Brown Way To Money - Money Talks for Women of Color Entrepreneurs
Alejandra Rojas
The Brown Way to Money Podcast is every woman of color entrepreneur's no-BS guide to building a solid financial foundation, creating multiple income streams, and investing in your future.
Break free from cultural money pressures.
Overcome systemic barriers to financial success.
Build a business that reflects your values.
Heal from money trauma.
Create a legacy of generational wealth.
This isn’t your average money podcast. It’s designed for you, the entrepreneur juggling cultural money pressures, systemic barriers, and the desire to build a business that aligns with your values. Grounded in the transformative Brown Way Framework, this show is here to help you heal money trauma, break free from scarcity mindsets, and create real, sustainable wealth—without sacrificing who you are.
Alejandra Rojas, the host of Brown Way to Money, is a Forbes Columnist, entrepreneur, trauma-informed finance expert, and founder of The Money Mindset Hub. As a certified TRAUMA OF MONEY™ professional and active member of Rapid Resolution Therapy® in the Netherlands, she helps women of color entrepreneurs build sustainable wealth by healing money trauma and breaking free from scarcity mindsets, which are often overlooked in traditional financial advice, so they can create a profitable business aligned with their values.
If you love relatable, empowering shows like Brown Ambition or Side Hustle Pro, you’ll feel right at home here. Each episode is packed with actionable tips, candid conversations, and inspiring stories from women who’ve been where you are and found a way forward. Whether you’re scaling your business, tackling debt, or just trying to figure out where to start, this is the space where your questions, concerns, and goals are front and center.
Ready to rewrite your money story? Tune in to The Brown Way to Money and join Alejandra on the journey to building the financial future you deserve.
Break free from cultural money pressures.
Overcome systemic barriers to financial success.
Build a business that reflects your values.
Heal from money trauma.
Create a legacy of generational wealth.
This isn’t your average money podcast. It’s designed for you, the entrepreneur juggling cultural money pressures, systemic barriers, and the desire to build a business that aligns with your values. Grounded in the transformative Brown Way Framework, this show is here to help you heal money trauma, break free from scarcity mindsets, and create real, sustainable wealth—without sacrificing who you are.
Alejandra Rojas, the host of Brown Way to Money, is a Forbes Columnist, entrepreneur, trauma-informed finance expert, and founder of The Money Mindset Hub. As a certified TRAUMA OF MONEY™ professional and active member of Rapid Resolution Therapy® in the Netherlands, she helps women of color entrepreneurs build sustainable wealth by healing money trauma and breaking free from scarcity mindsets, which are often overlooked in traditional financial advice, so they can create a profitable business aligned with their values.
If you love relatable, empowering shows like Brown Ambition or Side Hustle Pro, you’ll feel right at home here. Each episode is packed with actionable tips, candid conversations, and inspiring stories from women who’ve been where you are and found a way forward. Whether you’re scaling your business, tackling debt, or just trying to figure out where to start, this is the space where your questions, concerns, and goals are front and center.
Ready to rewrite your money story? Tune in to The Brown Way to Money and join Alejandra on the journey to building the financial future you deserve.
Episodes
Mentioned books
Apr 13, 2021 • 30min
026: Why boundaries are important to have REAL Money transformation with Lucy Bekker
Do you actually need to put boundaries in your life to make a transformation? Are they synonyms of being selfish? Beautiful, if you haven't put yourself first before, you can get a lot of pushback from other people, and it can feel really wrong but today, we are going to talk about the reality of boundaries and whether or not they are important and sometimes crucial for your transformation. Visit Lucy on Instagram @lucybekker_ to get in Contact with lucy. Sign up for the Pay off your credit card debt without losing your life for FREE here https://alejandrar.com/free-masterclass Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
Sep 1, 2020 • 30min
025: Finances in a re-lockdown - what to do?
On this episode I share with you the things and steps you can take to take of your finances if your country is entering in a re lock down and things are not looking as plan for you anymore. Be prepared in the best ways possible. Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
Aug 4, 2020 • 26min
024: The only question you'll need to ask to transform your finances.
In the world shrouded in Fear, it feels like everything is out of our control and the uncertainty is endless. What if I told you there was a way to bring certainty into your life, to win at life, and to get rid of fear around your finances? Well, I have the number 1 question that is going to help you find the pathway to help you continue moving forward, hit play to find out what it is. Get in touch with me at https://alejandrar.com/ & email me helpme@alejandrar.com Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
Jul 28, 2020 • 39min
023: Building resilience during pandemic for a new entrepreneur.
This current landscape has dealt many people lots of different life blows. If you've found yourself thinking, how do I recover from this?; I made this episode just for you. This episode is packed with tips for how to get back up, structure your life, solidify your prioirities to get you back on your feet and start building wealth. Get in touch with me at https://alejandrar.com/ & email me helpme@alejandrar.com Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
Jun 16, 2020 • 23min
022: Financial Abundance depends on something beyond a skin tone
Social Media is on fire with the race/disparity debate, yes there's a lot of work to be done, our system is broken and the inequality is real around the world but as a person who can be placed into three different minorities, a woman, a Hispanic descendant with black skin. I haven't let any of this stop me from achieving my dreams, and you shouldn't either. Come from a place of abundance, not fear and the moment you do, life gets better one small thing at a time. Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
Jun 9, 2020 • 29min
021: When do I know I need to work on my money mindset?
If you want to make a real change on your finances, but so far have tried many things without result, or not tried anything at all because you don't have money, then probably its' time to start working on the roots of your problem, the mindset. This episode is gonna help you to determined with 5 easy crucial points when its the time to start working on your money mindset. Download this financial road map that I did to help you unfold the steps you need to take towards your wealthiness https://mailchi.mp/1c3fb701b6bb/roadmap-alejandrar Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
Jun 4, 2020 • 48min
019: Using the time that Covid-19 has given us with Tiffany Rouge
Surviving Covid-19 has been hard on everyone, but how you see it can be a huge gamechanger. Choosing to see quarantine as an opportunity to take some time, reflect and even build on from where they are now, this episode is a first hand account of what it's like to be in quarantine in Auckland, New Zealand and Cali, Columbia. Speaking with Podcast Agency Owner Tiffany Rouge, this episode has so many takeaways that can help you look at having to stay home and safe for more than what it is. IF you want to start a podcast, why not start it with the number 1 podcast agency in New Zealand, Sanctuary Media.co? Head to https://sanctuarymedia.co/ and let Tiffany take care of EVERYTHING. Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
May 26, 2020 • 28min
018: How to take Big leaps and don't fail on the try - Interview with Financial Coach Jessie White.
Is it a vision of yours to do what you know you want to do but are soo scared to take the leap because of financial reasons? Today’s episode with a colleague and a person that admire a lot is going to encourage you to take the leap, and its also gonna give you a perfect financial inside on how to do it in a way where you don't fall broke. To know more about Jessie White, you can contact her on IG: financial_coach_jess Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
May 14, 2020 • 38min
017: How to manage stress to attract more Happiness & Wealth - Interview with Functional Medicine MD Riva
Have you noticed how your body, mind and wellbeing gets on a different place every time you are under stress and things just don't go as planned instead strat going the opposite direction, and you feel worse and worse? Today's interview with the Functional Medicine MD Riva is going to give you her story (Super Powerful Story of following happiness) and her professional look into your relationship with stress and factors around daily life that covids you from being happy, healthy and wealthy. To know more about Riva you can find her on www.rivawellness.com or Instagram @rivawellness. Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
May 12, 2020 • 29min
016: Restarting isn't easy, but worth a whole life with Farrah Blakely
Can you think something more difficult than restart a Life? Well, on this episode, I interview Farrah Blakely, an Empowerment Coach for divorced women. After 2 kids, a young marriage, and a lot of expectations around her, Farrah just decided to BE Happy and today she became the person that she wanted to be, And with a really good money insights. To know more about Farrah’s story, you can go to https://farrahblakely.com/ Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
