

Brown Way To Money - Money Talks for Women of Color Entrepreneurs
Alejandra Rojas
The Brown Way to Money Podcast is every woman of color entrepreneur's no-BS guide to building a solid financial foundation, creating multiple income streams, and investing in your future.
Break free from cultural money pressures.
Overcome systemic barriers to financial success.
Build a business that reflects your values.
Heal from money trauma.
Create a legacy of generational wealth.
This isn’t your average money podcast. It’s designed for you, the entrepreneur juggling cultural money pressures, systemic barriers, and the desire to build a business that aligns with your values. Grounded in the transformative Brown Way Framework, this show is here to help you heal money trauma, break free from scarcity mindsets, and create real, sustainable wealth—without sacrificing who you are.
Alejandra Rojas, the host of Brown Way to Money, is a Forbes Columnist, entrepreneur, trauma-informed finance expert, and founder of The Money Mindset Hub. As a certified TRAUMA OF MONEY™ professional and active member of Rapid Resolution Therapy® in the Netherlands, she helps women of color entrepreneurs build sustainable wealth by healing money trauma and breaking free from scarcity mindsets, which are often overlooked in traditional financial advice, so they can create a profitable business aligned with their values.
If you love relatable, empowering shows like Brown Ambition or Side Hustle Pro, you’ll feel right at home here. Each episode is packed with actionable tips, candid conversations, and inspiring stories from women who’ve been where you are and found a way forward. Whether you’re scaling your business, tackling debt, or just trying to figure out where to start, this is the space where your questions, concerns, and goals are front and center.
Ready to rewrite your money story? Tune in to The Brown Way to Money and join Alejandra on the journey to building the financial future you deserve.
Break free from cultural money pressures.
Overcome systemic barriers to financial success.
Build a business that reflects your values.
Heal from money trauma.
Create a legacy of generational wealth.
This isn’t your average money podcast. It’s designed for you, the entrepreneur juggling cultural money pressures, systemic barriers, and the desire to build a business that aligns with your values. Grounded in the transformative Brown Way Framework, this show is here to help you heal money trauma, break free from scarcity mindsets, and create real, sustainable wealth—without sacrificing who you are.
Alejandra Rojas, the host of Brown Way to Money, is a Forbes Columnist, entrepreneur, trauma-informed finance expert, and founder of The Money Mindset Hub. As a certified TRAUMA OF MONEY™ professional and active member of Rapid Resolution Therapy® in the Netherlands, she helps women of color entrepreneurs build sustainable wealth by healing money trauma and breaking free from scarcity mindsets, which are often overlooked in traditional financial advice, so they can create a profitable business aligned with their values.
If you love relatable, empowering shows like Brown Ambition or Side Hustle Pro, you’ll feel right at home here. Each episode is packed with actionable tips, candid conversations, and inspiring stories from women who’ve been where you are and found a way forward. Whether you’re scaling your business, tackling debt, or just trying to figure out where to start, this is the space where your questions, concerns, and goals are front and center.
Ready to rewrite your money story? Tune in to The Brown Way to Money and join Alejandra on the journey to building the financial future you deserve.
Episodes
Mentioned books

Feb 20, 2023 • 17min
Breaking the Income Plateau: How to Overcome Your Money Story
"Take that first step and show your brain and your whole mind that this is happening for you - that you deserve to do this for yourself!" Struggling to increase your income is frustrating and exhausting. No matter what you tried, it couldn't seem to figure out how to break through the plateau and make more money. In my own story, I realized I needed to take a step back and understand why I was stuck. I needed to show my brain that it was safe for me to make more money and break the plateau. I finally understood that I had to make a committed decision to make a change and take action. So I took the first step and scheduled an appointment with my coach. This gave my brain permission to finally increase my income and break the plateau. In this episode, you will learn the following: 1. Discover why you are stuck in the same level of income, and how to break the plateau. 2. Uncover the part of your brain that is preventing you from making more money and changing. 3. Find out the first step you need to take to show your brain and mind that you deserve to make more money. Resources: 🔥 Income Accelerator 🔥 the Premium Money Mastery to 10K months is open and you can apply today here https://themoneymindsethub.com/income Connect with me: Instagram: @MoneyMindsetExpert YouTube: TheMoneyMindsetHub Website: www.Themoneymindsethub.com Loved this episode? Leave us a review and rating here Chapter Summaries: [00:00:00] It honestly sucks to be at the same level of income that is not your desired one. It's frustrating and it kind of takes a lot of energy and thought. And I'm not even at the point of should I increase my income or not? [00:01:11] Inside of Income accelerator, I just have one mission and one mission only. Let your brain understand that it is safe for you to make more money, get to the new level. Talk to your subconscious mind to add a condition that will bring more money. [00:05:31] You are allowing that part of your brain that doesn't want to change to take the lead. The reason why you haven't increased your income is because you are getting trapped in your own money story. What really needs to happen is that you make a decision, a committed decision. [00:12:19] If you know on the most minimal cell of your brain that increasing your income, breaking the income plateau, getting and receiving more money with your business is on your desired list, it's something that you want to do. Take that first step and show your brain and your whole mind that this is happening for you.

Feb 16, 2023 • 24min
From Crickets to Cash: Jumpstarting Your Income
When a hardworking entrepreneur puts in the effort to make their business work, only to be met with crickets, they must use their own strength and a jumpstart to gain the courage to level up their income and finally achieve their goals. I learned about Nervous system regulation when I heard about how a failed launch could be the best thing for your business. It all has to do with turning on the brain in order to increase income goals. This can be done through understanding and regulating emotions, understanding the money mindset, and taking on board a year of understanding. With the right guidance and framework, it is possible to hit those income goals, and this can be done through the Income Accelerator program. "Let's jumpstart your brain so that it understands that it's safe to make money, to do the money mindset work, and regulate your system to achieving those income goals." In this episode, you will learn the following: 1. Discover how failing to reach your income goals could be one of the best things that ever happened to your business. 2. Find out how to jump start your brain to understand that it's safe to make money in your business. 3. Learn how to partner with the right people to take your income to the next level. Resources: 🔥 Income Accelerator 🔥 the Premium Money Mastery to 10K months is open and you can apply today here https://themoneymindsethub.com/income Connect with me: Instagram: @MoneyMindsetExpert YouTube: TheMoneyMindsetHub Website: www.Themoneymindsethub.com Loved this episode? Leave us a review and rating here Chapter Summaries: [00:00:00] This episode is about the frustration of trying to make your business work. What I'm going to talk about today also applies to your brain. If just didn't achieve the income goal that you have, you will want to listen to this episode and listen. [00:10:49] Lounge methodology can help you achieve your income goals. When you reach out for help to help jumpstart your brain, your brain will never allow you to forget again. How this correlates to your lounges? Or if you are not using lounge methodology for your marketing.

Feb 14, 2023 • 21min
Emotional Regulation with Money: Unlock 10K Months in 90 Days
As an analytical financial professional with a logical upbringing, I've embarked on a mission to help female entrepreneurs increase their income and create a sustainable, recurring revenue stream, only to discover the unexpected key to success is emotional regulation with money. I recently learned about the importance of Emotional Regulation with Money through my own journey to heal my relationship with money. I developed the Rich Method, a framework that allows you to break your income plateau and increase and scale to ten K a month consistently. Part of this framework is understanding that money mindset is not enough and focusing on the different tools needed to better your relationship, feel more free with money, pay off debt, and save more. Emotional Regulation with Money is like a safety net, keeping your head above the water and sending the signal to your brain that it is safe to bring in more money. If you are committed to increasing your income and making it sustainable, apply to the Income Accelerator program. "Your nervous system is your safety nest; it's like the gates that stops everything that can harm you, to not enter to your brain. That is your nervous system. So when you have an offer that has generated one or two cells, that has generated cells, even if these cells are not your ideal sell, even if these cells are less than you expected, you have generated sales. You have already proven that this offer has something you have already understand your consumer's journey and everything related to In this episode, you will learn the following: 1. How can emotional regulation with money help you increase your income and break income plateaus? 2. What are the tools used in money mindset to help increase income? 3. How can you apply the money mindset and strategy to scale to ten K consistently in 90 days? Resources: 🔥 Income Accelerator 🔥 the Premium Money Mastery to 10K months is open and you can apply today here https://themoneymindsethub.com/income Connect with me: Instagram: @MoneyMindsetExpert YouTube: TheMoneyMindsetHub Website: www.Themoneymindsethub.com Loved this episode? Leave us a review and rating here Chapter Summaries: [00:00:00] The Rich method is a framework that allows you to speed up the process to break your income plateau and bring in more income in a consistent basis. 50% of the program is about emotional regulation with money. I just finished the interview with Minashi and you're going to love that interview. [00:07:35] I want you to think of emotional regulation with money as your safety. Whenever you avoid to do something or you get out of your way to not do something, you are sending a clear message to your brain that that is unsafe. As an entrepreneurs the money topic is so avoid.

Feb 6, 2023 • 47min
Unlock Clarity to 6 Figures & Beyond with Katherine Beltran
Katherine Beltran, a business and executive coach, motivates female entrepreneurs to have routines and clarity in their mindset in order to achieve their goals. She has been an entrepreneur for the past five years and has 15 years of experience climbing the corporate ladder. This episode is about The importance of having routines in place to maintain a healthy business. Katherine learned about The importance of having routines in place to maintain a healthy business from her work in corporate America. The main points of the episode are that clarity is key to success as an entrepreneur, and that routine is important to help maintain a healthy business. "I'm a firmly believer that if you are an entrepreneur or even if you're a corporate, you are a 360 individual, right. And mindset is going to be key to help you succeed. Doesn't matter where you are." -Katherine Beltran In this episode, you will learn the following: 1. How to create clarity around your goals and motivation 2. How your business is a reflection of who you are 3. How to incorporate routines into your life to achieve success Resources: Get into Katherine's event here: https://katherinebeltran.com/empowerment-unleashed 🔥 Income Accelerator 🔥 the Premium Money Mastery to 10K months is open and you can apply today here https://themoneymindsethub.com/income Connect with me: Instagram: @MoneyMindsetExpert YouTube: TheMoneyMindsetHub Website: www.Themoneymindsethub.com Loved this episode? Leave us a review and rating

Jan 25, 2023 • 44min
Breaking Up With The Lack w/ Phoebee: A Mind-Blowing Story of Self Love & Money
Break Up with Lack and Live Your Best Life with Phoebee's Best Life Bible. "If you don't take care of yourself, you're not going to show up your best self for your family, you're not going to show up your best self at work, you're not going to be bold enough to take risks. You're not going to be bold enough to put your ideas out there. And it's impossible to live your absolute best if you're holding back." - Phoebee Phoebee is a self-love and best life coach, author, and CrossFit gym owner. She works with youngish women to help them unlock their best lives and build their confidence. Phoebee is a self-love and best life coach, new author, and owner of a CrossFit gym. Through her journey, she has realized that the key to unlocking happiness and living your best life is to embody ten non-negotiable actions. When she started to write her book, "The Best Life Bible", she found that her intuition was telling her it was time. Through writing the book, she realized that self-love, purpose, and relationships were essential in living your best life and managing money. Through her own story of growing up with two families, she found that her own money story was one of lack and the absence of luxury, and that she had to create her own money story. In this episode, you will learn the following: 1. What are the ten non-negotiable actions for living a seriously good life? 2. How can self-love and emotional regulation help us unlock the 'cream of the crop' 20% of our best lives? 3. How can understanding our own money stories help us to create a life of abundance and luxury? Resources: Inevitable Success: The Guarantee Process To sign up Clients and Increase Income : Save Your Spot Visit www.TheMoneyMindsetHub.com and choose your path Download the Grow Your Income Checklist www.TheMoneyMindsetHub.com/2023 Connect with me: Instagram: @MoneyMindsetExpert YouTube: TheMoneyMindsetHub Website: www.Themoneymindsethub.com Loved this episode? Leave us a review and rating here: {LINK} Chapter Summaries: [00:00:05] The happy and wealthy podcast is becoming let's break up with the lack right now. The story that we are going to talk about today is going to be so mind blowing. Philippi, welcome to the podcast. [00:01:07] "I am a self love and best life coach. I'm a new author, I just published my book. I also own a CrossFit gym, which is my original business, baby " She says she's the most emotionally regulated human being she's ever met. We'll talk about emotional regulation with money later on the podcast. [00:05:02] We are both peer mentors for the manifestation babe with Catherine's Inkina. Sometimes you see somebody that is already doing what you do and you feel this connection. Now this is the time that I get to be on the peer mentors. [00:06:16] I used to think I was a bit of a creep because I would get so invested and so excited for people. Now I'm really seeing it as, like, celebrate the hell out of that. That's such a powerful energy to be so excited about someone else. [00:08:31] The best life Bible is a book of ten non negotiable actions for living a seriously good life. Author says the timing was perfect when she was pregnant. She never intended to share so much of her life in it, but realized now how important that is. [00:15:58] Self love with money, relationship with money and really purpose with money. How have you seen that all of these principles apply to you when it comes to money? If you have any application for it? [00:19:55] Alejandro: There are different parts of you that live within yourself. There are the parts that, when it comes to your money story, grow up with you. The way that is going to survive at home is being that part of you taking the lead. [00:29:19] We cannot rewire a brain that is emotionally activated. What you have to do is to go back and heal that emotion. Not everything is about just talking. It's also doing the work of healing, closing the wound and then doing like rewiring. [00:30:40] Business is tricky. I've gone through so many phases of such abundance and then other times of real scarcity. Everything that I'm doing in this podcast for 2023 is showing you exactly how you need to take care of your mindset when this word recession comes around. [00:39:07] Phoebee: People can find me on my website, Phoebeewarpole. com. If you have not downloaded the 2023 Step by Step guide of Money and Money Mindset steps that you would take on a recession, go into the description below and download it.

Jan 20, 2023 • 30min
The secret to sign up clients and increase income
Sign up clients and make a recurrent income During this live, Nora, Neuropsychologist and Business Coach, and I gave the secret on how to sign up clients and create a recurrent income. Inside our Masterclass, happening this Saturday, Jan 21, 10am EST, we will share all you need to make your business a success: - the mindset / perspectives - the strategy - the commitment We are going to take all the guessing out of the game! Save your spot at themoneymindsethub.com/rich Resources: Think Your Business Rich Free Training: Save Your Spot Visit www.TheMoneyMindsetHub.com and choose your path Download the Grow Your Income Checklist www.TheMoneyMindsetHub.com/2023 Connect with me: Instagram: @MoneyMindsetExpert YouTube: TheMoneyMindsetHub Website: www.Themoneymindsethub.com

Jan 19, 2023 • 35min
How to think your business RICH?
How to think your business rich? During this live, Nora, Neuropsychologist and Business Coach, and I gave many examples of how your business looks like right now, if you're NOT thinking it rich. Inside of our Masterclass, happening this Saturday, Jan 21, 10am EST, we will share all you need to make your business a success: - the mindset / perspectives - the strategy - the commitment We are going to take all the guessing out of the game! Save your spot at themoneymindsethub.com/rich Resources: Think Your Business Rich Free Training: Save Your Spot Visit www.TheMoneyMindsetHub.com and choose your path Download the Grow Your Income Checklist www.TheMoneyMindsetHub.com/2023 Connect with me: Instagram: @MoneyMindsetExpert YouTube: TheMoneyMindsetHub Website: www.Themoneymindsethub.com

Jan 18, 2023 • 22min
How to Shift your money mindset to 2X your income as a female
Ambitious entrepreneur struggles to break free from their fear-based mindset and achieve consistent income through a powerful process of mental, emotional, and strategic transformation. If you want to learn about increasing income and creating consistent income come to the free Masterclass Think your Business Rich this 21st of January. The process includes three specific things that are super powerful - mental tips, emotional revelations and three-point strategies. Coming from a lack mindset can make it difficult to believe that it is possible to easily and consistently increase income, but if you take the lead and make decisions based on your own rules, it is achievable. Mental shifts, emotional regulation and healing trauma are necessary to make the most of the opportunities and to create a successful business. The key is to make sure that decisions are not taken based on fear but on a managerial and empowered standpoint. To learn more, save your spot at themoneymindsethub.com/rich "If you want to have a thriving business, you cannot continue going through life with this fixation really. Because you don't see the opportunities. You have a business to take advantage of every opportunity that fits between the lines of work that you have." In this episode, you will learn the following: 1. It is possible to exponentially increase your income with three specific things. 2. Create a thriving business by taking the lead and making your own rules. 3. Mental, emotional, and three-point strategies are key to creating a consistent income. Resources: Think Your Business Rich Free Training: Save Your Spot Visit www.TheMoneyMindsetHub.com and choose your path Download the Grow Your Income Checklist www.TheMoneyMindsetHub.com/2023 Connect with me: Instagram: @MoneyMindsetExpert YouTube: TheMoneyMindsetHub Website: www.Themoneymindsethub.com Loved this episode? Leave us a review and rating here Chapter Summaries: [00:00:01] Increasing your income and creating in that consistent income can be done easily and effortlessly, but ain't for everybody. Mental tips, emotional revelation and three point strategies. These three things are going to literally change the game for you. But you as a business owner have to take the lead. [00:09:28] Imagine that today you were to start your business all over again. How different your decisions will be back then or today. Your ability to create, your ability to manage your business cannot be attached to the money outcome. That's mental shift that you need to do if you want to increase your income. [00:11:47] With money, emotional regulation and healing trauma becomes so important, extremely important. Rich foundation stands for recurring income creation habits. Come to the master class the 21 January and be part of this energy that is going to happen.

Jan 11, 2023 • 37min
2023 Mission Increase Your Income: Planning Your Year
In this podcast episode, a female entrepreneur, determined to increase her income in 2023, sets an intention to break up with the lack mentality of her money and embarks on an imaginative journey of multiplying her resources to achieve her goal. This episode is about Planning for the new year and learning how to maximize your money in the process. I learned that money is more than just energy; it's also about mindset, mental and emotional reactions, and strategy. Really this is all that we work on inside of The Money Mindset Hub. "Breaking up with the lack should be on your priority list, because in a business, if you are thinking that is not enough for you, you will have a prosperous business." In this episode, you will learn the following: 1. Discover the powerful exercise of infinite abundance to break up with lack mentality and maximize your money. 2. Find out how setting intentions for money can help you achieve your goals. 3. Uncover the secret to leveraging the power of mental work to increase your income. Resources: Think Your Business Rich Free Training: Save Your Spot Visit www.TheMoneyMindsetHub.com and choose your path Download the Grow Your Income Checklist www.TheMoneyMindsetHub.com/2023 Connect with me: Instagram: @MoneyMindsetExpert YouTube: TheMoneyMindsetHub Website: www.Themoneymindsethub.com Loved this episode? Leave us a review and rating here: Chapter Summaries: [00:00:00] The Money Mindset Hub is made extra simple, stupidly simple for female entrepreneurs. In every piece of content that I do for you, what I want you to take away is that moneymizer work. Every single day and every single hour with every single action you can still break up with the lack. [00:12:39] Every dollar you get or every dollar that you spend, it's multiplying. What if money was as abundant as air is right now? That's where these exercise came from. It will take time for you to do it automatically, but you will get there. [00:16:15] Imagine every dollar that you receive and every dollar you spend being multiplied. Really see money moving, everything multiplying. And at the end, just say thank you. Come to my Instagram ad The Money Mindset Hub expert and share with me the power of this exercise. [00:18:38] The third point that is really a game changer if you want to maximize every single dollar on this 2023 and to increase your income is to set an intention for your month. Use your imagination to do the things first in your head and see how your body responds emotionally. [00:28:44] The last point that I'm going to give is nervous system regulation. How is it that you go about having a relationship with money. We are hosting a free training with Neuropsychologists nor Noel Brown. Give you the tools for you to think your business rich in 2023.

Jan 4, 2023 • 33min
The Science of Wealth Attraction: Understanding the Mind-Body Connection with Marley Harris
In today's episode of the podcast, Alejandra Rojas, Finance Professional and Money Mindset expert is joined by our special guest to discuss why their business might not be making money, and how to change that. Marley Harris is a business and money coach who helps women create a life of time, location, and financial freedom. She is passionate about giving people the freedom to work on their own terms and teaching them how to get there through business strategies and mindset. This episode is about The resistance people face when trying to achieve success. Marley Harris learned about The resistance people face when trying to achieve success when she was trying to figure out how to make her business successful. The resistance is the belief system that people don't deserve the success that they desire. The resistance can be overcome by implementing mindset work and belief change. "I just have to trust my gut and go for it." In this episode, you will learn the following: 1. How Marley Harris went from working a 2. Job to being a digital nomad and business owner 3. The importance of mindset work in Harris' opinion 4. How Harris overcame resistance to her dream of living in Bali Resources: Download The Exact steps To increase your income in 2023 at www.themoneymindsethub.com/2023 Visit The Money Mindset hub www.Themoneymindsethub.com Connect with me: Instagram: @MoneyMindsetExpert Website: www.alejandrar.com/podcast Loved this episode? Leave us a review and rating here: