

Brown Way To Money - Money Talks for Women of Color Entrepreneurs
Alejandra Rojas
The Brown Way to Money Podcast is every woman of color entrepreneur's no-BS guide to building a solid financial foundation, creating multiple income streams, and investing in your future.
Break free from cultural money pressures.
Overcome systemic barriers to financial success.
Build a business that reflects your values.
Heal from money trauma.
Create a legacy of generational wealth.
This isn’t your average money podcast. It’s designed for you, the entrepreneur juggling cultural money pressures, systemic barriers, and the desire to build a business that aligns with your values. Grounded in the transformative Brown Way Framework, this show is here to help you heal money trauma, break free from scarcity mindsets, and create real, sustainable wealth—without sacrificing who you are.
Alejandra Rojas, the host of Brown Way to Money, is a Forbes Columnist, entrepreneur, trauma-informed finance expert, and founder of The Money Mindset Hub. As a certified TRAUMA OF MONEY™ professional and active member of Rapid Resolution Therapy® in the Netherlands, she helps women of color entrepreneurs build sustainable wealth by healing money trauma and breaking free from scarcity mindsets, which are often overlooked in traditional financial advice, so they can create a profitable business aligned with their values.
If you love relatable, empowering shows like Brown Ambition or Side Hustle Pro, you’ll feel right at home here. Each episode is packed with actionable tips, candid conversations, and inspiring stories from women who’ve been where you are and found a way forward. Whether you’re scaling your business, tackling debt, or just trying to figure out where to start, this is the space where your questions, concerns, and goals are front and center.
Ready to rewrite your money story? Tune in to The Brown Way to Money and join Alejandra on the journey to building the financial future you deserve.
Break free from cultural money pressures.
Overcome systemic barriers to financial success.
Build a business that reflects your values.
Heal from money trauma.
Create a legacy of generational wealth.
This isn’t your average money podcast. It’s designed for you, the entrepreneur juggling cultural money pressures, systemic barriers, and the desire to build a business that aligns with your values. Grounded in the transformative Brown Way Framework, this show is here to help you heal money trauma, break free from scarcity mindsets, and create real, sustainable wealth—without sacrificing who you are.
Alejandra Rojas, the host of Brown Way to Money, is a Forbes Columnist, entrepreneur, trauma-informed finance expert, and founder of The Money Mindset Hub. As a certified TRAUMA OF MONEY™ professional and active member of Rapid Resolution Therapy® in the Netherlands, she helps women of color entrepreneurs build sustainable wealth by healing money trauma and breaking free from scarcity mindsets, which are often overlooked in traditional financial advice, so they can create a profitable business aligned with their values.
If you love relatable, empowering shows like Brown Ambition or Side Hustle Pro, you’ll feel right at home here. Each episode is packed with actionable tips, candid conversations, and inspiring stories from women who’ve been where you are and found a way forward. Whether you’re scaling your business, tackling debt, or just trying to figure out where to start, this is the space where your questions, concerns, and goals are front and center.
Ready to rewrite your money story? Tune in to The Brown Way to Money and join Alejandra on the journey to building the financial future you deserve.
Episodes
Mentioned books

Nov 27, 2023 • 33min
097: Is Mindset Really Important to Succeed? - Building a Real Estate with Average Joe
If you're feeling frustrated and overwhelmed because your business ventures keep falling short, despite your best efforts and long hours of work,then this episode is for you. Peek into how you can reprogram, strategize and grow your money with ease now at www.themoneymindsethub.com You may be taking all the conventional actions such as networking, marketing, and even investing heavily in your projects, but the results you're seeking remain elusive. Instead of experiencing the success you desire, you find yourself facing setbacks, financial strain, and limited progress. I hit the reset button and started from scratch. This past month has been pretty difficult, but I needed a fresh blank canvas to start doing the artwork I needed to do. - Mike Cavagoni Mike has an intriguing tale of self-discovery and financial independence. His journey, marked by resilience and the power of a positive mindset, started when he was serving in the Navy. Always forward-thinking, Mike realized that his military pension wouldn't suffice for a comfortable retirement. His quest for financial freedom led him and his wife on a journey of frugality and financial planning. They successfully paid off a staggering $40,000 in debt and saved up a matching amount. This achievement served as the springboard that launched Mike into the realm of real estate investment, a quest he embarked on with cautious optimism stemming from his previous accidental landlord experience. Mike discovered the power of his mindset and perspective in overcoming obstacles and achieving his financial goals. This newfound understanding led him to create the Average Joe Finances Podcast, where he shares his experiences and insights with others. In this episode, you will be able to: Uncover how failure can be your greatest teacher, sparking growth and innovation. Delve into the pivotal role of resilience when navigating through profound setbacks. Navigate the compelling correlation between mindset and realizing your ambitious dreams. Dive into the central pillars that hold up the temple of success: continual education, insightful guidance, robust networking, and bold initiatives. Appreciate the overarching importance of exploring new opportunities when looking forward to scale new heights.

Nov 13, 2023 • 17min
096: How to ensure you have a rich future as an entrepreneur with Barbara Ginty
If you're feeling trapped in a cycle of debt and financial instability, constantly searching for quick fixes and getting nowhere, then you are not alone! It happens to way more Female Entrepreneurs than you think. Peek into how you can reprogram, strategize and grow your money with ease now at www.themoneymindsethub.com Despite your efforts to budget and save, you may find that unexpected expenses keep cropping up, leaving you feeling powerless and overwhelmed. But that is why conversations like this, can change your financial life. Barbara Ginty the host of the Future Rich podcast and today she joins Alejandra Rojas on The Money Mindset Show to discuss personal finance, the growth of the financial coaching space, and the importance of mindset when it comes to money. Barbara's podcast aims to help people who may not qualify for traditional financial advice by providing a judgment-free space for women to learn about personal finance and share their stories. One key takeaway from Barbara's experience is that everyone's relationship with money is different and often influenced by their upbringing. She shares a story about a woman whose negative mindset, rooted in childhood beliefs, affected her financial decisions and behaviors. Barbara emphasizes the importance of recognizing and challenging these limiting beliefs to create a more positive relationship with money. She also discusses the benefits of working with a financial coach for basic needs and seeking a certified financial planner for more complex situations. The podcast episode delves into personal finance, the growth of the financial coaching industry, and the significance of mindset when it comes to money. Barbara's motivation to start her podcast stems from wanting to help individuals who may not meet the requirements to work with a financial advisor. She creates a safe space for women to explore personal finance and exchange their own experiences. In this episode, you will be able to: Discover the transformative power of promoting positive mindset within your personal finance journey. Realize the immense potential unlocked when working closely with a financial coach. Identify and confront the hidden limiting beliefs you might hold about wealth and revenue. Learn how to tailor financial advice to your unique circumstances for optimal results. Understand the burgeoning trend of financial coaching and the increasing necessity for professional guidance in this domain.

Nov 6, 2023 • 40min
095: Decode Your Brain Blueprint: Uncover the Secrets to Unlocking Wealth and Success
Do you desire to break free from financial limitations and unlock the door to abundance? If you haven't take the quiz here: www.themoneymindsethub.com/quiz Are you searching for the key to overcoming obstacles and achieving unprecedented success in your entrepreneurial journey? Look no further, as I am here to unveil the solution to realizing your dreams of wealth and growth. By understanding the intricacies of your individual brain wiring, you can harness its power and pave the way for unparalleled financial success. Get ready to embark on a transformative journey as I reveal the pathway to unlocking your full potential for prosperity. In this episode, you will be able to: Unlock the power of your money mindset and rewire your brain for wealth. Discover your unique brain type and equip yourself with the mindset for financial success. Learn how to overcome barriers to wealth and start accelerating your financial growth. Understand your individual brain wiring and how it affects your relationship with money. Equip yourself with the tools and strategies to break free from the slow wealth mentality and create lasting financial abundance. Working with a brain that is prepared to slow down financial growth means taking extra careful steps towards success. Learn to identify when your brain is overthinking and blocking your natural timing, and watch your financial growth accelerate. - Alejandra Rojas Overcome barriers to achieve true wealth Overcoming barriers to wealth isn't just about focusing on external strategies, but also about addressing deep-rooted beliefs and thought processes that may be acting as hurdles. It's about acknowledging and unlearning ideas that you may have absorbed from others over the years and may not align with your financial goals. By addressing these internal obstacles, you can take more targeted and effective steps towards achieving true wealth and financial freedom.

Sep 28, 2023 • 16min
093: From Possibility to Reality: How to Manifest Financial Abundance in Your Business
Do you want to transform your financial situation and experience a profound shift in your money mindset? Peek into how you can reprogram, strategize and grow your money with ease now at www.themoneymindsethub.com Are you ready to unlock the secrets to growing your wealth and achieving financial freedom? Discover the solution that will help you attain the ultimate outcome: a remarkable transformation in your financial reality. Join me as I reveal the key strategies and insights that will empower you to unleash your full financial potential and create the abundant life you desire. all in one crucial mindset shift. Make the conscious decision to pursue what is ideal for your business. Don't let the fear of the unknown stop you from realizing your full vision and experiencing the true joy of entrepreneurship. - Alejandra Rojas In this episode you'll: Reflect on the tug-of-war between realistic objectives and larger ambitions in the entrepreneurial quest, compelling you to reassess your business goals. Recognize strategies for overcoming the daunting fears and uncertainties associated with uncharted business territories, making you resilient in the face of adverse conditions. Identify the crucial role of mindset, motion, and strategic planning in laying the groundwork for a thriving business and driving success. Challenge the conventional narrative that urges one to settle for the achievable, prodding you to break boundaries in your entrepreneurial aspirations. Explore the transformative effects of consciously choosing between what's achievable and what's ideal on both business growth and personal satisfaction.

Sep 20, 2023 • 48min
094: Charlotte Darr's Journey and Strategies for Female Entrepreneurs to Prioritize Savings
Have you ever wondered what unexpected turn could change the course of your life? Meet Charlotte Darr, a music education graduate turned financial guru, who defied all odds. Burdened with student debt, Charlotte's journey took an unexpected twist as she discovered her passion for personal finance. Peek into how you can reprogram, strategize and grow your money with ease now at www.themoneymindsethub.com But that's not where her story ends. Stay tuned to find out how Charlotte's remarkable transformation has empowered thousands of women, and what surprising opportunities lie ahead for her. I was burnt out and felt like I could not do anything anymore but rest. But then I realized, no wonder I'm exhausted, I had been hustling and working hard all the time and constantly striving for the next thing. - Charlote Darr In this episode, you will be able to: Navigate the journey of preventing burnout and establishing a rewarding work-life equilibrium. Decipher the art of transforming personal finance into a friendly, engaging endeavor. Shine a spotlight on the inadequacies of conventional financial education and learn effective remedies. Find surefire methods to succeed in non-traditional career paths. Recognize the imperative role of self-care and an abundance mindset in crafting an enriched, satisfying life. Strategies for work-life balance In today's entrepreneurship climate, achieving a work-life balance can be quite a challenge. This episode with Charlotte Darr highlights its importance, especially for solo entrepreneurs who wear many hats. Successfully handling professional responsibilities whilst maintaining personal well-being is central to avoid overwhelming situations that can lead to burnout. My special guest is Charlotte Darr (Instagram) Meet our guest today, Charlotte Darr, the creative engine behind Save Live Thrive, an innovative platform for educating young women about personal finance. Her unorthodox journey from a music education major turned financial counselor inspires many. Drawn to the finance world after facing significant personal debt, Charlotte used her challenge as a catalyst for her entrepreneurial journey. By making finance relatable, accessible, and enjoyable, Charlotte transcends conventional financial education methods. She's not just a counselor but a testament that a firm understanding of personal finance can empower people in their lives.

Sep 19, 2023 • 30min
092: (2/2) Achieving Financial Inclusivity: Financial Inclusivity and Trauma with Nicole Casperson
The challenges that the financial industry presents are real! - It's the old "It's not you, It's me" kind of thing, and it's so important that you become aware of it as Female entrepreneurs. Peek into how you can reprogram, strategize and grow your money with ease now at www.themoneymindsethub.com Attention fintech industry professionals! Have you heard these myths about financial inclusivity and equity? Myth #1: Financial inclusivity is just about providing access to banking services. Myth #2: Financial equity is only relevant for low-income individuals. Myth #3: Achieving financial inclusivity and equity is a burden on businesses. Stay tuned as our guest, Nicole Casperson, reveals the truth and provides actionable insights to drive positive change in the industry. My special guest is Nicole Casperson (Founder of Fintech is Femme Linkedin and Instagram "As women, we need to take those risks sooner and create paths for ourselves that are custom-made. Don't question whether you deserve to be in the seat you're already sitting in, because you do. - Nicole Casperson" Combining journalism, knowledge of financial technology and a passion for diversity, Nicole Casperson presents a unique perspective on financial inclusivity and equity. After years serving as a finance reporter and covering various niche markets, she felt drawn to do something bigger. That's when Fintech is Fem was born. Through this initiative, Nicole aims to amplify the voices of women and diverse leaders who are currently underrepresented in the fintech industry. She uses her keen sense of storytelling to share their inspiring tales through 'Humans of Fintech', her newsletter, and events. The key moments in this episode are: Episode 1 00:00:00 - Introduction, 00:02:25 - Launching Fintech is Fem, 00:05:54 - Challenging mainstream narratives, 00:10:13 - Story of a Female Entrepreneur, 00:14:27 - Taking risks as a woman, 00:17:55 - Feeling like an Imposter, 00:19:38 - Overcoming Imposter Syndrome, Episode 2 00:24:39 - Changing the Narrative Around Money, 00:26:36 - The Importance of Diversity in Fintech, 00:35:26 - Challenging Narratives and Seeking Truth, 00:36:43 - The Power of Representation and Knowing Your Roots, 00:38:14 - The Role of Data in Challenging False Narratives,

Sep 11, 2023 • 30min
091: (1/2) Achieving Financial Inclusivity: Nicole Casperson Shares Insights for a Fairer Future
The challenges that the financial industry presents are real! - It's the old "It's not you, It's me" kind of thing, and it's so important that you become aware of it as Female entrepreneurs. Peek into how you can reprogram, strategize and grow your money with ease now at www.themoneymindsethub.com Attention fintech industry professionals! Have you heard these myths about financial inclusivity and equity? Myth #1: Financial inclusivity is just about providing access to banking services. Myth #2: Financial equity is only relevant for low-income individuals. Myth #3: Achieving financial inclusivity and equity is a burden on businesses. Stay tuned as our guest, Nicole Casperson, reveals the truth and provides actionable insights to drive positive change in the industry. My special guest is Nicole Casperson (Founder of Fintech is Femme Linkedin and Instagram "As women, we need to take those risks sooner and create paths for ourselves that are custom-made. Don't question whether you deserve to be in the seat you're already sitting in, because you do. - Nicole Casperson" Combining journalism, knowledge of financial technology and a passion for diversity, Nicole Casperson presents a unique perspective on financial inclusivity and equity. After years serving as a finance reporter and covering various niche markets, she felt drawn to do something bigger. That's when Fintech is Fem was born. Through this initiative, Nicole aims to amplify the voices of women and diverse leaders who are currently underrepresented in the fintech industry. She uses her keen sense of storytelling to share their inspiring tales through 'Humans of Fintech', her newsletter, and events. The key moments in this episode are: Episode 1 00:00:00 - Introduction, 00:02:25 - Launching Fintech is Fem, 00:05:54 - Challenging mainstream narratives, 00:10:13 - Story of a Female Entrepreneur, 00:14:27 - Taking risks as a woman, 00:17:55 - Feeling like an Imposter, 00:19:38 - Overcoming Imposter Syndrome, Episode 2 00:24:39 - Changing the Narrative Around Money, 00:26:36 - The Importance of Diversity in Fintech, 00:35:26 - Challenging Narratives and Seeking Truth, 00:36:43 - The Power of Representation and Knowing Your Roots, 00:38:14 - The Role of Data in Challenging False Narratives,

Jul 31, 2023 • 28min
[TFO] Financial success only for those who commit to something?
If you're feeling a constant sense of frustration and disappointment, despite putting in the effort to achieve financial success and personal fulfillment, then you are not alone! Perhaps you've been following conventional advice and taking actions like working long hours, saving diligently, or climbing the corporate ladder, but still not getting the desired results. Instead of finding sustainable success and happiness, you may find yourself stuck in a cycle of stress and unfulfillment. Download Our Best Seller Audio "From Overworked to CEO with Money" For Free at www.themoneymindsethub.com/CEO Your voice and your point of view are important because you are the source. Believe in your truth and convince yourself of your own power, regardless of what others say. - Lucy Bekker In this episode, you will be able to: Unleash the extraordinary potential of pursuing your passion fervently. Discover why genuine reflection and ideation from personal experiences add unforeseen value to the discourse. Experience firsthand how revealing your personal narratives on digital platforms can propel influential change. Learn the art of adding unique interpretations to on-going conversations without the presumption of being the ultimate authority. See how harnessing and propagating your personal truth helps attract an audience that resonates with your ethos. List 2: My special co-host is Lucy Bekker @lucybekker_ Lucy is a relationship and life coach that helps women to have sky high standards and stop settling for bare minimum in life and love. She is obsessed with dancing, work life balance, living unapologetically, sexy feminine energy, loving her husband and finding the best pornstar martini on the menu Follow Lucy: Instagram: @lucybekker_ The key moments in this episode are: 00:00:00 - Following your passion, 00:03:16 - The fear of changing plans, 00:06:06 - Commitment to what?, 00:09:05 - Understanding your own commitment style, 00:11:16 - Finding what truly clicks, 00:17:32 - The Power of Speaking Your Truth, 00:18:42 - Impacting Others through Social Media, 00:19:25 - Clearing Trauma and Different Perspectives, 00:21:02 - Contributing to the Conversation, 00:23:14 - Holding Your Point of View,

Jul 25, 2023 • 21min
089: Money Mindset twist: Is self-worth necessary?
Challenge your beliefs, break free from stagnant business growth, and unleash your true potential as I, Alejandra Rojas, guide you through the subconscious blocks with money, unlocking the power of self-worth and overcoming the fear of becoming your parents in this transformative episode of The Money Mindset Show. Download the step-by-step guide on how to pass from being overworked with money to CEO with money. www.themoneymindsethub.com/CEO In this episode, you will be able to: Decode the unseen roadblocks that are restricting your financial prosperity and business development. Highlight the intimate relationship between your self-value and your financial richness. Address the apprehension of inheriting your parents' money mindset and tactics to break free from it. Master detaching your self-esteem from your financial results and business performance. Develop the confidence to uplift your prices, convinced of the merit of your product or service. Self worth is not a requirement for financial success. It is your birthright to be worth it, just like air. - Alejandra Rojas The resources mentioned in this episode are: Hey there! Alejandra here, and today I wanted to share something that's close to my heart: subconscious blocks with money and how they affect our self-worth. In this episode of The Money Mindset Show, I dive into three specific narratives that can hold us back in our business growth.,Firstly, I want to emphasize that a stagnant stage in your business does not define your worth as a person. It's important to detach your identity from your business and financial results. Think of it as your business being separate from you, like raising a baby who grows and develops but is not who you are.,Secondly, I challenge the notion that the more you value yourself, the more you should charge. Self-worth is a birthright and not directly linked to your income. I'll share my personal belief that self-worth doesn't play a role in my relationship with money – a perspective that can liberate you from feeling stuck.,Lastly, we delve into the fear of becoming like our parents when it comes to our money mindset. By identifying ways in which you feel you're mirroring their beliefs, you can challenge and reframe them, creating your own understanding and approach.,If you're an entrepreneur struggling with self-worth and feeling like your business is at a standstill, this episode is for you. Gain the confidence and mindset shift needed to overcome subconscious blocks and experience real growth. Let's break free from self-imposed limitations and achieve what we're truly capable of! Download the From Overwork to CEO audio program from themoneymindsethub.com/CEO for step-by-step guidance on reprogramming your subconscious mind with money. Listen to the episode The Things That Fucked US Over with Lucy Becker to experience powerful subconscious release and gain insights on overcoming subconscious blocks with money. Check out the Money Mindset Hub's audio program Overcoming Self Worth Blocks to gain confidence and freedom in valuing yourself and charging what you're worth. Listen to the episode with Minatching to explore family constellations and gain a new perspective on the dynamics of money and how it relates to your relationship with your dad. Take the time to reflect on the specific ways in which you feel you're becoming your dad in your thinking about money. Write them down and then challenge those beliefs by identifying the reasons why you are different from your dad and how your perspective on money differs. If you're afraid to raise your prices, consider listening to the episode on pricing strategies to gain practical tips and insights on how to confidently increase your prices. Don't forget to download the From Overwork to CEO audio program before it becomes a paid program.

Jul 17, 2023 • 34min
[TFO] Tapping into Your Sexy Energy: Unlocking Financial Abundance and Success with Lucy Bekker
Does this sound familiar? Have you been told that the key to financial abundance is simply working harder and sacrificing your personal happiness? But deep down, you know there must be a better way because the pain of exhaustion and unfulfillment is weighing you down. It's time to unlock your subconscious beliefs around money and embrace a new mindset that empowers you to attract wealth effortlessly. Download Our Best Seller Audio "From Overworked to CEO with Money" For Free at www.themoneymindsethub.com/CEO "I get the sense that people are building themselves and their businesses from the perspective of how it needs to look a certain way for social media, rather than what feels good to them. It's time to build your business for you, not just for followers and trends." - Lucy Bekker Come with us to experience: Gain wisdom on the role of authenticity in streamlining your business and generating captivating content. Recognize the potential gains of deviating from popular social media norms in your business operations. Savor the beauty of valuing personal contentment and wellbeing over internet validation and fleeting trends. Immerse in the notion of feminine spirit, self-care, and sensuality as pillars of business growth. Absorb the fascinating role of sensual and sexually charged music in molding a new dimension of thinking in business. My special co-host is Lucy Bekker @lucybekker_ Lucy is a relationship and life coach that helps women to have sky high standards and stop settling for bare minimum in life and love. She is obsessed with dancing, work life balance, living unapologetically, sexy feminine energy, loving her husband and finding the best pornstar martini on the menu Follow Lucy: Instagram: @lucybekker_ The key moments in this episode are: 00:00:00 - Introduction, 00:01:11 - The Importance of Personal Branding, 00:04:30 - Following Industry Trends, 00:08:01 - Building Businesses for Social Media, 00:11:29 - Balancing Money and Authenticity, 00:18:23 - Introduction, 00:19:06 - Connecting with the Body, 00:20:47 - Embracing Tangible Practices, 00:23:07 - Being Comfortable with Oneself, 00:26:05 - Reclaiming Sensuality,


