

Networking and Marketing Made Simple
Scott Aaron
This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn.
If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
Episodes
Mentioned books

5 snips
Aug 21, 2025 • 33min
AI Strategies For Business Success
About Jen Lehner: Here’s the deal: AI is the ultimate business cheat code—when you know how to use it with intention. But most of what’s out there either talks down to you or overwhelms you with jargon and “prompt packs” you’ll never touch.I’m not here for that.I’m here to help coaches, consultants, and SMB’S stop spinning their wheels and start building systems that scale, powered by AI + smart human strategy.Because here's what I know:When AI handles the mechanical, humans handle the meaningfulYou don’t need to become a coder or prompt engineer.You do need to understand how to use AI in your business and in your life.Through step-by-step training, templates, and live strategy calls inside Front Row AI Club, I make AI feel less like a sci-fi mystery and more like your business’s secret weapon.It’s not just about going viral or chasing shiny tools. It’s about building a business that feels lighter, more aligned, and way more fun.Connect with Jen here: www.jenlehner.comDon't forget to take our free business assessment here:https://www.magpaiassessments.com/4117/0

Aug 18, 2025 • 12min
How To Optimize Your LinkedIn Featured Content Section
If your LinkedIn Featured Content section is empty, you’re leaving money on the table. Most people scroll right past it because they either don’t know it exists or they’ve never used it strategically. In today’s episode, I’m breaking down exactly how to turn this overlooked piece of your profile into a client-attracting, email-list-building powerhouse. Here’s what you’ll discover:- Where to find it & how to set it up (even if it’s not showing on your profile yet)- The 3 must-have pieces of content to feature if you want more calls, leads, and email subscribers- How to reorder your content so the most important links get seen firstReal examples of how I use mine to drive traffic, capture emails, and grow my LinkedIn newsletterBottom line — LinkedIn is rented land. If you’re not moving people from on-platform to off-platform into your world, you’re missing a huge opportunity.Don't forget to take our FREE Business Assessment here:https://www.magpaiassessments.com/4117/0

Aug 14, 2025 • 26min
Authentic Expression in Photography Can Grow Your Business
Jon Fischer is a professional photographer and coach with over 15 years of experience who has pioneered a revolutionary approach to authentic expression photography. After thousands of client sessions, Jon discovered that while technical excellence is essential, it's the capture of authentic expression that truly drives results and creates meaningful connections.Jon is the author of the newly completed book, "The Lens of Truth: Discovering Photography's Transformative Power," which explores how authentic photography can change people's self-perception and lives. His breakthrough came while developing dating profile photography for middle-aged divorcees, when he discovered that truly authentic images have the power to bypass people's self-doubt, helping them experience profound moments of self-recognition that can heal old wounds and reveal forgotten strengths.Throughout his career, Jon has specialized in working with executives, entrepreneurs, professionals, and everyday individuals. He has developed unique techniques to "sculpt" specific, authentic qualities that resonate with viewers, creating what he calls "undeniable" images that people can't dismiss as "just a good photo." His philosophy centers on capturing transformative moments "just in case" they might help someone during a future moment of need.Jon's work spans several specialized areas:Dating Photography: Helping individuals create honest visual representations that lead to meaningful connections on dating platformsHealing Photography: A therapeutic approach using photography to foster self-acceptance and emotional healingAuthentic Photography: Capturing authentic expressions that drive real business results for professionalsA sought-after speaker and educator, Jon regularly shares his insights through workshops and training programs. His upcoming comprehensive course on authentic capture techniques will provide photographers and business professionals with actionable methods to elevate their visual communication strategies.Connect with Jon here:https://www.linkedin.com/in/jon-fischer-photography/ https://www.facebook.com/profile.php?id=61570621920345https://www.instagram.com/jonfischerphotography/https://course.jonfischerphotography.com/capturethejoyDon't forget to take our FREE Business Assessment here: https://www.magpaiassessments.com/4117/0

Aug 11, 2025 • 16min
How To Grow Your Email List Using LinkedIn
Let’s be honest… building an email list can feel like shouting into the void.You’re showing up.You’re posting value.But the opt-ins? Crickets.If you’re a coach, consultant, or service-based professional, this might sound familiar.Here’s what we’ve learned after helping hundreds of service pros grow their audience:LinkedIn isn’t just a networking platform anymore....It’s one of the most powerful tools for building a quality email list of ideal clients.In our new training, we walk through 3 list-building strategies that work, without gimmicks or hacks.👇 Here's a quick preview:✅ Strategy #1: The Featured Content SectionMost profiles leave this blank or showcase outdated posts.Huge missed opportunity.This is prime real estate on your profile, perfect for lead magnets, booking links, or free resources.When optimized, it can generate email signups 24/7, even while you sleep.✅ Strategy #2: LinkedIn NewslettersSubscribers get your content in their inbox and on-platform, doubling visibility.But the magic happens when you use every edition to guide readers toward your opt-in, booking page, or lead magnet.This isn’t about passive content, it’s about strategic conversion.✅ Strategy #3: Going Live (Even If You’re Nervous)We get it. Going live feels uncomfortable.However, one of our clients utilized LinkedIn Live to consistently grow his list and business by simply answering audience questions and offering free resources.You don’t need a fancy setup.Just a clear topic, a resource to share, and a willingness to connect.These aren’t magic bullets.They require consistency.But if you stick with them, they work.Why?Because they focus on building real trust, not just grabbing email addresses.And once someone opts into your list?That relationship is yours. No algorithm. No platform control. Just you, them, and a direct line of communication.🎥 Watch the full video training now to see how to put these into action.Take our FREE Business Assessment here:https://www.magpaiassessments.com/4117/0

Aug 7, 2025 • 35min
How To Get Into Forbes, Fast Company, and Cosmo!
Brielle Cotterman is an Inc. 5,000 speaker, Contributor at Entrepreneur, Activist Against Domestic Violence, Publicity Expert, Founder of the Influential Leader Agency, and President of CEO School. She has spent nearly fifteen years helping clients craft and scale Dream careers to multiple 7 figures and beyond by building world-renowned personal brands and leveraging their stories to create speaking tours, author award-winning books, procure media placements, and inspire millions. She is a survivor of attempted murder and domestic violence and an advocate for a world where intimate partner abuse is not tolerated and survivors are met with empathy. Her clients are regularly featured in Inc., Forbes, Fast Company, Martha Stewart Living, Cosmopolitan, and many more! She is a graduate of Indiana University in Bloomington, a World’s Grand Champion Equestrian, former National Spokesperson for multiple charitable organizations, Former Title Holder and Director within the Miss America Organization, Member of The Public Relations Society of America, Member of the Association of Image Consultants International, 2019 Epic Award Nominee from the National Association of Women Business Owners and named a finalist for 2023’s Most Admired Woman Entrepreneur by Today’s Woman Magazine. Brielle has been married for 5 years to the love of her life and owns & operates a horse farm, where she lives with her husband, three children, 12 horses, a mini cow, and two dogs.Connect with Brielle here:https://www.linkedin.com/in/brielle-cotterman-8891a5128https://www.facebook.com/briellecotterman/https://www.briellecotterman.com/Take our business assessement here:https://www.magpaiassessments.com/4043/0

Aug 4, 2025 • 13min
Why Trust Is Key to Closing More Sales on LinkedIn
Picture this: Sarah posts great content daily but struggles to convert engagement into sales. The issue isn’t content. It’s trust. Without trust, people engage but hire others.The Trust Problem:Many professionals share valuable content but overlook the importance of relationship-building. Trust-based relationships have 2.5x higher close rates than cold outreach.Your Profile: The Trust Foundation:Your profile should communicate your value. Replace "Business Coach" with "Helping Service Providers Build Predictable Revenue Without the Hustle."Content Strategy That Builds Credibility:Show deep understanding of your audience’s challenges. Share case studies and thought leadership to build trust and establish credibility.Engagement That Converts:Engage authentically by commenting thoughtfully and adding value. Consistent, meaningful interactions turn you into a trusted resource.Strategic Follow-Up:Follow up naturally, share helpful resources and insights, and build the relationship over time, rather than rushing to close.Why Trust Outperforms Traditional Sales:People buy from those they trust. Trust speeds up sales and attracts higher-value clients who are willing to pay for your expertise.- Your Trust-Building Action Plan- Audit your LinkedIn profile to ensure it builds trust.- Focus on educating and solving problems.- Spend 15 minutes daily engaging meaningfully with your network.The Long-Term Value of Trust:Building trust isn’t a quick fix, but a sustainable strategy that attracts premium clients and drives long-term success.Check out the sponsor of this podcast, The Expert Content Society, here: https://www.thetimetogrow.com/expert-content-society

Jul 31, 2025 • 42min
How We Cracked the Code on LinkedIn Success (And Why Most Experts Are Getting It Wrong)
Only 3% of professionals on LinkedIn are consistently getting leads and clients. The other 97%? They’re posting random value content, hoping something sticks… …and wondering why their “brilliant” post got 3 likes from their mom, college roommate, and that one overly enthusiastic connection who hearts everything. We were in that 97% once, too. Until we cracked the code. And no, it wasn’t about hacks, algorithms, or daily motivational quotes slapped on stock photos. It was when we realized this: - The people winning on LinkedIn treat it NOTHING like other platforms. - They follow a completely different playbook, one that’s strategic, intentional, and designed to convert visibility into real business results. We reverse-engineered what the top 3% were doing. Then we built it into a system that any service-based pro can run in just 20 minutes a week. We call it the Visibility to Conversion Roadmap: - Authority-building content that creates real conversations, not vanity metrics - Strategic engagement tools (polls, comments, DMs) that build trust and open doors - Consistent publishing systems that keep you top of mind without burning out Then we took it further: - Proprietary AI prompts (not the robotic kind) - Canva templates that look professional in the feed - Monthly trainings and accountability that drive actual traction - A real community that understands what you do We’re not selling “post and pray” templates. We’re helping real experts get real clients with content that works. And if you’ve ever thought, “I know I’m good at what I do. I just wish the right people could see it.” This is your invitation. Let us show you how the right content system can turn that visibility into your next best client. Ready to make LinkedIn finally work for you? Check out the Expert Content Society here: https://www.thetimetogrow.com/expert-content-society

Jul 28, 2025 • 14min
Your LinkedIn Content Is The Top Of Your Sales Funnel
Most People Treat LinkedIn Like a Platform..... But It’s Actually a Pipeline.If you're still treating your content like a “nice-to-have,” you're missing what it's doing:It's filling the top of your sales funnel.The right kind of content posted consistently and with a purpose isn’t just about likes and impressions.It’s about building the kind of trust, authority, and relatability that gets people to take action.Here’s what that looks like in real life:Someone engages with your post? That’s a signal. Message them. Ask what resonated.Someone votes on your poll? You’ve got data and a reason to follow up. Now you’re having conversations, not cold outreach.Someone subscribes to your newsletter? Don’t ignore it. Reach out. Thank them. Start building the relationship.This is how you move people from online to offline.From “scrolling” to scheduling.But it only works if you’re showing up with content that teaches, shares, and connects without sounding like everyone else.That’s why I’m such a fan of using text-based image posts, poll questions, and newsletter editions that combine your lived experience with smart structure.If you get this right, you’ll never have to rely on cold DMs, pitchy connection requests, or spammy sales tactics again.Your content can do the heavy lifting.But only if you treat LinkedIn like the top of your funnel and not just another place to “show up.”

Jul 24, 2025 • 24min
AI and Marketing? How To Make It Work For Your Business
Emanuel Rose was born and raised on the West Coast of the United States. He has spent over three decades earning a reputation in cutting-edge marketing. A renowned expert in the field, Emanuel specializes in branding, advertising, and day-to-day operations at his digital agency, Strategic eMarketing. His passion lies in helping companies achieve business success from the bottom up. Emanuel’s unique approach to marketing strategies has enabled numerous clients to achieve their goals. Emanuel enjoys learning his craft and implementing new techniques and theories for his clients, not only in his home state of Nevada, but around the world. Together with his hand-selected staff, Emanuel creates opportunities while solving challenges in the ever-changing digital landscape. He is a firm believer in using his personal experiences to help others, and this dedication continues to impress.Not to be outdone on the digital battlefields, Emanuel is an avid outdoorsman. He feels connected to the planet, wandering the towering forests or absorbing the energy pouring in from the ocean. His childhood fantasy of discovering those special wild places translates to his writing. The freedom and joy in exploring the natural world are a welcome addition to his life.Connect with Emanuel here:https://www.linkedin.com/in/b2b-leadgeneration/https://www.facebook.com/emanuel.rosestrategicemarketing.comDon't forget to register for our FREE LinkedIn Content Creation Workshop here:https://www.thetimetogrow.com/LinkedInContentRoadmap

Jul 21, 2025 • 15min
The One Things That Isn't Working On LinkedIn Anymore
This one strategy used to work like magic on LinkedIn…👉 Connect.👉 Send a DM.👉 Book a call.Rinse and repeat.But today?That formula’s broken.You can’t just connect with someone, drop into their inbox, and expect to book 10 calls a week.Not anymore.The truth? For every 5 thoughtful messages you send to the right people, done the right way…You’re lucky if you get one reply, and someone wants to talk further.So what do you do instead?You create content that builds trust before you ever hit send.Content that:✅ Offers helpful tips.✅ Shares actionable insights.✅ Positions you as the go-to resource without asking for anything in return.The strategy now?Don’t chase. Attract.Be the trusted voice in your industry.Be the one they want to message.Be the one they already feel connected to, because of your content.This is how you win on LinkedIn in 2025.Don't forget to click below to register for our FREE "Clients on Command: Your LinkedIn Content Roadmap": https://www.thetimetogrow.com/LinkedInContentRoadmap