

Networking and Marketing Made Simple
Scott Aaron
This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn.
If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
Episodes
Mentioned books

Mar 3, 2022 • 17min
Episode 347: 5 Ways To Generate Organic Leads On LinkedIn
In this episode we are going to take a deep dive into 5 different ways I have generated leads and how you can do the same on LinkedIn:
There are so many inventive and simple ways to create organic leads on LinkedIn without spending a dime on the platform.
These 5 ways are easy, simple, and imperative for you to apply weekly to generate more leads which will lead to more sales in your business.
You don't need fancy tricks or shortcuts, just actionable things to apply and that is exactly what I am going to go over with you.
Here are 5 ways to generate organic leads on LinkedIn:
1. Messaging genuinely and openly with your new connections
2. Weekly LinkedIn Live
3. Weekly LinkedIn Polls
4. Fully Optimizing Your Profile
5. LinkedIn Newsletter with a CTA
Nancy's Book Waitlist: https://www.thetimetogrow.com/book-waitlist
Crack Your Sales Code:https://my.bankcode.com/?ref=scottaaron
Download My Free LinkedIn Profile Infographic: https://networkacademy.kartra.com/page/OptimizeLinkedin

Feb 28, 2022 • 19min
Episode 346: The 4 Benefits Of Live Video On LinkedIn Instead Of Pre-Recorded Video
In this episode, we are going to do a deep dive into the importance of doing live video on LinkedIn, instead of just uploading a pre-recorded video:
Video content is one of those taboo topics that is often talked about as something "scary" or "outside of one's comfort zone".
What I can tell you is this...
Video is the #1 way to connect with people online, especially on LinkedIn.
Now you do have options when it comes to video on LinkedIn:
A. Native video or pre-recorded
B. LinkedIn Live
Here are the 4 reasons why if you are going to do a video on LinkedIn, it should be done in the live format:
1. Live engagement is the best engagement
2. Build rapport and trust faster
3. Better for personal brand recognition
4. Positions you as the expert in your space
Get on Nancy's Waitlist For Her Book Here: https://www.thetimetogrow.com/book-waitlist
Crack Your Sales Code To Close More Sales Here: https://my.bankcode.com/?ref=scottaaron

Feb 24, 2022 • 15min
Episode 345: How To Create and Structure An Engaging Post On LInkedIn
In this episode we are going to take a deep dive into how to structure and create an engaging post on LinkedIn:
There are so many ways to create content on LinkedIn. One of the most simple and basic ways to do so is by creating a long-form post. But the problem is, many people struggle with how to structure that post to engage their audience.
Here is the 5 step process on how to create a highly engaged post on LinkedIn?
1. Create a thought-provoking title
2. Relate the content to you first
3. Give some tangible tips or how to's
4. End with a call to action
5. Finish by using targeting hashtags
Bonus......tag a few people in the comments that you know would resonate with what you wrote.
Get on Nancy's waitlist for her new book "How To Build Your Personal Brand On Social Media":
https://www.thetimetogrow.com/book-waitlist

Feb 21, 2022 • 16min
Episode 344: The 4 Negatives Of Being In A Social Media Engagement Pod
In this episode, we are going to take a deep dive into the 4 negatives of being a part of a social media engagement pod, especially on LinkedIn:
1. It’s only half the battle:
The posts that get the pod treatment can still be downgraded when reviewed by the LinkedIn bots (if it’s determined to be spam) and if a LinkedIn “human” decides to diminish its placement.
2. It’s not always genuine:
The worst pods can act like performance-enhancing steroids, juicing your numbers as an artificial attempt to inflate quality scores.
3. Superficial engagement can hurt your credibility:
A simple comment (for comment’s sake) may not add much value to your LinkedIn community. A comment that says simply “I agree. Thanks for sharing!” is akin to all of the Instagram comments you see with flame emojis or “love this pic!” with heart emojis.
4. LinkedIn could react:
The LinkedIn team probably doesn’t love the idea of pods, so there’s a good chance that they will take (or are already taking) measures to diminish the ROI of being part of one. It’s been reported that Facebook hates Instagram pods, and some groups were actually removed from the platform. LinkedIn can and will do the same if necessary.
Thank you Matthew Dooley for this awesome info!
https://lnkd.in/dDYmPHz2
Don't forget to get on the waitlist for Nancy's 1st book!! "How To Grow Your Personal Brand On Social Media":
https://www.thetimetogrow.com/book-waitlist

Feb 17, 2022 • 14min
Episode 343: 4 Ways To Create Engaging Content On LinkedIn
Something we are looking to do is find better ways to create connections and engagement with our networks on LinkedIn.
One of the best ways to do this is via the content that you create.
But with that being said, one of the biggest struggles people say they have on LinkedIn is creating engaging content.
Here are 4 ways to create highly engaging content on LinkedIn for your audience:
1. Ask questions to get answers
2. Solve problems that people have
3. Provide value-added commentary
4. Do your market research
Join our LinkedIn based Facebook Community here: https://www.facebook.com/groups/linkedinleadsforlife

Feb 14, 2022 • 28min
Episode 342: How To Live The Life You Want with Lisa Christine Summerville
About Lisa Christine Summerville:
As a born-and-raised Pittsburgh girl with nothing more than passion, my God-given talents and gifts, and a dream, I’m proud to have created a life I love and a global Entrepreneurial Feeder™ that has impacted and supported many women. I love inspiring connections, camaraderie, and community. Through our growth, 28 Carrots is proud to be a world-class community for women to choose collaboration over competition, to contribute, and to celebrate. I help people and companies, like you, dream big, make powerful choices, and innovate. I back it up with meaningful action and results. For as long as I can remember, I wanted to be on a stage and entertain a crowd. Growing up in my beloved Italian family, I'd organize all the relatives and lead everyone in activities and sing-a-longs at holiday gatherings.
I became a “champion of women" as a Girl Scout, in college as a Kappa Delta Sorority member, and many other times in leadership with Women in Technology International, The Women's Leadership and Technology Consortium, and The Junior League of Boston. For the last 10 years, I have cultivated a global community of women and created many opportunities for connection, collaboration, and celebration. After many successes, a few failures, and a lot of reflection, I realized that my unusual combination of interests and skills was a strength, not a liability. I gave up the security of the 9-5 and took the leap to build coaching, speaking, and training businesses from the ground up.
I have derived incredible joy in helping thousands of clients and colleagues with my words of encouragement, empowerment, and entertainment. I have coached senior corporate executives, a billion-dollar heiress, and many women entrepreneurs. I have been blessed to be an intrapreneur and entrepreneur in the corporate world and to follow my passions.
I believe in giving back to my community, impacting lives, and volunteering with many local organizations. Currently, I am focused on supporting the Jeanne Geiger Crisis Center, an organization committed to empowering, engaging, and ending domestic violence in our community. I love the life I live. And I am happy to help you achieve the same.
My soul's purpose is to creatively express. My mission is to empower, motivate, educate, and create.
Sign up for her workshop here: https://lisachristine.mykajabi.com/ignite-your-prosperity-formula

Feb 10, 2022 • 29min
Episode 341: What You Have To Offer The World Is Beyond Valuable with Beate Chelette
Beate Chelette is The Growth Architect and founder of The Women’s Code. A first-generation immigrant who found herself $135,000 in debt as a single parent, Beate bootstrapped her passion for photography into a highly-successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal. She is amongst the “Top 100 Global Thought Leaders” by PeopleHum and “One of 50 Must-Follow Women Entrepreneurs” by HuffPost.
As a strategic advisor to organizations from start-ups to Fortune 100 global brands, Beate helps organizations to grow through her 5-Star Success Blueprint methodology. Clients call Beate for Leadership and Professional Development, Team Building, Executive Coaching, and Workplace Unification.
Recent clients include Amazon, Chevron, Los Angeles Philharmonic, Johnson & Jonson, Merck, the Women’s Legislative Caucus of California Cal State University Dominguez Hills, the Greater Los Angeles Realtor Association, Advertising Agency TracyLocke, and thousands of small businesses.
Beate is the author of the #1 International Award Winning Amazon Bestseller “Happy Woman Happy World – How to Go from Overwhelmed to Awesome”–a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.”
bc@beatechelette.com - Give Beate a shout-out or let her know what you are taking away from this interview
UncoverySession.com - Apply for a private session with Beate and find out where your business is at and what your next step should be. Make sure you mention my show
BeateChelette.com - Take a look at the services Beate offers

Feb 7, 2022 • 28min
Episode 340: Turning Your Passion Into Profit with Pradnya Leitner
As a Mindset Coach for Purpose-Driven Entrepreneurs & Individuals, my mission in life is to help purpose-driven entrepreneurs & individuals become aware of who they really are and how they can use their thinking, their mind, and their consciousness in creating a life of meaning, contribution, and significance. I accomplish this mission by working with my clients to help them achieve truly transformational goals and life-changing results. At first, I help them set a meaningful goal that they previously thought unattainable, and then step-by-step, using a proven methodology that is based on 60 years of research in the field of mind, human behavior, and human potential, I help them transform their thinking, mindset, beliefs, behaviors, and habits, and thereby, their results. As a result of this shift in their state of mind, my clients accelerate to the next level, in life, and in business, with ease, certainty, and confidence. Often, my clients astonish themselves with what they are able to accomplish in less time and with much less effort than they'd previously believed possible. I truly believe that once we work on both mindset and action plan, our effectiveness exceeds our expectations.
Join My Community: If you would like to dive deeper into the mindset ideas and concepts that I briefly discussed here in this podcast episode then please feel welcome to join my Facebook Community, titled "Growth & Fulfillment Mindset". Here's the link to join the community: https://www.facebook.com/groups/1014050409469625 It's a community of individuals, who are inspired to live the life of purpose, meaning, passion, service and legacy! And my sole purpose in this community is to educate and empower individuals like you so you can recognize and materialize your true optional potential.
Let's stay connected: I look forward to connecting with you either on Facebook: https://www.facebook.com/profile.php?id=100009186708399 OR on Instagram: https://www.instagram.com/pradnya.leitner/
Don't forget to join me and Cheri Tree next Tuesday, February 15th at 7 pm EST for our "Social Media Sales Masterclass".
Join Here: https://www.thetimetogrow.com/socialmediamasterclass

Feb 3, 2022 • 27min
Episode 339: How To Create Visibility Online with Linda Barutha
Linda is a digital marketing strategist that shows people how to harness the power of Pinterest, YouTube and SEO to leverage their time, increase their reach and have it all set up on autopilot.
Website: https://lindabarutha.com
Pin2Win Academy Details: https://lindabarutha.com/p2w-academy/
Pin2Win Concierge Details: https://www.lindabarutha.com/pin2win/
Join our FREE Facebook Group, LinkedIn Leads For Life: https://www.facebook.com/groups/linkedinleadsforlife

Jan 31, 2022 • 12min
Episode 338: Why LinkedIn Live Events Can Create More Income For Your Business
WHY YOU SHOULD HOST A "LINKEDIN LIVE EVENT":
When LinkedIn announced its live feature 2 or so years ago, this gave users of the application a great way to create meaningful and genuine connections with their audience.
LinkedIn Events have always been a great resource for people to create and invite specific connections to an event that is value-added to the individual.
The wonderful thing LinkedIn has done, they have not only given LinkedIn Live Producers the ability to go live on the platform, but you can now go live in an event.
Here are 3 reasons why you must host a LinkedIn Live Event:
1. You can build trust and rapport with a specific network of individuals that you personally invited
2. The attendees and non-attendees can see the live stream at the same time, and watch the recording
3. It is a great way to provide educational and informative content to those who actually want to see it, and hear it directly from you.
Download The Perfect LinkedIn Profile Optimizer HERE: https://networkacademy.kartra.com/page/OptimizeLinkedin
Join our Free Facebook Community, LinkedIn Leads For Life HERE: https://www.facebook.com/groups/linkedinleadsforlife