

Brown Way To Money - Money Talks for Women of Color Entrepreneurs
Alejandra Rojas
The Brown Way to Money Podcast is every woman of color entrepreneur's no-BS guide to building a solid financial foundation, creating multiple income streams, and investing in your future.
Break free from cultural money pressures.
Overcome systemic barriers to financial success.
Build a business that reflects your values.
Heal from money trauma.
Create a legacy of generational wealth.
This isn’t your average money podcast. It’s designed for you, the entrepreneur juggling cultural money pressures, systemic barriers, and the desire to build a business that aligns with your values. Grounded in the transformative Brown Way Framework, this show is here to help you heal money trauma, break free from scarcity mindsets, and create real, sustainable wealth—without sacrificing who you are.
Alejandra Rojas, the host of Brown Way to Money, is a Forbes Columnist, entrepreneur, trauma-informed finance expert, and founder of The Money Mindset Hub. As a certified TRAUMA OF MONEY™ professional and active member of Rapid Resolution Therapy® in the Netherlands, she helps women of color entrepreneurs build sustainable wealth by healing money trauma and breaking free from scarcity mindsets, which are often overlooked in traditional financial advice, so they can create a profitable business aligned with their values.
If you love relatable, empowering shows like Brown Ambition or Side Hustle Pro, you’ll feel right at home here. Each episode is packed with actionable tips, candid conversations, and inspiring stories from women who’ve been where you are and found a way forward. Whether you’re scaling your business, tackling debt, or just trying to figure out where to start, this is the space where your questions, concerns, and goals are front and center.
Ready to rewrite your money story? Tune in to The Brown Way to Money and join Alejandra on the journey to building the financial future you deserve.
Break free from cultural money pressures.
Overcome systemic barriers to financial success.
Build a business that reflects your values.
Heal from money trauma.
Create a legacy of generational wealth.
This isn’t your average money podcast. It’s designed for you, the entrepreneur juggling cultural money pressures, systemic barriers, and the desire to build a business that aligns with your values. Grounded in the transformative Brown Way Framework, this show is here to help you heal money trauma, break free from scarcity mindsets, and create real, sustainable wealth—without sacrificing who you are.
Alejandra Rojas, the host of Brown Way to Money, is a Forbes Columnist, entrepreneur, trauma-informed finance expert, and founder of The Money Mindset Hub. As a certified TRAUMA OF MONEY™ professional and active member of Rapid Resolution Therapy® in the Netherlands, she helps women of color entrepreneurs build sustainable wealth by healing money trauma and breaking free from scarcity mindsets, which are often overlooked in traditional financial advice, so they can create a profitable business aligned with their values.
If you love relatable, empowering shows like Brown Ambition or Side Hustle Pro, you’ll feel right at home here. Each episode is packed with actionable tips, candid conversations, and inspiring stories from women who’ve been where you are and found a way forward. Whether you’re scaling your business, tackling debt, or just trying to figure out where to start, this is the space where your questions, concerns, and goals are front and center.
Ready to rewrite your money story? Tune in to The Brown Way to Money and join Alejandra on the journey to building the financial future you deserve.
Episodes
Mentioned books

Oct 12, 2022 • 4min
"Everything is So Expensive, Nobody Will Buy From Me": Debunking Your Money Beliefs
Alejandra helps women to debunk their money-beliefs in a new segment on the Happy and Wealthy Podcast, but the women need to spend at least five minutes with a timer on their phone to answer two questions in five minutes and take action to change their beliefs. If you want to change your money-beliefs, here's how to do it. "Every other week, Alejandra helps women to debunk their money-beliefs." I'm a finance professional, and I've been noticing a lot of people lately who seem to think that nobody will buy from them because prices are going up. I get it - it's a tough economy out there. But I also know that a recession is just a cycle, and it's not the first time it's happened. There are still plenty of opportunities out there for those who are willing to look for them. So if you find yourself thinking that nobody will buy from you, ask yourself two questions: why do you really think that, and are there other people out there offering similar products or services? If there are, what's the difference between you and them? Answering these questions honestly will help you to debunk your beliefs and open up new opportunities. In this episode, you will learn the following: 1. What is a recession, and how does it impact individual businesses? 2. Why do people believe that nobody will buy from them during a recession? 3. Is it possible to start and grow a business during a recession? Resources: Join us at Ignite Your Money Mind Membership at www.alejandrar.com/membership Download your 5K in 30 Days Guide at www.alejandrar.com/5k Chapter Summaries: [00:00:00] - There is a new segment on happy and wealthy podcast. Every other week, Alejandro helps women to debunk their money-beliefs. They need to spend at least five minutes with a timer on their phone to answer two questions in five minutes and take action to change their beliefs. Connect with me: Instagram: @MoneyMindsetExpert Website: www.alejandrar.com/podcast Loved this episode?Leave us a review and rating!

Oct 5, 2022 • 20min
3 Steps to CRUSH the Last Quarter of 2022
As a female entrepreneur, how can you ensure you end your 2022 with your money goals checked successfully?! In this episode you will learn: 1. How to focus on what matters to you and what you want to accomplish by the end of the year. 2. The number one way for female entrepreneurs to make money and why is essential. 3. What you should be doing in the next 10 weeks to crush the last quarter of 2022. "For the next ten weeks, focus on what really matters to you and talk about your offers." I can't believe it's already the last quarter of the year. It feels like just yesterday I was setting my goals for 2022 and now it's almost over. The pressure is real! The pressure to make everything you planned happen before the end of the year. I know You know that it is time to focus on what really matters and not get distracted by things that don't. I'm confident you can make this a successful and abundant year. In this episode, you will learn the following: 1) What are the top three things you need to do to crush the last quarter of 2022? 2) What is the best way to open the doors to abundance right now? 3) How can you practice and repeat the steps necessary to achieve your goals? Resources: Join the Ignite your Money Mind Community www.alejandrar.com/membership Download your 5K in 30 days here www.alejandrar.com/5K Chapter Summaries: [00:00:00] - The last quarter of the year always feels like a marathon. The holidays, the pressure of closing up a chapter and the end of a year add up the pressure. One of the members of IMM's Ignite Your Money community is a mom of four and a fulltime business owner. She feels the pressure to make it work for her and her kids. [00:04:28] - In this episode, Toni explains how to focus on what matters to you and what you want to accomplish by the end of the year. Most female entrepreneurs waste time chasing many ghosts at the same time. They don't take a step back and ask, what is the intention and the impact of that specific goal? [00:11:03] - The number one way for female entrepreneurs to make money is by openly and widely offering their products and services. 90% of members of Ignite Your Money Mind and my 101 clients talk about their offers once or twice and then disappear. Last quarter of the year is the best quarter to put together an attractive offer and roll with it. [00:14:00] - For the next ten weeks, focus on what really matters to you and talk about your offers. Next week, talk about the lack mentality. Then talk about what you want to achieve and focus on opening the doors for abundance. Practice. Practice. Tweak and repeat. Connect with me: IG: @MoneyMindsetExpert www.alejandrar.com Loved this episode?Leave us a review and rating here: {LINK}

Jul 6, 2022 • 15min
How to Remove Your Biggest Money Block (It's Easier Than You Think)
Are you experiencing this when it comes to Removing a money block.? You will struggle to change your relationship with money if you do not remove your money blocks.. I've put together my tips on how to get yourself to the next level. In this episode, You will learn how to remove your money block... So now you are aware that you have a specific money block waiting for you to release it. But now, what do you do with that information? And most importantly, how can you remove it? Let's talk about it in this episode we are listening to the Happy and wealthy bilingual podcast. I was recently made aware that I have a specific money block that is holding me back from being my happiest and wealthiest self. While this was initially difficult to hear, it was also a relief to finally put a name to the discomfort I'd been feeling. Now that I know what my block is, I am committed to taking the necessary steps to remove it. I'm grateful to have a resource like the Mess Money Block Blaster to help me effectively remove my block and welcome abundance into my life… Go to www.alejandrar.com/exclusive and book your exclusive appointment with me so that you know exactly what is stopping you from having real progress with your money. In this episode, you will learn the following: How can you remove your money blocks? How can you turn your money block into a strength? How can you use the Mess Money Block Blaster to remove your money blocks effectively? Resources: Go to www.alejandrar.com/exclusive and book your exclusive appointment with me so that you know exactly what is stopping you from having real progress with your money. Follow me on: Instagram: @alejandrar_coach Website: www.alejandrar.com Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/the-happy-wealthy-podcast/

Jun 29, 2022 • 32min
Is manifestation techniques enough to have more money?
Are you attracting what you really want in life? If not, it's time to take a look at what you're doing and how you're thinking. Manifestation isn't everything. Go to www.alejandrar.com/exclusive and book your exclusive 1:1 Money Block Diagnosis so you know exactly what is stopping you from having real progress with your money. Our guest today will tell you how she changed her thinking and her life to attract what she really wanted. "When you change the way you look at things, the things you look at change." - Dr. Wayne Dyer Petia Kolibova is an alignment women's coach who guides women to intuitively connect with their inner vision so they can experience personal and professional magnetism and become unapologetically abundant. She has a background in business and NLP, and uses a variety of modalities to help her clients achieve their desired results. In this episode, you will learn the following: 1. The importance of aligning with one's purpose 2. The impact of energy on manifestation 3. The importance of self-love in attracting abundance. Connect with Petia Kolibova on Instagram @petiakolibov Go to www.alejandrar.com/exclusive and book your exclusive 1:1 Money Block Diagnosis so you know exactly what is stopping you from having real progress with your money. Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping pack their bags and finally take that long overdue vacation. Follow me on Instagram

Jun 15, 2022 • 34min
Break FREE from the hustle culture, avoid burnout and EARN MORE!
Hello Wealthy You! Is hustling killing your ability to actually have more money? And If so what can you do to change it? In today’s episode we talk to Mariely Sylvette Martinez and we share various HOT Tips that are going to actually change the way that you show up for money starting today. Are you ready to BREAK FREE from the toxic hustle culture, habits and patterns? Here’s what you’ll learn by listening to this episode: Different approaches to the hustle culture as you shift your money mindset How you can shift from working your ass off to living the life of your dreams by working only few hours a month What is the best money management strategy How coaching can help you shift your money mindset How to challenge you own money beliefs Why do people struggle inside the hustle culture and why it is so hard to break free from it When does your money blocks show up and what does it look like New ways to guide your money through self-care The importance of avoiding overworking and burnout Benefits of working less hours, resting, and picking up activities you enjoy Real life examples of people making money from their lifestyle Emotions and stages that come along when you decide to break the hustling cycle When it is time to walk away from the hustling cycle About Mariely Sylvette Martinez: Puerto Rican Entrepreneur since 2010 Marketing & Communications Strategist; Content producer Podcasting & Public Speaking Coach; Linkedin Evangelist; Host & Producer of PodQueens Latinas podcast (in Spanish) World traveler in the making Connect with Mariely Sylvette on Instagram @Marielysylvette and listen to her podcast PodQueens Latinas on your favorite podcast app. Go to www.alejandrar.com/exclusive and book your exclusive 1:1 Money Block Diagnosis so you know exactly what is stopping you from having real progress with your money. Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone break free from a toxic hustle cycle, avoid burnout, and open up their money flow in whole new different way! Follow me on Instagram

Jun 1, 2022 • 21min
052: What is the fastest way to hack your Money Mindset as a female entrepreneur to speed up your growth?
Wealthy you, you are a business owner who deserves to have a profitable business, and I will help you in this episode. Every Saturday from May and June, we will be dropping these money mindset hacks, so join us inside Clubhouse in the "Money Mindset Hack for Female Entrepreneurs" room. Listen to this episode now, where you'll learn: What are the money mindset warnings your brain is giving you in your daily life as a female business owner? What is THE biggest Money Mindset Hack you can do today so that you can succeed? How can you shift those Money Mindset blocks into a strength? Go to www.alejandrar.com/exclusive and book your exclusive appointment with me so that you know exactly what is stopping you from having real progress with your money. Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone STOP their overspending habits for good. Follow me on Instagram

May 18, 2022 • 38min
051: 5 Hot Money Tips to Go on Vacation This Year
Hello Wealthy You! Have you asked yourself how in the world can you take vacations if for the last three years you’ve been holding your breath with money so much? Get ready to pack your bags and go this summer! In today’s episode I’ve brought Mariely Sylvette Martinez so we can address this question and learn a thing or two about her journey last year when she decided to go on a Cruise around the Greek Islands! We’ll also share with you five (5) smokin’ HOT & juicy tips to make all your travel dreams come true! Here’s what you’ll learn by listening to this episode: How your money stories may be keeping you stuck and sabotaging your travel plans even though you might even have the money to go on vacation every year. Why is it we while have money to pay the bills we seem to not have enough to make our travel dreams come true Everything that could happen to you when you just say YES and allow yourself to reward yourself with a trip you’ve always dreamed about or anything else. The power behind making your dream trip a Domino Effect Goal What were the ripple effects of Mariely’s Domino effect goal The importance of taking action even if it is baby steps towards your travel goals How being open to the possibilities can make you more money How you can make your travel dreams come true without hustling by just being intentional and expanding your money mindset. About Mariely Sylvette Martinez: Puerto Rican Entrepreneur since 2010 Marketing & Communications Strategist; Public Speaking Coach; Linkedin Evangelist. Host & Producer of PodQueens Latinas podcast (in Spanish) World traveler in the making Connect with Mariely Sylvette on Instagram @Marielysylvette and listen to her podcast (in Spanish) PodQueens Latinas on your favorite podcast app. Go to www.alejandrar.com/exclusive and book your exclusive 1:1 Money Block Diagnosis so you know exactly what is stopping you from having real progress with your money. Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping pack their bags and finally take that long overdue vacation. Follow me on Instagram

May 4, 2022 • 36min
050: How to Navigate Money Decisions and the Influence of Your Environment
Hello Wealthy You! Have you ever felt that you have no idea where you are going or how you are supposed to be good with money when you don't feel like you know how to do it? That is why today’s episode I’ve brought Shanna Game so we can address that question from a Human Design (HD) Perspective. If this is the first time you hear or read about Human Design, I invite you to listen to our previous Episodes 31 to 36 where we give you a full overview about it. Here’s what you’ll learn by listening to this episode: Shanna’s story and why she decided to jump into becoming a Financial Planner What is like to be a Reflector in HD and being influenced by your environment all the time How learning about Human Design (HD) can help you understand the way you feel and how you make decisions about money and life How to navigate your money decisions when you’re so influenced by your environment Where most of our money stories, money blocks and lack mentality is being held according to HD How does a Reflector deal with other people’s money stories Why it is so important to take care of our environment How does it feel in your body when you’re done with everything The role and benefits of listening to intuition How to deal with the two voices in our heads; the practical and the intuitive one The “difference maker” in creating good habits with your money and the secret to formula to achieve your goals around money. About Shanna Compton Game: Sought-after financial writer and speaker and her financial expertise has been highlighted in articles for Women’s Health, MSN Money, Reuters, Bankrate.com, Refinery 29, Yahoo! Finance, Apartment Therapy, and Real Simple to name a few. Host to the highly ranked iTunes podcast which is featured as one of the Top 5 Money Podcasts by NY TIMES, “Millennial Money” now “Everyone’s talkin’ money” with over 21 million downloads. Money wellness expert, CERTIFIED FINANCIAL PLANNER™ professional with an MBA. Lecturer in Finance at California State University Northridge where she created her own signature financial literacy curriculum. Connect with Shanna on Instagram @Shannagame and listen to her podcast Everyone’s talkin’Money on your favorite podcast app. Go to www.alejandrar.com/quiz and take my quiz so that you know exactly what is stopping you from having real progress with your money. Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone STOP their overspending habits for good. Follow me on Instagram

Apr 20, 2022 • 13min
049: The Fix for Money Guilt and other Money Blocks
Hello Wealthy You! Honoring April as the month of Financial Literacy, we bring you an aspect not many people are talking about, Holistic Financial Literacy. In this episode I will share with you about this other side of money that creates those negative feelings, such as money guilt, and goes beyond strategy. This means that instead of giving you the HOW TO, such as, how to budget, how to open a new bank account or how to save money; this episode is more about WHY you do what you do with your money so you can release your money blocks and start making progress with money. Here’s what you’ll learn by listening to this episode: What is actually Holistic Financial Literacy What are the three steps to avoid the negative feelings and feel confident about your decision when you’re buying something The other two components, beyond the strategy, that are the key for making progress with your money What is your current money story or money block that is keeping you stuck Why you should create a Domino Effect goal with your money Go to www.alejandrar.com/quiz and take my quiz so that you know exactly what is stopping you from having real progress with your money. Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram

Apr 6, 2022 • 13min
048: Tips & Strategies to STOP Overspending
Hello Wealthy You! Are you ready to stop spending on things that you don't even remember and are taking space from the real opportunities for you to be better with money? In this new episode I’m gonna share with you three strategies and incredible tips you can implement today to change that. Bring out that journal and your most favorite pen or pencil because here's what you will learn by listening to this episode: What does it really mean when you ask how to stop overspending? When is it that people would actually verbalize that they are overspending? How can you take back your power, create awareness about your situation and make conscious decisions with your money? How can you start changing and dripping out overspending habits? Why is it so important to work with future goals and keep your eyes on the horizon? Go to www.alejandrar.com/quiz and take my quiz so that you know exactly what is stopping you from having real progress with your money. Don't forget to Subscribe or hit the Follow button to this podcast. By the simple act of sharing this episode, you may be helping someone understand WHY they feel stuck about their money and start shifting their reality. Follow me on Instagram


