can help release financial anxiety. By inhaling and focusing on a color, smell, and wild animal that represents financial success, listeners can visualize releasing negative emotions and shooting an arrow far away from themselves, creating a sense of clarity and calm.

Jun 12, 2023 • 5min
079: Powerful Mindset Shifts for Quick Business Growth: Tips for Female Entrepreneurs
Join me, as we delve into the world of money mindset with The Money Mindset Show. Discover the secrets to bypassing subconscious money blocks and achieving rapid transformation and prosperity. But be warned, in this journey towards financial success, obstacles may arise and challenges may be faced. Will you take the leap? In this episode, you will be able to: Unveil the secrets to attaining a prosperous financial mindset. Identify and conquer the setbacks preventing you from embracing a wealthy perspective on money. Gain valuable insights into nurturing a harmonious connection with finances. Debunk widespread myths about entrepreneurship to reach greater heights. Master swift and long-lasting methods for restructuring your mindset. Transform your mind to achieve financial success in the least amount of time possible. - Alejandra Rojas The resources mentioned in this episode are: Visit themoneyminsethub.com to access programs designed to help you increase your income, better your relationship with money, and grow your business. Start with the SPS series, a powerful and easy-to-consume program that can help you achieve your mindset and transform your mind in under 20 minutes. Stay tuned for the official launch of The Money Mindset Hub podcast on June 15, and subscribe on Spotify, Apple Podcasts, or YouTube to access the latest episodes. Check out The Money Mindset Hub on YouTube for video content that complements the podcast and helps you achieve financial success. Join the community of female entrepreneurs who have transformed their mindset and achieved financial success by signing up for The Money Mindset Hub programs and services. Reality Check The Money Mindset Show is focused on providing actionable advice and insights to help female entrepreneurs overcome money mindset obstacles. Alejandra Rojas emphasizes the importance of rapid transformation and encourages listeners to make progress in under 20 minutes. By concentrating on focused information, case studies, and interviews with business owners, the podcast aims to help entrepreneurs perceive the reality of achieving financial success. From Aljeandra's perspective, it's crucial for listeners to understand that significant progress and mindset shifts can be made quickly. With the aid of resources available through The Money Mindset Hub, she hopes to encourage listeners to take that first step toward transforming their businesses. As part of her commitment to debunking myths about entrepreneurship, Alejandra inspires entrepreneurs to aim higher and believe that financial success is possible. Benefits of Subconscious Mind Techniques The subconscious mind can hold deep-rooted beliefs about money that may hinder female entrepreneurs from achieving financial success. By recognizing and addressing these beliefs, entrepreneurs can change their thought patterns and improve their relationships with money. Techniques like RRT neurolinguistic programming and different types of communication open up possibilities for changing mindsets by offering different perspectives and allowing the mind to work with, rather than against, its owner. During the conversation, Alejandra Rojas emphasizes the power of transforming one's subconscious mind. By sharing various techniques learned from her private clients and case studies, she aims to equip entrepreneurs with the tools needed to shift their money mindset and achieve greater financial success. Alejandra believes that opening up to different perspectives on money through techniques like RRT neuro linguistic programming can help female entrepreneurs make lasting changes in their businesses. Download Our Best Seller Audio "From Overworked to CEO with Money" For Free at www.themoneymindsethub.com/CEO https://youtube.com/@moneymindsetexpert www.themoneymindsetshow.com Transcript: Money Mindset Podcast 00:00:00 Hello and welcome to The Money Mindset Hub, the place where we help female entrepreneurs to transform their mind so that they can achieve financial success in the least amount of time. Here we talk about subconscious mind. We talk about money. Mindset, chips. Money Mindset blocks a strategy so that you can bypass your own money mindset and increase your income, bear your relationship with money, and grow your business. 00:00:28 On this podcast, our unique goal is for you to walk away with a different perspective and with a different set of thoughts, beliefs and mindset that helps you in your journey to achieve financial success. Now, this podcast is going to officially start on June 15. So if you are listening to this podcast right now and you are listening to the last bits of the lag, let's break up after June 15. What you can expect from this podcast is that I'm going to be super laser focused on helping you transform your mind in the least amount of time possible because it is possible. We don't have to spend all of this time for you to really get down into changing and adapting and growing with your business. 00:01:23 I want you to be prosperous in the least amount of time because I know that that's what you want too. So when energy comes together, when your energy, my energy, the whole morning mindset hope energy comes together, it really is a powerful thing. Energy comes together, it's more powerful. And when it's more powerful to transform itself. What you can expect from this podcast starting on June 15 is that I'm going to give you super laser focus information, cases, studies and topics that I gather from my own private clients and questions from my own private clients for you to make that shift and have that different perspective in the least amount of time. 00:02:16 Because thanks to the techniques like RRT Neurolinguistic and different type of communications, you don't have to wait all of this time for you to gain a different perspective and allow your mind to work with you and not against it. Now for that. We have different schedules and I'm still trying to figure it out. But we are going to have one segment that is going to be really focused on the things that focus over and potentially we're going to be talking about with another host, really being open about things that doesn't really hold truth in our space as a business owners anymore and how we shift it. And how can you shift it as well? 00:03:05 Is that the reality check? But we also going to have the normal episodes of these podcasts which is all about helping you transform your mind so that you can achieve that financial success that you want in the least amount of time possible. And that, like always, is going to be released on Wednesdays. So stick to this wonderful creation that is happening because it's going to be so beneficial. I really feel it. 00:03:35 Now there is another pirate coming. You can now find this podcast on YouTube or will find this podcast on YouTube so fishes on the YouTube channel. You can listen here, you can watch us there, but you can also interact with us over Spotify, Apple podcast or YouTube as well. Yes, we are going up. Go big, go big or go home. 00:04:00 You know, how is it with me, you know, all the opportunities that we create and see here and together we are going to make this happen. Welcome to this channel and welcome to the whole environment of the The Money Mindset Hub. As a reminder, we have programs to help you increase your income, better your relationship with money and grow your business inside of the The Money Mindset Hub. And also we have subconscious mind programs tailored strategically to help you overcome these Money Mindset things that can be released and clear in under 20 minutes and you can find all of that inside of themoneyminsethub.com. Programs. 00:04:49 My recommendation is to start with the SPS series. I love the series. They are so easy to consume and so powerful and so helpful for you to achieve your mind that I can wait for you to grab to put your hands on it and grab this. Goodie. Okay, until next time. 00:05:09 I will see you.

May 29, 2023 • 13min
The Hidden Dangers of Constant Sales and Discounts
Are you tired of constantly offering discounts and sales, only to see minimal growth in your business? Have you been told to eliminate discounting, but haven't seen the results you were promised? 🤑 Smart Pricing Strategies Series (SPS) 🤑 The Mind Hacking Audio Series to Stop Underpricing, Pricing Doubts, and Maximize Your Income – In Only in 20 Minhere https://themoneymindsethub.com/sps The truth is, discounting can be detrimental to your business's success. In this episode, we'll show you the potential dangers of frequent sales and discounts, and provide you with powerful strategies and mental shifts to adopt new and innovative pricing approaches that attract loyal customers and promote sustainable growth. In this episode, you will be able to: Grasp the potential dangers of frequent sales and discounts on your business's growth. Gain insight into your customers' thought processes and tailor your pricing strategy accordingly. Cultivate deliberate branding to deter undesirable clientele. Master the art of strategic sale planning to prevent customer dependence on markdowns. Learn powerful mental shifts for adopting new and innovative pricing approaches. Selling on the boat, on the sea of discounts is not going to get you there. It's going to burn out your mind, it's going to burn out your confidence, and it's going to burn out your customers. - Alejandra Rojas The resources mentioned in this episode are: Visit The Money Mindset Hub and download the SPS series to learn about reprogramming your subconscious narrative and creating a profitable pricing strategy. Think about your pricing from your customer's perspective and understand their journey to better price your products or services. Consider alternatives to frequent discounting such as value-based pricing or bundling. Take a moment to understand where the discounted culture comes from and make necessary changes. Don't let discounting become the only thing you do for your business and brand perception. Implement the strategies learned from the SPS series to increase your income and create profit. Jane's Story A prime example of the negative effects of constant sales and discounts can be seen in the story of Jane, who runs an online boutique. Jane believed that offering regular discounts would bring in more sales; however, this fueled a relentless cycle in which customers only made purchases during sales events. As a result, her business struggled to maintain revenue and growth while cultivating loyal customers. Alejandra Rojas shares Jane's story as a cautionary tale, illustrating the damaging effects of frequent discounting. This reliance on sales left Jane feeling demoralized, adversely affecting her confidence as a business owner. Rojas highlights the resiliency and strategic thinking entrepreneurs need to develop better pricing practices, attracting customers who value the products and brand beyond the sale price. Conclusion: Understanding Pricing Strategies Breaking the unhealthy cycle of constant sales and discounts requires rethinking the way businesses price their products and services. This means considering customer perspectives, creating a strong and intentional brand identity, and planning sales events carefully to avoid training customers to expect frequent discounts. Alejandra Rojas emphasizes the importance of being proactive in addressing pricing strategies and combating the reliance on constant discounting. By taking the time to understand and reprogram their mindset, entrepreneurs can foster sustainable growth and increase discoverability among their ideal audience, ultimately contributing to the success and longevity of their business. The Negative Impact of Frequent Discounting Constant sales and discounts may seem like a way to increase revenue by attracting more customers, but this approach can lead to a negative impact on a business' success. Frequent discounts devalue a brand's worth in the eyes of customers, who start to expect these discounts and wait for the next sale instead of making purchases at regular prices. This can result in a downward spiral where the business is forced to offer even more sales to stay afloat, further undermining its authority and perceived value. Host Alejandra Rojas emphasizes the importance of avoiding the constant sale cycle to maintain a brand's image and attract loyal customers. She highlights the psychological impact of frequent discounts on customers, noting that people begin to question the genuine value of the products offered since they are consistently available at a lower cost. Rojas underscores the importance of recognizing the detrimental effects of constant sales, urging entrepreneurs to reevaluate their pricing and sales strategies to foster healthy growth.


