

Brown Way To Money - Money Talks for Women of Color Entrepreneurs
Alejandra Rojas
The Brown Way to Money Podcast is every woman of color entrepreneur's no-BS guide to building a solid financial foundation, creating multiple income streams, and investing in your future.
Break free from cultural money pressures.
Overcome systemic barriers to financial success.
Build a business that reflects your values.
Heal from money trauma.
Create a legacy of generational wealth.
This isn’t your average money podcast. It’s designed for you, the entrepreneur juggling cultural money pressures, systemic barriers, and the desire to build a business that aligns with your values. Grounded in the transformative Brown Way Framework, this show is here to help you heal money trauma, break free from scarcity mindsets, and create real, sustainable wealth—without sacrificing who you are.
Alejandra Rojas, the host of Brown Way to Money, is a Forbes Columnist, entrepreneur, trauma-informed finance expert, and founder of The Money Mindset Hub. As a certified TRAUMA OF MONEY™ professional and active member of Rapid Resolution Therapy® in the Netherlands, she helps women of color entrepreneurs build sustainable wealth by healing money trauma and breaking free from scarcity mindsets, which are often overlooked in traditional financial advice, so they can create a profitable business aligned with their values.
If you love relatable, empowering shows like Brown Ambition or Side Hustle Pro, you’ll feel right at home here. Each episode is packed with actionable tips, candid conversations, and inspiring stories from women who’ve been where you are and found a way forward. Whether you’re scaling your business, tackling debt, or just trying to figure out where to start, this is the space where your questions, concerns, and goals are front and center.
Ready to rewrite your money story? Tune in to The Brown Way to Money and join Alejandra on the journey to building the financial future you deserve.
Break free from cultural money pressures.
Overcome systemic barriers to financial success.
Build a business that reflects your values.
Heal from money trauma.
Create a legacy of generational wealth.
This isn’t your average money podcast. It’s designed for you, the entrepreneur juggling cultural money pressures, systemic barriers, and the desire to build a business that aligns with your values. Grounded in the transformative Brown Way Framework, this show is here to help you heal money trauma, break free from scarcity mindsets, and create real, sustainable wealth—without sacrificing who you are.
Alejandra Rojas, the host of Brown Way to Money, is a Forbes Columnist, entrepreneur, trauma-informed finance expert, and founder of The Money Mindset Hub. As a certified TRAUMA OF MONEY™ professional and active member of Rapid Resolution Therapy® in the Netherlands, she helps women of color entrepreneurs build sustainable wealth by healing money trauma and breaking free from scarcity mindsets, which are often overlooked in traditional financial advice, so they can create a profitable business aligned with their values.
If you love relatable, empowering shows like Brown Ambition or Side Hustle Pro, you’ll feel right at home here. Each episode is packed with actionable tips, candid conversations, and inspiring stories from women who’ve been where you are and found a way forward. Whether you’re scaling your business, tackling debt, or just trying to figure out where to start, this is the space where your questions, concerns, and goals are front and center.
Ready to rewrite your money story? Tune in to The Brown Way to Money and join Alejandra on the journey to building the financial future you deserve.
Episodes
Mentioned books

Jul 18, 2021 • 50min
032: HD + Debt-Free Series. - Manifestors and Money (And their superpower to be debt-free)
Being 9% of the population, this energy type “Manifestors” brings a lot to the world!! Especially, lots of ideas are their secret weapon to get their finances on track (Once they discover this superpower). If you are a manifestor, don't miss this episode! But also have a listen to this episode because you may be around a lot of manifestors in your life, and the more you understand them, the easier will be for you to continue in your journey to be financially fit and debt-free!! This season of this podcast is all about diving deeper into knowing that personal part of you that you can leverage to transform your finances with Human Design. Together, Taylor Eaton (Human Design Expert) and I have created these episodes combining Human Desing and Money to bring to you the Human design + Debt-free journey series. You can check sites like https://www.jovianarchive.com/ or https://www.mybodygraph.com/ to pull out your chart for free and get ready for these episodes. Have Human design questions? Reach to Taylor at IG @tayloreatoncoaching or her website www.tayloreatoncoaching.com If you loved these episodes, don't forget to leave your review below. Every week I’ll be giving a 30 min Human Desing reading focused on money and debt-free journey for free to somebody random people who leave their review. Want to dive deeper into Human design? This is for you, become an HD pro (This is an affiliate link meaning that If this is your right next step, It will help me too): https://taylor-eaton.mykajabi.com/a/2147490411/dDdeWmpo Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram

Jul 11, 2021 • 13min
031: HD + Debt-Free Series. - Lets talk about Human Design and Money
Beautiful, the coolest thing about you start understanding your personal finances as a personal thing is that the more you discover yourself, the better you get with your money, and the happier on welfare you can live! This season of this podcast is all about diving deeper into knowing that personal part of you that you can leverage to transform your finances. Together, Taylor and I, have created these episodes combining Human Desing and Money to bring to you the Human design + Debt free journey series. And here is where we start. You can check sites like https://www.jovianarchive.com/ or https://www.mybodygraph.com/ to pull out your chart for free and get ready for these episodes. Have Human design questions? Reach to Taylor at IG @tayloreatoncoaching Want to dive deeper into the Human design. This is for you (This is an affiliate link): https://taylor-eaton.mykajabi.com/a/2147490411/dDdeWmpo With Love, Ale Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram

Jun 1, 2021 • 44min
029: Manifesting Out Of Debt
How is even possible to manifest your way out of debt? - Is it even possible? Well! Lets' find out if it is possible and if so how. Come with me to dive in in this very very inspired solo episode with Manifestation + debt-free Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram

May 11, 2021 • 49min
028: How NLP can help you to get through your money transformation with NLP Trainer Karla Rodriguez
Words are the sound version of your beliefs and it is the way you can realise what is really going on inside of your head. They are powerful and tell others stories but also they tell you your own story, in this episode, we talk with Karla Rodriguez about the importance of knowing our story and the way we talk to others and to yourself as clear indications on what may have us stuck. You can find more about Karla here @coachkarlita Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram

Apr 27, 2021 • 54min
027: Uncovering our true selves to thrive (Key to Money Mindset) with Martha de Llano
Why being yourself is important to have progress with your money and in life and how without stigmas and without judgment, being yourself is the best boost you can give to your life. On this episode, I talked with Martha de Llano, Wellness Coach that gave us this pearl of info. You can find more about Martha here @martha.de.llano Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram

Apr 13, 2021 • 30min
026: Why boundaries are important to have REAL Money transformation with Lucy Bekker
Do you actually need to put boundaries in your life to make a transformation? Are they synonyms of being selfish? Beautiful, if you haven't put yourself first before, you can get a lot of pushback from other people, and it can feel really wrong but today, we are going to talk about the reality of boundaries and whether or not they are important and sometimes crucial for your transformation. Visit Lucy on Instagram @lucybekker_ to get in Contact with lucy. Sign up for the Pay off your credit card debt without losing your life for FREE here https://alejandrar.com/free-masterclass Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram

Sep 1, 2020 • 30min
025: Finances in a re-lockdown - what to do?
On this episode I share with you the things and steps you can take to take of your finances if your country is entering in a re lock down and things are not looking as plan for you anymore. Be prepared in the best ways possible. Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram

Aug 4, 2020 • 26min
024: The only question you'll need to ask to transform your finances.
In the world shrouded in Fear, it feels like everything is out of our control and the uncertainty is endless. What if I told you there was a way to bring certainty into your life, to win at life, and to get rid of fear around your finances? Well, I have the number 1 question that is going to help you find the pathway to help you continue moving forward, hit play to find out what it is. Get in touch with me at https://alejandrar.com/ & email me helpme@alejandrar.com Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram

Jul 28, 2020 • 39min
023: Building resilience during pandemic for a new entrepreneur.
This current landscape has dealt many people lots of different life blows. If you've found yourself thinking, how do I recover from this?; I made this episode just for you. This episode is packed with tips for how to get back up, structure your life, solidify your prioirities to get you back on your feet and start building wealth. Get in touch with me at https://alejandrar.com/ & email me helpme@alejandrar.com Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram

Jun 16, 2020 • 23min
022: Financial Abundance depends on something beyond a skin tone
Social Media is on fire with the race/disparity debate, yes there's a lot of work to be done, our system is broken and the inequality is real around the world but as a person who can be placed into three different minorities, a woman, a Hispanic descendant with black skin. I haven't let any of this stop me from achieving my dreams, and you shouldn't either. Come from a place of abundance, not fear and the moment you do, life gets better one small thing at a time. Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram