Brown Way To Money - Money Talks for Women of Color Entrepreneurs
Alejandra Rojas
The Brown Way to Money Podcast is every woman of color entrepreneur's no-BS guide to building a solid financial foundation, creating multiple income streams, and investing in your future.
Break free from cultural money pressures.
Overcome systemic barriers to financial success.
Build a business that reflects your values.
Heal from money trauma.
Create a legacy of generational wealth.
This isn’t your average money podcast. It’s designed for you, the entrepreneur juggling cultural money pressures, systemic barriers, and the desire to build a business that aligns with your values. Grounded in the transformative Brown Way Framework, this show is here to help you heal money trauma, break free from scarcity mindsets, and create real, sustainable wealth—without sacrificing who you are.
Alejandra Rojas, the host of Brown Way to Money, is a Forbes Columnist, entrepreneur, trauma-informed finance expert, and founder of The Money Mindset Hub. As a certified TRAUMA OF MONEY™ professional and active member of Rapid Resolution Therapy® in the Netherlands, she helps women of color entrepreneurs build sustainable wealth by healing money trauma and breaking free from scarcity mindsets, which are often overlooked in traditional financial advice, so they can create a profitable business aligned with their values.
If you love relatable, empowering shows like Brown Ambition or Side Hustle Pro, you’ll feel right at home here. Each episode is packed with actionable tips, candid conversations, and inspiring stories from women who’ve been where you are and found a way forward. Whether you’re scaling your business, tackling debt, or just trying to figure out where to start, this is the space where your questions, concerns, and goals are front and center.
Ready to rewrite your money story? Tune in to The Brown Way to Money and join Alejandra on the journey to building the financial future you deserve.
Break free from cultural money pressures.
Overcome systemic barriers to financial success.
Build a business that reflects your values.
Heal from money trauma.
Create a legacy of generational wealth.
This isn’t your average money podcast. It’s designed for you, the entrepreneur juggling cultural money pressures, systemic barriers, and the desire to build a business that aligns with your values. Grounded in the transformative Brown Way Framework, this show is here to help you heal money trauma, break free from scarcity mindsets, and create real, sustainable wealth—without sacrificing who you are.
Alejandra Rojas, the host of Brown Way to Money, is a Forbes Columnist, entrepreneur, trauma-informed finance expert, and founder of The Money Mindset Hub. As a certified TRAUMA OF MONEY™ professional and active member of Rapid Resolution Therapy® in the Netherlands, she helps women of color entrepreneurs build sustainable wealth by healing money trauma and breaking free from scarcity mindsets, which are often overlooked in traditional financial advice, so they can create a profitable business aligned with their values.
If you love relatable, empowering shows like Brown Ambition or Side Hustle Pro, you’ll feel right at home here. Each episode is packed with actionable tips, candid conversations, and inspiring stories from women who’ve been where you are and found a way forward. Whether you’re scaling your business, tackling debt, or just trying to figure out where to start, this is the space where your questions, concerns, and goals are front and center.
Ready to rewrite your money story? Tune in to The Brown Way to Money and join Alejandra on the journey to building the financial future you deserve.
Episodes
Mentioned books
Jun 9, 2020 • 29min
021: When do I know I need to work on my money mindset?
If you want to make a real change on your finances, but so far have tried many things without result, or not tried anything at all because you don't have money, then probably its' time to start working on the roots of your problem, the mindset. This episode is gonna help you to determined with 5 easy crucial points when its the time to start working on your money mindset. Download this financial road map that I did to help you unfold the steps you need to take towards your wealthiness https://mailchi.mp/1c3fb701b6bb/roadmap-alejandrar Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
Jun 4, 2020 • 48min
019: Using the time that Covid-19 has given us with Tiffany Rouge
Surviving Covid-19 has been hard on everyone, but how you see it can be a huge gamechanger. Choosing to see quarantine as an opportunity to take some time, reflect and even build on from where they are now, this episode is a first hand account of what it's like to be in quarantine in Auckland, New Zealand and Cali, Columbia. Speaking with Podcast Agency Owner Tiffany Rouge, this episode has so many takeaways that can help you look at having to stay home and safe for more than what it is. IF you want to start a podcast, why not start it with the number 1 podcast agency in New Zealand, Sanctuary Media.co? Head to https://sanctuarymedia.co/ and let Tiffany take care of EVERYTHING. Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
May 26, 2020 • 28min
018: How to take Big leaps and don't fail on the try - Interview with Financial Coach Jessie White.
Is it a vision of yours to do what you know you want to do but are soo scared to take the leap because of financial reasons? Today’s episode with a colleague and a person that admire a lot is going to encourage you to take the leap, and its also gonna give you a perfect financial inside on how to do it in a way where you don't fall broke. To know more about Jessie White, you can contact her on IG: financial_coach_jess Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
May 14, 2020 • 38min
017: How to manage stress to attract more Happiness & Wealth - Interview with Functional Medicine MD Riva
Have you noticed how your body, mind and wellbeing gets on a different place every time you are under stress and things just don't go as planned instead strat going the opposite direction, and you feel worse and worse? Today's interview with the Functional Medicine MD Riva is going to give you her story (Super Powerful Story of following happiness) and her professional look into your relationship with stress and factors around daily life that covids you from being happy, healthy and wealthy. To know more about Riva you can find her on www.rivawellness.com or Instagram @rivawellness. Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
May 12, 2020 • 29min
016: Restarting isn't easy, but worth a whole life with Farrah Blakely
Can you think something more difficult than restart a Life? Well, on this episode, I interview Farrah Blakely, an Empowerment Coach for divorced women. After 2 kids, a young marriage, and a lot of expectations around her, Farrah just decided to BE Happy and today she became the person that she wanted to be, And with a really good money insights. To know more about Farrah’s story, you can go to https://farrahblakely.com/ Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
May 5, 2020 • 28min
015: Getting chaos in order with Emily
Are you focusing on what you don't want to feel or on the things that you DO want to feel and manifest in your life? Today's episode Dr. Emily Colwell shares how to manage anxiety from a unique perspective. From having cancer and trying to push cancer away to falling in love with her condition and coming to a position where clarity, love, and focus allow her to have the life she wanted to live. To know more about Emily’s story, you can go to https://dremilycolwell.com/ Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
Apr 16, 2020 • 45min
014: How to Make a big Jump out of corporate when Money is on the line
How many times have you doubt on taking the next step with your business, because you don't have clients, or you waiting the right timing, or you just don't know how to get out of your corporate life and start following what makes you happy? Well, Ina Coveney comes today to share her awesome story on How she trivialized out of corporate and how you can do it too. To know more about Ina, you can follow her on Instagram @inacoveney and join her group https://www.facebook.com/groups/trailblazingoutofcorporatelife/ Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
Apr 7, 2020 • 31min
013: How to fight Financial Anxiety during COVID-19 ? Interview to the Financial Therapist Lindsay Bryan-Podvin
The world is literally shutting down. It's in lockdown. You cannot go to work to have an income or you continue running your online business but you are stressed out because you don't know if your clients would be able to pay you. Either you want to admit or not or if you have identified it or not, this pandemic is a time where everyone is facing a level of financial anxiety due to uncertainty. And on this episode, the conversation with Lindsay would help you a lot to overcome this anxiety faster than you think. You can access to Lindsay’s book “Financial Anxiety” here and you can find her as @mindmoneybalance If you enjoy this podcast, head over iTunes and leave a 5 stars review, screenshot it and send it to helpme@alejandrar.com so I can send more gratitude your way. Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
Apr 3, 2020 • 36min
012: When you heart is on it, your wealth follows - Interview with Lucy Bekker
How confident are you about being uncomfortable? From the “This is my side job to decided to go after what she is passion it about and most important what makes her happy Lucy share with us her story on becoming entrepreneur, following her definition of success and teaching us one more time how good it feels to be you and be wealthy by just being YOU. Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
Mar 24, 2020 • 21min
011: How to avoid hurting your finances because of your social circle?
Have you been on a position where you want to be something different than you are now but you feel the social pressure that ends up leaving you with no money to change? On this episode I’m sharing with you my story of breaking the vicious circle of my financial burn out caused by auto pilot led by my social circle and the environment I was leaving. And If you are going through the same, this episode will encourage you to go one more time for your dreams. Are ready to create financial wealth by JUST BEING YOURSELF?, then what are you waiting your for to enroll The MLW Academy? Find all the details here: https://alejandrar.thinkific.com/pages/coming_soon If you enjoyed this episode and want to make my day, take a screenshot and tag me on instagram @alejandra_coach! And if you want to receive a special discount on The Mindset Leverage Wealth Academy opening doors this first of April, head over Itunes leave a 5 stars review and send the screenshot of it when you do it to helpme@alejandrar.com so we can send you more gratitude your WAY. Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
