Networking and Marketing Made Simple Episode 344: The 4 Negatives Of Being In A Social Media Engagement Pod
In this episode, we are going to take a deep dive into the 4 negatives of being a part of a social media engagement pod, especially on LinkedIn:
1. It’s only half the battle:
The posts that get the pod treatment can still be downgraded when reviewed by the LinkedIn bots (if it’s determined to be spam) and if a LinkedIn “human” decides to diminish its placement.
2. It’s not always genuine:
The worst pods can act like performance-enhancing steroids, juicing your numbers as an artificial attempt to inflate quality scores.
3. Superficial engagement can hurt your credibility:
A simple comment (for comment’s sake) may not add much value to your LinkedIn community. A comment that says simply “I agree. Thanks for sharing!” is akin to all of the Instagram comments you see with flame emojis or “love this pic!” with heart emojis.
4. LinkedIn could react:
The LinkedIn team probably doesn’t love the idea of pods, so there’s a good chance that they will take (or are already taking) measures to diminish the ROI of being part of one. It’s been reported that Facebook hates Instagram pods, and some groups were actually removed from the platform. LinkedIn can and will do the same if necessary.
Thank you Matthew Dooley for this awesome info!
https://lnkd.in/dDYmPHz2
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