Brown Way To Money - Money Talks for Women of Color Entrepreneurs
Alejandra Rojas
The Brown Way to Money Podcast is every woman of color entrepreneur's no-BS guide to building a solid financial foundation, creating multiple income streams, and investing in your future.
Break free from cultural money pressures.
Overcome systemic barriers to financial success.
Build a business that reflects your values.
Heal from money trauma.
Create a legacy of generational wealth.
This isn’t your average money podcast. It’s designed for you, the entrepreneur juggling cultural money pressures, systemic barriers, and the desire to build a business that aligns with your values. Grounded in the transformative Brown Way Framework, this show is here to help you heal money trauma, break free from scarcity mindsets, and create real, sustainable wealth—without sacrificing who you are.
Alejandra Rojas, the host of Brown Way to Money, is a Forbes Columnist, entrepreneur, trauma-informed finance expert, and founder of The Money Mindset Hub. As a certified TRAUMA OF MONEY™ professional and active member of Rapid Resolution Therapy® in the Netherlands, she helps women of color entrepreneurs build sustainable wealth by healing money trauma and breaking free from scarcity mindsets, which are often overlooked in traditional financial advice, so they can create a profitable business aligned with their values.
If you love relatable, empowering shows like Brown Ambition or Side Hustle Pro, you’ll feel right at home here. Each episode is packed with actionable tips, candid conversations, and inspiring stories from women who’ve been where you are and found a way forward. Whether you’re scaling your business, tackling debt, or just trying to figure out where to start, this is the space where your questions, concerns, and goals are front and center.
Ready to rewrite your money story? Tune in to The Brown Way to Money and join Alejandra on the journey to building the financial future you deserve.
Break free from cultural money pressures.
Overcome systemic barriers to financial success.
Build a business that reflects your values.
Heal from money trauma.
Create a legacy of generational wealth.
This isn’t your average money podcast. It’s designed for you, the entrepreneur juggling cultural money pressures, systemic barriers, and the desire to build a business that aligns with your values. Grounded in the transformative Brown Way Framework, this show is here to help you heal money trauma, break free from scarcity mindsets, and create real, sustainable wealth—without sacrificing who you are.
Alejandra Rojas, the host of Brown Way to Money, is a Forbes Columnist, entrepreneur, trauma-informed finance expert, and founder of The Money Mindset Hub. As a certified TRAUMA OF MONEY™ professional and active member of Rapid Resolution Therapy® in the Netherlands, she helps women of color entrepreneurs build sustainable wealth by healing money trauma and breaking free from scarcity mindsets, which are often overlooked in traditional financial advice, so they can create a profitable business aligned with their values.
If you love relatable, empowering shows like Brown Ambition or Side Hustle Pro, you’ll feel right at home here. Each episode is packed with actionable tips, candid conversations, and inspiring stories from women who’ve been where you are and found a way forward. Whether you’re scaling your business, tackling debt, or just trying to figure out where to start, this is the space where your questions, concerns, and goals are front and center.
Ready to rewrite your money story? Tune in to The Brown Way to Money and join Alejandra on the journey to building the financial future you deserve.
Episodes
Mentioned books
Feb 16, 2022 • 15min
042: Break the Cycle that keeps you in Credit Card Debt
Hello again Wealthy You! In this episode, we will talk about the root cause, the REAL reason, that keeps you stuck in Credit Card Debt. Hint: It has a lot to do with what we talked about in the previous episodes about underspending and overspending. Here's what you will learn by listening to this episode: What credit cards were really created for, from a financial point of view Why it seems like you could never get out of the debt cycle and how to fix it What the cycle looks like, especially around the people that are important to you…please TELL ME if you can relate to today’s story! Three very simple, yet powerful Steps to break the cycle To complete today’s episode exercises: During Step 1, I referenced Human Design (HD) concepts. In season 4, Episodes 1 to 6 you can find more information about Human Design and its relationship to money and debt. Don't forget to Subscribe or hit the Follow button to this podcast. By sharing this episode with others you may be helping someone BREAK FREE from the cycle that has kept them stuck in Credit Card Debt! That could be HUGE! Follow me on Instagram Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
Feb 9, 2022 • 16min
041: The Cure for Overspending Habits
Hello again Wealthy Soul! In this episode, we will talk about Overspending while answering the following question that we received via Instagram: “What limiting belief would you say sits behind overspending each month? Especially when you have the most money you've ever had?” Here's what you will learn by listening to this episode: What are the emotions, reasons and/or stories behind giving away more of what you don’t have? How can you identify your money story in your day-to-day interactions with your acquaintances or loved ones? I’ll tell you the story of someone I worked with and what her money story looked like. What is the actual CURE for Overspending Habits? It may not be what you think! FOUR STEPS to RADICALLY CHANGE your overspending habits, even when you see the most money coming in? To complete today’s episode exercises: Please download the Statement Recognition Template that I give to my clients to recognize where your money is going and coming from. Checkout the first episode of this Season to create your Plan from step #4: New Year’s Goals to Meet the Wealthiest Version of Yourself Now! Don't forget to Subscribe or hit the Follow button to this podcast. By sharing this episode with others you may be helping someone eliminate or transform their overspending habits to become Happier & Wealthier! Follow me on Instagram Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
Feb 2, 2022 • 16min
040: Why can't you seem to enjoy your money?
Hello Wealthy you! This month, we celebrate LOVE in a happy and wealthy way with a very special topic: Underspending. But wait! What does that has to do with Love? More than you think! I give you all the details about it in the episode. Have you ever felt stuck for years feeling unworthy and secretly fearing that money is never going to be enough for you? Are you always waiting for the moment that money is going to leave your side again? Have you been protecting and holding on tight to your money as much as you can to ensure it never leaves you... If this is you, you need to listen to this! This time, I shared with you the story of a dear friend (and currently client) who was unconsciously underspending but had never noticed the triggers that were igniting that behavior. Here's what you will learn by listening to this episode: What does Underspending and Overspending have in common What are some of the money stories hiding behind these spending behaviors What triggers your emotions about your relationship with money What is the first step to create financial safety Two questions to start uncovering and healing your money story and set some financial boundaries around it Don't forget to Subscribe or hit the Follow button to this podcast. By sharing this episode with others you may be helping someone become Happier & Wealthier! Follow me on Instagram FREE Download: Guide to Fulfill your Big Desires Regardless of Your Income & Without Debt Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
Jan 26, 2022 • 25min
039: New Year’s Goals to Meet the Wealthiest Version of Yourself Now!
In this episode I’ll walk with you through my own planning that involves the 3 parts of my Holistic Financial Planning for my first 6 months of the year. I will also share with you my very own specific way to break down my budget in eight (8) categories using this holistic approach that takes care of ME first and what's important to me at this time in my life. Here's a list of some of the things you'll learn by listening to this episode: what is the key to end up every month on a high note with your finances what is the first element that would really move the needle regarding your finances how to acknowledge what you have accomplished with money through the year how to be more intentional with your money from now on how to identify expenses are not in alignment with you anymore how to break down your own budget from highest to lowest priority / alignment how to be proactive in managing your finances I made a lot of references to Human Design (HD) in this episode, which you can learn more about by listening to Happy & Wealthy Podcast, Season 4, Episodes 1 to 6. Here's the link to the first one of that series: HD + Debt-Free Series. - Lets talk about Human Design and Money Don't forget to Subscribe or hit the Follow button to this podcast. By sharing this episode with others you may be helping someone become Happier & Wealthier! Follow me on Instagram FREE Download: Guide to Fulfill your Big Desires Regardless of Your Income & Without Debt Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
Nov 28, 2021 • 11min
038: Meditation to release the mental pressure of money (Crown Center)
Beautiful! As promised, here is a bonus episode to help you decondition the crown center. Let's dive deeper into what drives us to do what we do according to Human design and Money. Many questions around how the energy from our centers works with money in Human designs. Well, I’ve created this podcast series going through each energy center to explain to you its relation to money. This podcast season is all about diving deeper into Human Design Energy centers- that personal part of you that you can leverage to transform your finances with Human Design. If you loved these episodes, don't forget to leave your review below. And come and say hi at @alejandrar_coach Every week I’ll be giving a 30 min Human Desing reading focused on money and debt-free journey for free to somebody random people who leave their review. For more guidance with money, come and visit me at @alejandrar_coach Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
Nov 21, 2021 • 28min
037: What is the mental pressure pushing you away from being good with money?
Let's dive deeper into what drives us to do what we do according to Human design and Money. Many questions around how the energy from our centers works with money in Human designs. Well, I’ve created this podcast series going through each energy center to explain to you its relation to money. This podcast season is all about diving deeper into Human Design Energy centers- that personal part of you that you can leverage to transform your finances with Human Design. You can check your HD chart sites like https://www.jovianarchive.com/ or https://www.mybodygraph.com/ to pull out your chart for free and get ready for these episodes. If you loved these episodes, don't forget to leave your review below. And come and say hi at @alejandrar_coach Every week I’ll be giving a 30 min Human Desing reading focused on money and debt-free journey for free to somebody random people who leave their review. For more guidance with money, come and visit me at @alejandrar_coach Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
Aug 15, 2021 • 40min
036: HD + Debt-Free Serie. - Reflectors and Money (Mirroring their way out of debt)
You know how powerful is the 1% of the population that can capture and amplify somebody’s else energy? Yeah! Those are reflectors! - In human design, this is the only energy type that is not able to generate any type of energy but is as powerful as the other types. If you are a reflector (send me a DM on my Instagram! I want to talk to you) or if you know somebody that you think it is, share this episode! We had so much fun doing this series for you. Thank you @Taylor! This season of this podcast is all about diving deeper into knowing that personal part of you that you can leverage to transform your finances with Human Design. You can check sites like https://www.jovianarchive.com/ or https://www.mybodygraph.com/ to pull out your chart for free and get ready for these episodes. Have Human design questions? Reach to Taylor at IG @tayloreatoncoaching or her website www.tayloreatoncoaching.com If you loved this episode, don't forget to leave your review below. Every week I’ll be giving a 30 min Human Desing reading focused on money and debt-free journey for free to somebody random who leaves their review. Want to dive deeper into Human design? This is for you, become an HD pro (This is an affiliate link meaning that If this is your right next step, It will help me too): https://taylor-eaton.mykajabi.com/a/2147490411/dDdeWmpo Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
Aug 8, 2021 • 43min
035: Episode: HD + Debt-Free Series. - Projectors and Money (With the wisdom to be debt-free)
There are some among us that just have the wisdom within themselves to see things differently and guide others through find and achieve their goals. Those ones are Projectors! With less energy than generators, projectors are here to take care of their hours of energy to create whatever they want (And that is enough) and have the time to nature their zone of genius. They are here to show us how to work smarter and not harder and how to be debt-free, successful, happier, and wealthier by doing so. This season of this podcast is all about diving deeper into knowing that personal part of you that you can leverage to transform your finances with Human Design. Together, Taylor Eaton (Human Design Expert) and I have created these episodes combining Human Desing and Money to bring to you the Human design + Debt free journey series. You can check sites like https://www.jovianarchive.com/ or https://www.mybodygraph.com/ to pull out your chart for free and get ready for these episodes. Have Human design questions? Reach to Taylor at IG @tayloreatoncoaching or her website www.tayloreatoncoaching.com If you loved this episode, don't forget to leave your review below. Every week I’ll be giving a 30 min Human Desing reading focused on money and debt-free journey for free to somebody random who leaves their review. Want to dive deeper into Human design? This is for you, become an HD pro (This is an affiliate link meaning that If this is your right next step, It will help me too): https://taylor-eaton.mykajabi.com/a/2147490411/dDdeWmpo Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
Aug 1, 2021 • 47min
034: HD + Debt-Free Series. - Manifesting Generators and Money (With the Flexibility and energy to be debt-free)
What to do with all the energy and ideas pushing you to jump from one thing to another thing? Well! Take advantage of it!! This energy type “MG’s or Manifesting Generators” is here to make things so different and thrive at it. If you are an MG, don't miss this episode! But also have a listen to this episode because you for sure are around an MG! (Generators combine are 70% of the population), and the more you understand us, the easier will be for you to continue in your journey to be financially healthy and debt-free! This season of this podcast is all about diving deeper into knowing that personal part of you that you can leverage to transform your finances with Human Design. Together, Taylor Eaton (Human Design Expert) and I have created these episodes combining Human Desing and Money to bring to you the Human design + Debt-free journey series. You can check sites like https://www.jovianarchive.com/ or https://www.mybodygraph.com/ to pull out your chart for free and get ready for these episodes. Have Human design questions? Reach to Taylor at IG @tayloreatoncoaching or her website www.tayloreatoncoaching.com If you loved this episode, don't forget to leave your review below. Every week I’ll be giving a 30 min Human Desing reading focused on money and debt-free journey for free to somebody random who leaves their review. Want to dive deeper into Human design? This is for you, become an HD pro (This is an affiliate link meaning that If this is your right next step, It will help me too): https://taylor-eaton.mykajabi.com/a/2147490411/dDdeWmpo Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
Jul 25, 2021 • 34min
033: HD + Debt-Free Series. - Generators and Money (With the Energy to do whatever they want and be debt-free)
With the energy to do WHATEVER that lights them up. This energy type teaches us how they can create beautiful things (Like Being debt-free) as long as they follow their guts and whatever they want. If you are a people pleaser, you probably are a Generator!! So don’t miss this episode! But also have a listen to this episode because you for sure are around of a Generator (Generators combine are 70% of the population), and the more you understand us, the easier will be for you to continue in your journey to be financially healthy and debt-free! This season of this podcast is all about diving deeper into knowing that personal part of you that you can leverage to transform your finances with Human Design. Together, Taylor Eaton (Human Design Expert) and I have created these episodes combining Human Desing and Money to bring to you the Human design + Debt-free journey series. You can check sites like https://www.jovianarchive.com/ or https://www.mybodygraph.com/ to pull out your chart for free and get ready for these episodes. Have Human design questions? Reach to Taylor at IG @tayloreatoncoaching or her website www.tayloreatoncoaching.com If you loved this episode, don't forget to leave your review below. Every week I’ll be giving a 30 min Human Desing reading focused on money and debt-free journey for free to somebody random who leaves their review. Want to dive deeper into Human design? This is for you, become an HD pro (This is an affiliate link meaning that If this is your right next step, It will help me too): https://taylor-eaton.mykajabi.com/a/2147490411/dDdeWmpo Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram
