In this episode, we are going to do a deep dive into the importance of doing live video on LinkedIn, instead of just uploading a pre-recorded video:
Video content is one of those taboo topics that is often talked about as something "scary" or "outside of one's comfort zone".
What I can tell you is this...
Video is the #1 way to connect with people online, especially on LinkedIn.
Now you do have options when it comes to video on LinkedIn:
A. Native video or pre-recorded
B. LinkedIn Live
Here are the 4 reasons why if you are going to do a video on LinkedIn, it should be done in the live format:
1. Live engagement is the best engagement
2. Build rapport and trust faster
3. Better for personal brand recognition
4. Positions you as the expert in your space
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