Networking and Marketing Made Simple

You can have up to five LinkedIn newsletters.But just because you can doesn’t mean you should.This is where a lot of people get tripped up.In this episode, I explained why I do not recommend running multiple LinkedIn newsletters for most people. More newsletters do not equal more authority. In many cases, they actually dilute it.There is only one scenario where I would suggest having more than one newsletter:When you serve clearly split demographics with clearly split problems.For example:One audience is current and former military professionals focused on financial benefits.Another audience is small business owners focused on insurance benefits.Those are two completely different conversations. Different needs. Different language. Different outcomes.In a case like that, running two newsletters can make sense.Here’s how it should work if you ever go this route:One newsletter is dedicated solely to financial benefits for military professionals.The second newsletter is dedicated solely to insurance benefits for small business owners.You then create a bi-weekly cadence so you are not overwhelming yourself or your audience.Example schedule:• Finance newsletter goes out weeks one and three• Insurance newsletter goes out weeks two and fourThat structure keeps your content focused, consistent, and intentional.But here’s the key point I want to be very clear about:Before you even think about launching a second or third LinkedIn newsletter, you should fully optimize your first one.That means:• A clear audience• A clear promise• Consistent publishing• Strong positioning• A purpose beyond “just posting content.”One strong newsletter will outperform five unfocused ones every time.Master one. Build momentum. Then and only then decide if expanding actually serves your audience and your business.Clarity beats complexity. Every time.Don't forget to book a call using the link below to speak to us about claiming our final pre-sale VIP spot in our exclusive group coaching mastermind, Expert Authority: https://scottaaron.as.me/expertauthorityconsult

Christine Blosdale, also known as The Expert Authority Coach™, is a five-time #1 bestselling author, award-winning radio personality, and the host of The Expert Authority Coach Podcast.With over 25 years of experience in personal branding, magnetic marketing, and multimedia, Christine has helped countless entrepreneurs, coaches, authors, and thought leaders step into their brilliance and become the go-to authority in their field.A former content creator for powerhouses like AOL and Microsoft, Christine brings her signature blend of media savvy and marketing expertise to everything she does. Her coaching style is simple, easy, fun - and most importantly, effective.She’s passionate about helping business owners rise, shine, and get seen - turning them from overlooked to in-demand through authentic visibility and confident self-promotion.Her mission? To help you master your message, magnetize your brand, and become the go-to authority in your niche.Connect with Christine Here:https://www.christineblosdale.com/Don't forget to click the link below to find out about taking one of the final 2 VIP Pre-Enrollment spots for our Expert Authority Mastermind. Book your call here: https://scottaaron.as.me/expertauthorityconsult

Dive into the truths behind going viral on LinkedIn! Discover why chasing virality can set you up for disappointment and the secrets of engagement pods that inflate false metrics. Learn about the importance of consistent visibility, real engagement, and building trust over time. Hear about a surprising viral post and why such moments are rare. Scott shares insights on healthy engagement benchmarks and how to spot problematic accounts. Ultimately, it's all about nurturing genuine relationships rather than chasing fleeting fame.

Sean Atkinson, a seasoned implementation and marketing strategist, shares his journey from Atlantic Records to helping entrepreneurs diagnose and overcome profit blocks. He discusses the pitfalls of overpromising in business and insists on the importance of accountability. Sean emphasizes the power of discernment when applying success strategies and introduces his comprehensive framework to boost early-stage business growth. He also explores AI's role in branding, warning against repetitive content while highlighting its potential as a creative tool.

As we head into the new year, we’re not focused on doing more just to feel productive.We’re focused on letting go.Real growth requires subtraction. You can’t build what’s next while holding onto outdated strategies, overcomplication, inconsistent visibility, or reactive habits that no longer serve your business.This episode is about slowing down long enough to get clear. It’s about releasing what kept you stuck in 2025 and making space for stronger authority, clearer messaging, better systems, higher standards, and more aligned growth.After you listen, take a few minutes to reflect:- What am I no longer available for?- What actually matters most next year?- What support do I need to grow intentionally?Clarity creates momentum.Ready to take your business to the next level in 2026? Then grab a time on our calendar so we can talk about joining our exclusive Expert Authority Mastermind, where we help you to grow, scale, and optimize every aspect of your business in the year that we work together. We have set aside 5 VIP pre-sale spots, and only 3 remain, so grab a time on our calendar below to talk: https://scottaaron.as.me/expertauthorityconsult 

Thirty years ago, Matt Friedman, CEO and founder of The Mekong Club, worked as a senior USAID public health official across Asia, focused on education and prevention of HIV/AIDS in small rural communities.As part of Matt’s work, he visited many shelters where he repeatedly heard the same themes of horror. His first interview was with a fifteen-year-old girl telling him she was sexually abused over seven thousand times. She did this for two years until she was forced to leave because she suffered from various diseases that turned customers away.Matt soon realised that, just as this young girl had been exploited for sex, millions more were being exploited across the world. This exploitation was happening in the sex industry but also permeates global supply chains, from factories to farms to fishing boats.Matt began to work in the United Nations in the anti-trafficking world, where he worked closely with the public and private sectors across Asia. During his tenure, he noticed a gap in engagement with the private sector in their anti-trafficking efforts. Not because they didn’t want to, but because they feared being named or shamed for approaching a UN official to ask for help.As a result, Matt left the United Nations and started The Mekong Club in Asia’s financial centre, Hong Kong, to provide a safe space for companies worldwide to work together to help identify and eliminate forced labour in the private sector. Learn more about Matt and the Mekong Club here: www.themekongclub.orgDon't forget to download our FREE LinkedIn Post Templates here:https://www.thetimetogrow.com/ecsposttemplates

Growth doesn’t happen because you “do more.”It happens because you stop, look back, and adjust with intention.Every year, we run a full Year-In-Review, long before January. We look at what worked, what didn’t, and what absolutely needs to change. And the businesses that grow the fastest? They’re doing the same thing.Here’s what 2025 taught us:Wins:• The Expert Content Society became a true growth engine (275 members and growing), members are posting consistently, creating better content, and seeing real results.• Partnerships and affiliates drove major momentum.• LinkedIn trends were clear: short-form video, newsletters, and carousels remain top performers.• Clients scaled fast, some so much that they had to expand their teams.Challenges:• Funnels need clarity, not complexity.• Over-delivering features inside our community actually hurts engagement.• Operations need to be tightened to remove friction.Surprises:• Buyers expect personalization, clarity, and fast communication.• Trust is everything; testimonials, recommendations, and proof matter more than ever.• Power partnerships on LinkedIn are one of the biggest untapped opportunities.Our 2026 focus?One word: Optimization.Simpler systems. Cleaner messaging. Better processes. More execution. No unnecessary complexity.And now it’s your turn.Before you plan 2026, ask these three questions:Red: What needs to stop?Yellow: What needs improvement?Green: What deserves more of your focus? What’s your word for 2026?Don't forget to download our FREE LinkedIn Post Template Resource here: https://www.thetimetogrow.com/ecsposttemplates

Phil Masiello is a visionary entrepreneur, best-selling author, and host of the popular show Crunching Your Growth on e360tv, bringing over two decades of proven experience in e-commerce, digital marketing, and disruptive brand building. As the founder of CrunchGrowth Revenue Acceleration Agency, Phil strategically guides consumer-focused startups and brands to achieve rapid and sustainable growth by harnessing innovative digital strategies, powerful storytelling, and deep consumer insights. His practical, real-world experience, illustrated through successful ventures like 800razors.com and Raw Essentials Skin Care, helps startups overcome common scaling obstacles, optimize their sales channels, elevate brand visibility, and engage deeply with customers, driving accelerated revenues and profitability.Connect with Phil here: https://philmasiello.com/Don't forget to get our FREE LinkedIn Content Prompts here:https://www.thetimetogrow.com/ecsposttemplates

Most people treat their LinkedIn profile like a static resume.But if optimized correctly, it becomes one of the most powerful sales tools in your business.In today’s training, I’m breaking down Three Ways Your LinkedIn Profile Can Generate Sales, and each one is simple, strategic, and immediately actionable.First: Your Background BannerYour banner should clearly communicate who you help and how you help them.If someone lands on your profile and can’t understand what you do in under three seconds, you’re losing opportunities.My own banner says: The LinkedIn Sales and Marketing System for coaches and consultants.That clarity alone builds trust before someone even scrolls.Second: Your HeadlineYour headline should connect directly to your banner.It should include the exact keywords that say:• What you do• Who you help• Why it mattersA strong headline is both SEO optimized and human-friendly, so you show up in search and resonate with the right people.Third: Your Featured SectionThis is where your profile starts generating actual sales.The Featured section is your bridge from online to offline.Use it to spotlight the actions you want people to take:• Landing pages• Free resources• Your calendar link• Your podcast or YouTube channel• Your LinkedIn Newsletter• Case studiesWhen someone is ready to learn more about you, this section shows them exactly where to go next.And here’s the key: all three sections must work together.Your banner, your headline, and your Featured content should tell a consistent story about who you help, how you help them, and what step they should take next.When you align these three elements, your profile stops being a placeholder…and starts becoming a conversion engine.Sign up for the Expert Content Society here before the doors close tonight at 9pm ET: https://www.thetimetogrow.com/expert-content-society

About Alex: Since 1993, my unique marketing strategies have generated almost $400 million in sales and profits for my companies, students, clients, and alliance partners on five continents. I've had the good fortune to share the stages with thought leaders such as Richard Branson, Ivan Misner, Donald Trump, Tony Robbins, Robert Kiyosaki, Suze Ormand, Mikhail Gorbachev, and the Dalai Lama.A partial list of distinguished consulting clients include: New York University, Wal-Mart, BNI, CEO Space, Success Resources International, Dale Carnegie Training, New York Yankees, Wells Fargo Bank, Steiner Sports, and several other clients who prefer to remain anonymous. If you are an entrepreneur or physical business owner who wants to uncover your marketing strengths, weaknesses, and preferences so you can put your business in HIGH-GROWTH mode, take my no-cost assessment at http://MarketingOnline.com/Take our FREE LinkedIn Business Assessment here: https://www.magpaiassessments.com/4043/0